NFF Switches From Nike to Adidas in $8.5m Annual Kit Deal

By Adedapo Adesanya

The Nigeria Football Federation (NFF) is switching its kit manufacturer for the Super Eagles and the Super Falcons from Nike to Adidas, with the change anticipated to take effect in 2027, coinciding with the expiration of Nigeria’s current partnership with Nike.

Mr Ibrahim Gusau, the now ex-president of the NFF, disclosed this on Thursday in Abuja, saying the agreement had been concluded and signed. Mr Gusau had earlier on Thursday announced his resignation as the head of the organisation, ending his three years and 11 months in office.

Mr Gusau said Adidas would pay the federation $4.5 million annually in cash and provide kits valued at $4 million yearly for Nigeria’s national teams.

“We made all the inquiries that we needed to make. It is about the highest kit sponsorship in Africa.

“No country in Africa has that kind of sponsorship. Adidas will be giving Nigeria $4.5 million every year in cash, and then they are going to provide kits worth $4 million every year for our teams,” he said.

The former NFF president said the details of the agreement were initially expected to be made public around September.

He said, however, that he considered it necessary to disclose the development following the completion and signing of the contract.

According to Mr Gusau, the deal is part of the federation’s efforts to improve the commercial fortunes of Nigerian football.

He said the agreement also included a royalty component, which could generate additional revenue for the NFF through the sale of Adidas products.

Mr Gusau said Adidas had a wider retail presence in Nigeria, which would make official Nigeria kits more accessible to football fans.

“Adidas is visible everywhere, with about 13 shops across the country, and they promised that within the next couple of years, they are going to increase their shops to about 32.

“Within that range, the NFF will have about 20 per cent royalties from whatever sales they make,” he said.

Mr Gusau said the potential earnings from the royalty arrangement could not yet be quantified but described the agreement as a major commercial opportunity for Nigerian football.

He said the deal would contribute significantly to the federation’s plans and provide greater support for Nigeria’s national teams.