Media OutReach
Spring Fair at VEC Marks Vietnam’s Most Ambitious Showcase Yet
For 12 days, the Spring Fair transformed VEC into a walkable map of 34 provinces, blending cuisine, culture and commerce inside Southeast Asia’s largest exhibition complex.
HANOI, VIETNAM – Media OutReach Newswire – 14 February 2026 – For nearly two weeks, the Spring Fair 2026 turned the Vietnam Exhibition Center into something few destinations manage to become: a condensed, high-definition portrait of an entire country.
As the fair drew to a close, what remains is not simply a tally of booths or sales figures, but the impression of a place that allowed visitors to move ‘through Vietnam’ at remarkable speed. Within a single afternoon, one could travel from the northern mountains to the Mekong Delta without leaving a 90-hectare venue on the outskirts of Hanoi.
Framed as “A Marketplace of 34 Provinces,” the event gathered regional economies, culinary traditions and cultural performances under one monumental roof. For many international visitors in Hanoi this spring, it became a defining stop on the city’s New Year cultural calendar.
A Country in One Afternoon
The scale was unapologetically large. More than 3,000 standard booths. Around 2,500 enterprises. Participation from 34 provinces and cities across Vietnam. Over 12 continuous days, the fair aimed for direct revenue of 1,000 billion VND and operated at a pace that rarely slowed.
Inside, the exhibition floor was organized into thematic zones such as “Vietnamese Cultural Essence” and “Vietnamese Agricultural Products – Connecting Spring”. The layout encouraged visitors to drift geographically. One moment, they stood in the northern region. Minutes later, they were tasting specialties from the south.
In the section representing Bắc Ninh, trays of bánh phu thê (sticky rice cake filled with mung bean paste, traditionally served at weddings) glowed under warm light. Nearby, vendors rolled out bánh cuốn Mao Điền (thin rice sheets wrapped around seasoned minced pork and wood ear mushrooms), the steam rising gently into the air. Nem chua (fermented pork sausage) was sliced into neat portions, while bundles of mì gạo chũ (sun-dried rice noodles from Bắc Giang) were arranged in pale, orderly stacks.
Further along, the scent shifted. At a booth from Sơn La, strips of thịt trâu gác bếp (smoked buffalo meat) were cut from darkened slabs and dipped into a dense sauce flecked with mắc khén (wild mountain pepper with a citrusy heat). The taste was smoky, slightly sweet and sharply spiced. At another stand, mắm tôm chua (fermented shrimp paste with chili and garlic) from Huế was wrapped with boiled pork belly and green banana slices, layered with fresh herbs to soften its tang.
In the southern cluster, bánh pía (flaky pastry filled with mung bean, salted egg yolk and durian) from Sóc Trăng were sliced while still warm, their layered crust collapsing delicately to reveal a rich interior. The aroma of durian lingered in the air, unmistakable and confident.
“I really liked how the space was designed according to each province’s characteristic… not only products, but also culture – music, people, traditional dress. It clearly shows very thoughtful experiential design,” said an American visitor during the event.
For business delegations, the appeal went beyond atmosphere.
“We came here to find Vietnamese partners for cashew nuts, cacao and coffee,” said Mandel V. Panizares, representative of Green Agricultural Products Trading in the Philippines. “Seeing the products directly and discussing at the booth; this ‘see and touch’ approach helps us evaluate quality and production capacity more clearly than just looking at profiles or images.”
Cultural performance threaded through the marketplace. Visitors found themselves mesmerized watching more than 50 performers in restored Nguyễn-era garments entered the main corridor for the “Hundred Flower Parade”. Gold embroidered nhật bình (formal imperial robes) shimmered beneath the hall’s lights. Ceremonial horses stepped carefully across polished floors as shoppers paused mid-conversation to watch.
“The parade is not just a performance, but a living cultural experience, where traditional Vietnamese attire, rituals, aesthetics and people exist together within the flow of daily life and commerce,” said Nguyen Thanh Nam, a member of the project team.
Across the 12 days, more than 40 cultural programs and hundreds of performances unfolded, including shows by the Vietnam Circus Federation and the Vietnam Puppet Theatre. Music, acrobatics and folk art existed in easy proximity to contract discussions and product demonstrations.
By the final weekend, it was clear that the Spring Fair had evolved into something more than an exhibition. It functioned as a temporary indoor festival city, layered with sound, flavor and movement.
The Platform Powering the Experience
The intensity of the experience was made possible by the Vietnam Exhibition Center itself.
