Rite Foods Excites Consumers With LIDA Malt Classic

By Modupe Gbadeyanka

A non-alcoholic malt beverage created to offer consumers another choice in Nigeria’s competitive malt drink market has been introduced by Rite Foods Limited.

The new drink, LIDA Malt Classic, offers a unique taste with its classic variant and is anchored on the proposition LIDA Malt. Made for You.

The brand reflects the company’s focus on developing products that respond to consumer preferences and fit naturally into everyday life.

The Classic variant is packaged in polyethylene terephthalate (PET) bottles and marks another step in Rite Foods’ efforts to expand its beverage offerings through locally manufactured products.

The Head of Corporate Affairs and Sustainability at Rite Foods Limited, Mr Ekuma Eze, at the unveiling of the product last Thursday, highlighted the organisation’s continued commitment to product development and delivering quality offerings to the Nigerian market.

He noted that LIDA Malt is designed to complement everyday occasions, from meals and social gatherings to moments of relaxation and refreshment.

The chief executive, Mr Seleem Adegunwa, on his part, said the introduction of LIDA Malt reflects the company’s commitment to innovation and its drive to respond to evolving consumer expectations.

He noted that the company continues to explore opportunities to strengthen its portfolio with products that combine quality, consumer relevance and distinctive brand propositions.

Also, the Head of Marketing, Ms Toyin Nnodi, said the idea behind LIDA Malt was to create a brand that connects with consumers and their everyday experiences.

“LIDA Malt was developed with the consumer in mind. We understand that people want quality products that fit their preferences and everyday routines.

“With LIDA Malt Classic, we are introducing an offering built around that understanding. Our Made for You proposition reflects our commitment to keeping consumers at the heart of what we do,” Ms Nnodi said.