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Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce

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Live-Fluence League showcases how creators are becoming entrepreneurs, partnering with brands to drive sales and build long-term brand equity, reflecting Ogilvy’s Creator Commerce proposition and principle: Sales Overnight. Brand Over Time

SINGAPORE – Media OutReach Newswire – 25 June 2026 – Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought together eight of leading social sellers to compete in real time, driving measurable sales for featured brands through a live, trackable leaderboard. The atmosphere was electric and the energy unrivalled. Singapore became the first market across the Ogilvy Asia Pacific network to introduce the League this evening.

8 live sellers competed in Ogilvy’s Live-Fluence League
(Top Row, left to right) @summerscent, @paperyiran, @roy.kai, @27.fenn,
(Bottom row, left to right) @shermainevip, @veraciayong, @sereneloy.1004, @winzzles

More than a competition, the Live-Fluence League marked a milestone moment for Singapore’s rapidly evolving creator economy. For the first time, brands, marketers, media and creators witnessed the power of live commerce unfold in real time, with TikTok Shop experts providing live commentary and analysis of the strategies, techniques and commercial decisions that drive successful social selling.

“By bringing together creators, brands and platforms, Ogilvy’s Live-Fluence League demonstrated how creator commerce can serve as both a growth engine for businesses and a career opportunity for the next generation of entrepreneurs. This is part of Ogilvy’s long-term commitment of spearheading and advocating for a more sustainable and dynamic creator economy – one that equips creators with the opportunities, education and industry connections needed to thrive,” said James Baldwin, Head of Influence, Ogilvy Asia Pacific.

Unlike traditional industry events that discuss commerce in theory, guests experienced it first-hand, watching creators transform content into actual sales and influence with clear returns on investments for businesses.

This is especially relevant at a time where many are seeking alternative streams of income amid concerns about employment

Ogilvy is actively working hand-in-hand with brands to unlock new growth channels within the rapidly growing creator commerce economy, to turn everyday influence into a powerful driver of sales, strategic investment and measurable revenue.

Shirley Tay, Chief Executive Officer, Ogilvy Group Singapore shared, “As the commerce landscape rapidly evolves, we are focused on partnering with brands to unlock new, scalable avenues for growth through the creator-led economy. This isn’t just about content; it is about conversion. By integrating social, live-stream, and affiliate commerce directly into the brand ecosystem, we turn engagement into measurable revenue, building a frictionless commerce presence for our clients that meets consumers exactly where they are. As industry leaders, Ogilvy Singapore is proud to be pioneering this tech-enabled, creator-driven frontier for our clients because, as David Ogilvy famously said, ‘We sell, or else'”.

Ogilvy’s Creator Commerce proposition is built around a simple principle: Sales Overnight. Brand Over Time.

Of course, creator commerce presents enormous commercial potential, but rather than taking a short-term, tactical approach with creators done on ad hoc basis, Ogilvy believes sustainable success requires a strategic approach. This takes into consideration brand alignment, creator fit and the long-term equity being built—or eroded—with every engagement.

The sales overnight, brand over time approach combines the immediate revenue-driving potential of creator commerce with brand-building strategies that ensure creators, content and commerce work cohesively alongside wider marketing communication efforts.

Creator Commerce: The Next Frontier of Growth

By 2030, the ecosystem is projected to contribute US$1.2 trillion to Asia Pacific’s (APAC) economy, fuelled by a staggering 1,267% year-on-year increase in monetised creators across the region.[1] At the same time, retail is experiencing a growing authenticity crisis. Three in four APAC consumers now actively skip overly polished advertising, while 90% say they rely on authentic creator-led content before making a purchase decision.[2]

These shifts are fundamentally reshaping how consumers discover, evaluate and buy products. Social commerce is no longer an emerging trend—it is now one of the fastest-growing retail channels globally, contributing an estimated US$1.6 trillion to the US$5 trillion e-commerce industry.[3]

Yet despite the explosive growth of TikTok Shop and other social commerce platforms across the region, many brands remain on the sidelines and are not yet tapping into the strength of creator commerce to grow their business. As competition intensifies, the opportunity for brand early movers is becoming increasingly limited.

From Content Creators to Commercial Entrepreneurs

The Live-Fluence League was designed to spotlight a significant transformation taking place within the creator economy: creators are no longer simply content producers, they are becoming entrepreneurs, retailers, and business owners.

The competition showcased the sophisticated skill set required to succeed in this new economy—from persuasive storytelling and audience engagement to salesmanship, product positioning, data analysis and commercial strategy.

