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Mobile Legends: Bang Bang charts global ambitions with five-region esports overhaul, M8 World Championship breaks ground in Türkiye and Thailand

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The M7 World Championship becomes the most-watched mobile esports event of all time with 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts.

JAKARTA, INDONESIA – Media OutReach Newswire – 28 January 2026 – Mobile Legends: Bang Bang (MLBB) enters a bold new era of global expansion. At the M7 World Championship (M7) Grand Finals, Cloud Zhang, Chief Executive Officer (CEO) of MOONTON Games, unveiled the 2026 MLBB Esports Roadmap—a five-region blueprint designed to unify the global ecosystem.

As part of MLBB’s international expansion strategy, Türkiye will host the M8 World Championship (M8) Finals—the first time MLBB’s flagship tournament will be held in Europe. Additionally, MLBB was unveiled as the first title for the inaugural Esports Nations Cup (ENC) 2026 in Saudi Arabia; it will also debut at the 20th Asian Games Aichi-Nagoya 2026 as a medal event. These all ladder up to MLBB Esports’ ambitions to reach over 70 regions, stage over 5,000 events, and surpass 600 million Hours Watched (HW) in 2026.

Launched in 2016 by international video game company MOONTON Games, MLBB enters its 10th anniversary this year as a global gaming phenomenon. Over the past decade, the title has commanded a worldwide playerbase of over 1.5 billion installations and 110 million Monthly Active Users (MAU). Its nine-year-long esports ecosystem has earned the distinction of the world’s most popular mobile esports title from Esports Charts every year since 2021. The 2026 MLBB Esports Roadmap underscores MOONTON Games’ ambition to cement the title at the forefront of global esports and entertainment.

Five regions, one unified goal
In 2026, MLBB Esports will transition to a five-region structure—Southeast Asia (SEA); Eastern Europe and Central Asia (EECA); Europe, the Middle East and Africa (EMEA); East Asia (EA); and the Americas (AMER). This framework unifies the global MLBB Esports ecosystem while empowering each region through tailored infrastructure and talent development pathways. At the heart of the plan is the Championship Tour, an intercontinental tournament piloting across AMER, EA, and SEA to elevate regional competition and spotlight emerging talent. The shift to a region-focused model reflects MLBB Esports’ ambition to balance local development with global integration, where each region upholds the strength of the global ecosystem.

Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: “With this blueprint, we’re taking a long-term view of what MLBB Esports can be. Every community will have the chance to grow and develop its own identity while remaining connected to a larger ecosystem. This transition is as much about integration as it is about expansion. By bringing emerging regions into the fold, we ensure that every market plays a central role in the competitive landscape. Layering development, competition, and community in this way allows each region to contribute meaningfully while strengthening the ecosystem as a whole.”

Next: All eyes on Türkiye
The M8 Finals will be hosted in January, 2027, in Türkiye—the first time the M Series takes place in Europe. Meanwhile, the M8 Wild Card will debut in Thailand, which will also mark the country’s first M Series event.

Tiger said: “Hosting the M8 World Championship in Türkiye is a defining moment for MLBB Esports. For the first time in M Series history, we’re stepping beyond our Southeast Asian strongholds and expanding its footprints in a new region. This move reflects our confidence in the growth of emerging MLBB regions and our focus on integrating them into a broader, connected ecosystem. Strategically, the M8 World Championship shapes MOONTON Games’ approach to regional integration and reinforces our vision for a unified, global competitive ecosystem. It also lays the foundation for sustainable, long-term development, positioning MLBB Esports for continued leadership in the years ahead.”

MLBB on the global sporting stage
MLBB will take centre stage at the inaugural ENC 2026as its first confirmed title. Set for 23 to 29 November, 32 national teams will compete in Riyadh, Saudi Arabia, for the championship. Structured around national representation, the ENC serves as a new global platform that places national pride at the core of the competition. The tournament broadens MLBB Esports’ global calendar and reinforces its role in uniting players and fans through nation-based competition. More information can be found here.

MLBB will also debut as a medalled event at the 20th Asian Games Aichi-Nagoya 2026, one of the region’s largest sporting events. Held from mid September to early October, this milestone will build on MLBB’s established presence at the Southeast Asian (SEA) Games, where the title marked its fourth consecutive appearance in 2025. These appearances demonstrate MLBB’s evolution from a leading esports into a key player within the international sporting landscape.

