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The Hong Kong International Optical Fair opens in early November

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Over 660 global exhibitors to showcase innovation, elderly care, design and sustainability

  • The 33rd Hong Kong International Optical Fair will showcase over 660 exhibitors from 19 countries and regions. Highlights will include the debut of the ASEAN Pavilion and Zhejiang Pavilion. For the first time, exhibitors from Indonesia, Russia and Vietnam will further expand the Fair’s international network
  • The Hong Kong International Optometric Symposium will gather experts from Hong Kong, Australia, Singapore and the United Kingdom to share the latest developments in senior vision care
  • The 25th Hong Kong Eyewear Design Competition themed Blending Tradition and Technology” — will display winning and shortlisted entries onsite

HONG KONG – Media OutReach Newswire – 24 October 2025 – Organised by the Hong Kong Trade Development Council (HKTDC) and co-‑organised by the Hong Kong Optical Manufacturers Association, the 33rd Hong Kong International Optical Fair will be held from 5 to 7 November 2025 at the Hong Kong Convention and Exhibition Centre. The fair will bring together more than 660 exhibitors from 19 countries and regions, and present a one-stop showcase of innovative and high-tech eyewear designs and products.

Register for FREE buyer badge: https://tinyurl.com/5b7emnhw

Jenny Koo, Acting Executive Director of the HKTDC, said: “This year’s Hong Kong International Optical Fair, themed ‘Bright Eyes * New Horizons‘, showcases a wide array of products encompassing smart technology, healthcare, senior-oriented designs and sustainable elements. It demonstrates breakthroughs in function and aesthetics, reflecting global eyewear market trends and reinforcing Hong Kong’s role as an international trading hub.”

Industry development drives new opportunities

Hong Kong’s total exports of spectacles, lenses and frames reached HK$13.7 billion in the first eight months of 2025. The European Union, the United States, and Chinese Mainland are Hong Kong’s top three export markets respectively, with exports to the mainland surging 23% year-on-year. Despite intense global competition, Hong Kong’s eyewear industry continues to maintain its strengths in design, technology and quality.

This year’s fair brings together exhibitors from around the world, including first-time participants from Indonesia, Russia and Vietnam, alongside representatives from France, Germany, Italy, Spain, Switzerland, the United Kingdom and the United States across Europe and the Americas; and Japan, Korea, Singapore and Thailand within Asia. The fair will also feature exhibitors from Chinese Mainland, Hong Kong, Taiwan and Macao. Ten group pavilions — including the Hong Kong Optical Manufacturers Association (HKOMA), Chinese Mainland (with delegations from Danyang, Zhejiang and Yingtan), Taiwan, Japan and Korea, as well as “Visionaries of Style” showcasing creative and trendy designs — will showcase international brands and leading local enterprises to demonstrate optical fashions and manufacturing innovation.

The ASEAN Pavilion will make its debut this year, with an Indonesian exhibitor presenting Halal-certified eyewear products, demonstrating the industry’s awareness of cultural sensitivity and market diversity. The signature “Brand Name Gallery” will feature over 200 international brands which encompass designer eyewear, trendsetting collections and high-technology eyewear and provide buyers with a one-stop sourcing platform.

Events to showcase industry expertise and creativity

A series of seminars, eyewear parades and other events will highlight the creative thinking and technological achievements of the optical industry. The 23rd Hong Kong International Optometric Symposium themed “Age Well, See Well: Redefining Eye Care for the Golden Age” organised by the HKTDC and co-organised by The Hong Kong Optometric Association and The Hong Kong Polytechnic University will be held on 6 November. Sessions will focus on vision care for the ageing community and feature six experts and academics from Hong Kong, Australia, Singapore and the United Kingdom. They will share insights on topics such as age-related visual challenges, diabetic retinopathy, and optometric care for patients with cognitive impairment, and provide attendees with international perspectives and the latest clinical research trends. The symposium is accredited by the Optometrists Board of Hong Kong, and participants attending the full-day conference may be eligible for up to six Continuing Professional Development (CPD) hours.

