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Sprite Lands Back in the Heart of Street Culture in ASEAN & South Pacific with Launch of New Global Platform ‘It’s That Fresh’

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Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platform brings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy food, basketball, music

SINGAPORE – Media OutReach Newswire – 22 April 2026 – Sprite®, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in ASEAN & South Pacific. With the launch of ‘It’s That Fresh,’ Sprite reaffirms its role as the region’s choice for ultimate refreshment — introducing a vibrant new visual identity, an iconic and ownable Sprite Sound, and fresh locally-resonant cultural collaborations that meet people at the heart of everyday street culture.

From bustling sari-sari stores in the Philippines and warungs in Indonesia, to late-night mamak stalls in Malaysia and supermarket aisles in Australia and New Zealand, Sprite has long been part of how people across the region cool down, connect, and express themselves. It’s That Fresh brings this shared heritage together under one global platform, brought to life in ways that reflect the spirit, taste, and energy of ASEAN & South Pacific.

A Fresh Platform, Brought to Life Locally

‘It’s That Fresh’ unifies Sprite’s brand expression across 180 markets globally. In ASEAN & South Pacific the platform comes to life through a culturally grounded expression, anchored in spicy food, basektball, and music, and supported by a refreshed logo, bold new packaging, and the Sprite Sound.

“Sprite is more than just a drink—it’s part of how people experience refreshment in the heat, through food, sport, and shared moments,” said Mark Dee, Category Marketing Sr. Director of Sparkling Flavors for Coca-Cola ASEAN & South Pacific. “It’s That Fresh celebrates authenticity, originality, and the bold spirit of the region’s youth, bringing global brand strength together with local culture in a way that feels real and relevant.”

Spicy Food First: Where Refreshment Meets Real Heat

Spicy food sits at the heart of street food culture across ASEAN & South Pacific – from hawker centers and night markets to local eateries adn late-night favorite spots. For Gen Z in the region, spice is more than a flavor; it’s a shared experience that brings people together.

Building on this deep cultural connection, Sprite is leaning further into its ‘Hurts Real Good with Sprite’ platform in the region – celebrating the joy of bold, spicy flavors paired with the ultimate refreshment. Sprite complements some of the region’s most loved dishes, from tom yum and laksa to satay and other street-food favorites, delivering crisp lemon-lime refresment that cuts through the heat.

Global and local partnerships will bring this to life through creator-led content, live experiences, and Sprite & Spicy bundle offers—all rooted in the everyday way people enjoy food across the region.

Basketball: Community, Expression and Local Experience

Basketball continues to be a powerful form of self-expression and community connection across ASEAN & South Pacific. In 2026, Sprite will continue to support basketball at the local level, building on its long-standing presence in the sport through partnerships and experiences that celebrate creativity, individuality, and the energy of the game. These efforts reflect Sprite’s commitment to showing up where culture lives, consistently and authentically.

A Dynamic New Look & Sound

Sprite’s refreshed visual design marks the return of the iconic Lymon symbol, updated for a new era and paired with the a bold white Sprite wordmark as one unified hero asset. Flanking both Sprite and Sprite Zero Sugar, the design system uses dynamic movement, liquid cues, and new packaging that radiates the unmistakable green-and-white palette, joined by black cues on Sprite Zero Sugar to ensure clear choice for consumers. The new look will roll out across coolers, street stalls, and supermarkets across ASEAN & South Pacific starting this month. will

Meanwhile, music remains a key part of Sprite’s global DNA and its connection to youth culture. In the region, music plays a supporting role, amplifying moments of refreshment, creativity, and self-expression across platforms and experiences.

At the center of this is the Sprite Sound—a new, iconic ownable brand sound and sonic identity designed to be instantly recognizable, much like a signature audio cue. Created in partnership with globally-renowned music producers but designed to connect with regional and youth music culture in ASEAN & South Pacific, the Sprite Sound serves as the audio shorthand for Sprite refreshment.

Bold Innovations to Watch Out For

Sprite keeps innovating with launches that respond to the evolving tastes and latest trends of the region. In 2026, consumers can look forward to:

  • Sprite Chill Lemon Mint: tapping into consumer demand for multi-sensorial refreshment, we’re bringing intense refreshment to fans in new and unexpected ways. . Sprite Chill Lemon Mint will be launched across selected markets, offering an unique cooling sensation and ultimate refreshment.
  • Sprite + Tea:inspired by the viral social trend of consumers steeping tea bags in Sprite, Sprite + Tea reflects the brand’s commitment to listening to consumers and translating cultural moments into scalable innovation that will be launched in ASP starting with this year
  • Sprite Lime Mint: dialing up refreshment to cut through the heat and humidity of South East Asia, we’ve elevated Sprite’s iconic lemon‑lime fizz with a touch of soft, cool mint, creating a drinking experience that is more than just a beverage, it’s a reset that cools you down.

