On Friday August 5, 2016, all roads led to the #DigifyLagos event where Livity Africa in conjunction with Google trained more than 500 people on digital marketing free in Lagos.
According to Florence Olumodimu, the Programme Manager Nigeria, Livity Africa, the training is part of Google’s vision to train 1,000,000 people in Africa on using Digital skills for personal and business development.
“We deliver free digital marketing skills training to Nigerians of different socio-economic classes in line with the country’s vision to equip its youths with digital skills to enhance their employability and in a bid to empower entrepreneurs,” said Olumodimu.
She explained that between February 2016 and July 2016 over 13,000 individuals in Nigeria have benefited from this initiative and now have the basic understanding and skills on what Digital marketing is and how it can be used for business, school and life in general.
“The Digify Bytes Digital Marketing training aims to help participants stand out from the crowd and provide better career opportunities for the future”, she explained further.
“The digital age is expanding into all areas of our lives, and it is not just those who work in IT who will need to be aware of this change. In the modern workplace, digital marketing skills are highly valued, as it helps businesses understand and reach customers of which they had little or no access to in the past”. She also used the opportunity to explain that “organisations who want to benefit from this free digital marketing training can contact her if they have a group of interested participants, a venue, screen and projector.” Livity Africa deploys certified digital marketing trainers to multiple locations in and outside Lagos to enable it reach out to as many Nigerians as possible. There are currently 38 Trainers available to train interested participants and institutions and organisations – educational institutions, religious, corporate, government and community organisations. Those interested in bringing the free training to their organisation can reach out to her by sending an email to [email protected].
The #DigifyLagos event held at the Sheba Centre, in Ikeja, Lagos-Nigeria. This event hosted a new set of training participants and past participants as the event was for training and a business networking session with various activities for the Digify Bytes Alumni.
All past attendees of Digify Bytes programme took part in activities ranging from the #DigifyClinic, #DigifyChallenge #Games #MeetUp #Networking to a #Tweetathon just to mention a few.
“#DigifyClinic: The Digify Clinic was a digital clinic where Digify Bytes trainers and Webcoupers consultants answered participant’s digital and business related questions during a one-on-one mini-consultation service.
#DigifyChallenge: The headline event of the day was the Digify Digital Challenge where some of the Digify Bytes session Alumni were grouped in teams with one Digify Bytes trainer each and they made a pitch for a digital marketing contract based on a hypothetical brief that closely simulated an actual brief from an existing company. The winning teams went home with prizes” she said.
Adedapo Adesanya 
Aduragbemi Omiyale