Media OutReach
Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation
The Orange Dot Award is a benchmark of excellence in the pet industry, established by a panel of elite American experts, including the former president of the American Pet Products Association (APPA). It recognizes products that push the boundaries of safety, innovation, and nutritional science. This year, the spotlight shines on MR.VET’s commitment to “Precision Healthcare.”
A Biotech Breakthrough: The T-Series Revolution
The award-winning entry, MR.VET’s T-Series, represents a paradigm shift in how pet owners approach feline health. Unlike conventional dry kibble, the T-Series—comprising T1 (Intestinal Care), T2 (Skin and Coat Care), T3 (Urinary Health), and T4 (Indoor Cat)—is built on a foundation of advanced biotechnology.
At the heart of this innovation is MR.VET’s Specialized Freeze-Drying Technology. While traditional high-heat processing often destroys delicate bioactive compounds, MR.VET utilizes low-temperature dehydration. This “Bioactive Retention” process locks in original nutrition, ensuring that proteins, fatty acids, and essential micronutrients remain intact for efficient absorption. By combining this technology with customized nutritional profiles, MR.VET offers a tailored solution to the most common health “pain points” faced by modern pet owners.
Certified Market Dominance: The Number One Choice
MR.VET’s scientific accolades are backed by staggering commercial success. According to a recent market position statement by the world-renowned consulting firm Frost & Sullivan, MR.VET has been officially certified as the “Ranked No. 1 in Southeast Asia by Sales Volume of Dry Cat Food in 2025.”
Frost & Sullivan, a global leader in market research for over 60 years, conducted an exhaustive analysis of the Southeast Asian landscape, confirming MR.VET’s status as the undisputed market leader. Over the past year, the brand has witnessed an explosive growth trajectory across both digital and physical storefronts:
- Indonesia: Ranked #1 on both TikTok and Shopee.
- Vietnam: Ranked #1 on TikTok and #3 on Shopee.
- Thailand: Recognized as a Top 10 TikTok Trending Brand.
- Regional Reach: Rapidly becoming the preferred choice for consumers in Malaysia and the Philippines.
Double Victory: Bite of Wild Sweeps Nutrition Category
The Orange Dot Award ceremony also celebrated a second victory for the group, as sister brand Bite of Wild secured the award in the Nutrition Category for its 42 Series.
The inspiration for Bite of Wild began with a personal mission by co-founder Steve Bui. As a devoted pet owner, Steve sought to create a diet that truly honored the “obligate carnivore” nature of his own pets. Dissatisfied with conventional options, he set out to develop a high-meat, biologically appropriate formula, which eventually evolved into the award-winning 42 Series.
Designed to replicate the “Ancestral Blueprint” of wild felines, the Bite of Wild 42 Series (including the P42 High Meats, F42 6-Fish recipes, and K42 Kitten Formula) is engineered for the “Tiger Physique.” The series boasts industry-leading specifications:
- 92% Animal Raw Materials: Providing pure biological fuel.
- 42% High Crude Protein: The gold standard for lean muscle and vitality.
- 0% Grain & Pork: Eliminating common allergens to ensure peak digestive health.
Bite of Wild caters to the “obligate carnivore” nature of cats, proving that high-performance nutrition can be both scientifically precise and naturally sourced.
A New Era for the Pan-Asian Pet Market
The success of MR.VET and Bite of Wild at the Global Pet Expo signals a broader revolution within the Asian pet market—a transition from “basic feeding” to “scientific nurturing.”
“Winning two Orange Dot Awards in Biotech and Nutrition is a powerful validation of our commitment to elevating pet health standards across the Asian market,” said Steve Bui, co-founder of the brands, during the Orlando ceremony. “It proves that by merging global scientific breakthroughs with deep regional insights, we can lead the world in both market scale and technological sophistication.”
As MR.VET continues to expand its footprint across the Pan-Asian region and beyond, its mission remains clear: to provide pets with “the right care made easy”—backed by science and proven by millions of satisfied owners. The revolution in pet health has arrived, led by the “Tiger Physique” of Bite of Wild and the biotech-driven precision of MR.VET.
Hashtag: #MRVET
The issuer is solely responsible for the content of this announcement.
Special Event for F2P Game Developers Launches Alongside the Announcement
SINGAPORE- Media OutReach Newswire – 17 August 2026 – With the global game market grown to an approximate value of US$200 billion annually, JUNEiNTER unveils a model designed to estimate the future revenue of individual games.
JUNEiNTER announced the release of the “LCP Model,” which estimates future revenue based on operating data from live service games and a public event of a free-trial marking its launch.
Whereas games generate recurring monthly cash flows and function as digital assets, the industry has lacked established standards to calculate the future revenue of individual titles — making their revenue streams difficult to be utilized as measurable financial assets.
The LCP Model was developed from the fundamental question: “How much revenue will our game generate?” The S66 Engine, which applies the LCP Model, analyzes actual service data accumulated from launch to calculate potential future revenue. Accordingly, it has been simulated about 90,000 times, confirming its consistency and reproducibility.
To mark the unveiling of the LCP Model, JUNEiNTER is holding a public event for developers to get revenue estimations for their own games. Eligible participants are games that use the F2P model monetized through in-app purchases (IAP) or combining in-app purchases with in-app advertising. Steam and console games are excluded.
Participating developers will also be offered additional special benefits for future usage. Eligibility requirements and details of the benefits are available on JUNEiNTER’s official website (https://gv.juneinter.com).
A JUNEiNTER spokesperson said, “Revenue estimates generated by the S66 Engine are not intended to be investment solicitation, fundraising, or a guarantee of returns. The results are estimates based on the data submitted by developers and the model’s criteria, and may differ from actual revenue.”
