General
FG Targets 25 million Women in New National Programme Scale-up
By Adedapo Adesanya
The federal government has launched the Nigeria for Women Programme Scale-Up (NFWP-SU), a strategic investment initiative which is expected to target over 25 million Nigerian women nationwide.
In a Friday statement, it was disclosed that President Bola Tinubu this week inaugurated the NFWP-SU programme, declaring the initiative a strategic national investment and unveiling the government’s ambition to expand its reach to over 25 million Nigerian women across the country.
According to the statement, the President, represented by Vice President Kashim Shettima, said the scale-up marks a decisive shift in Nigeria’s development strategy, with women’s economic empowerment, family stability, and social development placed firmly at the centre of national growth.
He stressed that Nigeria cannot achieve sustainable prosperity while half of its population remains structurally constrained.
“Women are not peripheral to national development. They are central drivers of productivity, custodians of family stability, and indispensable partners in our ambition to build a resilient, competitive and prosperous nation,” the President said, noting that empowering women is essential to job creation, food security, financial inclusion and economic diversification under the Renewed Hope Agenda.
President Tinubu described the programme as more than a social intervention, calling it “a strategic investment in Nigeria’s economic infrastructure.”
He said the success of Phase I of the programme, which reached over one million beneficiaries across six states, provided strong evidence that structured, data-driven empowerment models deliver measurable, lasting impact.
Building on that evidence, the President announced a bold national ambition to scale the programme beyond its current targets to reach 25 million women nationwide, creating a sustainable platform for women’s economic inclusion embedded in federal, state and local systems.
He called on development partners, particularly the World Bank, to support the expansion through financing, technical assistance and innovation.
According to the President, the integration of digital platforms such as the Happy Woman App, identity verification and transparent targeting reflects the administration’s insistence on measurable and verifiable public policy.
“The work of the Ministry has shown what focused execution can achieve. This is how public trust is rebuilt and how government resources reach real people with real impact,” he said.
On his part, World Bank Country Director for Nigeria, Mathew Verghis, said the Bank was honoured to co-finance the NFWP-SU with the Federal and State Governments, describing it as fully aligned with the Bank’s new Country Partnership Framework for Nigeria, which prioritises unlocking economic opportunities, strengthening private sector linkages and creating more and better jobs.
Mr Verghis noted that Nigerian women remain disproportionately affected by poverty, with 64.3 per cent living below the lower-middle-income poverty line, despite their critical contributions to agriculture, trade and enterprise.
He said the Women Affinity Group (WAG) model promoted under the programme has proven to be a powerful tool for lifting women out of poverty by enabling collective savings, access to credit, financial discipline and enterprise growth.
Citing examples from the field, he explained that over 28,000 WAGs currently empower about 600,000 women across Nigeria, allowing them to save together, lend responsibly, invest in businesses and transition into formal financial services.
He added that scaling such models could unlock enormous economic gains, noting estimates that reducing gender inequality could increase Nigeria’s annual GDP growth by more than 1.25 percentage points, while closing productivity gaps across key sectors could add nearly $23 billion to the economy.
“This is smart economics. When women thrive, communities grow stronger, and economies become more resilient,” Mr Verghis said.
Also speaking at the event, Mr Robert S. Chase, World Bank Practice Manager for Social Protection and Jobs, described the Nigeria for Women Programme Scale-Up as one of the most ambitious gender-focused social and economic interventions currently being implemented in Africa.
He said the programme reflects a strong partnership between Nigeria and the World Bank, anchored on evidence, innovation and a shared commitment to lifting millions of women out of poverty.
Mr Chase noted that the programme’s strength lies in its ability to build sustainable systems rather than short-term relief, particularly through the Women Affinity Groups model, which combines social capital, financial inclusion and access to productive opportunities.
According to him, the scale-up phase demonstrates Nigeria’s readiness to institutionalise women’s empowerment as a core development strategy and not merely a welfare initiative.