Availability of these varieties and other flavour options, including Zero Sugar, will vary by market. For specific products near you, visit Sprite.com.

Stay Refreshed

For more on ‘It’s That Fresh,’ follow Sprite’s journey on Instagram, TikTok and YouTube, or visit Sprite.com.

Hashtag: #Sprite

The issuer is solely responsible for the content of this announcement.

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Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026

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16 hours ago

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29/06/2026

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BANGKOK, THAILAND – Media OutReach Newswire – 29 June 2026 – Siam Piwat Group, a leading real estate and retail developer, and operator of world-class destinations including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets Bangkok, has appointed The Bureau of Wonders (BOW) as its international public relations consultant to support global communications for Siam Paragon Bangkok Watch Week 2026.

Thailand’s Siam Piwat Group has appointed The Bureau of Wonders (BOW) as international PR consultant for Siam Paragon Bangkok Watch Week 2026, taking place from 22–27 September 2026, and reinforcing Bangkok’s position as Southeast Asia’s emerging hub for watch culture and haute horology.

The Bureau of Wonders (BOW), a leading strategic communications and luxury brand consultancy, will collaborate with Siam Piwat to lead international market communications, elevate global awareness, and strengthen Siam Piwat’s position as a leading luxury destination developer.

Returning for its second edition, Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026, reinforcing Bangkok’s position as Southeast Asia’s emerging capital of watch culture and haute horology. The event will bring together renowned watchmaking maisons, collectors, and connoisseurs from around the world to celebrate craftsmanship, innovation, and the heritage of fine timepieces.

Through this partnership, Siam Piwat aims to enhance international media engagement and further establish Thailand as a global destination for luxury, tourism, and retail experiences.

Hashtag: #SiamPiwat #BangkokWatchWeek2026 #TheBureauOfWonders #SiamParagon #SiamParagonBangkokWatchWeek2026 #LuxuryWatchDestination




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Siam Piwat

Siam Piwat is a leading retail and real estate developer behind Bangkok’s most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, globally recognized for pioneering experiential destinations.

For over six decades, Siam Piwat has been renowned for creating iconic destinations and world-class experiences, continuously redefining Bangkok’s retail landscape through award-winning developments that set new global benchmarks. Guided by creativity, innovation, and sustainability, the company continues to lead with a bold vision that inspire, engage, and delight customers from around the world, while creating long-term value for society, businesses, and future generations.

The Bureau of Wonders

The Bureau of Wonders is an innovative communications agency renowned for its expertise in public relations, events, content creation, and brand strategy. With a focus on luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, and the arts, we craft compelling narratives that resonate with an exclusive clientele across Southeast Asia’s vibrant markets.

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Construction Management Awards 2026 – Now open for nomination Introduction of the Inaugural “Excellent Construction Safety Culture Award” Guides the Construction Industry Toward a New Milestone in Safety

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29/06/2026

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HONG KONG SAR – Media OutReach Newswire – 29 June 2026 – Organised by the Hong Kong Institute of Construction Managers (HKICM / the Institute), the biennial flagship event of the construction industry—the 6th Construction Management Awards (the Awards)—is now open for nominations. Since its debut in 2016, the Awards have received enthusiastic support from the industry, successfully gathering outstanding construction professionals. By recognizing the cornerstone professionals of the construction sector—such as construction managers, site managers, and engineers—the Awards acknowledge their practices and exceptional contributions in their professional fields, actively driving the professional development of the industry while nurturing and attracting younger generations of talent.

Deepening “Corporate Leadership, On-Site Implementation” to Reflect Excellent Governance Standards

Entering its sixth edition, the Awards continue to uphold their mission of creating a credible exchange platform for industry elites. In recent years, with society’s high emphasis on occupational safety and health, along with the widespread application of smart construction technologies, site safety has gone far beyond the traditional, rigid mindset of “checking in and re-inspecting”. The Institute thoroughly understands that excellent site safety performance does not rely solely on the routine compliance execution of frontline sites; it must stem from the forward-looking vision and comprehensive policy drive of corporate management.

