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Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan

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WUZHISHAN, CHINA – Media OutReach Newswire – 21 April 2026 – From April 15 to 19, a series of events at the Wuzhishan sub-venue of Hainan’s Sanyuesan festival took place in full swing, spreading rich ethnic vibes to every corner of the city and drawing passersby — both local residents and tourists — to stop, watch, and take photos.

Sanyuesan Festival Gets Modern Makeover in Wuzhishan

Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.

“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”

The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.

This year’s activities in Wuzhishan embraced a dynamic model that intertwines rainforest ecology, intangible cultural heritage, fashion, technology, and tourism. Attendees were treated to a festival experience that was engaging, immersive, and visually stunning. Drones illuminated the night sky, tracing ancient Li totems, like the “Gan’gong Bird,” while diverse performances including intangible cultural heritage shows, original dance dramas, and live performances captivated the audience. A 600-seat long buffet table was set up along the water, where visitors savored authentic local flavors, such as sour fish soup and three-color sticky rice, amid the lively atmosphere.

The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.

“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”

Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.

Hashtag: #Sanyuesan

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Tropicana Twister Builds Homes That Could Change Lives for Generations

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Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.

Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.

“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”

Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”

“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).

More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.

While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.

“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”

With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.

For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.

Hashtag: #TropicanaTwister

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About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit , and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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Student bonds are built at SIM from orientation to graduation

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SINGAPORE – Media OutReach Newswire – 22 April 2026 – As universities adapt to hybrid learning and evolving workforce expectations, student relationships are increasingly being treated not as incidental, but as a designed part of the education journey. Across higher education, there is growing recognition that peer interaction, collaboration, and shared experiences contribute to how students learn, work, and transition into employment. This shift is prompting institutions to rethink how engagement is built from the moment students enter campus through to graduation.

From Orientation to a Continuous Student Journey

Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.

Building Bonds Through Shared Experiences

Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.

Learning Beyond the Classroom

The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.

A Diverse and Global Learning Environment

With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.

Connecting Student Experience to Career Outcomes

The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.

Redefining the University Experience

As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.

Reference:

  1. Project 1095 – https://project1095.simge.edu.sg/
  2. Singapore Institute of Management – https://www.sim.edu.sg
  3. SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

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About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit .

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OPPO Opens Entries for OPPO Photography Awards 2026, Introducing New “Super Video” Category and Programs Supporting Young Creators

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SHENZHEN, CHINA – Media OutReach Newswire – 21 April 2026 – OPPO officially announced the launch of the OPPO Photography Awards 2026 today, marking the return of the annual competition that provides a global stage for mobile photographers to showcase diverse perspectives through visual storytelling.

OPPO Photography Awards 2026 Key Visual, featuring original photography by Hasselblad Master Tina Signesdottir Hult, shot on OPPO Find X9 Ultra.

Building on last year’s theme “Super Every Moment”, this year’s edition introduces a brand-new Super Video category alongside expanded support programs offering creators more visibility and professional support. This year’s competition also includes a total prize pool of $76,500 distributed across the various prize categories.

“Over the past four years, the OPPO Photography Awards has evolved into a truly global platform that empowers mobile creators everywhere to express their inspiration effortlessly through OPPO’s powerful imaging capabilities,” said Ling Liu, Overseas CMO at OPPO. “Championing young creators has always been central to the Awards, and this year, we are taking this further by creating more opportunities for the next generation to be seen, supported, and recognized. Smartphone users have always embraced video as a powerful tool for mobile storytelling, and through our advanced imaging technologies and long-term partnership with Hasselblad, we hope to empower more creators worldwide to tell rich and authentic stories with their mobile devices.”

New Categories Celebrate New Possibilities in Mobile Imaging

The OPPO Photography Awards 2026 introduces two new categories—Super Video and Super Zoom—as part of an updated six-category lineup that also includes Journey, Me, Live, and Snap.

Six categories, including the new Super Video and Super Zoom.
Six categories, including the new Super Video and Super Zoom.

Marking the first dedicated video category in OPPO Photography Awards history, the Super Video category aims to highlight the growing influence of video alongside photography as a distinct medium for mobile storytelling. With life’s meaningful moments taking place not only in static frames but the dynamic motion and emotions that unfold between them, OPPO is empowering storytellers from all walks of life to capture this motion through the latest innovations in mobile videography. Building on its longstanding focus on video, OPPO continues to deliver industry-leading capabilities across its product portfolio, enabling both enthusiasts and professionals to fully embrace the fun of creation.

