Media OutReach
PRU Pop Run registration officially opens
Milestone run marking Pru Life UK’s 30 years of providing protection for Filipinos
MAKATI CITY, PHILIPPINES – Media OutReach Newswire – 27 July 2026 – The countdown begins as PRU Pop Run officially opens registration to the public. Marking Pru Life UK‘s 30th anniversary in the Philippines, the event invites runners of all levels to lace up, gather their crew, and join a vibrant celebration that blends movement, music, nostalgia, and Filipino pop culture.
Happening on 30 August at Ayala Triangle Gardens in Makati, PRU Pop Run will feature five race distances designed to challenge, inspire, and unite participants from all walks of life: 3K, 5K, 10K, 21K, and a special 30K category that pays tribute to Pru Life UK’s three decades of service to Filipinos.
Aptly named PRU Pop Run, the event brings to life Pru Life UK’s Promise of Protection, reflecting the company’s commitment to help Filipinos protect their future while taking active steps towards better health and well-being today. It underscores how protection is not only about financial security, but also about building the habits, confidence, and resilience to live life more fully.
“PRU Pop Run is all about encouraging Filipinos to take a more holistic approach to building a brighter future. At Pru Life UK, we believe that building a healthier and wealthier future starts with health insurance and is strengthened by the discipline to show up and make better, more responsible choices every day,” said Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer.
Adding more energy to the milestone event is a nostalgic celebration of pop culture through the decades. Runners and spectators can look forward to an immersive experience inspired by fashion, arts, music, cinema, and entertainment, showing how culture continues to evolve alongside people’s changing protection needs.
The race categories are structured to welcome every fitness level. Beginners can ease into the lifestyle with the 3K or 5K distance, while seasoned weekend runners can test their stamina in the 10K category. Regular runners and marathon trainees can take on the 21K route or the highly anticipated 30K challenge, a special distance in local running events and a symbolic nod to Pru Life UK’s 30-year journey in the country.
Beyond the physical challenge, PRU Pop Run serves as a timely call for healthier, more active living. In a digital age, it invites young Filipinos and families to step away from screens, step onto the pavement, and experience the real-world joy of movement, community, and personal achievement.
As Pru Life UK celebrates three decades of serving Filipinos, it remains committed to being the most trusted partner of every life and protector of every future. Through PRU Pop Run, the company reinforces that Filipinos can Count on PRU in championing their financial future, health, and overall well-being.
Join the celebration of movement, wellness, and a healthier future by registering at www.prupoprun.com.
Hashtag: #PruLifeUK
The issuer is solely responsible for the content of this announcement.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email:
co********@***********om.ph.
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit
www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit
www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use “Pru Life UK” when referring to the company.
Media OutReach
Propelrr Adopts Entrepreneurial Operating System (EOS) and AI-first Business Model to Scale 16 Years Of Operational Excellence
Award-winning Philippine digital marketing agency reinforces its proprietary growth framework with EOS to help finance, real estate, and ecommerce brands achieve sustainable business growth through greater operational discipline and experimentation.
MAKATI CITY, PHILIPPINES – Media OutReach Newswire – 27 July 2026 – As artificial intelligence rapidly transforms digital marketing, Philippine digital marketing agency Propelrr® has adopted the Entrepreneurial Operating System® (EOS®) to strengthen the operational foundation behind its proprietary growth methodology, enabling the agency to deliver more consistent, measurable business outcomes as it scales.
The move marks a significant milestone as Propelrr celebrates 16 years of being a digital marketing agency, helping organizations across the finance, real estate, ecommerce, and enterprise sectors navigate digital transformation through data-driven marketing, experimentation, and continuous optimization.
While AI has dramatically lowered the barriers to content creation, campaign management and audience targeting, many organizations continue to struggle with translating these technologies into sustained business performance. According to McKinsey & Company, although AI adoption has accelerated globally, only a relatively small proportion of organisations have successfully scaled AI initiatives to generate meaningful enterprise-wide value, highlighting that operational capabilities and not technology alone remain the defining factor for long-term success.
“AI allows businesses to execute faster, but speed alone doesn’t guarantee growth,” said Francis Gary Viray, Founder of Propelrr®. “The organizations that will lead in the next decade are those that build systems for continuous learning, experimentation, and disciplined decision-making. That’s exactly what EOS helps us strengthen.”
Addressing the Growth Challenges Businesses Face
Drawing from more than 16 years of client engagements across multiple industries, Propelrr identified three recurring growth challenges that organisations commonly encounter regardless of sector:
- Trust-Based Growth, where businesses operating in highly regulated industries such as finance must balance compliance requirements with marketing performance.
- Considered-Purchase Growth, where customers conduct extensive research before making purchase decisions, requiring brands to establish authority across search engines, AI platforms and digital touchpoints throughout the buyer journey.
- Optimization-Led Growth, where sustained business performance depends on systematic experimentation, continuous testing and incremental improvements rather than isolated campaign successes.
