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Visa Takes Game Higher with Sensory Branding

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By Dipo Olowookere

Global payments technology company, Visa, has announced a suite of sensory branding that will support the Visa brand in an expanded universe of connected, payment-enabled devices.

These new sound, animation and haptic (vibration) cues will help signify completed transactions in digital and physical retail environments when you pay with Visa.

The sound of Visa will debut in Visa’s global advertising campaign ahead of the Olympic Winter Games PyeongChang 2018.

According to the Chief Marketing and Communications Officer at Visa, Lynne Biggar, “For 60 years, the Visa brand has been a global symbol of innovation, speed, trust and security.”

“As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want To Be’ takes on even greater meaning for our brand.

“As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa,” Biggar added.

Research shows that the Visa brand universally signifies trust, security and an understanding of available payment options.

In a recent consumer study commissioned by Visa, up to 71 percent of respondents surveyed thought a website was secure when the Visa logo was visible, yielding a higher likelihood to complete a transaction1. In a digital world filled with connected wearable devices, Visa’s sensory branding elements are designed to evoke those same emotions, even in environments where the traditional Visa logo is not visible.

The Value of Sensory Branding

Extensive consumer research was conducted in eight countries to identify the impact of sensory branding on perceptions of both Visa and its ecosystem of partners, finding that 83 percent 2 said the sound or animation cues positively impacted their perception of the Visa brand; 81 percent 2 said they would have a more positive perception of merchants who used either the sound or animation cues; less than a second in length2, the sound of Visa was found to signal speed and convenience; and the effectiveness of haptic technology in advertising has been shown to incite feelings of “happiness” and “excitement” during exposure among consumers.

Visa’s sensory branding will be available as a software development kit (SDK) on the Visa Developer Platform, and through the Visa Ready program for deeper integration requirements, in 2018. Visa is also developing pilot programs with a national merchant and point-of-sale (POS) hardware vendors for 2018.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Economy

Crude Oil Prices Climb on Fears of Prolonged Iran War Disruptions

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By Adedapo Adesanya

Crude oil prices climbed about 3 per cent on Monday as worries over supply disruption from the Iran war offset a report that the US had agreed to ‌waive sanctions on Iranian crude during talks.

Brent futures rose $2.84 or 2.6 per cent to $112.10 a barrel, while the US West Texas Intermediate (WTI) crude for June delivery jumped $3.24 or 3.1 per cent to $108.66 per barrel.

Drone attacks on both the United Arab Emirates (UAE) and Saudi Arabia further dimmed hopes of any de-escalation in the region.

The drone strikes included an attack that led to a fire near the Barakah nuclear power plant in the UAE, with the country’s defence ministry saying two other drones had been successfully dealt with. Meanwhile, Saudi Arabia said it had intercepted three drones that entered its airspace from Iraq.

These attacks are just the latest in a string of attacks on US allies in the region after President Donald Trump launched Project Freedom, his latest attempt to reopen the Strait of Hormuz for trade.

The lack of a breakthrough on an Iran agreement during President Trump’s visit to China also added to upward pressure for oil prices, with fears of major global shortages now rising rapidly.

Also, the International Energy Agency (IEA) said ​commercial oil inventories were depleting rapidly, with only a few weeks’ worth left due to the conflict and the closure of the strait to shipping.

The head of the Paris-based agency, Mr Fatih Birol, said the release of strategic reserves had added 2.5 million barrels of oil per day to the market, but they were “not endless”.

Reuters cited an Iranian media report that the US had accepted in the new text to waive Iran’s oil sanctions during the period of talks, also reporting that Pakistan has shared with the US a revised proposal from Iran to end the war in the Middle East.

According to the Financial Times, Scotland-based economists are now examining a scenario where Brent crude surges to $180 per barrel if traffic through the Strait of Hormuz remains constrained for an extended period.

In China, growth lost momentum in April, with industrial output cooling and retail sales sinking to more than three-year lows as the world’s second-biggest economy faced higher energy costs from the Iran war and persistently weak domestic demand.

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Economy

FG Unveils Tax Ombud Office’s Website, Toll-Free Call Centre

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By Adedapo Adesanya

The federal government has reaffirmed its commitment to building a transparent, accountable and citizen-focused tax administration system, with the unveiling of the official website and launch of the toll-free call centre of the Tax Ombud Office.

The Minister of Information and National Orientation, Mr Mohammed Idris, on Monday described the development as a major step toward improving public confidence in the country’s tax system and enhancing access to complaint-resolution services for taxpayers.

“This is a major milestone in strengthening public trust, improving accessibility, and promoting fairness in Nigeria’s tax administration system. Effective communication and citizen engagement remain central to the success of ongoing economic reforms such as this,” the minister said.

