General
Eti-Osa Reps Candidates to Debate February 4
By Dipo Olowookere
Four of the candidates vying for the House of Representatives position in Eti-Osa local government area of Lagos State will have the privilege to explain to electorates how they plan to represent them at the National Assembly from 2019 to 2023.
The candidates will do this at a debate scheduled to hold on Tuesday, February 4, 2019 at the Civic Centre, Lekki, Lagos.
This debate is organised by Media Room Hub, an online media platform in conjunction with BBC and Pulse Nigeria.
A statement from the organisers said the four candidates vying for the top position have expressed their willingness to partake in the debate expected to have over 200 people in attendance.
The four candidates are Olubankole Wellington (Banky W) of the Modern Democratic Party (MDP), Ibrahim Obanikoro of the All Progressives Congress (APC), Omotesho Tony Bakare of the Peoples Democratic Party (PDP) and Ferdinand Ladi Adimefe of the Alliance for New Nigeria (ANN).
The event will be moderated by Journalist, PR Expert, and Media entrepreneur, Mr Samuel Olatunji, while the digital media support is offered by new digital company, Brooksrock Media.
Speaking on upcoming debate, CEO of MediaRoomHub, Ms Azuka Ogujiuba, made it known that the time has come for Nigerians to prioritize the political positions that can make positive change happen faster instead of focusing on the executive positions only.
“Legislature is the closest government to the people. It is amazing how we have not given enough attention to it.
“They make laws that affect every arm of government and their existence cost government a lot of money. I strongly believe we need to start asking them questions before they get into the house the way we ask the executive arm of government,” she said.
British Broadcasting Corporation (BBC) is the world’s oldest national broadcasting organization and the largest broadcaster in the world.
Pulse is Africa’s new media publisher providing 24/7 live news & video content to Africa’s young and mobile readership.
General
NSIA Chairman Seeks Mobilisation of Local Capital to Drive Development
By Adedapo Adesanya
The Chairman of the Nigeria Sovereign Investment Authority (NSIA), Mr Segun Ogunsanya, has called for greater mobilisation of domestic capital from local institutions to drive Nigeria’s economic development.
Mr Ogunsanya made the remarks during his address at the Invest in Lagos 3.0 Summit, themed Lagos: The Business Gateway to Africa, urging policymakers and investors to tap funds from pension administrators, insurance firms and banks rather than relying heavily on foreign development finance institutions (DFIs) and external funding sources.
He said Nigeria must move beyond heavy reliance on DFIs and external funding, arguing that significant untapped capital exists within the country’s financial ecosystem.
“I would like to see a deeper level of local capital formation. I’ve seen a lot of emphasis on DFIs and the money coming in from outside the country. But if you look deeply, we need to find ways of harnessing local capital, capital from pension funds, capital from insurance companies, capital from banks,” he said.
According to him, domestic pension funds, insurance assets and banking liquidity represent a sustainable source of long-term financing that can be structured to support infrastructure through Public-Private Partnership (PPP) frameworks.
Mr Ogunsanya disclosed that NSIA is currently anchoring a $1 billion infrastructure fund in collaboration with the International Finance Corporation (IFC), designed to strengthen infrastructure investment and de-risk large-scale projects.
“A couple of days ago, we just got some confirmation from IFC. They’re going to be part of a $1 billion fund that we’re anchoring. This $1 billion fund is to provide some sort of guarantee for infrastructure investment,” he said.
He explained that the fund would cover key stages of infrastructure delivery, including project preparation, project development, risk guarantees and risk capital support.
“The World Bank IFC just came in again, and this funding is meant to cover four different areas of any infrastructure investment — the project preparation phase, the development phase, those who want guarantees, and also to provide the risk capital itself,” he said.
Mr Ogunsanya noted that the initiative is aimed at improving project bankability while ensuring strict financial discipline and due diligence in investment selection.
General
Oyo Police Reveals Insider Role in Adelabu Family Kidnap Saga
By Adedapo Adesanya
The Oyo State Police Command has revealed that a person attached to a member of the family of former Minister of Power, Mr Adebayo Adelabu, allegedly worked in collaboration with kidnappers to abduct his sister and her two children in Ibadan.
Police spokesperson, CSP Olayinka Ayanlade, disclosed that preliminary investigations indicate an insider role in the operation, suggesting that the abduction may have been facilitated by someone close to the family.
Mrs Olaide Busayo Adegoke John-Paul and her 12-year-old twin sons, Peter and Paul, were abducted on June 3, 2026, at the Elewura area of Challenge, Ibadan.
The victims regained their freedom on Saturday (June 6) after a coordinated intelligence-led operation by operatives of the Force Intelligence Department–Intelligence Response Team (FID-IRT) and the Oyo State Police Command.
According to the Command in its latest update, the suspect allegedly provided support to the kidnappers during the incident, which led to the abduction of the victims in Ibadan, Oyo State.
Security operatives said investigations are ongoing to track down all individuals connected to the crime and ensure the safe rescue of the victims.
The police assured residents that efforts are being intensified to dismantle the network behind the kidnapping and bring all perpetrators to justice.
On Monday, the Oyo State Government demolished a three-bedroom bungalow allegedly used as a hideout by kidnappers involved in the abduction of the younger sister of the former Minister of Power and her twin sons.