Proven Results Across Industries
Propelrr’s methodology has delivered measurable outcomes for organisations operating in highly competitive industries.
For the Palawan Pawnshop Group, the agency developed paid media campaigns that balanced strict privacy and compliance requirements for finance industries with performance objectives, contributing to award-winning marketing campaigns recognised at the Marketing Excellence Awards.
For DMCI Homes, Propelrr implemented a search-first content strategy centred on the questions prospective buyers ask during the property research process, helping the developer achieve sustained organic visibility of more than 63,000 monthly organic sessions while strengthening discoverability across AI-powered search platforms.
Primary Homes achieved a 619% increase in branded traffic, a 712% increase in total website visitors, and doubled new lead generation following a research-led digital transformation programme, earning recognition at the Asia-Pacific Stevie Awards.
Meanwhile, OSP International generated more than US$2 million in incremental sales after Propelrr tested 285 research-driven growth hypotheses through its Experimentation Program, resulting in conversion improvements of up to 78.12% and multiple international marketing awards.
Building Operational Excellence Through EOS
While Propelrr’s proprietary methodology has evolved over more than a decade, EOS introduces an additional layer of organisational discipline to ensure consistent execution across every client engagement.
The EOS framework establishes clear accountability through measurable scorecards, quarterly priorities, structured weekly leadership meetings and a shared organisational vision, enabling the agency to standardise decision-making while maintaining agility as it grows.
“We’ve spent years refining how we help organizations grow,” said Mitchelle Viray, Co-Founder of Propelrr®. “EOS strengthens the operational discipline behind our methodology so clients receive the same level of accountability, consistency and execution regardless of the size or complexity of their engagement.”
The adoption of EOS reflects Propelrr’s long-term commitment to building an organisation capable of delivering sustainable client outcomes amid rapidly evolving technologies, changing consumer behaviour and increasingly competitive digital markets.
As AI continues reshaping the marketing landscape, Propelrr believes the future belongs not simply to agencies with access to the latest technologies, but to those with the operational systems capable of consistently turning those technologies into measurable business growth.
Hashtag: #Propelrr
The issuer is solely responsible for the content of this announcement.
About Propelrr®
Founded in 2008,
Propelrr® is an award-winning digital marketing agency headquartered in Makati City, Philippines. Specialising in finance, real estate and ecommerce, the agency helps organisations accelerate sustainable business growth through its proprietary Propelrr Digital Marketing Framework®, Experimentation Program and Integrated Growth Approach. Combining data, technology, customer insights and continuous optimisation, Propelrr serves clients across the Philippines, the United States, the United Kingdom and Australia.
For more information, visit
www.propelrr.com.
Media OutReach
Alpro Group and NITORI Malaysia Collaborate to Promote Better Living Through Home & Preventive Healthcare
From left to right: Ph. Lim En Ni (Chief Pharmacist & Customer Engagement Director of Alpro Group), Ph. Wong Wen Jun (Procurement Director of Alpro Group), Mr. Maezawa Yuta (Country Store Manager of NITORI Malaysia), Mr. Wada Tsutomu (ASEAN Marketing & E-Commerce Manager)
Founded in Japan, NITORI is one of Asia’s leading home furnishing and lifestyle retailers, known for offering functional, thoughtfully designed, and quality products that enhance everyday living. Meanwhile, Alpro Group is one of Malaysia’s leading integrated healthcare groups with more than 300 touchpoints nationwide, focusing on preventive healthcare, personalized health support, and accessible healthcare solutions for Malaysian families.
As the first phase of the collaboration, both parties will focus on the growing topic of sleep health, in response to increasing concerns surrounding poor sleep quality and mental wellbeing among Malaysians.
According to findings from the National Health and Morbidity Survey (NHMS) 2023, approximately 2 in 5 Malaysians do not get enough sleep daily, while studies among Malaysian working adults reported that more than 50% sleep less than the recommended 7 hours per night. Sleep deprivation and poor sleep quality have also been associated with stress, anxiety, fatigue, poor concentration, emotional burnout, and long-term health risks such as cardiovascular disease and depression.
Hashtag: #AlproGroup #AlproPharmacy #Nitori #AlproxNitori #SleepHealth #HealthyLivingStartsAtHome
https://www.alpropharmacy.com
https://www.linkedin.com/company/alpro-pharmacy/
https://www.facebook.com/alpropharmacy
https://www.instagram.com/alpropharmacy.official
Nitori Website:
https://www.nitori.my/
Nitori Facebook:
https://www.facebook.com/nitorimalaysia
Nitori Instagram:
https://www.instagram.com/nitorimalaysia
The issuer is solely responsible for the content of this announcement.
About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
About NITORI Malaysia
The NITORI Group began in 1967 as a small furniture store spanning approximately 30 tsubo (99 square meters) in Hokkaido, Japan. Over the decades, NITORI Group has expanded the reach to people not only in Japan but also globally to Taiwan in 2007 and China in 2014 respectively.