The 25th Hong Kong Eyewear Design Competition, co-organised by HKTDC and the Hong Kong Optical Manufacturers Association, will present the theme “Blending Tradition and Technology“. It is aimed at fostering local design and manufacturing innovation and will include an Open Group as well as a Student Group. The award presentation will be held on 5 November, and shortlisted entries will be exhibited onsite at Brand Name Gallery (BNG) Rendezvous, Grand Hall during the fair, giving visitors an opportunity to appreciate the creativity and flair of Hong Kong eyewear design.

The fair will continue to adopt the EXHIBITION+ hybrid model which seamlessly integrates online and offline elements to extend business opportunities. Exhibitors and buyers can connect and arrange meetings through the Click2Match online smart business-matching platform until 14 November. During the physical event, buyers can also use the Scan2Match function on the HKTDC Marketplace App to scan exhibitors’ QR codes to bookmark favourite suppliers, access product details and interactive floor plans, and make product enquiries—enabling engagement with exhibitors before and after the fair to continue their sourcing journey.

Featured Products

As global markets evolve and technology advances, eyewear design moves towards premium quality, multifunctionality and personalisation. This year’s exhibitors will showcase a wealth of innovative products that integrate scientific research, design excellence and sustainability concepts, reflecting four key market trends: smart technology, eye health, functionality & design, and sustainability. These innovative offerings illustrate how the optical industry harnesses creativity to meet the needs of a new era. Selected featured products include:

Smart Technology:

LAWK One & LAWK VIEW

Combining AR Visualisation with Optical Waveguide display, 4K Ultra HD recording, AI real time translation and smart voice assistant functions, this smart eyewear opens up new possibilities for everyday life, travel and professional applications.

Hangzhou Lawaken Artificial Intelligence Technology Co., Ltd.

Product Zone: Smart Eyewear
Booth: 1D-F06

Eye Health:

OOley O-Goggle

Invented by three PhD doctors at the Hong Kong University of Science and Technology, this innovative eyecare solution delivers direct eyeball “massage” to help relieve glaucoma and dry eye symptoms. The product has won the James Dyson Award and the Silver Diploma at the International Exhibition of Inventions in Geneva.

OOley Care Co. Ltd.

Product Zone: Innovation Hub
Booth: GH-D21

O4i Glasses

Crafted with a Hong Kong-patented graphene alloy eyewear frame and its exclusive manufacturing process, this eyewear seamlessly blends sleek style with practical functionality. It not only elevates your look but also works to boost blood circulation and ease dry eye discomfort, perfectly merging functional performance with lifestyle aesthetics.

Grand Maple Optical Limited

Product Zone: Brand Name Gallery
Booth: GH-B07


Functionality & Design:

One Frame, Many Lenses

This eyewear allows wearers to instantly switch between reading, distance or sunglasses lenses. Made from ultralight Beta Titanium with a simple snap-on rim design. Designed for presbyopia and the silver market, it offers a stylish and practical wearing experience.

Sasamata Co Ltd

Product Zone: Japan Pavilion
Booth: GH-C11

NIRTECH® Sunglasses with cooling functions

Equipped with NIRTECH® lens technology, it effectively blocks Near Infrared Radiation (NIR) to reduce eye heat and fatigue, keeping the eyes cool and comfortable under strong sunlight, making it an ideal choice for outdoor and sports activities.

Greatland Enterprise Co Ltd

Product Zone: Taiwan Pavilion
Booth: 1C-F09


Sustainability:

JLX STUDIO MADE 3D Printed Eyewear

Founded by a Hong Kong eyewear designer, JLX STUDIO MADE focuses on 3D‑printed eyewear. The brand blends traditional craftsmanship with digital technology, using eco‑friendly 3D-printing to reduce production waste and showcase a sustainable, customized vision for the future of eyewear.