Beyond the competition itself, the event served as a platform for thought leadership and industry learning. Guests heard from platform leaders, commerce experts and successful creators on the future of social selling, changing consumer behaviour and the evolving role of creators in the digital economy. They were also given direct access to participating livestream sellers, providing a rare behind-the-scenes look at the individuals redefining modern retail through creator-led commerce.

In a marketplace where anyone can sell, the brands that will win are the ones that sell with purpose.


[1] TikTok White Paper 2026″The Art and Science of Authenticity,”, https://newsroom.tiktok.com/us12-trillion-by-2030-tiktoks-art-and-science-of-authenticity-study-on-creator-driven-growth-in-apac?lang=en-SG and Marketing Interactive 2025, https://www.marketing-interactive.com/apac-creator-economy-tipped-to-hit-trillion-by-2030

[2] TikTok White Paper 2026″The Art and Science of Authenticity,”, https://newsroom.tiktok.com/us12-trillion-by-2030-tiktoks-art-and-science-of-authenticity-study-on-creator-driven-growth-in-apac?lang=en-SG and Marketing Interactive 2025, https://www.marketing-interactive.com/apac-creator-economy-tipped-to-hit-trillion-by-2030

[3] McKinsey Report, 2021

Hashtag: #Ogilvy

The issuer is solely responsible for the content of this announcement.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries.

Ogilvy currently as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit , and follow us on,,, and

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YF Life Clinches Hong Kong Economic Journal’s “Outstanding Application of Diversified Investment Strategies” Award Once Again

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Driving Sustainable Long-Term Value for Clients via the Innovative “Invesurance” Philosophy

HONG KONG SAR – Media OutReach Newswire – 26 June 2026 – YF Life Insurance International Limited (YF Life) has once again been recognized at the Hong Kong Economic Journal (HKEJ) Insurance Excellence Awards 2026, clinching the prestigious “Outstanding Application of Diversified Investment Strategies” Award1. This accolade reaffirms YF Life’s leadership in insurance investment landscape, underscoring the company’s success in leveraging systematic asset allocation to generate long-term value for clients for its clients through its unique “Invesurance” (Insurance + Investment) philosophy.

Ms. Karen Lam, Vice President of Marketing at YF Life, accepts “Outstanding Application of Diversified Investment Strategies” Award at the Hong Kong Economic Journal (HKEJ) Insurance Excellence Awards 2026 ceremony.

Mr. Dennis Luk, Chief Investment Officer of YF Life, stated: “We are deeply honored to receive this prestigious recognition for the second consecutive year. At the core of YF Life’s investment strategy is the profound integration of ‘insurance’ and ‘investment’. Moving beyond traditional models, we utilize a dynamic, multi-asset allocation framework that spans fixed income, public equities, and private markets. Under our ‘1+N’ architecture, we partner with Barings2 to manage high-quality bond portfolios, while simultaneously collaborating with leading global asset management institutions to deploy capital across private equity and alternative investments. This strategic approach optimizes risk-adjusted returns and effectively mitigates market volatility.”

YF Life’s financial strength continues to be validated by leading international rating agencies. Following eight consecutive years of receiving an “A-” (Strong) Insurer Financial Strength (IFS) rating from Fitch, YF Life has also secured its “A3” Insurance Financial Strength Rating (IFSR) from Moody’s. These milestones are a testament to YF Life’s robust financial position, prudent capital management, and stringent risk-control capabilities.

Looking ahead, YF Life remains committed to deepening its “Invesurance” philosophy. The company will continue to focus on delivering sustainable and stable asset growth for clients, further building a forward-looking and resilient wealth management blueprint.

Organized by the Hong Kong Economic Journal, the Insurance Excellence Awards aim to honor outstanding enterprises within the insurance sector, recognizing industry peers who consistently innovate and enhance the quality of their products and services. This year, more than 10 awards were presented following a rigorous selection process conducted by a panel of professional judges.

Notes:
[1] https://features.hkej.com/template/features/html/isa2026/index.html
[2] https://www.barings.com/en-hk/guest

Hashtag: #YFLife

The issuer is solely responsible for the content of this announcement.

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Singapore Institute of Management: Student Life and Campus Communities Becoming a Key Deciding Factor in Higher Education

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SINGAPORE – Media OutReach Newswire – 26 June 2026 – Beyond academic rankings and programme offerings, students today are placing increasing emphasis on campus life, wellbeing support, and a sense of belonging when choosing where to pursue higher education.

This shift reflects a broader trend across the sector, where institutions are being evaluated not only on academic outcomes, but also on their ability to provide holistic student experiences that support mental wellbeing, social integration, and career readiness.