To this end, this year’s Awards have comprehensively enhanced the judging criteria. Building upon the existing award categories, the judging perspective has been extended from frontline construction management to the macro corporate level, significantly increasing the weight of the “Safety” element in scoring to elevate industry standards. This edition will more comprehensively and deeply review the effectiveness of corporations in formulating and implementing safety management policies. In addition to frontline execution capabilities, the judging panel will place greater emphasis on how corporations promote an excellent construction safety culture from a policy level, including integrating tech solutions like Smart Site Safety Systems (SSSS) into long-term development strategies to safeguard site safety. Furthermore, special emphasis is placed this year on how corporations establish long-term accident prevention and continuous improvement mechanisms through institutional frameworks, embedding safety concepts into the core of corporate governance to lead a comprehensive transformation of the safety culture in Hong Kong’s construction industry.

Inaugural “Excellent Construction Safety Culture Award” with a Dedicated Judging Panel Establishes Industry Authority

Cr Alfred TANG, President of the Hong Kong Institute of Construction Managers, stated: “Site safety has always been the core focus most valued by the Government and the Institute. The Institute firmly believes that ‘Corporate Leadership, Safety Implementation, Everyone’s Responsibility’ is the key to driving industry transformation. To encourage more developers, main contractors, and stakeholders to actively play a top-down driving role, this year’s Awards have introduced the ‘Excellent Construction Safety Culture Award’, supported by an independent ‘Dedicated Safety Judging Panel’ composed of top senior safety experts and consultants in the industry to review the long-term effectiveness of corporate safety policies from the most rigorous and professional perspective. We firmly believe that this brand-new award and dedicated judging mechanism will effectively drive continuous progress in Hong Kong’s construction industry, laying a solid foundation for building a sustainable, safe, and highly efficient future.”

The “Construction Management Awards 2026” is opening for nominations from today until 31 August 2026. For details about the Awards, nomination forms, and judging criteria, please visit the Awards website (www.hkicm-cma.com).

Award Categories Overview

Award Categories Team / Corporate Awards Corresponding Individual Award Categories
Building Project Excellent Construction Team Award (Building Project) A) Construction Manager Award
B) Site Manager Award
C) Engineer Award
D) EHS Officer Award
E) Construction Supervisor Award
Civil Project Excellent Construction Team Award (Civil Project) A) Construction Manager Award
B) Site Manager Award
C) Technical Manager Award
D) Engineer Award
E) EHS Officer Award
F) Construction Supervisor Award
Corporate Project A) Excellent Construction Safety Culture Award
B) Excellent Construction Innovation Enterprise 		/
Individual Project / Young Construction Manager Award

Jury Panel

Chairman of the Judging Panel (Building Project):
Mr HO Chun Hung, JP, Director of Buildings, Buildings Department, HKSARG

Members of the Judging Panel (In apathetical order of surnames):

  • Ir CHAN Siu Chung, Cedric, Chairman of Building Division, The Hong Kong Institution of Engineers
  • Prof CHAN, Isabelle Y. S., Associate Dean of the Faculty of Architecture; Associate Professor at the Department of Real Estate and Construction, The University of Hong Kong
  • Mr LEE Hok-yin, Arthur, JP, Deputy Director/Regulatory Services, Electrical & Mechanical Services Department, HKSARG
  • Cr TANG Yu-chi, Alfred, President, The Hong Kong Institute of Construction Managers
  • Sr WAN Wai Ming, Tony, President, The Hong Kong Institute of Surveyors
  • Ir Prof Michael C. H. YAM, Head of Department of Building and Real Estate, The Hong Kong Polytechnic University
  • Mr Emil YU Chen-on, President, The Hong Kong Federation of Electrical & Mechanical Contractors Limited

Chairman of the Judging Panel (Civil Project):
Mr HO Ying Kit, Tony, JP, Deputy Secretary for Development (Works) 3, Development Bureau, HKSARG

Members of the Judging Panel (In apathetical order of surnames):

  • Ir Benjamin CHAN, JP, Project Manager (West), Civil Engineering and Development Department, HKSARG
  • Cr CHAN Chi-man, Vice President, The Hong Kong Institute of Construction Managers
  • Ir CHAN Ho-yee, Vice chairperson of Civil Division, The Hong Kong Institution of Engineers
  • Prof Jack Chin Pang CHENG, Associate Head of Civil and Environmental Engineering, The Hong Kong University of Science and Technology
  • Mr HO Kwing-kwong, Alex, Director – Industry Development, Construction Industry Council
  • Mr NG Wai-hong, Patrick, Project Manager/Major Works, Highways Department, HKSARG
  • Prof Songye ZHU, Interim Head of Department of Civil and Environmental Engineering, The Hong Kong Polytechnic University

Members of the Excellent Construction Safety Culture Award Judging Panel (In alphabetical order of surnames):

  • Prof Dr Daron Wai Kwong LEUNG, Safety Adviser, The Hong Kong Institute of Construction Managers
  • Dr Winson YEUNG, Principal Consultant, Occupational Safety & Health Council

Hashtag: #HKICM

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About HKICM

Established in 1997 with the sovereignty handover, Hong Kong Institute of Construction Managers (“Institute” or “HKICM”) is the only local professional institution representing the construction management profession in Hong Kong. The Institute has developed rapidly, with its members reached 3,439, of which 1,285 were Corporate Members (including Fellows and Members).

