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COVID-19: Experts Advocate Collective Approach to Public Affairs Function
Communications and Public Affairs experts have advocated for collective and strategic engagement efforts to mitigate the negative effects of COVID-19 on businesses and governance.
They also emphasised that Public Affairs function as a management function has become the new deal breaker for organizations that want to thrive during this COVID-19 crisis period.
These were some of the resolutions advanced at a webinar held on June 10, 2010 and hosted by Re-Ignite Public Affairs Limited with the theme Managing the Public Affairs Function Post COVID-19.
The carefully selected panellists who are authorities in the field of communications, government relations, stakeholders’ engagement, financial communication, policy research and analysis representing various sectors shared their experiences with hundreds of participants from across the continent.
They included Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc; Ade Adefeko, Vice President, Corporate & Government Relations, Olam Nigeria; Emeka Oparah, Vice President, Communications & Corporate Social Responsibility, Airtel Nigeria; and Olufemi Awoyemi, Founder/ Chairman Proshare Nigeria.
The session was anchored by the President of African Public Relations Association APRA and Group Managing Director of CMC Connect Limited (Perception Managers), Yomi Badejo-Okusanya.
The panellists emphasized how core programmes under the Public Affairs function have become handy in moving businesses forward, engaging various stakeholders, creating corporate relevance and reinforcing brand equity in the face of the lockdown due to the COVID-19 pandemic.
Speaking on the effect of the lockdown on her organisation, Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc described their experience in terms of “the good, the bad and the ugly”.
“This period has challenged the organizations to work differently with stakeholders. We have seen a lot of changes in the way we work; going digital as a country and this has brought about a lot of efficiency.
“This crisis has particularly put corporate affairs at the heart of the business, because we came in strategically to being at our optimal best for the growth of the business.
“By engaging our external stakeholders, we are securing business continuity in different ways; we are delivering communications on various internal engagement platforms to keep our human capital motivated,” she said.
With regards to Government Relations “we need to understand that government cannot do it all. To drive business continuity and keep economic activity going, Public Affairs role is to ensure that government has full visibility of what is going on with us in the private sector” Morgan pointed.
In his own submission, Olufemi Awoyemi, Founder/Chairman of Proshare Nigeria posited that the Public Affairs function, during this pandemic, has been at the heart of some of the most important issues of the day.
With lives at stake, the private sector has worked closely with government, which has been in a full listening mode, to address the challenge of lives at stake and livelihood palliatives to be delivered through such private sector led coalitions like the CaCOVID. Those who did nothing will be called out at a later date, he said.
“This is a teachable moment for anyone involved in the craft to understand that the rules of the game has been rewritten already and that public communications is back as No. 1, and that enhanced state involvement is here to stay. Putting a dedicated person in charge of governmental affairs reflects or engaging a dedicated Public Affairs professional is the best understanding that to get anything done now, and in the future, will require government engagement. For the professionals, this is a two-way street that is less travelled.
“For the Public Affairs function, it is now, more than ever before, about reputation management (not brand management) and being a deal broker; a minder for the firm”, Awoyemi stated.
For Ade Adefeko, Vice President, Corporate & Government Relations, Olam Nigeria, lobbying and engagement are key to business survival. “There is nothing that you need to get done in the future that will not require government engagement,” he said.
Adefeko debunked the wrong notion equating lobbying as bribery. “Lobbying is an accepted engagement tool that must be done professionally without pecuniary consideration. I have been doing this successfully for years.
“To do it effectively, you must bear in mind the end game from the beginning. Your objective must be defined, and your communication specific. Your set goals to what needs to be achieved must be highlighted.
“However, there is need for public affairs professionals to understand the mandate of government agencies for them to be able to design appropriate strategies in engaging the government”, Adefeko advised.
While Emeka Oparah, Vice President, Communications & Corporate Social Responsibility, Airtel Nigeria, charged public affairs managers to collaborate and coordinate at this trying time.
“This period has taught us to engage more, we can exchange contacts and resources. As a public Affairs person you should know what you want and where to go and get it. You should have a network of people of influence within your network.
“There is need for you to understand your organization and its people in order to be able to articulate issues for seamless business operations,” he said.
The moderator Badejo-Okusanya cued in some participants for their views and they included, Abdul Waheed Patel, Chief Executive Officer of Ethicore Political Lobbying, South Africa; Temitope Oguntokun, Director, Corporate Affairs + Legal at ABinbev; Tony Ojobo, immediate past Public Affairs Director of Nigerian Communications Commission (NCC); and Anthony Chiejina. Group Head, Corporate Communications for Dangote Group.