Tiger added: “Our participation at the Esports Nations Cup 2026 and 20th Asian Games Aichi-Nagoya 2026 are defining moments for MLBB Esports. Competing on stages built around national representation elevates the meaning of what our athletes are playing for. It places MLBB in the same conversation as traditional sports, where competition carries cultural significance, national pride, and long-term sporting value. For us, this is not just about diversifying where MLBB is played, but about reinforcing esports as a discipline that resonates beyond the game. MLBB stands as a platform that brings communities together and stands confidently on the global sporting stage.”

The title will also return to the 2026 Esports World Cup (EWC) with the Mid Season Cup (MSC) and the MLBB Women’s Invitational (MWI), featuring a combined USD 3.5 million prize pool. Its continued presence reflects the title’s growing role within the world’s largest multi-title esports event. At EWC 2025, MLBB emerged as one of the event’s most-watched titles with over 47 million HW. This figure amounted to over 12% of total viewership across all 25 disciplines at the world’s largest multi-title esports event.The MSC also made history at EWC 2025, surpassing 3.26 million Peak Concurrent Viewers (PCV), according to Esports Charts.

Malaysia enters a new era
MOONTON Games announced that MLBB Professional League (MPL) Malaysia will operate under a Partnership Programme in 2026. Under the new model, eight strategic partners—including top Malaysian teams and international organisations—will secure guaranteed participation in the country’s most established esports league. Partnering teams will also benefit from greater long-term business stability and access to additional commercialisation opportunities. By reinforcing its competitive and commercial foundations, MPL Malaysia will play a pivotal role in the global MLBB Esports ecosystem.

History made in Indonesia
A double for the history books! The M7 became the most-watched mobile esports tournament in history after twice surpassing the previous record during the tournament. The Grand Finals clash between Aurora Gaming PH (RORA) and Alter Ego (AE) had more than 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts. The record-breaking viewership cements its presence at the forefront of the global esports entertainment circuit.

RORA claimed their first M Series with a commanding 4-0 win over the Indonesian dark horses to secure the Philippines’ sixth world title. The victory marked a breakthrough for RORA, who converted their first appearance in an M Series Grand Finals into a world title. The championship roster consists of Dylan Aaron “Light” P. Catipon (Roamer), Edward Jay “Edward” Dapadap (EXP Laner), Jan Dominic “Domengkite” Del Mundo IV (Gold Laner), Jonard Cedrix “Demonkite” Caranto (Jungler), Kenneth Carl “Yue” Tadeo (Mid Laner), and Justin Ray “Calad” Limbo (Sixth Man).

Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: “The M7 has shown what MLBB Esports has grown into—a global ecosystem that unites millions of fans at the same moment. The record-breaking viewership we’re celebrating is more than just a milestone; it’s a signal of what’s to come. As more regions rise and audiences continue to grow, we enter a new phase where MLBB Esports is shaped collectively. Our focus now is on building an ecosystem that connects regions more deeply, supports long-term competitive development, and allows the global community to grow together. This is the foundation for the next chapter of MLBB Esports.”

“The M7 Grand Final peaked at over 5.68 million concurrent viewers, making M7 the most-watched mobile esports event in history. The record peak shows how quickly mobile esports is growing and attracting mainstream audiences. The tournament also broke multiple viewership records across platforms and regions. This includes new highs for Indonesian, Tagalog, and Malaysian language broadcasts, as well as on TikTok Live. These results set a new benchmark for future mobile esports events,” said Artyom Odintsov, co-founder and CEO of Esports Charts.

The tournament took place in Jakarta, Indonesia, from 3 to 25 January. It marked the seventh edition of MLBB’s flagship international tournament and its return to the country since the M4. Indonesia is home to the game’s most passionate fanbase, with MPL Indonesia recording over 100 million HW in each of its past five seasons, according to Esports Charts. This edition also welcomed global brands, Visa, Red Bull, and realme onboard, highlighting the growing commercial appeal of MLBB Esports.

