By Dipo Olowookere
GH Capital, a diversified FinTech holding company, has announced that its online payment service subsidiary, ClickDirectPay (CDP), will launch its Bitcoin and alternative coin payment processing service in January 2018.
Bitcoin, the world’s newest currency, is used by consumers and merchants around the world as an online-friendly alternative to credit cards. Bitcoin offers a fast and secure way to transfer funds around the world, and many use it as a store of value or portfolio asset.
ClickDirectPay’s new Bitcoin support will be rolled out slowly to select merchants already active with CDP services while other companies can apply to join a closed beta test.
Chief Executive Officer of GH Capital, Mr Wolfgang Ruecker, said, “Allowing merchants to accept Bitcoin and other cryptocurrencies as a method of payment offers tremendous savings – especially to those with an international customer base. It is the next step in our goal to open up new markets.”
The growing niche market of accepting alternative payments means the next generation of online payment behaviour has already started, especially in the high-risk payment processing industry. While there are many of those waiting on the sidelines to see how these protocols will play out, the enablers of this technology will be the frontrunners, offering benefits such as capturing an emerging market of global customers who are looking for ways to spend their coins; offering low fees compared with credit card payments; protecting both parties in the transaction as all payment transactions are recorded, and immutable on the blockchain network; decline in fraud and chargebacks due to blockchain’s transparent and irreversible nature; and accepting payments with real-time settlement removing any intermediaries, limits, and delays or high fees from anyone, anytime, around the world.
As more businesses operate online and service multiple countries around the world, the idea of integrating with multiple solutions and frameworks can be daunting.
The goal of CDP has always been to create a seamless, easy and quick on-boarding of payment solutions for global online merchants no matter where they are located in the world, or what currencies they deal with. Cryptocurrencies will accelerate this process.
Adedapo Adesanya