Our objectives are to secure the advancement and facilitate the acquisition of knowledge and expertise which constitutes and promotes the practice of and professionalism in construction management. The works of the Institute include setting standards for professional services and performance, establishing rules of conduct, promoting Registered Construction Managers and Construction Supervisors and promulgating the recognition of professional site supervisors. We believe that all construction sites need to be managed by registered professional construction managers to ensure compliance of operation with government laws, safety and environmental protection requirements. In order to improve the professional standard of technical personnel in an orderly manner, the government needs to register and recognize the professional qualifications of site supervisors.

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SIM Highlights the Importance of University Networks in Higher Education Decisions

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29/06/2026

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SINGAPORE – Media OutReach Newswire – 29 June 2026 – As students and families evaluate higher education options, academic quality and programme offerings remain central considerations. However, there is growing recognition that the university experience extends beyond formal learning, with student wellbeing, peer engagement and career development increasingly influencing decision-making.

In a rapidly evolving employment landscape, higher education institutions are expected not only to provide academic knowledge but also to support students in developing the relationships and networks that can contribute to personal growth and professional readiness.

The Role of Peer Connections in Student Development

University friendships often form an important part of the student experience. Developed through classes, group projects, student organisations, volunteering initiatives and campus activities, these relationships can provide a sense of community and belonging throughout a student’s academic journey.

Research has consistently highlighted the role of peer support in student engagement, wellbeing and academic persistence. Strong social connections can help students adapt to new learning environments, navigate challenges and participate more actively in campus life. For international students in particular, peer networks often play an important role in easing cultural transitions and fostering inclusion.

Beyond graduation, these relationships frequently evolve into long-term personal and professional networks that continue to provide support throughout different stages of life and career development.

Professional Networks and Career Readiness

Alongside peer relationships, professional networks have become an increasingly important component of higher education. Connections with alumni, faculty members, career advisors, employers and industry practitioners can provide students with valuable insights into workplace expectations, emerging industry trends and potential career pathways.

Such interactions help bridge the gap between academic learning and employment by exposing students to real-world perspectives and opportunities. Early engagement with industry networks can also support career planning, mentorship and professional development, equipping students with a deeper understanding of the skills and competencies required in the workforce.

As employers place greater emphasis on workplace readiness and transferable skills, access to professional networks can complement academic qualifications and enhance graduates’ ability to navigate competitive labour markets.

Integrating Student Life and Career Development

Many higher education institutions are responding to evolving student expectations by adopting a more holistic approach to education. This includes creating opportunities for students to engage in co-curricular activities, leadership development programmes, community initiatives and career-related experiences alongside their academic studies.

At SIM Global Education (SIM GE), student engagement initiatives and career development resources form part of a broader ecosystem designed to support both personal and professional growth. Through student clubs, leadership opportunities and career advisory services, students can build interpersonal skills, expand their networks and explore future career possibilities throughout their studies.

For prospective students comparing higher education options, the question is not whether university friendships or professional networks matter more. Both are important. University friends provide belonging, encouragement and shared experiences, while professional networks provide exposure, guidance and access to future opportunities. In an education environment where students are increasingly conscious of wellbeing, employability and return on education, institutions that integrate student life, career development and holistic support are better positioned to meet evolving expectations. A meaningful higher education experience is shaped not only by qualifications, but also by the relationships, confidence and networks that students carry forward.

Looking Ahead

As higher education continues to evolve, students are increasingly seeking learning environments that support both academic achievement and broader developmental outcomes. While qualifications remain important, the relationships, experiences and networks developed during university can also play a significant role in shaping future opportunities.

For prospective students, evaluating higher education options may therefore involve looking beyond curriculum and rankings to consider how institutions foster community, professional engagement and personal development. Together, these elements contribute to a more holistic educational experience and can support students as they prepare for the next stage of their academic, professional and personal journeys.

Reference:

  1. SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/sim-ge
  2. SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
  3. SIM Project 1095 – https://project1095.simge.edu.sg
  4. SIM Student Life – https://project1095.simge.edu.sg/student-life
  5. SIM Student Care – https://project1095.simge.edu.sg/student-care
  6. SIM Career Services – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
  7. SIM Advantage – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/sim-advantage
  8. NDPI Peer Support – https://www.mdpi.com/2227-7102/15/5/602

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit

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