Irene Umar, Vice Minister of Creative Economy, graced the M7 Grand Finals day. Taking to the stage, she said: “This is the energy of Indonesia [that] we [are witnessing at] the opening of the M7. As the host [nation], I want to start of by saying thank you to MOONTON Games for infusing [Indonesian] culture into the Opening Ceremony… This is a moment to celebrate. This is a moment that reminds each and every one of us that the gaming industry is here to stay. This is a real industry. This is a real sport!”

From 23 to 25 January, Jakarta became the heart of a global celebration of gaming and entertainment at the M7 Carnival. Fans explored six interactive zones, experienced live activations, and immersed themselves in the world of esports. The M7 Carnival went beyond the competition, turning the city into a vibrant stage for music and culture. Headlining the Main Stage was Indonesian singer-songwriter Stephanie Poetri, joined by 88rising labelmates, no na. The halftime show featured a special rendition of the M7 Theme Song, Sizzle, delivering a high-energy spectacle that mirrored the intensity of the M Series. Through esports, live entertainment, and pop culture, the M7 Carnival elevated the M Series beyond the arena—demonstrating its role at the intersection of gaming and entertainment.

Magic Chess: Go Go enters a new era
The GO1 World Championship (GO1) crowned its first world champions! EECA’s Emil “FLOXY” Sagetdinov outplayed a tightly-contested field of eight finalists. The deciding series unfolded as a test of strategy and composure, with FLOXY prevailing to earn his place on the world stage.

GO1 marks Magic Chess: Go Go’s (MCGG) first offline global championship, representing a key milestone in the expansion of the title’s competitive ecosystem. Staged alongside the M7, the tournament brought MCGG into the M Series spotlight, where its inaugural champion stood alongside the world’s best mobile esports athletes. Its presence on the sidelines of the M7 added a new competitive layer to the event, giving emerging esports talent a platform to shine on the world stage.

Gao “Skyhook” Chong, MCGG Producer at MOONTON Games, said: “With MOONTON Games at the forefront of esports, strategically, GO1 plays a key role in shaping how we lead the global landscape. MCGG is built on democratic and accessible competition, meaning esports talent from all walks of life have a chance to emerge as champions. Running GO1 alongside the M Series gives aspiring players a shot at the spotlight while helping us discover and nurture talent across regions. This approach allows us to build a competitive ecosystem—one where emerging players can compete at the highest levels and contribute to the reach of esports worldwide.”

“The GO1 World Championship reached a peak viewership of 278,121, setting a new all-time record for the discipline and surpassing the previous peak by approximately 75%. This performance places GO1 among the fastest-growing esports titles and highlights the strong competitive potential not only of the game itself, but of the auto battler genre as a whole,” said Viktor Proniakin, Product Manager of Esports Charts.

MCGG has emerged as a standout title of 2025. The game surpassed 30 million downloads within two weeks of its Global Launch and received the 2025 Google Play Best Game Award in Indonesia, Malaysia, the Philippines, Singapore, and Thailand. This momentum has been complemented by its robust competitive structure, which spans international, regional, local, and community tournaments. In 2025, the title celebrated a major milestone at the 33rd SEA Games as the first mobile Auto Chess game to feature at the event. Its debut placed MCGG representatives alongside the region’s most established sporting athletes.

Find the high resolution visuals here: https://drive.google.com/drive/folders/1QTeXqNDdLwxbdeA8NALk0dlMG9MDUUji

Find out more about MCGG on the official website. Stay up to date by following MCGG’s social media channels, Facebook, Instagram, TikTok, YouTube, and X.

Learn more about MLBB Esports via the following social media channels:

Region Channels
Global

Hashtag: #LetTheWorldSeeUs #RiseAsOne #M7 #MLBBM7


The issuer is solely responsible for the content of this announcement.

About MOONTON Games

Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

About Mobile Legends: Bang Bang Esports

Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East, and Latin America; MPL is the first esports event series to surpass 1 billion hours of watch time globally.

About Magic Chess: Go Go

Magic Chess: Go Go is a multiplayer mobile strategy game developed by the original team behind MOONTON Games’ flagship title, Mobile Legends: Bang Bang. Its accessible gameplay offers every player the opportunity to be a champion. Since its global launch, the game has surpassed 30 million downloads worldwide. The title received the 2025 Google Play Best Game Award in Indonesia, Malaysia, the Philippines, Singapore, and Thailand the same year it was launched.