The property, located at Lakoun Estate along Olomi-Olojuoro Road in Oluyole Local Council of Oyo State, was pulled down by officials of the state Ministry of Public Works and Transportation, accompanied by operatives of the Nigeria Police Force.
Officials added that the demolition also underscores the government’s determination to confront rising security threats and send a strong message to criminal elements operating within the South West state.
General
Ojude Oba 2026 Sets New Benchmark for Media Visibility, Reputation and AI Discoverability
The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands.
A newly released Media Intelligence Report by P+ Measurement Services reveals that Ojude Oba 2026 recorded its strongest media performance to date, achieving significant growth across audience reach, media visibility, social engagement, international attention and digital discoverability.
The report analysed media conversations and coverage generated between May 20 and June 5, 2026, across print, online, social media and broadcast platforms, while benchmarking performance against the 2025 edition of the festival.
The findings paint a compelling picture of a cultural institution that is not only preserving heritage but also increasingly shaping conversations across modern media ecosystems.
According to the report, total media mentions grew by 56 per cent year-on-year, increasing from 18,420 mentions in 2025 to 28,735 mentions in 2026. Audience reach expanded even more dramatically, growing by 75 per cent from 124.8 million to 218.6 million people globally.
Social media emerged as the primary engine of visibility, generating over 81,000 public conversations during the monitoring period, representing an 88 per cent increase compared to the previous year. Engagements more than doubled, rising by 115 per cent from 3.9 million interactions in 2025 to 8.4 million interactions in 2026.
Perhaps most notable was the improvement in public sentiment.
Positive sentiment increased from 60 per cent in 2025 to 79 per cent in 2026, while negative sentiment declined by half, dropping from 10 per cent to just 5 per cent. Conversations around cultural pride, heritage preservation, fashion, equestrian displays, community identity and the enduring legacy of the late Awujale of Ijebuland, Oba Sikiru Adetona, drove the overwhelmingly positive perception.
The report identified the legacy narrative of Oba Sikiru Adetona as the single most influential thematic driver of media coverage throughout the reporting period.
Unlike previous years, where conversations focused primarily on spectacle and pageantry, the 2026 edition witnessed a deeper engagement with themes of history, leadership, continuity and cultural preservation, elevating the festival beyond entertainment and positioning it as a significant cultural institution.
International visibility also recorded substantial growth.
While Nigeria remained the dominant source of conversations and media coverage, the festival generated measurable attention across the United Kingdom, United States, Canada, France, Germany, South Africa, Ghana, the United Arab Emirates, Kenya and the Netherlands. This expansion contributed to a near doubling of the festival’s global footprint and reflects the growing interest in African cultural experiences among international audiences and diaspora communities.
The report further found that social media accounted for the largest share of total conversations, followed by online news platforms, print publications and broadcast media. Coverage was amplified through extensive reporting by Channels Television, TVC News, OGTV, City People TV, Araba TV and GoldMyneTV, alongside significant digital coverage from leading Nigerian news and entertainment platforms.
Among personalities driving online conversations, Farooq Oreagba once again emerged as the most discussed cultural figure associated with the festival. Other highly visible personalities included Eniola Badmus, Lateef Adedimeji, Rotimi Salami, Jide Awobona and Samuel Banks, whose appearances and social media mentions helped sustain public interest throughout the event period.
Corporate sponsorship continued to play a critical role in the festival’s visibility ecosystem.
Globacom retained its position as the most visible sponsor, followed by Orijin, FCMB, Goldberg, Rite Foods, Maltina, Honeywell Foods, Adron Homes, Maggi, SIFAX Group and Seaman Schnapps. The report notes that brands increasingly view Ojude Oba as a strategic platform for cultural storytelling, community engagement and reputation building.
One of the most significant additions to this year’s report is the application of the AMEC GEO Framework, the newly introduced global measurement model designed to help organisations understand how reputation, content and visibility influence outcomes in AI-driven information environments.
Using the framework’s three core dimensions—Upstream Reputation Signals, Search and Content Readiness, and Downstream AI Outputs—the analysis assessed Ojude Oba’s performance not only in traditional media but also within emerging AI-powered discovery systems.
The assessment found strong performance across earned media authority, cultural relevance, content visibility and reputation consistency. The festival demonstrated growing discoverability within AI-assisted search environments and generated strong indicators for future cultural visibility across generative search platforms.
According to P+ Measurement Services, this represents a fundamental shift in how cultural events should be evaluated.
“Media success is no longer defined solely by coverage volume or impressions,” the report notes. “In an AI-driven information ecosystem, discoverability, authority, narrative consistency and reputation signals increasingly determine whether institutions remain visible, trusted and relevant. Ojude Oba’s performance demonstrates the importance of measuring cultural influence through both traditional media metrics and emerging AI visibility frameworks.”
The report concludes that Ojude Oba has evolved beyond its traditional role as a cultural celebration and now functions as a powerful platform for tourism promotion, economic storytelling, cultural diplomacy, national branding and global heritage engagement.
As governments, tourism agencies, brands and cultural institutions seek new ways to compete for attention in an increasingly fragmented media environment, Ojude Oba offers a compelling case study in how heritage can be transformed into measurable influence, sustained visibility and long-term reputation value.
With record audience reach, stronger public sentiment, expanded international visibility and growing AI discoverability, the 2026 edition marks a defining moment in the festival’s evolution from cultural event to global cultural brand.
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