At the Singapore Institute of Management (SIM), student engagement has become a central pillar of the learning experience, with a wide network of student led clubs and communities designed to support both personal and professional development.

A Growing Priority: Belonging and Wellbeing
Industry observations indicate that students, particularly those transitioning from secondary education or arriving from overseas, often face challenges such as social isolation, cultural adjustment, and limited peer support networks. Research also highlights that being away from familiar support systems and adapting to a new cultural and academic environment can be an isolating process, contributing to increased stress, anxiety, and reduced perceived social support

To address this, SIM has developed a structured student life ecosystem supported by its Student Development initiatives and programmes such as Project1095, which emphasises learning beyond the classroom and holistic growth. With close to 80 student clubs and co-curricular activities available, students are provided with multiple avenues to build connections and integrate into campus life.

From Co-Curricular Activities to Career Readiness
Student clubs are increasingly seen as more than recreational clubs, playing a meaningful role in preparing students for the workforce. Participation in such communities enables students to develop transferable skills aligned with employer expectations, including leadership, collaboration, and communication.

At SIM, student led initiatives span a broad spectrum, from arts and cultural groups that foster creativity and teamwork through performances and events, to sports and wellness communities that promote physical resilience and discipline. Leadership platforms such as student councils provide opportunities for students to organise initiatives and represent the student body, while international student communities support cultural integration and inclusivity.

In addition, special interest and professional clubs offer exposure to industry trends and peer led learning. Collectively, these platforms provide practical experiences that complement academic programmes and contribute to graduates’ overall employability.

Reflecting a Broader Shift in Higher Education
The increasing importance placed on student life reflects a wider evolution in higher education, where institutions are expected to support both academic achievement and personal development.

By investing in student communities and engagement, institutions like SIM are responding to this shift, providing environments where students can not only gain qualifications, but also build networks, resilience, and a strong sense of identity.

As prospective students weigh their options, the availability of vibrant campus communities and support systems is likely to remain a key differentiator in the higher education landscape.

Reference:

  1. The experience of loneliness among international students participating in the BBC Loneliness Experiment: Thematic analysis of qualitative survey data – https://www.sciencedirect.com/science/article/pii/S2666518223000189?
  2. Mental health concerns and needs of international students in higher education settings: A scoping review protocol – https://pmc.ncbi.nlm.nih.gov/articles/PMC12334020/
  3. SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
  4. SIM Project 1095 – https://project1095.simge.edu.sg/

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit

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Nexus Aesthetic Clinic to Host Pro Bono Aesthetic Literacy Talk for Women in Singapore

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SINGAPORE – Media OutReach Newswire – 26 June 2026 – Nexus Aesthetic Clinic will host a pro bono public education talk for women in Singapore titled Ask Before Aesthetics: What Consumers Should Know Before Considering Medical Aesthetic Treatments.

The session is designed to help members of the public ask clearer questions before deciding whether a medical aesthetic treatment is appropriate for them. Rather than focusing on any one procedure, the talk will cover consultation-first decision-making, how medical assessment should come before choosing treatments such as fil, and why natural-looking outcomes depend on suitability, restraint, and medical judgement.

As aesthetic treatments become more visible across social media and everyday conversation, consumers are often exposed to trend-led content before receiving a proper clinical assessment. Nexus Aesthetic Clinic says the pro bono session aims to bring the conversation back to patient suitability, risk-aware planning, and thoughtful decision-making.

The talk will be led by Dr Samantha Tay, Medical Director of Nexus Aesthetic Clinic. Attendees will learn what a responsible consultation should cover, including treatment history, skin condition, facial structure, medical considerations, expected trade-offs, and when a conservative approach may be more appropriate.

“Patients today are more informed than before, but they are also exposed to more aesthetic trends than ever,” said Dr Samantha Tay. “A good aesthetic decision should not begin with a treatment name. It should begin with a proper assessment of the patient’s face, skin quality, concerns, medical history, and whether treatment is appropriate in the first place.”

Community organisations interested in hosting similar pro bono education sessions may reach Nexus Aesthetic Clinic through the collaboration page.
Hashtag: #NexusAestheticClinic

The issuer is solely responsible for the content of this announcement.

About Nexus Aesthetic Clinic

Nexus Aesthetic Clinic is a natural-led medical aesthetic clinic located at TripleOne Somerset in Singapore. Led by Medical Director Dr Samantha Tay, the clinic focuses on consultation-led aesthetic care, conservative treatment planning, and natural-looking outcomes.

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