He noted that the Mr Bola Tinubu-led administration was focused on implementing reforms aimed at strengthening revenue generation, ensuring fiscal sustainability and driving national development.

According to him, “Under the visionary leadership of President Bola Tinubu, the federal government remains steadfast in its commitment to building a stronger, more resilient, and prosperous economy through bold and strategic reforms.”

The minister stressed the importance of taxation in national development, saying it provides resources needed for investments in critical sectors such as infrastructure, healthcare, education, transportation and security.

He, however, maintained that tax administration must be built on trust, transparency and fairness rather than enforcement alone.

“Tax administration cannot succeed on enforcement alone. It must be supported by public trust, transparency, fairness, and effective communication,” Mr Idris stated.

He explained that the Tax Ombud Office was created to serve as a bridge between taxpayers and tax authorities by providing a fair and professional platform for handling complaints and resolving disputes.

The minister also commended the introduction of the toll-free call centre and official website, describing them as important tools for improving public access to information and removing communication barriers.

“The launch of the Toll-Free Call Centre demonstrates a commitment to removing communication barriers and ensuring that Nigerians can easily seek information, make enquiries, and resolve complaints without unnecessary difficulties or financial burden,” he added.

Mr Idris further emphasised the need for sustained civic education and public enlightenment to encourage voluntary tax compliance and responsible citizenship.

“Tax education is not just about revenue generation; it is about building a culture of national participation and shared responsibility,” he said.

The minister warned that misinformation and poor communication often weaken public trust in reforms, calling for stronger collaboration among government institutions, the media, civil society groups and other stakeholders.

“Misinformation and inadequate communication often contribute to distrust and resistance to reforms. This underscores the importance of strategic media engagement and sustained public communication,” he noted.

He pledged the continued support of the Federal Ministry of Information and National Orientation in sensitising Nigerians on tax reforms, taxpayers’ rights and available complaint-resolution mechanisms.

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Economy

Peter Obi Raises Eyebrows Over Tinubu’s $11.6bn Debt Servicing Plan

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By Aduragbemi Omiyale

The presidential candidate of the Labour Party in the 2023 general elections, Mr Peter Obi, has expressed worry over plans by the administration of President Bola Tinubu to spend about $11.6 billion on debt servicing.

In a post on his social media platform on Monday, the opposition politician criticised this move, saying it is not good for the country.

He also said this action “should concern anyone interested in the country’s economic future and long-term development.”

The former Governor of Anambra State kicked against the penchant of the government to borrow from various sources without anything to show for it.

“There is nothing inherently wrong with borrowing when it is guided by prudence and directed toward productive investment, he noted, stressing that countries such as Japan, the United Kingdom, the United States, the United Arab Emirates, Singapore, and Indonesia are all heavily indebted, yet their borrowings are largely channelled into education, healthcare, infrastructure, and innovation – sectors that generate long-term economic returns and sustain repayment capacity.”

According to him, “despite high debt levels, their obligations remain more manageable because they are tied to measurable productivity.”

He said, “Nigeria’s situation, however, is markedly different. A huge proportion of past borrowing has been directed toward consumption, with limited visible or sustainable developmental outcomes to justify the scale of indebtedness.”

“It is also important to note that a huge portion of the debt currently being serviced was accumulated under the Tinubu administration itself, while borrowing has continued at a significant pace. The administration’s recent external borrowing alone includes about $6 billion (from First Abu Dhabi Bank in the UAE—$5 billion, and UK Export Finance via Citibank London—$1 billion), a further $1.25 billion under consideration from the World Bank, and an additional $516 million arranged through Deutsche Bank, bringing the latest known external loan commitments to roughly $7.8 billion. In addition, domestic borrowing through monthly bond issuances continues to add to the overall debt stock,” the businessman also stated.

“Against this backdrop, Nigeria’s 2026 budget shows that health is N2.46 trillion, education is N2.56 trillion, and poverty alleviation is N865 billion, giving a combined total of about N5.885 trillion for these three critical sectors.

“By comparison, debt servicing at about $11.6 billion (approximately N17–N18 trillion, depending on exchange rate assumptions) is almost three times higher than the total allocation to health, education, and social protection combined. This imbalance highlights a troubling fiscal reality in which debt obligations increasingly crowd out investment in human capital and poverty reduction.

“Moreover, even within the limited allocations to these sectors, funds may not be fully released, and a significant portion of what is eventually released could be misappropriated,” he further stated.

Mr Obi said, “The central issue is not borrowing itself, but whether borrowed funds are being converted into measurable productivity, inclusive growth, and improved living standards. Without this, debt servicing shifts from being a temporary fiscal obligation to a long-term structural burden that constrains development and deepens economic vulnerability.”

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