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HKSOS x Sowers Action Challenging 12 Hours Charity Trail Marathon 2025

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9 months ago

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Over 1,300 Participants Run to Support Underprivileged Students

HONG KONG SAR – Media OutReach Newswire – 3 November 2025 – The HKSOS x Sowers Action Challenging 12 Hours Charity Trail Marathon 2025 successfully took place today (2 November). The event, co-organized by Sowers Action and the mobile application HKSOS, was officiated at the kick-off ceremony by the Hon. of the Secretary for Security, Mr Tang Ping-keung. Other officiating guests included the Assistant Commissioner of Police (Information Systems), Ms. Kwan Chui-ching; the Assistant Director (Kowloon) of the Fire Services Department, Mr. Tsang Wing-hung; Divisional Commander (Kowloon East), Mr. Chu Man-chiu; Assistant Commissioner (World Customs Organization) of the Customs and Excise Department, Mr. Li Kin Kei; Acting Chief Pilot (Operations) of the Government Flying Service, Mr. Lui Tak-shun; and Staff Officer of the Auxiliary Medical Service, Mr. Siu Kwan-choi.

More than 1,300 runners participated across four race categories — 42km, 28km, 14km, and a 3km Family Fun Run — joining forces for a meaningful cause to support education for underprivileged children while promoting outdoor safety.

Sowers Action Chairman Mr. Raymond Lee expressed heartfelt thanks to all participants:“We sincerely thank all government departments, sponsoring organizations, volunteers, runners, and members of the media for their unwavering support and participation, which made the “Challenging 12 Hours Charity Trail Marathon” possible. Over the past 34 years, Sowers Action has extended its footprint across 16 provinces and 248 counties in Mainland China, as well as in various overseas regions. In recent years, we have also established the Sowers Action Service Centre in Sham Shui Po, serving over 1,600 grassroots families in Hong Kong. The ‘Challenging 12 Hours’ has been our signature charitable event for 27 consecutive years, and we are honored to collaborate with “HKSOS” this year to not only raise funds for children’s education but also to promote mountain and outdoor safety awareness. The success of this event truly relies on the collective efforts of everyone involved. In line with our belief that ‘Kindness Knows No Borders’, we are deeply grateful to every participant whose generosity helps sustain our mission in education and empowerment. Wishing all runners a safe and successful race, embodying the spirit of ‘Doing Good Brings Joy’.”

Assistant Commissioner of Police (Information Systems) Ms. Kwan Chui-ching remarked:“It is an honour for the Hong Kong Police Force to co-organize the ‘Challenging 12 Hours Charity Marathon’ with Sowers Action, bringing together the dual missions of education and technology. Since its launch in 2024, the HKSOS mobile application has successfully assisted over 270 citizens, averaging one rescue every two days. Its patented system integrates AI-powered incident detection, direct linkage to the 999 emergency centre, and an emergency contact network, forming a robust ‘safety triangle’ designed to enhance outdoor safety. We are especially delighted that over 1,300 runners participating today have downloaded HKSOS. Two weeks ago, our team also successfully conducted a satellite rescue test at an altitude of 5,600 meters in Nepal, marking an important milestone in validating cross-border emergency response capabilities. We would like to express our sincere gratitude to China Mobile Hong Kong for their strong support, and to every participant who has joined us in promoting both charity and safety through technology. I wish all runners a safe race and great success in this meaningful event.”