Spanning 90 hectares, VEC is the largest exhibition complex in Southeast Asia and ranks among the top ten globally. At its core stands the Kim Quy Exhibition Hall, a 130,000 square meter column-free structure that provides uninterrupted interior space on a scale rarely seen in the region.
Built in just 10 months by Vingroup, Vietnam’s largest private conglomerate, and officially opened on August 19, 2025, the center welcomed 1.2 million visitors within its first three days of operation. Managing that volume required advanced crowd coordination, robust security systems and integrated logistics capable of operating at metropolitan scale.
The infrastructure extends well beyond the main hall. An 18-hectare parking area accommodates more than 10,000 vehicles. Nearly 1,200 electric vehicle charging ports form the largest EV charging station in Vietnam. Integrated storage zones, transport logistics and modern electronic payment systems allowed thousands of booths to operate simultaneously without visible strain.
VEC is also a member of the Bureau International des Expositions and serves as Vietnam’s official representative at global exhibition events, positioning it within the international exhibition circuit.
“We believe that, building upon this foundation, VEC will continue to thrive and evolve into a premier hub for major regional and international events. When operated at its full potential, VEC will emerge as a new symbol of a connected, prosperous, integrated, innovative, and sustainable Vietnam, thereby elevating our national standing in the country’s new era of ascent.”, said Mr. Tran Le Phuong, Chairman of the Board of Directors, Vietnam Exhibition Fair Center Joint Stock Company (VEFAC JSC).
During the Spring Fair, that capacity was visible in every operational detail. Corridors remained fluid at peak hours. Multiple stages operated without acoustic conflict. International delegations moved seamlessly between provincial booths.
“I highly appreciate the handicraft products of Hue and high-tech agricultural products of Thanh Hoa and Dong Thap,” said Ozasa Haruhiko, Chief Representative of JETRO Hanoi. “The diversity and quality here strengthen my confidence in Japan-Vietnam trade potential.”
As the 2026 edition concludes, the Spring Fair leaves behind more than transactions and photographs. It has demonstrated that Vietnam can stage large-scale exhibitions with cultural depth and operational precision inside world-class infrastructure.
Hashtag: #VEC #Vingroup
The issuer is solely responsible for the content of this announcement.
Media OutReach
Otis Takes Majority Stake in WeMaintain, Supporting Growth and Innovation in Service Technology
“Service is the foundation of our business, and innovation in how service is delivered is increasingly important as customers seek greater reliability and better visibility into performance,” said Judy Marks, Chair, CEO and President, Otis Worldwide Corp. “WeMaintain has built a strong technology platform and agile operating model that reflects how quality service is delivered in a fast-paced, digital and customer-centric environment. We are confident in their growth potential and believe this investment supports their continued success while creating long-term value for both organizations.”
“Otis’ investment allows us to stay focused on what we do best – continuing to build and advance our technology and scale our business as an independent company,” said Benoit Dupont, WeMaintain CEO. ” With the stability and support of the global industry leader, we are well positioned to strengthen our offering while maintaining the close customer relationships and high standards that have always defined our approach.”
Otis and WeMaintain will operate as separate entities, and WeMaintain will continue to offer its agnostic IoT and AI-based solution to its current and future customers.
Hashtag: #Otis #WeMaintain
The issuer is solely responsible for the content of this announcement.
About Otis
Otis gives people freedom to connect and thrive in a taller, faster, smarter world. The global leader in the manufacture, installation, service and modernization of elevators and escalators, we move 2.5 billion people a day and maintain approximately 2.5 million customer units worldwide – the industry’s largest Service portfolio. You’ll find us in the world’s most iconic structures, as well as residential and commercial buildings, transportation hubs and everywhere people are on the move. Headquartered in Connecticut, USA, Otis is 72,000 people strong, including 45,000 field professionals, all committed to manufacturing, installing and maintaining products to meet the diverse needs of our customers and passengers in more than 200 countries and territories. To learn more, visit 
www.otis.com and follow us on 
LinkedIn, 
YouTube, 
Instagram and 
Facebook @OtisElevatorCo.
About WeMaintain
WeMaintain was founded in 2017 by Benoit Dupont and Jade Francine on the belief that building maintenance could be smarter, more transparent, and more impactful. We combine AI-driven insights, IoT-powered data, and on-the-ground expertise to deliver real-time visibility, enhanced operational efficiency, and increased asset reliability for building owners and operators.
With operations across Asia and Europe and more than 350 employees, we provide services and solutions for elevators, escalators, automatic doors, and fire safety systems.