About Magic Chess: Go Go Esports

Established in 2025, Magic Chess: Go Go Esports serves as a competitive platform where every player can rise as a champion. Its flagship world championship, the Go-Series, brings together the world’s best Auto Chess strategists to compete at the highest level. IIn its launch year, the game made history at the 33rd Southeast Asian (SEA) Games as the first mobile Auto Chess title featured at a regional multi-sport event, where its players shared the spotlight with top athletes from across the region.

About Mobile Legends: Bang Bang

Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.

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Valle Venia presents: LPS feat. Natalia Sarsgard: J’ai dû m’arrêter

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NEUSTADT AN DER WEINSTRASSE, GERMANY – Newsaktuell – 27 March 2026 – The song by Leo Philipp Schmidt and Valle Venia captures the feeling of losing oneself in a world that is growing ever louder and faster, where restlessness and superficiality cause relationships, friendships, and connections to dissolve and be sacrificed.

J’ai dû m’arrêter LPS feat. Natalia Sarsgard/Leo Philipp Schmidt

With emotional depth, singer Natalia Sarsgard describes the path to finding oneself again, to gathering one’s thoughts, to remaining silent, to withdrawing—in order to reflect in the silence, in the comfort, and in the seclusion, to feel and reconnect with ourselves and others.

Through her multifaceted voice, Natalia Sarsgard’s interpretation of the song conveys how strength and courage can arise from deep vulnerability. Without even realizing it, one is accompanied by the confidence that what was thought to be lost can be found again.

Youtube: https://youtu.be/CINjhTHtmno

J’ai Du M’arreter – LPS, https://open.spotify.com/intl-de/album/6BvbJ0VAAvMwciCD7q7BC8
https://shop.valle-venia.de/products/different-ways
https://www.amazon.de/Different-Ways-feat-Various-Artist/dp/B0CMJVQV2M
https://valle-venia.de/30S/JaiDuMarreter.mp4

www.valle-venia.com
Hashtag: #ValleVenia

The issuer is solely responsible for the content of this announcement.

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YesAsia Holdings Achieves Record-Breaking Revenue and Net Profit in 2025

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Final Dividend Increases by 33.3% to HK10 Cents per Share

Dual Engines, Global Reach: B2C-B2B Synergy Drives Market Expansion

Results Highlights

  • Revenue hit a new high of US$501.54 million, representing a strong YoY growth of 45.0%
  • Gross profit rose by 40.9% to US$148.50 million; operating profit increased by 28.2% to US$31.90 million
  • Net profit grew by 21.5% to US$23.14 million
  • The Board has proposed a final dividend of HK10 cents per share, up 33.3% year-on-year
  • Business-to-consumer (B2C) platform YesStyle recorded revenue of US$347.48 million, up 30.8%, accounting for 69.3% of the Group’s total revenue
  • Revenue of business-to-business (B2B) platform AsianBeautyWholesale (ABW) surged by 91.7% to US$148.89 million, accounting for 29.7% of the Group’s total revenue
  • Non-core markets (excluding the US, UK, Canada, Australia) accounted for over 60% of the Group’s total revenue for the first time, with Latin America and the Middle East achieving remarkable growth
  • The Group strengthened its global logistics network to improve economies of scale, opened a second AMR warehouse in Hong Kong and a new warehouse in South Korea, reducing freight costs as a percentage of revenue to 18.7%

HONG KONG SAR – Media OutReach Newswire – 27 March 2026 – YesAsia Holdings Limited (“YesAsia Holdings”, together with its subsidiaries, the “Group”) (02209.HK), a leading e-commerce platform operator recognized for its expertise in curating Asian beauty and lifestyle products, announced today its annual results for the year ended 31 December 2025 (the “Year”).

The Group’s revenue rose by 45.0% to US$501.54 million, boosted by the global K-Beauty momentum and the scaled expansion of its B2B platform, which accounted for nearly 30% of the Group’s revenue. Gross profit increased by 40.9% to US$148.50 million, and gross profit margin remained relatively stable at 29.6%. Operating profit also grew by 28.2% to US$31.90 million. Net profit for the Year climbed 21.5% to US$23.14 million, with a net profit margin of 4.6%. Basic earnings per share was US5.62 cents (2024: US4.74 cents).