NITORI RETAIL ASEAN began its expansion in Southeast Asia, by opening its first store in Malaysia in January 2022. This was followed by Singapore in March 2022, Thailand and Vietnam in 2023, and the Philippines and Indonesia in 2024, successfully establishing a presence in six countries and regions in quick succession, with over 1,000 stores globally.
In February 2025, the NITORI Group revised its mission to: “Enrich the everyday lives of people all over the world.” This new mission embodies the unwavering resolve to enrich customers’ everyday lives more broadly, extending beyond just home furnishings, and broadened the business domains from furniture to home fashion, and further into apparel, home improvement, and home appliances.
The group’s growth is underpinned by a clear mission to create value through products and services that deliver the unexpected. By staying true to this philosophy, the company continues to enrich customers’ everyday lives and strengthen its presence in markets worldwide.
Media OutReach
Mengniu’s Chinese Culture Pavilion Captivates the World at the FIFA World Cup
Mengniu’s Chinese Culture Pavilion Debuts at the FIFA World Cup, Showcasing Chinese Culture to the World
On the pitch, a single football captures the attention of billions. Beyond the stadium, civilizations come together through cultural exchange.
The Mengniu Chinese Culture Pavilion marks the first comprehensive international presentation of Beijing Central Axis since its inscription as a UNESCO World Heritage Site and debuts at one of the world’s premier sporting events. Inspired by the architectural aesthetics of traditional Chinese architecture and the spatial order of Beijing Central Axis, the pavilion follows a symmetrical layout centered on a principal axis. At its entrance stands the monumental painting Magnificent Central Axis, offering a panoramic bird’s-eye view of Beijing’s historic Central Axis while conveying, through artistic expression, the Eastern philosophy and cultural values it embodies. As visitors explore the pavilion, football fans from around the world pause to experience its interactive exhibits, immersing themselves in the richness of Chinese traditional culture. Standing outside New York New Jersey Stadium, the pavilion continues to tell vivid, contemporary stories of China to a global audience.
Beyond Football: Mengniu Elevates Cultural Exchange on the World Cup Stage
For Mengniu, building a Chinese Culture Pavilion at this FIFA World Cup reflects a deeper understanding of the powerful connection between sport and cultural exchange. Mengniu believes that the FIFA World Cup is not only the pinnacle of football competition but also a global platform where diverse civilizations meet, connect, and learn from one another. As an Official Sponsor of the 2026 FIFA World Cup from China, Mengniu sees it as both an opportunity and a responsibility to share China’s stories and showcase the richness of Chinese civilization with audiences worldwide. This commitment extends beyond football. During the Paris Summer Olympic Games and the Milan Winter Olympic Games, Mengniu, as a Worldwide Olympic Partner (TOP), continuously hosted its signature “China Night” events, integrating Chinese culture into the narrative of the world’s most prestigious sporting competitions.

Beyond a Pavilion: Mengniu’s Multi-Dimensional Presence at the FIFA World Cup
As an Official Sponsor of the 2026 FIFA World Cup, Mengniu’s presence extends far beyond traditional brand visibility. Its participation represents a comprehensive global strategy that integrates products, brand values, and corporate social responsibility.
On the product front, Mengniu Ice Cream has officially become the Official Ice Cream of the 2026 FIFA World Cup. Mengniu Ice Cream is available at all tournament venues and has simultaneously expanded into 11 major U.S. cities, including Los Angeles and New York. By bringing world-class-quality products to international consumers, Mengniu continues to strengthen the commercial foundation for its global growth.
At the brand level, together with global brand ambassadors Lionel Messi, Kylian Mbappé, and Lamine Yamal, Mengniu brings its corporate spirit, “Born for Greatness,” to life on football’s biggest stage. The company has also partnered with Hisense to launch a series of coordinated Chinese-character pitch-side advertising campaigns during the tournament. Moving beyond individual brand promotion, the two companies present a united expression of Chinese brands, confidently demonstrating the growing global influence of Chinese enterprises.
In terms of corporate social responsibility, Mengniu not only brings Chinese culture to the international stage but also demonstrates the commitment of a responsible Chinese enterprise through meaningful public initiatives. At the opening match of this year’s FIFA World Cup, six teenage footballers from Inner Mongolia were selected by Mengniu to escort the FIFA flag onto the field, creating an inspiring example of how businesses can promote youth football development while fulfilling their social responsibilities.
From a glass of milk on store shelves to a cultural journey within the pavilion, Mengniu’s World Cup presence reflects the remarkable evolution of Chinese enterprises on the global stage. Looking ahead, Mengniu will continue to leverage the world’s premier sporting events to advance health, boost brand power, strengthen global presence, and fulfill social responsibilities, contributing the strength of China’s dairy industry to sharing China’s stories and showcasing the enduring appeal of Chinese civilization with the world.
Hashtag: #Mengniu
The issuer is solely responsible for the content of this announcement.