Wenzhou Lynns Design Co. Limited

Product Zone: Designer Cafe
Booth: GH-C25

Websites:
The Hong Kong International Optical Fair: https://www.hktdc.com/event/hkopticalfair/en

Event details of the Hong Kong International Optical Fair: https://www.hktdc.com/event/hkopticalfair/en/intelligence-hub

The 23rd Hong Kong International Optometric Symposium: https://www.hktdc.com/event/hkopticalfair/en/the-23rd-hong-kong-international-optometric-symposium

The HKTDC’s Media Room: http://mediaroom.hktdc.com/en

Fair Details
Date: 5 – 7 November 2025 (Wednesday to Friday)
Time: (5 to 6 November) 9:30am – 6:30pm
(7 November) 9:30am – 5:00pm
Venue: Hong Kong Convention and Exhibition Centre
Admission: For trade visitors aged 18 or above only.
Onsite Registration Fee: HK$100 per person (free for e-Badge registration and pre-registered buyers)

Click2Match – Smart Business Matching Platform
Date: 29 October – 14 November

Hashtag: #HKTDC



The issuer is solely responsible for the content of this announcement.

About HKTDC

The is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises , and to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via and . For more information, please visit: . Follow us on X and

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TSquared Lab launches TSquared Health, an AI-driven longevity ecosystem, with the acquisition of Noviu Health

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Dr. Hisham Badaruddin Appointed Chief Medical Officer as TSquared Health Integrates Medical, Biomarker, and AI Longevity Capabilities

SINGAPORE – Media OutReach Newswire – 17 December 2025 – TSquared Lab today announced the launch of TSquared Health, a new longevity-focused company designed to help individuals understand and improve their healthspan. By unifying advanced biomarker testing, wearable-derived insights, AI-supported clinical guidance, and targeted optimisation pathways, TSquared Health delivers a structured and continuous approach to preventive care and healthspan optimisation.

TSquared Lab unveils TSquared Health, launching its AI driven longevity ecosystem.

As part of the launch, TSquared Health has acquired the clinical operations of Noviu Health, a longevity-focused medical practice operating for more than two years. The clinical division now spans across two locations, an established clinic at Upper Paya Lebar Road and a new flagship TSquared Health clinic in Singapore’s Central Business District, expanding access to physician-led longevity services.

TSquared Health’s medical strategy will be overseen by Dr. Hisham Badaruddin, a longevity-focused physician who has led preventive health programmes across clinical and corporate settings. He brings deep experience in metabolic and hormonal health, as well as data-informed personalised medicine, strengthening TSquared Health’s commitment to medically rigorous, data-driven longevity care.

From Total Transformation to Lifelong Transformation

TSquared Lab is widely recognised for its Total Transformation Ecosystem, a science-backed framework unifying personal training, recovery, nutrition, and expert coaching into a structured, results-focused journey. With TSquared Health, the ecosystem now extends into medically supervised longevity and healthspan optimisation.

“TSquared Lab was built on the belief that people deserve results that stay with them,” said Afshan Thakkar, CEO and Founder of TSquared Lab. “TSquared Health is the evolution of that vision — taking our transformation philosophy and applying it to longevity. It is not only about how strong you are today, but how strong, sharp, and independent you will remain decades from now. Our goal is to democratise world-class longevity care by making it accessible, actionable, and continuous.”

With metabolic and lifestyle-driven conditions rising across the region, demand for proactive healthcare has never been higher. TSquared Health addresses this need by supporting early identification, prioritised interventions, and doctor-led optimisation before symptoms develop, empowering clients to take control of their long-term well-being.

The TSquared Integrated AI Longevity Ecosystem

The longevity space today is fragmented: most clinics provide basic biomarker insights with limited follow-through, leaving clients without a clear path forward. TSquared Health was designed to close this gap through a fully integrated, closed-loop ecosystem that aligns medical diagnostics with real-world execution. The ecosystem integrates:

  1. Physician-led Longevity Assessment – Comprehensive medical evaluation focused on metabolic, cardiovascular, hormonal, inflammatory, and cognitive health.
  2. Advanced Biomarker Panels – Two membership tiers, Signature and Elite panels including a deep baseline and a follow-up round, enabling measurement of meaningful biological change over time
  3. Wearable & Device Insights – Continuous inputs such as sleep, recovery, activity, and HRV incorporated into interpretation
  4. AI Insights Layer – transforming biological data into prioritised, actionable steps and continuous monitoring
  5. Personalised Optimisation Pathways: Integrated support across training, movement, nutrition, recovery, and clinical protocols to help clients implement and sustain improvements

Aligned with TSquared Health’s commitment to accessibility, the Signature and Elite Panels are priced to make high-quality preventive testing available to far more people.