Secretary for Security Mr. Chris Tang also said: “I am delighted to once again be invited by Sowers Action to officiate at the ‘Challenging 12 Hours Charity Trail Marathon 2025’ and to witness the results of the runners’ dedication and hard training. Over the years, Sowers Action has been steadfast in supporting underprivileged children both in Hong Kong and overseas. In recent years, the organization has also refocused its efforts locally, including the establishment of a support centre in Sham Shui Po to assist grassroots families. This year, the event is expected to raise over one million Hong Kong dollars, a strong reflection of the city’s spirit of compassion and community engagement. In addition to the popular 3 km Family Run, I would like to extend heartfelt thanks to the six disciplined services and two auxiliary services under the Security Bureau for forming multiple teams to take part in the 42 km race, together with youth uniformed groups — jointly passing on the spirit of charity and service. Every participant, regardless of ranking, has already made a meaningful contribution to children’s education through their actions. This truly embodies the event’s mission of ‘Changing Lives Through Running’.”

This year’s event raised funds for Sowers Action’s Education Assistance Program for Underprivileged Students. All proceeds will support initiatives improving learning conditions and educational facilities both locally and abroad. Past projects have funded teacher development, school renovation, and the purchase of learning equipment — enabling students from deprived backgrounds to continue their studies under better conditions. Sowers Action has provided educational support in mainland China, Hong Kong, Myanmar, and Nepal. As of June 2025, its total funding contributions have exceeded HK$794 million.

At the same time, the event promotes public awareness of mountain and outdoor safety. Since the HKSOS mobile application launch in January 2024, it has successfully assisted 247 individuals in distress, demonstrating the importance of safety knowledge in outdoor activities.

To encourage family engagement, this year’s race continued to feature the 3km Family Fun Run, enabling parents and children to enjoy outdoor exercise while supporting a good cause.Now in its 27th year, the Challenging 12 Hours Charity Trail Marathon has drawn over 40,000 total participants and raised more than HK$55 million for educational projects, benefiting over 500,000 children in need.

This year’s race achieved remarkable results. In the 42 km category, Yip Tung Hoi claimed the Men’s Championship with an impressive finishing time of 4 hours, 24 minutes and 46 seconds, while Ng Chin Nam won the Women’s Championship in 5 hours, 9 minutes and 22 seconds. The result for the Team Relay Champion is “Team A”, comprising Lai Ka Pak、Swalikh Mohammed 、Chan Yu Fai、Tam Sze Huang, who completed the race in 7 hours, 4 minutes and 56 seconds.

In the 28 km race, Lee Ho Tin took the Men’s title in 2 hours, 25 minutes and 13 seconds, while Dau Wing Sze finished first in the Women’s category with a time of 2 hours, 57 minutes and 41 seconds. The Open Team Champion was “Team TNF”, comprising Chong Chak Long, Huang Tsz Hei, Chung Kam Ho and Chan Chin Shing, who completed the race in 3 hours, 8 minutes and 46 seconds.

For the 14 km race, Zeng Tsz Shing won the Men’s Championship with a time of 58 minutes and 27 seconds, while Lee Tsz Tung secured the Women’s title in 1 hour, 10 minutes and 44 seconds. In the Open Team Category, Team “Walk Faster! Hey!” finished first with a time of 1 hour, 33 minutes and 59 seconds.

The 3 km Family Run was also filled with laughter and joy, as father-and-son duo Tsang Pui Yat and Tsang Siu Keung — one of this year’s event ambassadors — finished first with a remarkable time of 14 minutes and 29 seconds, taking home the Family Category Championship.

The event was supported by numerous generous sponsors, including China Mobile Limited as Diamond Sponsor, ICAP as Trail Section Sponsor, COSCO SHIPPING International (Hong Kong) Co., Ltd. as Gold Sponsor, and Shun Hing Education and Charity Fund, Kwoon Chung Bus Holdings, The Overlander, VÅGA, Medik Pro Group, Regenflex, Bright Future Pharmaceutical Laboratories Limited, SPEEDTOX, Acti-Tape, and others as Silver Sponsors.