As at 31 December 2025, the Group maintained a solid financial position with bank and cash balances amounting to US$15.94 million. In the view of YesAsia Holdings’ solid operating performance, healthy cash reserves and future capital requirements, the Board has proposed a final cash dividend of HK10 cents per share (2024: HK7.5 cents per share).

Market diversification pays off as non-core markets lead global growth

Building on stable revenue from its core markets (the US, UK, Canada, and Australia), the Group accelerated its expansion into mainland Europe, Latin America, the Middle East, and other emerging markets. In 2025, non-core markets accounted for over half of the Group’s total revenue, significantly outpacing core markets in growth and becoming the primary catalyst of its business across the globe. Among these regions, Latin America and the Middle East recorded the strongest upward trend, with growth of 224.4% and 75.5% respectively, while Europe and Associated Countries remained the Group’s largest regional market.

Social media marketing and influencer engagement remain core drivers of YesStyle‘s growth strategy. During 2025, the number of YesStyle influencers increased to over 502,000, representing a year-on-year growth rate of approximately 24.6%. Revenue generated from influencer referrals reached approximately US$104.8 million, up approximately 43.0% year‑on‑year, and accounted for approximately 30% of YesStyle‘s total revenue, highlighting the continued strengthening of the YesStyle influencer ecosystem.

Meanwhile,YesStyle bolstered its localization efforts to capture opportunities in non-English-speaking markets. In July 2025, it launched a Polish-language website, expanding its language offerings to nine. Combined with social-media-driven marketing, regional campaigns via a robust network of influencers, and AI-powered solutions, the Group extended K-Beauty’s reach to a broader audience worldwide. This momentum is further amplified by the opening of Yesful Land in Seoul, South Korea, a physical hub where influencers and the K-Beauty community can converge and create authentic content, bridging digital engagement with real-world experience.

B2C-B2B synergy fuels performance with ABW business scaling rapidly

YesAsia Holdings is an authorized distributor for over 475 K-Beauty brands, serving both B2C and B2B channels. The dual-growth-engine strategy continued to bear fruit in 2025, fortifying the Group’s overall market influence and ongoing advancement.

Notably, ABW maintained its vigorous growth trajectory in 2025, with the newly launched ABW Offline business generating almost US$50 million in revenue in its debut year, underscoring the strong international retail demand for K-Beauty products. During the Year, ABW established distribution networks for 56 leading retailers across 26 markets, spanning North America, Europe, Latin America, the Middle East and Asia. Prominent partners include Target, Costco, Primark, Douglas, Sally Beauty, Watsons, and Nykaa. These collaborations have enabled the Group and its K-Beauty brand partners to reach millions of consumers through established offline retail networks, effectively tapping into a market segment that remains significantly larger than its online counterpart.

Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer, said: “Looking ahead, we are confident that K-Beauty’s global development impetus will only gather steam as it has transitioned from a niche category into a mainstream retail staple. To capture the opportunities that arise, we will deepen engagement in non-core markets through targeted and localized digital initiatives. At the same time, we are accelerating our B2B business by connecting K-Beauty brands with international retailers, and leveraging our logistics network and AI-driven capabilities. With dual growth engines in B2C and B2B, advanced technology, and a dedicated team, YesAsia Holdings is well-positioned to soar to new heights and deliver long-term value to shareholders and stakeholders.”

Hashtag: #YesAsiaHoldings

The issuer is solely responsible for the content of this announcement.

About YesAsia Holdings Limited (02209.HK)

Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.

For more information, please visit the Group’s official website:

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Best Mart 360 Announces 2025 Annual Results

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Recorded Continuous Growth in Revenue, Proposed a final dividend of HK9.0 cents per share

Highlights:

  • Revenue increased by 2.2% to approximately HK$2,867.7 million.
  • Gross profit increased by 0.7% to approximately HK$1,035.1 million.
  • Profit attributable to owners of the Company recorded approximately HK$219.7 million.
  • As at 31 December 2025, the Group operated a total of 183 chain retail stores (2024: 176), including 178 retail stores in Hong Kong and 5 retail stores in Macau.
  • Basic earnings per share was approximately HK22.0 cents. The Board recommended the payment of final dividend of HK9.0 cents per share.

