Media OutReach
Phuket Marriott Resort & Spa, Merlin Beach and WildAid Join Forces to Advance Thailand’s Marine Protected Areas and Strengthen Reef Restoration
The coastline of Phuket Island is home to remarkable nearshore coral reefs, making it a popular destination for snorkeling, diving, and other nature-based tourism. Many of its beaches also serve as important nesting grounds for sea turtles. However, Phuket’s marine biodiversity is under significant pressure from human activities, including coastal development, wastewater discharge, anchoring, plastic pollution, discarded fishing gear, concentrated tourism, overfishing, and the impacts of climate change.
Despite these pressures, a 2024 survey conducted by local NGO Love Wildlife Foundation revealed that Merlin House Reef remains a healthy coral ecosystem, housing 24 different coral groups along with 14 groups of reef fish.
This initiative with WildAid will leverage the ongoing conservation efforts by the hotel by committing to support the expansion of Thailand’s marine protected areas and contribute to the global ’30×30′ initiative, which aims to safeguard at least 30 percent of the world’s land and oceans by 2030. As part of the effort, the project will strengthen area-based management of the Merlin House Reef, including long-term ecological monitoring, foster stakeholder engagement in sustainable reef management, and conduct feasibility for a reef rewilding initiative. These actions will essentially lay the groundwork for nominating Merlin Beach as a potential Locally Managed Marine Area (LMMA), an increasingly important tool to expand marine protected areas and help advance the 30×30 goal.
LMMAs enable participation from local communities and stakeholders, drawing on their practical experience and deep knowledge. This inclusive approach fosters collaborative management, ensuring that everyone who relies on marine resources plays a vital role in the long-term success of LMMAs.
The initiative also emphasizes the critical role of the private sector, particularly the hospitality industry, in driving marine conservation. Around the world, there have been increasingly successful cases showing how protected areas actively managed and led by the private sector can complement existing government-led MPAs by enhancing connectivity of coastal, near-shore and off-shore habitats between other MPAs, underscoring the importance of empowering businesses to take an active part in safeguarding the oceans.
“By empowering hotels to take an active role in co-managing the resources that underpin nature-based tourism, we can help restore ecosystems, rewild degraded reefs, and sustain the services they provide. Rewilding efforts, such as bringing back keystone reef species and restoring ecological functions, make tourism more regenerative and ensure benefits flow back to both people and nature. Collaboration among stakeholders, local communities, and science-based monitoring is essential to achieving long-term conservation and truly sustainable use,” said Petch Manopawitr, Conservation Scientist and Advisor to WildAid.
Despite ongoing conservation efforts led by Phuket Marriott Resort & Spa, Merlin Beach, along with government and conservation partners in recent years, the reef remains vulnerable to rising sea water temperature, damage from boat anchors for fishing and snorkeling activities, and physical contact such as stepping on corals during low tide. To address these challenges, the hotel has been working closely with the Department of Marine and Coastal Resources (DMCR) in recent years to protect the corals. These efforts include installing undersea temperature and light monitors at a distance of 3, 6, and 10 meters from the surface of the water to study the impact of climate change on marine life. In collaboration with Love Wildlife Foundation, the hotel also engages guests through awareness and education activities at the Reef Education Center, developed in partnership with the International Union for Conservation of Nature (IUCN).
“Here at Phuket Marriott Resort & Spa, Merlin Beach, this is huge. We are a premier family resort in Phuket, and we recognize that our stunning natural environment is our biggest asset. So, partnering with an organization like WildAid is absolutely crucial—this is about moving beyond simple measures and making a real impact on a global scale. This is how we walk the talk when it comes to Marriott International’s Serve360 commitment. We are applying long-term scientific monitoring to our beautiful Merlin House Reef, and actively working to turn this area into a LMMA. Ultimately, we are aiming to raise global tourism awareness about sustainability and social impact. We want our guests, especially families, to feel connected to this effort. When you stay with us, you are directly supporting the protection and rewilding of the ocean. It ensures that the magic of Phuket’s reefs will be here for generations to come.” said Mr. Trevor May, Multi-Property General Manager, Phuket Marriott Resort & Spa, Merlin Beach, Courtyard by Marriott Phuket, Patong Beach Resort and Le Méridien Khao Lak Resort & Spa.
WildAid and Phuket Marriott Resort & Spa, Merlin Beach will also drive awareness activities under the theme “Our House Reef: Home to Life, Home to Us” to inspire a sense of shared responsibility for ocean conservation. Visitors, guests, local community and youth, and other stakeholders will be encouraged to take part in this collective effort, supporting the roadmap toward establishing an LMMA.
In the coming months, Love Wildlife Foundation and WildAid will conduct a comprehensive biodiversity survey to build an updated coral reef database, which will assess reef condition, coral diversity and recruitment, fish and invertebrate communities, and the resilience of the coral reef. The findings will serve as a critical baseline for long-term monitoring and support the nomination of the area as an LMMA.
This collaboration aligns with WildAid’s Marine Program’s goal that aims to strengthen protection and management in critical marine areas worldwide. WildAid’s marine work is operating across 95 priority sites in 17 countries, pioneering an approach that designs and applies effective enforcement and compliance systems for priority marine areas. As the number of protected areas around the world expands to achieve the 30×30 global target, WildAid’s efforts continue to grow with this network of protected areas.
Learn more about our family-friendly resort in Phuket and plan your perfect family getaway
Website: https://www.marriott.com/en-us/hotels/hktmb-phuket-marriott-resort-and-spa-merlin-beach/overview/
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Hashtag: #PhuketMarriottMerlinBeach #WildAid #30×30 #LMMA
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Phuket Marriott Resort & Spa, Merlin Beach
Phuket Marriott Resort & Spa, Merlin Beach is a family-friendly resort set on the stunning, secluded stretch of Tri-Trang Beach. Surrounded by forested mountains and lush tropical gardens, this Phuket spa resort features its vibrant reef and offers stylish accommodations. With 414 guest rooms, the resort caters to every need-from family adventure to MICE events and weddings. Guests can indulge in a refreshing oasis with three stunning swimming pools, each designed to create a unique atmosphere-whether it’s sipping cocktails at the lively pool with a swim-up bar or basking in serenity at the tranquil oasis with private whirlpools, modern fitness facilities, a dedicated Kids’ Club, and The Spa. A diverse array of dining options ensures that all tastes are catered to, while outstanding activity programs provide engaging experiences for guests of all ages, making it an ideal choice for all travelers.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
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Wechat: GoGlobal环瑀
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GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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