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PRCAN Offers to Help FG Burnish Nigeria’s Image
By Dipo Olowookere
It is no news that the image of Nigeria on the global scene is not one can be proud of as a result of involvement of few citizens of the giant of Africa in fraud and corrupt practices.
But one group that is ready to change the wrong perception some global citizens have about Nigeria is the Public Relations Consultants’ Association of Nigeria (PRCAN).
The organization, through its newly elected president, Mr Israel Jaiye Opayemi, who is also the Managing Director/Chief Strategist of Chain Reactions Nigeria, said it was ready to assist federal government work on the image of the country on the international scene if given a chance.
Speaking after he was elected for a two-year term in office on Friday, September 6, 2019 at the Annual General Meeting (AGM) of PRCAN in Lagos, Mr Opayemi said he was worried at the harsh treatment Nigerians were subjected to outside the country because of the sins of few persons.
Commenting specifically on the recent grand jury indictment of 77 Nigerians for alleged involvement in online fraud schemes in the United States, the brand expert said what Nigeria needed was a robust response strategy and campaign plan, and not knee-jerk reactions from several government spokespersons.
The new PRCAN President explained that the FBI investigation and subsequent indictment has further sullied Nigeria’s brand reputation and that the association was in the best position to help.
“The truth is, a narrative has been created about us as Nigerians. A wrong perception with its attendant generalisation has also been created. Not a few Nigerians have cancelled their planned trips to the United States for fear of the horrible treatment they will be subjected to by the United States Immigration.
“The PRCAN leadership takes the view that rather than engage in the needless game of blaming the government for the character of its response to this issue, we on this occasion offer the professional assistance of our member-firms to the Federal Government at a time like this,” Mr Opayemi said.
According to him, “In times like this, governments the world over would rely on the professional advice and expertise of practitioners who are not in any short supply within the Nigerian Public Relations community to help craft a response strategy and a campaign plan to manage the narrative and shape the perception. This has not been the case here.
“The situation at hand does not call for hasty rebuttal press releases. This is not a time for too many government officials to be speaking on this vexatious subject. This requires a strategy! This is what our members can offer the Nigerian government at a time like this. We missed the timing to tell the story of the rare exceptionalism of our people, but we must never miss this opportunity,” he added.
The PRCAN chief advised President Muhammadu Buhari and Vice President Yemi Osinbajo to tell the authentic Nigerian story and to let the world know that we are not all fraudsters as Nigerians citizens are being erroneously portrayed.
“It is incumbent on us to tell the world, that the reality of our case is that, it is #NotAllOfUs. Not all of us are fraudsters. This is the country of origin of Aliko Dangote, Dr. Mike Adenuga, Femi Otedola, Wale Tinubu, Anthony Joshua, Professor Wole Soyinka and Chimamanda Adichie.
“Let us remind the world that the immortal Chinua Achebe was from amongst us. This is the time to remind the world that this is the country of Ayodeji Balogun aka Whizkid and Innocent Idibia aka Tuface Idibia.
“This is the time to tell the world that this is the land that produced legendary Olu Jacobs and Pete Edochie. Never must the world forget that Genevieve Nnaji and Omotola Jalade-Ekeinde of Nollywood; Alex Iwobi of Everton, Wilfred Ndidi of Leicester City, Victor Osimhem of Lille are from this great nation. Let us remind them that this is the country of origin of Texas-based Dr. Oluyinka Olutoye, who shocked the world with a rare surgical feat by operating on an unborn child who had tumour right from the womb. Dr. Olutoye removed the tumour, restored the foetus to the mother’s womb. He exemplifies the story of our exceptionalism,” he said.
Earlier in his valedictory speech, the immediate past President of PRCAN, Mr John Ehiguese, highlighted quackery and non-compliance with set standards as top among the challenges faced by the PR industry in Nigeria, stating that the onus is on PR professionals to come together to stem the tide.
He stated that during his tenure, the leadership fostered a better relationship with the national body, NIPR; raised industry compliance and enforcement; secured the re-admission of PRCAN into the membership of International Communications Consultancy Organisation (ICCO), ensured regular hosting of the PRCAN MasterClass series, PRCAN Breakfast Meetings as well as the PRCAN Gold Medal Lectures amongst others.
Business Post reports that other members of the executives who will be steering the affairs of PRCAN with Mr Opayemi over the next two years are Mr Adedayo Ojo (Vice President); Mrs Tokunbo George-Taylor (Secretary General); Ms Martha Okpeke (Assistant Secretary General); Mr Bolaji Abimbola (Publicity Secretary), and Mr Raheem Olabode (Treasurer).
Brands/Products
Netflix to Buy Warner Bros. Discovery in $82.7bn Mega Deal
By Adedapo Adesanya
Netflix has reached a deal with Warner Bros. Discovery to buy the legendary TV and movie studio and assets like the HBO Max streaming service for $82.7 billion.
Warner Bros. Discovery is moving forward with its plans to split into two publicly traded halves in 2026. Once the split takes effect, Netflix intends to acquire the Warner Bros. half. The other half, Discovery Global, will house CNN and other cable channels. The Warner Bros. half includes its film and television studios, HBO Max and HBO.
The transaction values Warner Bros. Discovery at $27.75 per share, implying a total equity value of approximately $72.0 billion and an enterprise value of approximately $82.7 billion.
The deal is subject to regulatory conditions, of which there will be several, due to the size of the companies involved and what it means for competitiveness.
