By Modupe Gbadeyanka
Young Nigerians, including students and youth corps members on national assignments have been given the opportunity to enjoy exclusive discounts on products and services with over 10,000 merchants’ across the country.
This initiative is by UBA Plc in partnership with Bridge Concepts Limited through co-branded discount cards known as the Naija Green Card, the first of its kind discount payment solution.
According to both firms, the Naija Green Card is in line with the business objective of enabling young Nigerians and students derive maximum benefits from their limited finances.
The Naija Green Card powered by UBA, is a chip and pin prepaid card to be used at Point of Sales (POS), online stores and merchant locations within and outside Nigeria.
It is designed as a social safety instrument for holders and will enable them access to substantial discounts on products and services, ranging from electronics, restaurants, transportation, medical needs, insurance, entertainment, fashion, education, etc.
Speaking on the innovation, Head of Consumer and Digital Banking at UBA Plc, Mr Yinka Adedeji, stated that the partnership couldn’t have come at a better time considering the economic situation in the country that has significantly affected the purchasing power of consumers.
“Without a doubt, the move will help alleviate the current challenges as well as improve the living conditions of young Nigerians, students and NYSC members to enable them get better bargains on their needs with little funds so that they can achieve more,” Mr Adedeji said.
On his part, founder/initiator of the Naija Green Card, Mr Bimbola Daramola, expressed his firm’s delight in partnering with UBA Plc because of its presence in multiple geographies on the African continent and also its pedigree as the most innovative bank in the digital banking space in Africa.
“UBA remains the most thriving institution capable of advancing our course in ensuring the discount culture takes root on the continent, especially as Bridge Concepts Limited plans to extend its business around the world,” Mr Daramola said.
He also noted that “with the Naija Green Card initiative, card holders would be able to purchase various brands of goods and services from a large pool of local and national businesses at a discount ranging from 5 percent to 50 percent or even more, depending on the service provider or product seller.”
“As it stands today, we have put more than 10,000 businesses both growing and established at the behest of students and customers. This partnership seeks to curb challenges faced by consumers through the maximisation of resources, thus increasing their purchasing power,” Mr Daramola added.
Dipo Olowookere 
Aduragbemi Omiyale