By unifying these five key components into a single coordinated system, TSquared Health ensures clients receive clear guidance, precise priorities, and real-world support that drives measurable change.

Turning Data into Action: The TSquared Healthspan Intelligence Engine

At the centre of the ecosystem is the TSquared Healthspan Intelligence Engine, a proprietary AI system that transforms each client’s biomarker, wearable, and lifestyle data into a personalised healthspan score and a focused set of prioritised actions.

Trained with extensive longevity research, the engine highlights the key factors across metabolic, cardiovascular, hormonal, inflammatory, cognitive, and recovery pathways.

Every output is reviewed by an experienced longevity physician, ensuring insights are medically sound, contextualised, and actionable. Rather than pages of raw numbers, clients receive clear, structured guidance on their results and the steps to take next.

The intelligence engine is included with every Signature and Elite Membership.

TSquared Health’s Closed-Loop Longevity Model

Assess. Interpret. Optimise.

Most longevity programmes stop at the first two steps. TSquared Health is built around the third, turning insights into action to drive measurable, long-term health improvements.

Once priorities are identified, TSquared Health activates targeted clinical pathways across its integrated ecosystem, supporting outcomes in areas such as metabolic health, hormonal balance, inflammation control, cardiovascular and cognitive optimisation, and recovery restoration.

“TSquared Health represents a new frontier in proactive healthcare,” said Dr. Hisham Badaruddin, Chief Medical Officer. “By combining biomarker testing, structured interpretation, and real-world intervention under one ecosystem, we can meaningfully shift the trajectory of our clients’ long-term health.”

Hashtag: #TSquaredLab

The issuer is solely responsible for the content of this announcement.

About TSquared Lab

TSquared Lab is a Singapore-born fitness, health, nutrition, and longevity company building one of the most comprehensive transformation ecosystems in Asia. Its integrated platform includes TSquared Personal Training, TSquared Physio, TSquared Eats, and TSquared Health, combining science-based methodologies, personalised coaching, and clinical insights to help individuals build long-term strength, health, and vitality.

About Dr. Hisham Badaruddin, Chief Medical Officer, TSquared Health

Dr. Hisham Badaruddin is a board-certified medical doctor with more than 30 years of clinical experience spanning internal medicine, metabolic health, men’s health, and preventive care. He is recognised for integrating traditional clinical practice with advanced biomarker analytics, longitudinal health tracking, and evidence-based optimisation strategies.

Before joining TSquared Health, Dr. Hisham led multidisciplinary preventive-health programmes across diverse populations. His clinical philosophy emphasises early detection, personalised intervention, and long-term healthspan improvement.

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Prediction is the New Protection: Gartner® Acknowledged CyCraft as a Sample Vendor We Believe for Emerging AI Cyber Solutions

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TAIPEI, TAIWAN – Media OutReach Newswire – 17 December, 2025 – CyCraft Technology has been identified as a Gartner® Sample Vendor in both Preemptive Exposure Management (PEM) and Unified Exposure Management (UEM) solutions. With our External Attack Surface Management (EASM) platform and XecGuard LLM firewall, CyCraft continues to integrate AI innovation into cybersecurity strategies at forefront.

With AI reshaping cybersecurity landscapes, it is pivotal to adopt unified management that preemptively leverages and secures AI. Integrating AI into cybersecurity defense is one of the emerging trends to combat AI-enabled or affiliated risks. C-suite executives and IT leaders must transit from the traditional detect-and-respond model to an AI-informed, proactive security governance.

Unified Exposed Assets and Attack Surface Management
“The complexity of modern environments leads to fragmented data and isolated visibility. Unified exposure management enables holistic visibility through unified telemetry, enabling comprehensive attack surface visibility, accurate risk assessment and prioritization of remediation efforts.”
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.