Financial Highlights:

HK$’000

Year ended

31 Dec 2025

Year ended

31 Dec 2024

(Restated)

Change
Revenue 2,867,695 2,805,146 +2.2%
Gross profit 1,035,074 1,027,997 +0.7%
Gross profit margin 36.1% 36.6% -0.5 p.p.
Profit attributable to owners of

the Company

219,730

245,901

-10.6%

HONG KONG SAR – Media OutReach Newswire – 27 March 2026 – Best Mart 360 Holdings Limited (“Best Mart 360” or the “Company”, together with its subsidiaries, the “Group”; stock code: 2360.HK), a leisure food retailer in Hong Kong, announced its results for the year ended 31 December 2025. During the year, the revenue recorded by the Group amounted to approximately HK$2,867,695,000 (2024: HK$2,805,146,000), representing an increase of approximately 2.2%.

During the Financial Year under Review, gross profit was approximately HK$1,035,074,000 (2024: HK$1,027,997,000), representing an increase of 0.7%. The Group’s gross profit margin for the year was approximately 36.1%, compared to approximately 36.6% in 2024. This contraction in margin was primarily attributable to the strategic implementation of enhanced promotional campaigns designed to navigate the ongoing trend of consumption downgrading and intensified market competition.

Profit attributable to owners of the Company for the year was approximately HK$219,730,000 (2024 (Restated): approximately HK$245,901,000), primarily due to a slight reduction in average revenue per store and a contraction in gross profit margin, which collectively impacted overall profitability. The net profit margin (before interest and tax) moderated to approximately 9.8%, down from approximately 11.2% for the year ended 31 December 2024 (Restated).

For the Financial Year under Review, basic earnings per share was approximately HK22.0 cents. The Board recommended the payment of final dividend of HK9.0 cents per share.

BUSINESS REVIEW
Strategy Adjustment & Opened 10New Retail Stores
As at 31 December 2025, the Group operated a total of 183 chain retail stores, including 178 chain retail stores (31 December 2024: 170 stores) in Hong Kong and 5 chain retail stores (31 December 2024: 6 stores) in Macau respectively. During the Financial Year under Review, the Group opened 10 new retail stores and closed 3 stores upon expiration of their respective lease terms in alignment with the Group’s strategy adjustment.

The ratio of rental expense (cash basis) to sales revenue of retail stores for the year ended 31 December 2025 was approximately 9.6%, which was similar to that of approximately 9.6% for the year ended 31 December 2024.

Introduced Popular Brands & Launched on Grocery Delivery Platform
Hong Kong residents’ growing propensity to spend in Mainland China, coupled with inbound visitors’ preference for in-depth experiences, more rational and prudent consumption patterns, as well as the intensified competition in the local market from Mainland China e-commerce players leveraging economies of scale, the Hong Kong retail market is undergoing a structural long-term transformation, with the industry’s competitive landscape and consumption behaviour being reshaped.

In response to the challenging business environment, the Group adopted a series of timely and targeted measures to navigate these difficulties. These included optimizing product mix and strengthening the offering of basic foodstuffs covering cereals, noodles, canned food, milk, chilled and frozen food, daily necessities as well as basic groceries. The Group also introduced popular Mainland brands as well as imported a wide range of specialty food from around the world to meet the needs and expectations of local consumers and visiting tourists. To further strengthen its business, the Group launched on the Foodpanda grocery delivery platform during 2025 to expand its online sales channels, and rolled out a variety of promotional initiatives including shopping vouchers. These initiatives collectively contributed to the Group’s sales growth during the Financial Year under Review.

The Group procured quality products from overseas suppliers as well as brand owners or importers in Hong Kong. For the year ended 31 December 2025, the Group offered a total of approximately 3,425 stock keeping units (“SKU”) of products (for the year ended 31 December 2024: approximately 3,653 SKU) from suppliers principally from (but not limited to) Japan, Mainland China, Europe, Vietnam, Korea, the United States and other Asia-Pacific countries.

The Group sourced the most popular and trendy food products from various regions, striving to provide customers with diverse, multi-brand, and multi-category global product choices.