Media Contact
Teresa Lee / Business Operations Team / [email protected] / +82-10-2144-4979 /
Hashtag: #LCPmodel #S66 #JUNEinTER #gamerevenueestimation #mobilegaming #gamedevelopers #B2B #F2P #gamevaluation #live-service #gaming
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JUNEiNTER Co., Ltd
Founded in 2002, JUNEiNTER Co., Ltd. is a South Korean game company that has developed, serviced, and published online and mobile games, best known for publishing GetAmped (PC) and My Oasis (mobile). The company has expanded its lineup through in-house development, co-development, and investment over the years.
A Shift From Distribution to Brand Ownership
Since its founding, The Cocoa Trees has operated primarily as a retailer and distributor, offering more than 60 international confectionery brands across more than 20 stores in Singapore.
Kaki’s marks the company’s first move into developing and producing its own branded product line, in addition to distributing existing third-party brands such as Ritter Sport and Lindt.
A Range Built Around Everyday Singaporean Flavours
Kaki’s flavours draw on Singapore’s daily food rituals, from kopitiam mornings to late-night gatherings over local delicacies.
The range includes Nanyang Kopi, also referred to as Bittersweet Symphony, a coffee-flavoured chocolate capturing the taste of traditional freshly brewed coffee. Pandan Kaya is inspired by the slow-cooked, hand-stirred kaya used in a classic Singapore breakfast. Teh Tarik and Tropical Notes draws on the pulled-tea beverage alongside regional fruit profiles, including sunny mango, lychee, and a Singapore Sling-inspired blend.
Packaging Includes Local Storytelling
Kaki’s is designed as an everyday snack, a thoughtful gift for friends and family, and a corporate gift snack option for the workplace, as well as a culturally rooted souvenir for visitors to Singapore. Each bar comes wrapped in limited-edition artwork, with local fun facts and short, down-to-earth stories printed on the back. The bars come in a multi-piece format meant for sharing, rather than single-serve wrapping.
“Kaki’s was never meant to just be a snack on a shelf. It was built around the small, everyday moments Singaporeans already share with each other, over coffee, over breakfast, over the little rituals we return to again and again. This is the first time we have built a brand from the ground up, and we wanted it to feel like something that brings people closer, not just something they eat alone,” said Pamela Loo, Deputy CEO, The Cocoa Trees.
Kaki’s is available at The Cocoa Trees stores across Singapore and online at www.thecocoatrees.com.
Hashtag: #TheCocoaTrees
https://www.thecocoatrees.com/
https://sg.linkedin.com/company/the-cocoa-trees
https://www.facebook.com/TheCocoaTreesSG/
https://www.instagram.com/thecocoatreessg/?hl=en
The issuer is solely responsible for the content of this announcement.
The Cocoa Trees
The Cocoa Trees brand represents a dynamic and trustworthy image, while maintaining approachability and a commitment to high-quality products. Since its establishment, the brand has focused on delivering exceptional and exquisite chocolates. Focus Network Agencies (FNA Group International) was founded on 1 October 1991, and has grown from a distributor of two agency lines to a leading player in the distribution and retailing of chocolate and confectionery in the Asia-Pacific region. With more than 20 stores in Singapore and a commitment to expansion, FNA Group International offers a wide selection of beloved international brands. Representing more than 60 renowned confectionery brands, FNA Group International is committed to providing customers with the best choices in the confectionery category.
Media OutReach
Garvee Spotlights Home & Garden Essentials for the Late-Summer to Early-Autumn Transition
Seasonal Highlights & Product Features:
1. Indoor Organization & Aesthetics for “La Rentrée”
- Natural Rattan & Wood-Grain Sideboard: Bringing warm, cozy textures indoors as cooler autumn days approach, this sideboard seamlessly blends natural woven rattan doors with modern wood grain. Designed with a spacious double-door compartment and fixed interior shelf, it easily organizes tableware, coffee essentials, or books.
- Quiet-Close Stainless Steel Dual Trash Can: Ideal for getting kitchen routines back in order for the new season. Featuring two independent removable inner buckets with foot pedals, it makes separating dry and wet waste effortless.
2. Late-Summer Garden Relaxation & Early-Autumn Prep
- 360° Swivel Papasan Chair: This oversized round egg-style chair delivers an ergonomic, immersive wrap-around feel. Equipped with a thick, high-rebound removable cushion and a 360° smooth rotation base, it lets you seamlessly adjust your angle to catch the sunset or enjoy a book.
- Heavy-Duty Convertible Garden Cart: Designed for heavy autumn garden cleanup, fruit harvesting, and firewood transport. Boasting a massive load capacity and a rugged steel mesh frame, its four removable side guardrails instantly transform it from a fenced utility cart into a flatbed carrier.
3. End-of-Summer Outdoor Adventures for Kids
- Dual-Control Blue Ride-On Tractor with Trailer: Perfect for helping kids make the most of late-summer outdoor playtime. Featuring realistic tractor styling with a push-button start and 3-speed settings, it supports both child driving and 2.4G parental remote control for added safety.
- All-Terrain Pink Ride-On ATV: Built for kids craving off-road thrills before school starts.Parents can easily take control via remote, while kids enjoy an entertainment cockpit loaded with Bluetooth, LED lights, and power display.
Hashtag: #Garvee
The issuer is solely responsible for the content of this announcement.
About Garvee：
GARVEE is a lifestyle brand dedicated to enhancing everyday life through a diverse catalog of home, garden, and outdoor products. We are committed to providing durable, affordable, and family-friendly solutions that turn every corner of your home into a space where you can truly relax and thrive, making every day feel just a little more effortless.