For several weeks, Paramount was thought to be the frontrunner in the auction for Warner Bros. Discovery. Paramount executives, who want to buy all of Warner Bros. Discovery – including its cable assets – were confident about their merger proposal and their mutually beneficial relationship with President Donald Trump.
However, Netflix surprised many with the boldness of its bids as it agreed to the same costly breakup fee that Paramount proposed, according to reports. This means the would-be buyer will pay Warner Bros. Discovery billions of dollars if the deal is not completed.
“Our mission has always been to entertain the world,” said Mr Ted Sarandos, co-CEO of Netflix. “By combining Warner Bros.’ incredible library of shows and movies—from timeless classics like Casablanca and Citizen Kane to modern favorites like Harry Potter and Friends—with our culture-defining titles like Stranger Things, KPop Demon Hunters and Squid Game, we’ll be able to do that even better. Together, we can give audiences more of what they love and help define the next century of storytelling.”
Mr Greg Peters, the other co-CEO of Netflix, said the acquisition would “improve our offering and accelerate our business for decades to come,” adding: “Warner Bros. has helped define entertainment for more than a century and continues to do so with phenomenal creative executives and production capabilities. With our global reach and proven business model, we can introduce a broader audience to the worlds they create—giving our members more options, attracting more fans to our best-in-class streaming service, strengthening the entire entertainment industry and creating more value for shareholders.”
“Today’s announcement combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love to watch the most,” said David Zaslav, President and CEO of Warner Bros. Discovery. “For more than a century, Warner Bros. has thrilled audiences, captured the world’s attention, and shaped our culture. By coming together with Netflix, we will ensure people everywhere will continue to enjoy the world’s most resonant stories for generations to come.”
The terms of the agreement will see each Warner Bros. Discovery shareholder receive $23.25 in cash and $4.50 in shares of Netflix common stock for Warner Bros. Discovery common stock share.
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Video Gaming Firm Xsolla Offers Nigerians Paga Payment Option
By Aduragbemi Omiyale
A global video game commerce company, Xsolla, has integrated Nigeria’s Paga into its payment system, allowing Nigerians more secure payment options.
Xsolla helps developers launch, grow, and monetize their games and with a large market available in Nigeria, with a population of over 230 million people, working with Paga is a good idea.
With services like Pay with Paga, Bank Transfers with Paga, and Cash by Paga, Xsolla provides a comprehensive payment solution that caters to diverse needs.
Serving more than 20 million users and processing massive volumes nationwide, Paga is one of Nigeria’s largest licensed mobile-money operators.
By integrating Paga’s full suite of payment options, players can enjoy seamless transactions, whether through quick in-app purchases, bank transfers, or cash deposits – with instant confirmations and reduced friction for all types of payments.
“Introducing Paga as a new payment method to players in Nigeria reflects our commitment to meeting players where they are,” said Chris Hewish, President at Xsolla.
“Paga’s strong local presence and trusted platform make it easier for Nigerian players to engage confidently, ensuring that convenience and security go hand in hand.”
From Nigeria to the world, Xsolla provides every payment method developers need to grow and monetize their games globally.
Local payment methods are crucial, enabling developers to reach every player, increase transaction conversions, and drive more sales and revenue. With Paga in Nigeria, it’s easier than ever to pay, play, and succeed.
Key benefits of the Paga integration include instant confirmations, localized experiences, and increased market reach and conversion.
Brands/Products
Temu Partners Dellyman to Scale Logistics Capabilities Across Nigeria
By Modupe Gbadeyanka
As part of its strategies to aggressively scale its logistics capabilities across key African markets, especially in Nigeria, the fast-growing global e-commerce powerhouse, Temu, has entered into a delivery partnership with Lagos-based logistics startup, Dellyman.
Through this collaboration, Temu customers in Nigeria will experience faster, more predictable, and more transparent deliveries, a critical factor in sustaining the platform’s customer satisfaction as order volumes continue to rise.
Dellyman’s technology-driven approach, spanning rider management, route optimisation, and customer visibility, played a central role in Temu’s selection process.
In the pilot phase, Dellyman completed more than 1,300 deliveries with a 95 per cent success rate, demonstrating its readiness to support large-scale e-commerce operations nationwide.
Founded in 2020, the firm has grown into one of Nigeria’s most reliable same-day and last-mile delivery platforms.
The company recently achieved a 10,000-order monthly delivery milestone in November 2025, contributing to a cumulative total of more than 300,000 lifetime deliveries.
This track record made Dellyman a strong fit for Temu, which is aggressively scaling logistics capabilities across key African markets.
“Our partnership with Temu is a major endorsement of the vision we set out with, to build Nigeria’s most reliable, scalable, and transparent last-mile delivery infrastructure.
“Achieving a 95 per cent delivery success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.
“This collaboration shows that local startups can meet and exceed global standards when given the opportunity,” the chief executive of Dellyman, Mr Dare Ojo-Bello, said.
He further noted that the partnership represents more than operational growth as it signals a shift in how global e-commerce brands view Nigerian logistics capabilities.
“This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. We are committed to building the kind of infrastructure that supports international standards, empowers local businesses, and ultimately strengthens consumer trust in the broader digital economy,” he noted.
Mr Ojo-Bello added that Dellyman will continue investing in capacity, fleet expansion, and merchant-facing tools to ensure superior delivery experiences for Temu buyers and other online shoppers nationwide.
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