All panellists also agree that relationship management is key for a successful Public Affairs function and network of influence are part of critical success factors for Public Affairs practitioner.
Participants thoroughly enjoyed and indicated interest in participating in future public affairs webinars by Reignite Public Affairs.
General
EFCC Probes Undeclared $461,600 at Kano Airport
By Modupe Gbadeyanka
Two suspects are currently being investigated for not declaring $461,600 in their possession to the Nigeria Customs Service (NCS) at the Mallam Aminu Kano International Airport.
Two male passengers, identified as Mr Jamilu Shuaibu Waya and Mr Usman Namadi, were arrested on Friday, May 8, 2026, at the airport with an undeclared sum of money. They arrived in the country from Dubai via Ethiopian Airlines ET941.
While they initially declared $130,000 and $180,000, respectively, at the currency declaration desk, a subsequent physical examination by customs officials revealed an additional undeclared $120,000 on the first suspect (bringing his total to $250,000) and an additional $31,600 on the second suspect (bringing his total to $211,600). The undeclared amounts contravene Sections 3 and 4 of the Money Laundering (Prevention and Prohibition) Act 2022.
In a statement on Monday, the Economic and Financial Crimes Commission (EFCC) said its Kano Zonal Directorate was looking into the matter after the suspects were handed over to the agency by the acting Customs Area Controller for Kano/Jigawa Area Command, Deputy Comptroller UU Adamu.
The Zonal Director of the EFCC, ACE1 Friday S. Ebelo, assured customs of his organisation’s commitment to a full-scale investigation.
“The EFCC will conduct a thorough and uncompromising investigation into this matter. We will prosecute the case with the utmost diligence to ensure that violators of our anti-money laundering laws face the full weight of justice,” he said.
He further expressed deep appreciation to the NCS for the long-standing and consistent cooperation of the service with the EFCC over the years, noting that such inter-agency collaboration remains critical in combating the illegal movement of cash and financial crimes.
Earlier in his remarks, Mr Adamu expressed his deep appreciation to the EFCC for its unwavering support to customs.
“Let me express appreciation for the continuous collaboration with the EFCC Kano Zonal Directorate for their support in realising our goal while combating the illegal movement of cash,” he said.
General
DAPPMAN Faults Dangote’s Suit to Halt Fuel Imports
By Adedapo Adesanya
The Depot and Petroleum Products Marketers Association of Nigeria (DAPPMAN) has kicked against a lawsuit filed by the Dangote Petroleum Refinery to invalidate fuel import licences issued by the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA).
Last week, the refinery asked the Federal High Court in Lagos to void import permits granted by the NMDPRA to fuel importers.
The marketers said it would not fold its arms and allow its depots to go into extinction through a court ruling, arguing that the licences being challenged were not mere administrative favours but legal instruments issued under the PIA to guarantee the country’s fuel supply security.
The development followed the recently issued import license by the NMDPRA to six Nigerian oil marketers to bring in over 600,000 metric tonnes of petrol into the country.
Since the 650,000 barrels-per-day refinery began supplying petroleum products to the local market, Dangote has repeatedly argued that continued issuance of fuel import licences to marketers undermines domestic refining, weakens investment incentives, and encourages dependence on imported products despite existing local capacity.
The refinery already handles 90 per cent of the domestic supply.
In the statement, the marketers maintained that the NMDPRA acted within its statutory powers in approving the licences, stressing that the regulator’s responsibility was to ensure uninterrupted product availability for Nigerian consumers and not to protect the commercial interests of any single refinery, regardless of its size.
The association stated that its members had invested billions of naira in petroleum depots, logistics systems, and compliance infrastructure based on the understanding that the licences granted to them were lawful, valid, and protected under the law.
According to the marketers, any attempt to retroactively void those approvals would create uncertainty across the downstream petroleum sector at a time when stability in fuel supply remains critical.
“The news that Dangote Petroleum Refinery has filed a fresh lawsuit seeking to set aside fuel import licences issued by the NMDPRA to marketers and the NNPC demands a clear response from this association.