The NFWP-SU Phase II is a $540 million programme, co-financed by the World Bank and the Federal and State Governments, expanding implementation to all 36 states and the Federal Capital Territory. It aims to directly reach five million women, generate about 4.5 million jobs, and benefit nearly 19.5 million Nigerians indirectly, while laying the groundwork for the broader expansion to 25 million women.
Under the leadership of Minister Imaan Sulaiman Ibrahim, the Ministry of Women Affairs and Social Development has positioned the programme as the centrepiece of wider social and economic reforms.
In Phase I alone, over 26,500 Women Affinity Groups were formed with more than 560,000 members, who collectively saved over N4.9 billion, expanded businesses, paid school fees and met household health needs.
The model has since attracted international interest, with other countries seeking to understudy Nigeria’s experience.
Beyond economic empowerment, the ministry has linked the programme to digital inclusion, civic identity, child protection and family welfare, while rolling out complementary initiatives in agribusiness, energy access, skills development and protection services.
By Modupe Gbadeyanka
Over 50 skilled technicians drawn from various states across the South-West region of Nigeria converged on Ibadan, Oyo State, on Friday for a comprehensive technical and sensitisation training programme for set-top box installers and associated reception equipment technicians.
This training was organised by the National Broadcasting Commission (NBC) in partnership with the Nigerian Communications Satellite Limited (NIGCOMSAT) to guarantee a smooth, efficient, and error-free rollout of Nigeria’s digital broadcasting migration.
Nigeria’s journey toward digital terrestrial television has spanned nearly two decades. The country formally adopted the digital switchover policy in 2008 in line with the International Telecommunication Union’s (ITU) 2006 global mandate, which set a June 2015 deadline for member states.
Successive missed targets in 2017 and beyond stemmed from funding constraints, policy inconsistencies, infrastructure gaps, and logistical challenges. While pilot projects were implemented in Plateau, Lagos, Kano, Enugu, Kwara, Osun, Kaduna, and the Federal Capital Territory, nationwide coverage remained a distant goal.
After substantial public investment exceeding N60 billion with limited results, the federal government unveiled a bold, renewed strategy in 2025 titled The Big Picture on June 17, 2026, with a firm analogue switch-off date set for December 31, 2028.
The new framework introduces a hybrid broadcasting model that intelligently combines Digital Terrestrial Television (DTT), Direct-to-Home (DTH) satellite delivery via NIGCOMSAT-1R, and Internet Protocol (IP)-based distribution.
By prioritising satellite technology, Nigeria leverages its sovereign satellite assets to significantly reduce dependence on expensive terrestrial transmission infrastructure. This approach is projected to accelerate digital television rollout by over 65 per cent while delivering near-instantaneous national coverage.
The Head of the Digital Switchover (DSO) unit and Deputy Director of Public Affairs at the NBC, Mrs Clementine Usman-Wamba, noted that the Ibadan session is the first of many planned across Nigeria’s geopolitical zones.
The Ibadan training directly addresses the technical demands of this hybrid ecosystem. Installers will be equipped with skills in satellite dish alignment for DTH, terrestrial antenna optimisation for DTT signals, and the configuration of hybrid reception devices.
Given the significant departure from analogue systems and earlier pilots, this sensitisation is essential to minimise installation errors, reduce service disruptions, and ensure that even households in rural and underserved communities can enjoy seamless access to superior digital broadcasts.
The FreeTV platform, built on open-standard DVB-S2 technology, will offer up to 100 free-to-air high-definition channels to an estimated 40 million television households across the country.
For terrestrial reception, Nigeria has adopted the advanced DVB-T2 standard with MPEG-4 AVC compression, which supports up to 20 channels per frequency—far more efficient than previous systems.
Consumers can access the service using affordable DVB-S2-compatible set-top boxes (priced between N15,000 and N25,000) or smart TVs with built-in DVB-T2 digital tuners.
Beyond technical excellence, the DSO represents a major national economic transformation project. The reallocation of broadcast spectrum (the “digital dividend”) will unlock new opportunities in telecommunications and broadband services. The advertising market is projected to expand by up to N605.2 billion, while local manufacturing and assembly of reception equipment is expected to generate over 20,000 jobs.
