Connect with us

Media OutReach

Heritage Spanish brand Osborne taps Singapore distributor Octopus to drive Asia-Pacific Growth

Published

2 months ago

on

  • Partnership opens pathway for joint product development and regional expansion
  • Osborne aligns interests by taking S$5m equity stake in Octopus
SINGAPORE – Media OutReach Newswire – 13 April 2026 – Spain-based Grupo Osborne (“Osborne”), one of Europe’s oldest producers of wines and spirits, has appointed Octopus (APAC) Holdings Limited (“Octopus” or “Company”) as its principal distributor in Singapore under a five-year mandate, alongside a S$5 million strategic equity investment, marking a step towards extending the Company’s business model beyond distribution into brand creation.
Founded in 1772, Osborne is an international food and beverage group with a portfolio of premium brands and a presence in over 70 countries, supported by production facilities across Spain. It owns and manages more than 30 brands across wines, spirits and gourmet products, including global labels such as Carlos I brandy, Nordés gin, Cinco Jotas ham and Bodegas Montecillo wines.
As part of the partnership, Osborne will invest S$5 million in Singapore-listed Octopus by subscribing for new shares at S$0.0680 each, representing a 13.33% premium to the Company’s last closing price of S$0.0600 on 9 April 2026. The investment will give Osborne a 6.40% equity stake, aligning its interests with Octopus’ regional growth strategy.

Osborne, a family-owned business now led by the sixth generation, in 2024 reported net sales of €251 million (S$372 million) and net profit of €16.1 million.

Under the five-year agreement, renewable for successive three-year periods, Octopus will manage Osborne’s distribution value chain in Singapore. This includes distribution across retail, on-trade and e-commerce channels, alongside marketing, trade execution and brand positioning.

From distribution to product development
Beyond distribution, the partnership opens a pathway for Octopus to develop its own wines and spirits by leveraging Osborne’s production expertise. Products developed under this collaboration will be tailored for Asian palates, drawing on Octopus’ on-the-ground understanding of consumer preferences, pricing dynamics and route-to-market execution.

Through its wholly owned Octopus Distribution Networks, established in 2011, the Company has built a regional wholesale platform specialising in the import, distribution and marketing of beverages across Southeast Asia. Its portfolio spans both local and international brands with established provenance and heritage, supplying a customer base ranging from high-end cocktail bars to mass-market retailers.
The Osborne partnership marks a natural extension of this model. It positions Octopus to move upstream from distributor to brand creator, with the ability to originate and scale products designed for regional markets. Economic benefits from jointly developed products will be shared equally between both parties.

Scalable platform for regional expansion
The partnership is structured as a scalable regional platform, enabling Octopus to extend Osborne’s distribution footprint across Asia-Pacific. Expansion beyond Singapore will be carried out via separate local distribution agreements with existing and newly acquired distribution companies. This allows the network to scale progressively as Octopus builds its regional presence.

Mr Fernando Terry Osborne, Chief Executive Officer of Osborne, said: “This partnership with Octopus represents a decisive step in Osborne’s international growth strategy. Asia-Pacific is a priority region for our brands, and Singapore provides a solid platform from which to strengthen our presence in high-potential markets. The investment in Octopus reflects our confidence in their operational capabilities and business vision. We share the same ambition: to bring the excellence and authenticity of our brands to new consumers across the region. We are convinced that, together, we can accelerate our expansion and develop value propositions adapted to the preferences of the Asian market.”

Mr Paul Hopkins, Chief Executive Officer of Octopus, said the collaboration expands the Company’s role within the value chain.

“This partnership goes beyond distribution. By combining Osborne’s production expertise with our market knowledge, we will be able to develop products built for Asian consumers from the outset,” he said. “It marks a step forward in our strategy to become not just a distributor of global brands, but a creator and owner of brands in our own right.”

The distribution agreement is expected to contribute to Octopus’ revenue growth and enhance margins through a greater mix of premium, brand-led products.

Octopus intends to replicate this model across future partnerships, combining distribution mandates and strategic investments, where appropriate, with product co-development to build a regional, brand-led platform.

Hashtag: #Octopus


Grupo Osborne

Founded in 1772, Grupo Osborne is one of the oldest and most established producers of wines and spirits in Europe, with a heritage spanning more than 250 years. The family-owned group has evolved into an internationally recognised food and beverage company with a diversified portfolio of premium brands and a presence in over 70 countries.

Grupo Osborne owns and manages more than 30 brands across wines, spirits and gourmet products, including globally recognised labels such as Carlos I brandy, Nordés gin and Bodegas Montecillo wines. Its products are supported by multiple production facilities in Spain and an expanding international footprint, underscoring its role as a global ambassador of Spanish gastronomy and premium beverages.
With a legacy built on heritage, craftsmanship and international expansion, Grupo Osborne is widely regarded as one of Spain’s most iconic consumer brands and among the oldest continuously operating companies in the global wine and spirits industry.

