Connect with us

General

COVID-19: Experts Advocate Collective Approach to Public Affairs Function

Published

on

public affairs

Communications and Public Affairs experts have advocated for collective and strategic engagement efforts to mitigate the negative effects of COVID-19 on businesses and governance. 

They also emphasised that Public Affairs function as a management function has become the new deal breaker for organizations that want to thrive during this COVID-19 crisis period.

These were some of the resolutions advanced at a webinar held on June 10, 2010 and hosted by Re-Ignite Public Affairs Limited with the theme Managing the Public Affairs Function Post COVID-19.

The carefully selected panellists who are authorities in the field of communications, government relations, stakeholders’ engagement, financial communication, policy research and analysis representing various sectors shared their experiences with hundreds of participants from across the continent.

They included Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc; Ade Adefeko, Vice President, Corporate & Government Relations, Olam Nigeria; Emeka Oparah, Vice President, Communications & Corporate Social Responsibility, Airtel Nigeria; and Olufemi Awoyemi, Founder/ Chairman Proshare Nigeria.

The session was anchored by the President of African Public Relations Association APRA and Group Managing Director of CMC Connect Limited (Perception Managers), Yomi Badejo-Okusanya.

The panellists emphasized how core programmes under the Public Affairs function have become handy in moving businesses forward, engaging various stakeholders, creating corporate relevance and reinforcing brand equity in the face of the lockdown due to the COVID-19 pandemic.

Speaking on the effect of the lockdown on her organisation, Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc described their experience in terms of “the good, the bad and the ugly”.

“This period has challenged the organizations to work differently with stakeholders. We have seen a lot of changes in the way we work; going digital as a country and this has brought about a lot of efficiency.

“This crisis has particularly put corporate affairs at the heart of the business, because we came in strategically to being at our optimal best for the growth of the business.

“By engaging our external stakeholders, we are securing business continuity in different ways; we are delivering communications on various internal engagement platforms to keep our human capital motivated,” she said.

With regards to Government Relations “we need to understand that government cannot do it all. To drive business continuity and keep economic activity going, Public Affairs role is to ensure that government has full visibility of what is going on with us in the private sector” Morgan pointed.

In his own submission, Olufemi Awoyemi, Founder/Chairman of Proshare Nigeria posited that the Public Affairs function, during this pandemic, has been at the heart of some of the most important issues of the day.

With lives at stake, the private sector has worked closely with government, which has been in a full listening mode, to address the challenge of lives at stake and livelihood palliatives to be delivered through such private sector led coalitions like the CaCOVID. Those who did nothing will be called out at a later date, he said.

“This is a teachable moment for anyone involved in the craft to understand that the rules of the game has been rewritten already and that public communications is back as No. 1, and that enhanced state involvement is here to stay. Putting a dedicated person in charge of governmental affairs reflects or engaging a dedicated Public Affairs professional is the best understanding that to get anything done now, and in the future, will require government engagement. For the professionals, this is a two-way street that is less travelled.

“For the Public Affairs function, it is now, more than ever before, about reputation management (not brand management) and being a deal broker; a minder for the firm”, Awoyemi stated.

For Ade Adefeko, Vice President, Corporate & Government Relations, Olam Nigeria, lobbying and engagement are key to business survival. “There is nothing that you need to get done in the future that will not require government engagement,” he said.

Adefeko debunked the wrong notion equating lobbying as bribery. “Lobbying is an accepted engagement tool that must be done professionally without pecuniary consideration. I have been doing this successfully for years.

“To do it effectively, you must bear in mind the end game from the beginning. Your objective must be defined, and your communication specific. Your set goals to what needs to be achieved must be highlighted.

“However, there is need for public affairs professionals to understand the mandate of government agencies for them to be able to design appropriate strategies in engaging the government”, Adefeko advised.

While Emeka Oparah, Vice President, Communications & Corporate Social Responsibility, Airtel Nigeria, charged public affairs managers to collaborate and coordinate at this trying time.

“This period has taught us to engage more, we can exchange contacts and resources. As a public Affairs person you should know what you want and where to go and get it. You should have a network of people of influence within your network.