Our human + tech approach sets a new standard for service quality, customer experience, and growth.
To learn more, visit WeMaintain.com and follow us on LinkedIn.
Media OutReach
Skincare Brand KK Éclat Celebrates Vogue Beauty Award Triumph with Exclusive Gala in Hong Kong
Vogue Beauty Award Winner KK Éclat Hosts Exclusive Gala
HONG KONG SAR – Media OutReach Newswire – 14 April 2026 – In March 2026, French luxury skincare brand KK Éclat hosted a special celebratory dinner at The Pin, an elite private club in Central. The event honored the brand’s major victory at the Vogue Beauty Awards 2026.
The gala brought together over 30 distinguished guests, including celebrities, industry leaders, entrepreneurs, and influential tastemakers, to celebrate the brand’s UV and Pollution Blocker Cream, which was crowned “Best Everyday Sunscreen” by Vogue Beauty Awards.
The Vogue Beauty Awards are a global benchmark for excellence, recognizing products that define the pinnacle of innovation and efficacy in the beauty industry. KK Éclat’s UV and Pollution Blocker Cream stood out for its revolutionary approach to sun protection, seamlessly blending high-performance defense with an unparalleled sensory experience.
This success is powered by KK Éclat’s patented Nano Frame Technology. This smart system encapsulates active ingredients for a 72-hour sustained release into the skin. It also creates a breathable moisture shield on the surface, perfectly balancing deep nourishment with long-lasting hydration.
During the event, founder Katherine and Karen detailed the rigorous research and development process, noting the formula underwent hundreds of iterations to achieve perfection.
Addressing the classic sunscreen dilemma, Katherine explained: “Physical blockers often leave a white cast, while chemical filters raise absorption concerns recently flagged by the FDA. KK Éclat offers a groundbreaking alternative.”
By merging Nano Frame technology with high-shearing encapsulation, the formula utilizes sunscreen particles with a slight negative charge matching the skin’s natural state. This creates a precise, repelling “safety layer” that keeps active filters effectively on the skin’s surface without penetration.
Additionally, the cream features Biosaccharide Gum-4, a breathable biological barrier that shields against UV rays, environmental pollutants, including PM2.5 particles. This multi-layered defense specifically combats photo-aging, meeting the high-frequency demands of modern urban life.
Hashtag: #KKÉclat #NanoFrameTechnology #LuxurySkincare
https://www.kkeclat.com
https://www.instagram.com/kkeclatskincare/https://xhslink.com/m/6wHiQNAqkD8
The issuer is solely responsible for the content of this announcement.
About KK Éclat
Founded in France by Karen and Katherine, KK Éclat is a luxury skincare brand rooted in the philosophy that women should never have to choose between enjoying life’s pleasures and radiant skin. As advocates for the harmony of “health and pleasure,” the founders believe that enjoying life to the fullest and maintaining a superior complexion can, and should, coexist.
Driven by its hallmark Nano Frame Technology, KK Éclat ensures optimal absorption of active nutrients, delivering high-efficacy and long-lasting hydration and anti-aging results. The brand is dedicated to bridging the gap between science and luxury, offering personalized skincare solutions tailored to the diverse needs and daily routines of every skin type.
Media OutReach
New Zealand Returns to Food and Hospitality Asia 2026 With National Pavilion Featuring 15 Premium Food and Beverage Exporters
New Zealand’s participation in FHA demonstrates long-term commitment not only to Singapore but across the region, showcasing how New Zealand looks to continue its partnership through trade and innovation, while helping to shape the future of food.
New Zealand food and beverage exports to Asia grew from NZ$5.5 billion in 2018 to NZ$8.4 billion in 20251. Notably, New Zealand and Singapore share a strong partnership spanning over 60 years – both are small, advanced economies that depend on international trade for growth. Food and beverage illustrate this relationship: it plays an important part in addressing common challenges between both countries. For New Zealand exporters, Singapore serves as a key market and a strategic gateway to the region.
“FHA is an important meeting point for buyers across Asia, and this pavilion gives interested buyers and partners a direct way to meet New Zealand producers and explore our outstanding, safe, great tasting F&B products for retail, hospitality and foodservice,” said Joe Nelson, Regional Director for South East and East Asia at New Zealand Trade and Enterprise (NZTE).
