Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.

The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.

Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.

Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.

The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.

The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Shopping on Twinkles Beauty

The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:

1. Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
2. Browse the Wigs category and select Fringe Wigs from the available options.
3. Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
4. Add your selected unit to the cart and proceed to checkout.
5. Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
6. Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.

Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.

International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.

MultiChoice Nigeria, a CANAL+ company, has reaffirmed its commitment to strengthening collaboration with its dealer network at the MultiChoice Dealer Enterprise 2.0 forum held on Monday in Lagos.

The forum brought together the company’s mega dealers across Nigeria to discuss evolving market realities, customer expectations and new initiatives designed to support long-term business growth.

In her opening remarks, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described dealers as critical partners in the company’s growth journey and customer experience delivery.

“Our dealers remain the bridge between our business and millions of customers across the country. As the market evolves, it is important that our partnership model also evolves to ensure sustainable growth and shared value across the ecosystem,” she said.

The company unveiled enhancements to its dealer engagement across its DStv and GOtv businesses, reinforcing its commitment to supporting dealer profitability, operational growth and long-term sustainability.

Speaking on the initiatives, Chimaobi Eluigwe, Vice President, Sales, MultiChoice Nigeria, said the move reflects MultiChoice Nigeria’s intention to build a stronger and more rewarding partnership while positioning the dealer network for future growth.

“We are intentional about creating opportunities that allow our dealers to grow sustainably with the business. This is about strengthening partnerships, improving value creation and ensuring our dealers remain well-positioned for the future,” he said.

Dealers at the forum welcomed the initiatives, describing them as a positive step toward strengthening collaboration and improving business confidence.

According to Cordelia Ikeanyi, Managing Director at Eastland General Resources, the renewed engagement and enhanced benefits structure demonstrate MultiChoice Nigeria’s commitment to recognising the value dealers bring to the business.

“This is a step in the right direction for dealers. The improved communication and engagement from MultiChoice have made partners feel more valued and included, and the new initiatives will support business expansion and help us explore untapped opportunities,” she said.

Also speaking at the forum, Ifeanyi Onyibo, CEO of Radac Communications Limited, noted that dealers have experienced more engagement and clearer communication in recent months, describing the renewed approach as a positive development for the dealer ecosystem.

“There has been a noticeable improvement in communication and engagement, and initiatives like this give partners greater confidence in the direction of the business,” he said.

The forum also featured a feedback session where dealers shared market insights, customer trends, and recommendations aimed at improving service delivery and strengthening customer experience across the country.

Awards were presented to top-performing dealers in recognition of their sales performance, customer service excellence and commitment to growing the MultiChoice business nationwide.

With the Dealer Enterprise 2.0, MultiChoice Nigeria reaffirmed its commitment to working closely with dealers to strengthen partnerships, improve collaboration and drive shared growth across the country.

By Modupe Gbadeyanka

Nigerians have been advised to prioritise the consumption of real milk, not creamer, because of its nutritional value.

This piece of advice was given by the federal government and some of its partners at the launch of the Choose Milk Campaign in Lagos.

This is a strategic national initiative focused on helping Nigerian households make informed dairy choices by strengthening consumer education and awareness on the nutritional benefits of milk and the differences between real milk and creamers.

According to the Senior Project Manager from the Danish Dairy Board, Mr Lars Jensen, the initiative seeks to address widespread misconceptions about dairy consumption while drawing a clear distinction between dairy milk and creamers commonly found in the Nigerian market.

He said at the unveiling that, “Not all products marketed within the dairy category deliver the same nutritional value,” noting that, “It is important for consumers to understand that creamers do not offer the key nutrients found in dairy milk. This campaign is about clarity, transparency, and better health outcomes.

“We are taking this message directly to communities, schools and nutrition advocates because education at the grassroots level is key to driving lasting behavioural change,” he added.

Also speaking, the Danish Consul General to Nigeria, Ms Jette Bjerrum, emphasised the importance of stronger collaboration between the public and private sectors in driving nutrition awareness and improving health outcomes.

She noted that sustainable progress in nutrition education and dairy development can only be achieved through partnerships among governments, healthcare institutions, development organisations, and responsible industry stakeholders.

 Echoing this call for collaboration and shared responsibility in improving nutrition outcomes was the Minister of Livestock Development, Mr Idi Mukhtar Maiha, who, in a video message played during the event, commended the initiative and reaffirmed the Ministry’s commitment to improving nutrition and strengthening the dairy sector in Nigeria.

“This ‘Choose Milk’ campaign strongly aligns with the Ministry’s objectives to improve national nutrition, promote sustainable dairy consumption, and strengthen the local dairy value chain,” he said. “By encouraging Nigerians to prioritise dairy milk, we are taking a significant step towards building a healthier and more food-secure nation.”

In her remarks, the Director of Food and Drugs Services of the Federal Ministry of Health and Social Welfare, Mrs Olufowolabi-Yusuf Adeola, described the campaign as timely and aligned with the federal government’s broader efforts to tackle malnutrition and improve nutrition outcomes across the country.

“Nutrition remains one of the most important public health priorities for any nation seeking sustainable growth and development. Consumers are faced with numerous food options and varied information about nutrition.

“Therefore, people must understand what to consume, why it matters, and how it contributes to their health and well-being. Campaigns like this help bring the nutrition literacy gap by empowering consumers with accurate information that enables them to make informed dietary choices for themselves and their entire families,” she stated.

The Choose Milk Campaign is expected to run for three years, driving sustained nationwide awareness efforts designed to help Nigerian consumers better understand authentic dairy products and make informed nutritional decisions that support healthier families and communities.

The campaign will reach consumers across the country through community engagement initiatives, school educational sessions, social media campaigns, TV and radio awareness programmes, and other public education activities.

The launch was attended by several personalities, including Funke Akindele, Dr Ayodele Renner (Noisy Naija Paediatrician), several senior government officials, respected media personalities, digital creators, and lifestyle influencers.