“There is need for you to understand your organization and its people in order to be able to articulate issues for seamless business operations,” he said.

The moderator Badejo-Okusanya cued in some participants for their views and they included, Abdul Waheed Patel, Chief Executive Officer of Ethicore Political Lobbying, South Africa; Temitope Oguntokun, Director, Corporate Affairs + Legal at ABinbev; Tony Ojobo, immediate past Public Affairs Director of Nigerian Communications Commission (NCC); and Anthony Chiejina. Group Head, Corporate Communications for Dangote Group.

All panellists also agree that relationship management is key for a successful Public Affairs function and network of influence are part of critical success factors for Public Affairs practitioner.

Participants thoroughly enjoyed and indicated interest in participating in future public affairs webinars by Reignite Public Affairs.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

Nnaji Expresses Worry Over Lack of Power Plant Financing

Published

on

Gas Power Plant

By Adedapo Adesanya

Former Minister of Power, Mr Barth Nnaji, has run to the rooftop to declare that Nigeria has not secured financing for any major power plant in more than a decade, blaming policy reversals and weak government commitment for the prolonged investment drought.

Speaking at the Nigerian Association for Energy Economics conference in Lagos, Mr Nnaji said the country’s power sector lost momentum after a promising financing framework introduced under his watch was abandoned following a change in administration.

According to him, the partial risk guarantee instrument developed jointly with former Finance Minister, Mrs Ngozi Okonjo-Iweala, had begun attracting international investors by reducing the risks associated with power projects in Nigeria.

“The world was galloping to us to finance power plants because we were getting a service guarantee,” he said, noting that the framework helped secure funding for the Azura-Edo Power Station, one of Nigeria’s most significant independent power projects.

However, he said the policy was scrapped after the administration changed, abruptly halting investor interest.

“Till today, we have not financed any new major power plant in Nigeria. That’s about 11 years ago,” he said.

Mr Nnaji argued that policy inconsistency remains one of the biggest obstacles to power sector growth, without clear, stable and bankable policies.

He said Nigeria will continue to struggle to attract the long-term capital required for large-scale electricity projects.

He also urged Nigeria to adopt a pragmatic approach to energy transition, stressing that natural gas should remain the backbone of the country’s power strategy. With more than 210 trillion cubic feet of proven gas reserves, he said Nigeria is well-positioned to use gas as a bridge fuel for industrialisation and economic growth over the next two decades.

Yet, despite these vast reserves, inadequate infrastructure continues to constrain supply.

Mr Nnaji noted that the Nigeria LNG Limited is operating at only about 60 per cent of capacity due to insufficient gas availability, highlighting the urgent need for greater investment in gas production, processing and transportation.

He also cited the long-delayed Mambilla Hydroelectric Power Station as a symbol of Nigeria’s execution failures. Although technically viable, the project has remained on the drawing board for more than 40 years because of weak political will and inconsistent implementation.

He noted that Nigeria’s power challenge is not a lack of resources but a failure of execution. With an installed generation capacity of about 13,000 megawatts, the country still produces only 4,000 to 5,000 megawatts on average. Until policy becomes consistent and infrastructure investment accelerates, reliable electricity will remain frustratingly out of reach for millions of Nigerians.

Continue Reading

General

Terra Industries Unveils Defence Drones, Robots to Support Nigerian Military

Published

on

Terra Industries

By Adedapo Adesanya

Nigeria-backed startup Terra Industries has launched drones and mine-clearing robots for the country’s military use to fight Islamic militants and reduce reliance on imported defence equipment.

The startup on Monday unveiled interceptor drones, mine-clearing unmanned vehicles and battlefield intelligence software that officials said could help troops confronting insurgents who have increasingly used roadside bombs and drones in recent attacks.

The launch shows a growing effort by Nigeria to reduce dependence on imported military hardware and build domestic defence manufacturing capacity, after years of buying aircraft, armoured vehicles and surveillance systems from countries including China, Turkey, Pakistan and the United States.

However, procurement delays, maintenance bottlenecks and rising foreign exchange costs have strengthened the case for local production, with Terra Industries among the first of such beneficiaries.