He adds, “We want to showcase the best of what New Zealand has to offer. The 15 companies exhibiting this year have something specific to offer – from dairy and honey, to snacks, beverages and premium ingredients. Several already supply into the region and are here to deepen those relationships, while others are bringing products to Asian buyers for the first time. Either way, buyers who visit will be tasting products and talking directly to the people who make them.”
Companies showcasing their products at the New Zealand Pavilion include Ao Cacao, a New Zealand bean-to-bar artisan chocolate maker with 18 international medals across leading chocolate competitions, including an award in the Club des Croqueurs de Chocolat Guide – widely known as the “Michelin Guide of Chocolate”. The brand will feature its single origin dark chocolate, specialty milk chocolate and foodservice range at the show. Family business Barker’s, founded in 1969, has more than 20 years in exporting and producing fruit and vegetables-based syrups, spreads, chutneys and sauces and will feature its new squeeze relishes and preserves at the tradeshow.
Blue Frog, New Zealand’s leading premium granola brand, known for its bold flavour combinations and high nut content, will showcase their breakfast cereals, made using premium natural ingredients for an indulgent granola experience. Meanwhile, New Zealand’s only certified organic chicken producer Bostock Brothers & Waitoawill be featuring its naturally lean, halal-certified organic Smoked Applewood chicken rashers, among other products.
Producers of high-quality, premium dairy products Canary Foodswill be showcasing its double-churned pastry butter sheets and butter medallions known for its deliciously creamy texture and spreadability, while international specialty coffee icon and B-Corp Certified Coffee Supremewill be showcasing its Supreme Blend in different formats, from whole beans and espresso roast to drip bags.
Comvita, the global leader in UMF-certified Mānuka honey and science-backed bee-based health products will introduce its limited edition MānuKaya and Bird’s Nest Mānuka Honey drink, alongside its Kids Mānuka Honey Eye Health Jelly and Mānuka Honey Pops. Meanwhile, the number one supplier of retail natural cheese and cheese manufacturer in New Zealand Dairyworkswill showcase its creamy cheese and cracker snack packs, along its natural, orange-coloured cheddar burger slices.
New entrants to Singapore and the region, family-owned juice brand Eden Orchards, will be showcasing its Pure Blueberry and Pure Cherry juice. Its blueberry juice is rich in antioxidants; while its cherry juice, which naturally contains melatonin, is becoming a go-to addition to evening routines. Meanwhile, Griffin’s, New Zealand’s largest snack food company since 1890 will spotlight its high quality and premium snacks – from natural snack bars and biscuits – to crisps and crackers across its 4 brands.
Leading New Zealand protein snack business Jack Link’swill feature its high protein meat snacks, renowned for bold flavours – perfect for those who are active and health conscious. Southern Fresh, New Zealand’s leading growers and processors of premium fresh produce will introduce its airfreight, popular and crunchy baby spinach and baby coloured carrots at the pavilion.
Stock Shop Co., premium New Zealand producer of chef-made stocks, glaces, jus and sauces for professional kitchens, will feature its two globally recognised products, Veal and Lobster Stock, while Tatua,world-class manufacturer of specialty dairy ingredients and products made from New Zealand grass-fed certified milk, will showcase its newly launched indulgent Crème Custard. Not forgetting Whittaker’s, New Zealand’s beloved chocolate and confectionery brand will feature its 100% bean-to-bar, palm-oil free chocolates at the pavilion.
Don’t just visit the booth – experience New Zealand’s finest at your table. For a limited time this April and May, Singapore restaurants Artichoke and Magpie will launch specially crafted menus using premium ingredients from several innovative New Zealand companies.
Taste the difference. Visit the New Zealand Pavilion at Hall 8, Booth 8D4-01 at Food & Hospitality Asia 2026 from 21 to 24 April 2026 at Singapore Expo, and our exclusive website to find out more about our exhibiting companies.
1 StatsNZ
Hashtag: #NZFnB #NewZealandfoodandbeverage #NZatFHA2026
https://nzte.govt.nz
https://www.linkedin.com/company/new-zealand-trade-and-enterprise/
https://x.com/NZTEnews
https://www.facebook.com/nztenews
https://www.instagram.com/nzte/
The issuer is solely responsible for the content of this announcement.
About New Zealand Trade and Enterprise (NZTE)
New Zealand Trade and Enterprise (NZTE) | Te Taurapa Tūhono is the New Zealand government’s international business development agency. Our purpose is to grow companies internationally – bigger, better, faster – for the good of New Zealand. NZTE uses its extensive knowledge and global networks to help exporters of all sizes make better decisions and connect them with international partners and opportunities. www.nzte.govt.nz
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