For more information: https://www.osborne.es/en

Related Topics:

Media OutReach

iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

Published

1 day ago

on

19/06/2026

By

The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.

DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.

iQOO

As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.

Supporting Tournament-Level Mobile Esports

Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.

Built for Stable, High-Intensity Gameplay

Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.

The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO

The issuer is solely responsible for the content of this announcement.

About iQOO

iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.

For more information, please visit .

About Honor of Kings

Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on , , , , or visit the official of Honor of Kings.

Continue Reading

Media OutReach

ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models

Published

1 day ago

on

19/06/2026

By

HONG KONG SAR – Media OutReach Newswire – 19 June 2026 – The 2026 International Automotive and Supply Chain Expo (Hong Kong) officially opened today. Under the theme “Luxury, Elevated to a New Realm”, ZEEKR unveiled the global expansion strategy for its dual flagship 9-Series models — the ZEEKR 9X and ZEEKR 009 Grand.

As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.

800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum

Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.

In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.

Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.

Dual Flagship 9-Series Models Showcase ZEEKR’s Technology-Luxury Vision

At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.

The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.

The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.

The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.

2

Expanding Global Capabilities and Opening a New Chapter of Technology Luxury

As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.

As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.

Hashtag: #ZEEKR

The issuer is solely responsible for the content of this announcement.

About Zeekr

Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.

Continue Reading

Media OutReach

A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture

Published

2 days ago

on

19/06/2026

By

CHANGSHA, CHINA – Media OutReach Newswire – 19 June 2026 – Carrying the warmth of everyday life and the richness of Chinese civilization, Chinese Restaurant embarks on a new chapter as it celebrates its 10th anniversary. Marking this milestone, Chinese Restaurant: Nanyang Memories Season makes its highly anticipated return, with partners Huang Xiaoming, Wang Junkai, Hannah Quinlivan (Kun Ling), Jiang Yan, Jin Mengjia, Zhang Yaqi, Lin Shuwei, and the rest of the team ready to begin a heartwarming journey through Southeast Asia. The new season will premiere on June 19, airing every Friday at 12:00 p.m. (Beijing Time) on Mango TV and at 10:00 p.m. on Hunan TV.

Over the past nine years, Chinese Restaurant has traveled across multiple countries and regions, including Thailand, France, Italy, and Hungary. Looking back on its journey of cultural exchange, the program launched a dedicated Chinese food truck in France, allowing local residents and visitors to conveniently experience authentic Chinese flavors. In Hungary, food served as a unique language that fostered deeper intercultural understanding. During the 50th anniversary of diplomatic relations between China and Italy, the program actively responded to the Belt and Road Initiative, using cultural interaction and culinary exchange to strengthen friendship between the two nations.

Now, standing at the threshold of its second decade, Chinese Restaurant: Nanyang Memories Season returns to Thailand, drawing upon the longstanding cultural, tourism, and people-to-people ties between China and Thailand. Through food and storytelling, the program once again brings Chinese culture to life on Southeast Asian soil.

The new season introduces an innovative business model inspired by traditional Chinese agricultural wisdom, creating a distinctive experience that combines pastoral ecology with the aesthetics of contemporary Chinese dining. New service concepts, including the “Chef’s Table” and “Chef at Home,” offer guests diverse culinary experiences while naturally integrating Chinese cuisine into everyday local life.

For ten years, Chinese Restaurant has remained committed to its original vision: telling authentic and heartfelt Chinese stories while showcasing the unique appeal of Chinese cuisine to global audiences. Through food, the program has helped narrow cultural distances, deepen international understanding, and highlight the confidence, vitality, and inclusiveness of Chinese culture.

The premiere episode of Chinese Restaurant: Nanyang Memories Season coincides with the Dragon Boat Festival, as the seven partners begin a brand-new entrepreneurial adventure in Chiang Mai, Thailand. From unexpected operational challenges and cultural differences to the dynamic interactions among team members with diverse personalities, the journey promises a wealth of memorable moments and compelling stories for viewers.

Over the years, the Chinese Restaurant franchise has consistently used authentic Chinese cuisine as a bridge connecting people across cultures. Every dish reflects the traditions and warmth of Chinese daily life, while every shared meal conveys the spirit and values of Eastern culture. Set against real-world international backdrops, the program vividly presents the depth and richness of Chinese civilization.

Today, Chinese Restaurant is far more than a culinary reality show. It has become a platform for cultural dialogue, mutual understanding, and friendship between China and the world. Through the universal language of food, the program continues to bring people closer together, allowing Chinese flavors and Chinese stories to resonate across borders and leave a lasting impression on audiences worldwide.

Hashtag: #MGTV

The issuer is solely responsible for the content of this announcement.

Continue Reading

Trending