Beyond offering cutting-edge technology, OPPO is equally committed to enhancing how these creations are shared. OPPO and Meta are closely collaborating to optimize the video-sharing experience on Instagram. OPPO Find X9 Ultra users can now achieve near-lossless video quality from capture to share. Videos shared on Instagram will retain quality virtually indistinguishable from the original footage, achieving the industry’s highest standards and ensuring that every shared moment remains true to the original creation. This reflects OPPO’s continued focus on optimizing the entire creative lifecycle for a truly seamless user experience.

This year’s other new category, Super Zoom, seeks to explore the creative potential made possible through OPPO’s long-term investment in advanced telescope zoom technology. By pushing the boundaries of mobile imaging, OPPO has brought smartphone zoom capabilities closer than ever to those of traditional standalone cameras, allowing users to capture unseen details with precision and explore life’s hidden beauty from completely new perspectives.

Committed to Supporting Young Creators

OPPO is committed to supporting young creative talents and amplifying their voices globally. Through the 2026 Awards, this commitment is taken even further with several new programs designed to empower creators’ long-term growth through professional guidance and coaching.

In partnership with Discovery Channel, OPPO has launched the Filmmaker Accelerator Program, offering young creators exclusive mentorship from industry professionals. Creators who submit videos to the Super Video category will have the chance to be invited to produce a short film with end-to-end creative support and potential broadcast opportunities, alongside a grant provided by OPPO.

OPPO and Discovery Channel launch the Filmmaker Accelerator Program.
OPPO and Discovery Channel launch the Filmmaker Accelerator Program.

OPPO is also extending support to the wider creator community through a range of accessible learning resources. Among them, the new OPPO Imaging Academy features a series of tutorial videos designed to help users tap into the full power of OPPO’s cutting-edge technology to transform creative inspiration into artistry.

In addition to these initiatives, the OPPO Creators program further expands visibility and creates more professional development opportunities for young creators. Through the program, outstanding works will be showcased across various OPPO platforms, and creators will also gain priority invitations to flagship launches and collaboration opportunities, along with complimentary professional equipment to support their ongoing development.

Opening Diverse Pathways for Creators Worldwide

As part of efforts to recognize a wider range of creators and expand participation in the Awards, the OPPO Photography Awards 2026 introduces a diverse awards program that gives creators more opportunities to gain global exposure and showcase their work on a bigger stage.

In addition to the Gold, Silver, and Bronze Awards up for grabs in the main competition, participants can also earn recognition and generous incentives through Honorable Mentions, Regional Awards, and the Audience Choice Awards. A total of 38 different awards or acknowledgements are on offer recognizing outstanding creators across all categories, with a total prize pool of $76,500.

Total prizes of $76,500 across 38 award categories.
Total prizes of $76,500 across 38 award categories.

The year’s judging panel also brings together renowned industry professionals in both photography and cinematography, including Tina Signesdottir Hult and Wang Jianjun, Hasselblad Masters; Vikram Channa, Vice President, Co-Lead, and Editorial Chief at Warner Bros. Discovery; Zhu Jiong, Professor at the School of Visual Media and Communication, Beijing Film Academy; Pete Lau, Senior Vice President and Chief Product Officer at OPPO; and Joy Cheng, Director of Imaging Cognition at OPPO.

Members of the awards’ judging panel.
Members of the awards’ judging panel.

To further encourage participation, the 2026 Awards also introduces a new monthly contest format. Through the new format, young creators can receive feedback and more visibility on an ongoing basis, while also having the opportunity to progress into the main competition.

Global Competition Submissions Open Until December 31

Submissions for the OPPO Photography Awards 2026 and the first round of monthly contests are now open. Creators worldwide are invited to submit their entries and showcase their creativity and storytelling visions captured on OPPO, OnePlus or realme devices.

Entries for the global competition will remain open until 24:00 (UTC+8), December 31, 2026. Submissions for all categories can be made via the official OPPO Photography Awards website. Submissions for the Super Video category can also be made through Instagram and TikTok using the hashtags #SuperVideo and #ShotOnOPPO.

Entries for the first global monthly contest can be submitted via the official website or on Instagram with the hashtags #SuperEveryMoment and #ShotOnOPPO. Upcoming monthly contests will feature different themes, with future submissions accepted through both social platforms and the official website.

For more information on the OPPO Photography Awards 2026 and the monthly contests, please visit the official website at https://lumo.oppo.com/en/.
Hashtag: #OPPO

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