“The import licences at the centre of this lawsuit are not administrative courtesies. They are the legal instruments through which Nigeria’s fuel supply chain functions. They were issued under a regulatory framework established by the Petroleum Industry Act, by an authority empowered to make exactly this kind of determination. The NMDPRA has consistently maintained, correctly, that these licences exist to protect supply security, not to disadvantage any single producer, however large.
“DAPPMAN’s member companies have invested billions of naira in depot infrastructure, logistics networks, and compliance systems on the basis that their operating licences are valid, lawful, and durable. A legal action designed to retroactively void those licences does not just affect individual businesses, it introduces uncertainty into the entire downstream supply chain at a moment when Nigeria can least afford it,” the association maintained.
It added that the NMDPRA had consistently defended the issuance of import permits as necessary tools for safeguarding national supply, insisting that the position had previously been upheld in court and should continue to stand.
DAPPMAN rejected what it described as the underlying argument that a private refinery’s commercial interests should supersede the statutory mandate of the regulator.
It further warned against any attempt to turn Nigeria’s downstream petroleum industry into a monopoly, arguing that the market had evolved over many years into a multi-player system serving millions of Nigerians daily.
The association disclosed that it would engage legal counsel, work with affected member companies, and make formal representations to the relevant authorities over the matter.
“We respect Dangote Petroleum Refinery’s right to pursue legal remedies. What we do not accept is the premise that a private refinery’s commercial interests should override a regulatory authority’s mandate to ensure adequate supply to Nigerian consumers.
“The PIA is clear: import licences may be issued where the regulator determines it necessary. That determination has been made. It has been defended in court before. It should be defended again.
“Nigeria’s fuel market is not a monopoly waiting to happen. It is a competitive, multi-participant market that has taken years to build and that serves millions of Nigerians every day. DAPPMAN will be engaging legal counsel, coordinating with affected member companies, and making formal representations to the relevant authorities on this matter,” the statement added.
The group argued that the strength of Nigeria’s downstream sector lies in the participation of multiple operators, warning that efforts aimed at shrinking the number of market participants would ultimately hurt consumers through reduced competition and supply vulnerabilities.
According to DAPPMAN, “A lawsuit that seeks to reduce that field of players is ultimately a lawsuit against Nigerian consumers,” adding, “Our members did not build this industry to watch it be argued out of existence in a courtroom,” emphasising its commitment to continually serve Nigerians.
General
Lolu Akinwunmi, Iquo Ukoh to Co-chair 2026 CMO Circle
By Modupe Gbadeyanka
The duo of Lolu Akinwunmi and Iquo Ukoh will co-chair the 2026 Chief Marketing Officers Circle (CMO Circle), slated for June 5, 2026, with the theme The C-Suite Mandate: Talent Density and Marketing Leadership.
The invitation-only forum for CMOs and senior marketing leaders will bring together the most influential voices in marketing to shape strategy at the highest levels of business and public policy.
As Co-Chairs, Akinwunmi and Ukoh will curate and lead high-level discussions focused on innovation, talent density, enterprise growth, and the expanding mandate of the CMO within the C-suite. Their stewardship reinforces the Circle’s role as a convening authority—one that not only reflects industry thinking but actively defines it.
Akinwunmi, Group CEO of Prima Garnet (Ogilvy Nigeria), brings decades of experience advising leading national and multinational brands, alongside a distinguished record of industry leadership.
Ukoh, Chief Executive Officer of Entod Marketing and former Director of Marketing Services at Nestlé Nigeria, is widely regarded for her leadership in brand strategy, consumer engagement, and cultural storytelling.
Convened by MarkHack in partnership with StatiSense and Brand Communicator, the CMO Circle operates at the intersection of enterprise leadership and national development. Beyond dialogue, the Circle institutionalises its influence through the quarterly CMO Index. This flagship publication aggregates executive sentiment, market intelligence, and forward-looking insights to inform policy conversations and economic decision-making. In doing so, the Circle positions marketing leadership as a critical voice in shaping Nigeria’s business environment and policy direction.
“The CMO Circle is intentionally designed as a premium, outcomes-driven platform—one that moves marketing leadership beyond the boardroom into the sphere of policy influence.
“With Iquo Ukoh and Lolu Akinwunmi as Co-Chairs, we are setting a clear tone of authority, depth, and relevance. Through the CMO Index and our quarterly convenings, the Circle will play a defining role in shaping both industry direction and policy dialogue,” the convener of CMO Circle, Mr Victor ’Gbenga Afolabi, stated.
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