As at 31 December 2025, the total amount of inventories of the Group amounted to approximately HK$316,841,000 (31 December 2024: approximately HK$339,513,000), representing a decrease of approximately 6.7% year-on-year. The decrease in the Group’s total inventories was mainly attributable to optimised inventory management and the timing shift of the Lunar New Year holiday from January to February.

During the Financial Year under Review, the Group continued to actively develop private label products that on one hand allowed the Group to capture pricing advantages and exercise a higher level of quality control over its products and on the other hand further uplift its brand awareness and strengthen customers’ loyalty. For the Financial Year under Review, sales derived from private label products were approximately HK$520,821,000 (for the year ended 31 December 2024: approximately HK$477,222,000), accounted for approximately 18.2% of the Group’s revenue for the Financial Year under Review (for the year ended 31 December 2024: approximately 17.0%).

Expanded Customer Base & Enhanced Loyalty
To further deepen customer stickiness and broaden customers coverage, the Group used big data analysis and reformulated its marketing strategy to launch a new three-tier membership scheme and a second-generation mobile app in mid-June 2020. The new membership scheme helps to elevate brand positioning and market recognition, and the membership rewards have been fully optimised and enhanced, with more member benefits such as stamp reward for multiple-item purchase, special offers for selected products and access to the latest market information. During the Financial Year under Review, the number of the Group’s members increased from approximately 2,280,418 as at 31 December 2024 to approximately 2,395,862 as at 31 December 2025, representing an increase of approximately 5.1%.

The Group launched various marketing and promotional activities during the Financial Year under Review including the “Best Price” promotional campaign, which provided customers with a series of special offers for selected quality products from time to time to enhance customer loyalty. Meanwhile, the Group continued to advertise through television, newspapers, social media platforms and other media, which successfully attracted new customers encouraged repeat purchases and significantly enhanced market awareness of the Group.

PROSPECTS
Looking ahead, uncertainties in Sino-US relations, geopolitical risks and other factors will introduce further variables to economic recovery, and economic growth in Hong Kong and globally is expected to remain under pressure. The Board anticipates that the retail sector in Hong Kong will remain challenging in the near term. Nevertheless, the Group will continue to operate in a cautiously optimistic manner, closely monitor the development of various adverse factors that may impact the Group’s performance, and timely implement necessary and appropriate measures through refined operations and management to adapt to the ever-changing market environment.

The Group will continue to prioritize the Hong Kong market as its core focus, optimize its product mix and enhance the development of its private label products, with a wider range of staple foods and necessities to better meet consumer demand and enhance the Group’s competitiveness in the retail market.

To maintain sound operational efficiency, the Group will timely review the regional distribution of its brand stores, implement a moderate expansion policy and flexible leasing strategies, and actively pursue suitable opportunities to expand the retail network for its core retail brand “Best Mart 360º” and global gourmet brand “FoodVille” in Hong Kong and Macau, targeting a net increase of 10 retail stores annually under its dual-brand model, catering to the diverse needs of different customer segments for quality food products.

Mr. Hui Chi Kwan, Chief Executive Officer of the Group, said, “Faced with an increasingly complex operating environment, the Group will maintain a prudent and pragmatic approach in its operations and continue to work closely with its employees, customers and other stakeholders, striving to improve business performance and deliver stable returns to shareholders.”

Hashtag: #BestMart360 #優品360 #AnnualResults #業績 #全年業績

The issuer is solely responsible for the content of this announcement.

Best Mart 360 Holdings Limited

Best Mart 360 Holdings Limited operates chain retail stores under the brand “Best Mart 360˚”, offering wide selection of imported and pre-packaged leisure foods and other grocery products principally from overseas. It is the Group’s business objective to offer “Best Quality” and “Best Price” products to customers through continuous efforts on global procurement with a mission to provide comfortable shopping environment and pleasurable shopping experience to customers. As at 31 December 2025, the Group operated a total of 183 chain retail stores, spanning all of the 18 districts in Hong Kong and strategic locations with heavy pedestrian flow in Macau. Among the chain retail stores, the global gourmet brand “FoodVille” launched in September 2021 is also included, targeting the medium-to-high-end-market.

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