Terra Industries had previously focused on civilian drones and security technology before expanding into defence systems. In February, it signed a pact with Defence Industries Corporation of Nigeria (DICON) as part of efforts to boost the country’s defence industrial capacity and advance indigenous high-technology development.

“We are unveiling new defence systems such as our interceptor UAVs, our minesweepers, ground vehicles that can detect IEDs on the ground, and our battlefield intelligence software,” according to Mr Nathan Nwachukwu, the chief executive officer of the firm.

The need for security has risen in recent years, as groups such as Islamic State and al-Qaeda are gaining ground in Africa, converging along a swathe of territory that stretches from Mali to Nigeria, which is also battling with Boko Haram and other cells which remain active despite repeated military offensives.

Militants have stepped up ​attacks against army positions using improvised explosive devices (IEDs) and drones, forcing armies to invest in counter-drone systems, electronic warfare and autonomous ground equipment.

Major General Babatunde Alaya, head of the state-owned DICON, said collaboration with Terra Industries was necessary, given troop casualties caused by hidden explosives and roadside bombs.

DICON has long been central to Nigeria’s ambition to produce more of its own defence equipment, but progress has historically been slow. Partnerships with private firms are increasingly seen as a faster route to innovation and scale.

Terra Industries, which is valued at $100 million, has also announced plans to expand beyond Nigeria, including a manufacturing facility in Ghana, signalling ambitions to serve a wider African market and position itself in the region’s growing security technology industry.

Continue Reading

General

Tinubu Tasks Ambassadors to Attract Foreign Investment

Published

on

foreign direct investment

By Adedapo Adesanya

President Bola Tinubu has charged Nigeria’s newly appointed ambassadors and high commissioners to help pursue foreign investments from their designated countries, charging them to strengthen strategic partnerships and reposition the country’s global image in line with evolving diplomatic realities.

This is contained in a statement by Mr Yomi Odunuga, Special Adviser on Media and Publicity to the Secretary to the Government of the Federation (SGF), Mr George Akume.

According to Mr Odunuga, the President, represented by the SGF, gave the charge at the opening of an induction course for the envoys in Abuja.

The President said that the appointments of the envoys reflected the administration’s confidence in their capacity to advance Nigeria’s interests on the international stage.

He noted that the global system was undergoing rapid transformation driven by shifting geopolitical dynamics, economic uncertainties, technological disruptions, climate challenges and emerging security threats.

He added that the developments had made the role of diplomats more critical than ever.

”The international system is evolving rapidly. We must be prepared to meet these challenges by focusing on how best to protect and promote Nigeria’s national interest,” he said.

President Tinubu urged the envoys to adopt a modern, results-oriented approach to diplomacy by combining traditional methods with digital engagement, public diplomacy and strategic communication.

He underscored the importance of telling Nigeria’s story in a compelling and credible manner while projecting the achievements of his administration, also calling on them to be proactive and innovative in fostering partnerships, promoting trade and attracting foreign direct investment and technology to Nigeria.

According to him, safeguarding the welfare of Nigerians in the diaspora must remain a top priority.

He also announced a reordering of Nigeria’s foreign policy framework, known as the 4D Doctrine.

He said that the doctrine, originally anchored on Democracy, Development, Demography and Diaspora, had now been rearranged to Demography, Development, Diaspora and Democracy.

According to him, the adjustment places Nigerians at the centre of foreign policy and is aimed at ensuring that international engagements deliver tangible benefits to citizens.

The president further stressed the need for professionalism, integrity and patriotism in the conduct of diplomatic duties, reminding the envoys that they serve not only as government representatives, but also as custodians of the country’s image abroad.

He also emphasised accountability, urging missions to be result-driven, prudent in resource management and guided by clear, measurable goals that would contribute to economic growth and national development.

He encouraged the participants to fully engage in the induction programme, noting that it was designed to equip them with the knowledge and skills required for effective diplomatic service in a rapidly changing world.

He commended the National Assembly for the swift confirmation of the nominees and urged the envoys to justify the confidence reposed in them.” You have a special responsibility in helping to reposition Nigeria in global affairs. The world is watching,” he said.

Continue Reading

Trending