By Adedapo Adesanya
The Nigerian Maritime Administration and Safety Agency (NIMASA) has introduced the Blue Economy Accelerator Programme, a strategic initiative to identify, nurture, and accelerate innovative startups that will contribute to the sustainable growth of Nigeria’s marine and blue economy.
The Blue Economy Accelerator Programme is aimed at attracting young, vibrant minds with innovative ideas capable of transforming Nigeria’s maritime ecosystem.
The Director-General of NIMASA, Mr Dayo Mobereola, said that through the initiative, participants will receive structured business development support, industry mentorship, and technical guidance to convert promising concepts into viable ventures that address critical challenges and opportunities within the blue economy.
“The programme reflects NIMASA’s commitment to supporting the implementation of the vision of the Federal Ministry of Marine and Blue Economy in unlocking the immense potential of the blue economy by empowering young innovators, entrepreneurs, and technology-driven enterprises. We at NIMASA want to provide a platform for investors to identify young talents and invest in them,” he said.
The NIMASA DG commended the Minister of Marine and Blue Economy, Mr Adegboyega Oyetola, for codifying the Marine and Blue Economy Policy as a clear roadmap for the sector’s development and also urged young Nigerians to embrace the programme, which has the potential to transform raw talents into big investments in the maritime sector.
Applications are open to startups and innovators developing solutions across several strategic sectors, including marine waste management and the blue circular economy; aquaculture And sustainable fisheries; maritime technology and logistics innovation; ocean energy including wave, tidal, and offshore renewable energy; marine tourism and coastal recreation; marine biotechnology such as, ocean data and analytics; green Shipping, including vessel decarbonization; smart port solutions; autonomous marine vehicles; biofouling prevention technologies; and coastal resilience through nature-based coastal defence solutions.
The first phase of the programme is expected to attract a minimum of 150 high-quality applications from within and outside the country, provided they are Nigerian citizens.
By Modupe Gbadeyanka
Governor Babajide Sanwo-Olu of Lagos State will declare open the 53rd Annual General Meeting (AGM) and Congress of the Association of Advertising Agencies of Nigeria (AAAN) taking place from July 23–24, 2026, at the Providence Hotel, Ikeja GRA, Lagos.
The event is expected to bring together leaders from advertising, marketing, media, government and the wider creative economy to examine the forces reshaping the industry.
A statement from the group stated that the programme, themed AdVolution: The End of Advertising as We Know It and How to Win What Comes Next, will have the Minister of Information and National Orientation, Mr Mohammed Idris Malagi; the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Mr Lekan Fadolapo, and others in attendance.
The conference will feature keynote presentations by the CMO of Fidelity Bank, Mr Meksley Nwagboh, and the chief executive of Big Cabal Media, Tomiwa Aladekomo. They will share insights on the evolving advertising landscape and the opportunities shaping its future.
This year’s congress comes at a time when artificial intelligence, digital platforms, changing consumer behaviour and the creator economy are transforming how brands connect with audiences and deliver value.
The conference will examine some of the industry’s most pressing issues, including the shift from interruption-based advertising to participation-led engagement, the evolution of agencies into technology-driven ecosystems, the rise of the creator economy and the growing need to move beyond traditional commission models towards measurable business impact.
The president of AAAN, Mr Lanre Adisa, described this year’s theme as both timely and necessary.
“This year’s AGM comes at a defining moment for our industry. AdVolution captures the reality we are all facing: a period of big change that is reshaping how we work, create and deliver value. This gathering is an opportunity for industry players to come together, exchange ideas and shape the next chapter of advertising in Nigeria,” he stated.
Activities will commence on July 23 with a members-only Business Session featuring the President’s stewardship address, committee reports and deliberations on the Association’s progress and strategic direction.
The main conference takes place the next day and will conclude with the AAAN Gala and Awards Night, celebrating outstanding contributions to Nigeria’s advertising industry.