Bronze Sponsors included Po Lin Monastery, Shang Sin Chun Tong Charitable Foundation, VTech Holdings Limited, Beijing Enterprises Holdings Limited, New Town Medical, Cool Partners International Limited, Mandarin Oriental Hong Kong, Hisamitsu Pharmaceutical Co., Inc., HILX, Nutriworks Limited, Tiger Balm, Chuan Tong Natural Fermented Yogurt Limited, Legacy Footcare and HMN International Smart Co., Limited. Dozens of volunteers from various organizations and government departments served along the trail, providing water, snacks, timekeeping, and first aid support — ensuring every participant could complete their race safely and enjoyably.

Hashtag: #SowerAction

The issuer is solely responsible for the content of this announcement.

About Sowers Action

Established in 1992, Sowers Action is a non-religious, non-political and non-profit-making charitable organization in Hong Kong, committed to promoting educational development and supporting livelihood needs, including school construction, student sponsorship, teacher training, children’s home operation and community development, to help disadvantaged groups around the world.
Sowers Action adheres to the principle of “Field Assessment, Direct Funding, and Long-term Follow-up.” Every dollar raised goes entirely to education projects, with operational expenses covered by separate fund-raising.
By December 2024, Sowers Action had funded educational and humanitarian projects in mainland China, Hong Kong, Myanmar, Thailand, and Nepal, with accumulated funding exceeding HK$781 million.
Subsidies over the Years*
Mainland China:
  • Constructed 1,310 schools and dormitory buildings, and funded 463 supporting educational facilities.
  • Sponsored education for 500,000 student beneficiaries, covering primary, secondary, university, and vocational school levels.
  • Provided training for 32,000 teachers, including special education and English instruction programs.
  • Distributed 180,000 winter jackets to students living in remote mountainous regions.
  • Supported the operation of three children’s homes and one girls’ high school.
Hong Kong:
  • Established a community service centre serving over 1,400 grassroots families, offering programmes related to child development and family well-being.
  • Supported the learning needs of underprivileged children through after-school tutoring, free music lessons, and distribution of stationery kits and computers, benefiting more than 7,700 participants.
  • Provided training and support for approximately 2,000 children with special educational needs (SEN) and their families.
  • Offered care to low-income households by distributing anti-pandemic supplies and emergency food items during the COVID-19 pandemic, and festive caring packages during holidays — with over 40,000 beneficiaries in total.
Myanmar:
  • Constructed 90 schools, dormitories, special education centres, and supporting infrastructure projects.
  • Carried out improvement works for 237 schools, including installing solar lighting systems and multimedia teaching facilities.
  • Built deep water wells for six schools located in arid and saline areas, benefiting the entire local community.
  • Provided assistance to 16,000 students, including school meal programs and education sponsorships.
  • Donated 20,000 winter jackets to children in the cold mountainous regions of northern Myanmar.
  • Supported two children’s homes through funding and facility improvement.
  • Conducted humanitarian relief operations, distributing 150,000 pieces of anti-pandemic supplies and 130 oxygen concentrators to communities in need.
Thailand:
  • Constructed five school buildings and dormitories, and funded six computer facilities.
  • Sponsored the education of 630 Chinese-language students.
  • Supported Chinese-language teacher training programmes, and for two consecutive years distributed Spring Festival gift packs to over 500 teachers.
Nepal:
  • Funded one school facility project and provided school meals to 1,800 students.
  • Distributed 10,000 winter jackets to children living in mountainous regions.
  • Supported the operation of one children’s daycare centre.
  • Established Chinese language classes to enhance participants’ employability.
  • Conducted eight humanitarian aid projects, providing emergency relief and living supplies to 50,000 people affected by natural disasters.
  • During the COVID-19 pandemic, donated 400 oxygen concentrators, medical and oxygen supplies to 11 medical centres, offered food aid to 2,250 households and three children’s homes, and delivered 1,000 meal boxes daily for one month.
  • Supported five livelihood projects, including community improvement, agricultural development, and medical outreach programmes.
(*Board of Directors’ Approved Projects)

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From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK

Published

21 hours ago

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24/07/2026

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HONG KONG SAR – Media OutReach Newswire – 24 July 2026 – As the media industry becomes increasingly global and interconnected, students are seeking education that spans cultures and markets. For Jose Manuel Cervantes Sanchez, a scholarship recipient from Mexico, The Chinese University of Hong Kong (CUHK) offers a platform to do exactly that.

Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK

Hong Kong: A Strategic Hub for Global Media

Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.

A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.

Academic Excellence and Creative Exploration

Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.

Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.

A Creative Career Taking Shape in Hong Kong

Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.

For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.

CUHK’s Global Communication Programme

CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.

  • Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
  • Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
  • Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
  • International Classroom: A 1:1 ratio of international to local students with all courses taught in English.

For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK

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Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026

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22 hours ago

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24/07/2026

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Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences

SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.

Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.

“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.

Event Highlights

Cesar Millan Makes His Singapore Debut
One of this year’s biggest highlights is the highly anticipated Singapore debut of world-renowned dog behaviour expert Cesar Millan.
Visitors can look forward to exclusive live sessions, stage appearances, and limited-capacity private workshops. For just $98 per session, pet owners can enjoy an intimate learning experience, gaining practical insights into dog behaviour, training techniques, and the opportunity to learn directly from the world-famous “Dog Whisperer.”
Fans can also choose from specially curated experience packages. The $68 Meet & Greet Package includes a photo with Cesar and a live autograph session, where he will sign the exclusive collectible merchandise included with your ticket. Collectors can also purchase the Exclusive Cesar Millan Collector’s Pack for $50 during the Early Bird promotion, available until 30 July. The pack includes a pair of autographed coasters.

Shop, Save & Win

Visitors can enjoy:

  • $30,000 worth of Cash Rebates & Lucky Draw Prizes
  • Exclusive event-only product launches, promotions, and deals
  • Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
  • Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
  • Complimentary themed photobooth print-outs for qualifying spenders
  • Exclusive giveaways and brand activations throughout the festival

Singapore’s Largest Pet Marketplace

With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.

International & Industry Highlights

Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.

Highlights include:

  • International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
  • Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
  • The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
  • National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
  • International judging panels and industry experts

Dedicated Experiences for Every Pet Lover

Visitors can enjoy:

  • A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
  • Interactive pet-friendly activities and experiences
  • Exclusive themed pet photo shoot experiences

Education & Community

Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:

  • Educational talks, workshops, and live demonstrations
  • Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
  • Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
  • A platform connecting pet owners, businesses, and animal lovers across the region

Exclusive Media Preview

Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.

The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.

Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair




The issuer is solely responsible for the content of this announcement.

About Singapore Pet Festival

Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.

About Citrus Media

Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.

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Escape the Heat: Journey from Vietnam to Guizhou’s 23°C Summer Paradise

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22 hours ago

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24/07/2026

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GUIZHOU, CHINA – Media OutReach Newswire – 24 July 2026 – As July brings scorching heat to Vietnam, Guizhou enjoys a refreshing breeze. Recently, a group of Vietnamese travel merchants and tourism influencers landed at Guiyang Longdongbao International Airport, embarking on a journey to explore Guizhou. Known as a “Green Kingdom” steeped in natural beauty and rich culture, Guizhou is redefining summer travel for Vietnamese tourists with its cool 23°C climate, world-class landscapes, and vibrant local lifestyle.

Link: https://www.youtube.com/watch?v=SwgVyMKMj2M

Spectacular Mountain Scenery, Nature‘s Air Conditioner

From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.

“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”

Link: https://www.guizhoutravel.com/feature/list

Immersive Culture & Play your way Through Guizhou

During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.

Pack your bags and go: Effortless Travel to Your Next Getaway

With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.

Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”

Pack your bags this summer and embark on your own adventure to mystical Guizhou!

Discover more of mystical Guizhou: www.guizhoutravel.com

Hashtag: #Guizhou #Vietnam #SummerEscape

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