CyCraft External Attack Surface Management (EASM) automatically discovers potential external threats, correlates multiple intelligence and provides an overview of digital assets from the attacker’s perspective. Constantly discovering exposed credentials on surface web, dark web or public markets, this module mobilizes early warning and leakage tracing. Moreover, with the exclusively trained AI model, EASM offers mitigation and audit recommendations tailored to various compliance requirements.

Caption: CyCraft EASM integrates multi-sourced intelligence and asset management, automating attack path simulation and impact analysis.

AI-empowered Model Safety, Application Security and Posture Governance
“The emerging AI-enabled threat landscape demands more than just faster detection and response; it requires predictive threat intelligence combined with AI-driven analytics and preemptive action. AI and machine learning (ML) technologies must be used to anticipate attack paths and predict where an adversary is likely to strike to more effectively neutralize potential attacks before they begin.”
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.

LLM inherent and related risks are not virtual shadows but substantial threats that jeopardize everyday existence. Since GenAI or LLM outputs are difficult to control, the continuous verification of both input and output is the only way to ensure the validity of a solution.

Built on this logic, CyCraft’s XecGuard is an easily deployable Guardrail module, including cybersecurity, compliance and ethical Guardrails. Defending against Prompt Injection, Jailbreak and Prompt Extraction, XecGuard tackles AI-enabled threats without compromising its performance.

Caption: Compared with other LLMs, CyCraft XecGuard presents more robust model safety.
Caption: Compared with other LLMs, CyCraft XecGuard presents more robust model safety.

To assess your LLM safety range with quantifiable standards, CyCraft XecArena provides different attack scenarios to compare their performance. Users need to coax the LLM to break its System Prompt or leak confidential information. Join this multi-round testing on XecArena now!

CyCraft continues driving AI innovation in enterprise cybersecurity. In our opinion, this research momentum has further been witnessed by the reception of NeurIPS and EMNLP.

“We believe, being acknowledged in these influential Gartner reports validates our strategic vision and technological innovation,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft Technology. “We’ve consistently invested in AI-driven, preemptive capabilities that enable organizations to stay ahead of invisible threats.”

Limited Evaluation Program
EASM Lite Experience

Evaluation Application
For organizations seeking full functionality, CyCraft is offering a limited evaluation program for 50 qualified enterprises. Participants will receive two External Exposure Analysis Reports, enabling security and governance teams to quantify external attack surface risks and establish data-driven priorities for remediation.

Reports
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.

Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.

Disclaimer

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a trademark of Gartner, Inc. and its affiliates.

Hashtag: #CyCraft



The issuer is solely responsible for the content of this announcement.

About CyCraft

CyCraft is a leading AI cybersecurity company, dedicated to automating cybersecurity with AI technology. With a proven track record in government, finance, high-tech semiconductor, and other industries, and strong recognition from international institutions, CyCraft continues to build Asia’s most advanced AI Security Operations Center, fully committed to safeguarding enterprise digital resilience.

CyCraft’s product suite encompasses AI Red Teaming for automated validation of Large Language Model (LLM) security and strengthening cloud and on-premise AI models with AI Guardrail technology—aiming to build multi-layered cybersecurity resilience for the entire AI ecosystem. The XCockpit AI platform integrates three pillars of XASM (Extended Attack Surface Management): EASM, IASM, and automated endpoint protection, providing enterprises with proactive, preventative, and real-time deep defense.

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Cheers to New Beginnings: Carlsberg Hong Kong Launches No & Low-Alcohol and Beyond Beer Series for Conscious Celebrations

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Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond

HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.

Carlsberg Hong Kong rings in the New Year with extended collection No & Low-Alcohol Range and Beyond Beer collection for conscious celebrations beyond the festive season

At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.

Carlsberg Hong Kong Toasts to Mindful Drinking Choices

Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.

At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking
At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking

The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:

  • Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
  • Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.

These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.

This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.

Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”

Discover What’s Brewing Beyond Beer

Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:

  • Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
  • HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.

Exclusive Deals to Sip, Shop and Savour

Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.

On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.

Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.

Hashtag: #CarlsbergHongKong

The issuer is solely responsible for the content of this announcement.

About Carlsberg Hong Kong

Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.

With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.

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