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Building a Sustainable Brand for People, Planet and Profit

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sustainable brand

By Ever Obi

It’s been half a year since the first signs of COVID-19 surfaced. It has taken away hundreds of thousands of lives and destroyed the livelihood of millions, but we’re finally beginning to recover.

But as the pandemic slowly and painfully subsides, it is worth noting that we cannot return to business as usual.

Where it began

The black swan had flown into the economic and health waters in China, and with one giant splash, it had caused ripples that would disrupt lives and businesses all over the world. China had been struggling with this for months and it only needed time to spread all over the world, becoming a full-blown pandemic.

The domino effect took different times to get to different countries, sparking widespread panic and disorientation that crippled businesses all over the world, from East Asia, to the West, then to other regions including sub-Saharan Africa.

The devastation and the rising fatalities in the developed world left emerging markets embracing the conclusion that they were not immune. Nobody was; the world had become too open, too interconnected, that a virus that emanated from Asia could have all of us, from all corners of the planet, washing our hands.

The fight against COVID-19 was a World War, because it was everyone’s fight and the playbook was largely similar, all over the globe: close boarders and shut down airports, enforce compulsory lockdowns, let people stay home while health workers battle to carter to the sick, as the efforts to develop a vaccine continue; just shut down everything and reduce human-to-human contact as much as possible in order to contain the spread of the virus.

Compound nouns like ‘machine learning’ and ‘trade wars’ were quickly replaced by new ones such as ‘social distancing’ and ‘hand sanitizers’. It was a World War and we all needed to fight together.

COVID-19 in Nigeria

In Nigeria, the fear gradually trickled in as we registered our first cases of the virus. We adopted what seemed like it was the accepted approach worldwide: force people to stay in their homes, then shut down airports and businesses while the Nigeria Centre for Disease Control (NCDC) and other essential workers attempt to contain the spread of the novel virus.

However, this was not enough the quench the air of pessimism amongst Nigerians. It was not enough because the circumstances had shone a blacklight over our failures as a Nation, causing our faults to glow with different colours before our faces.

First, our health sector, through years of neglect and underfunding, was not adequately armed to handle a pandemic of this magnitude. Then, with a shutdown of economies around the world, the demand of crude slumped significantly, leading to an oil glut around the world.

The resulting effect of this drop in demand, combined with the Organization of the Petroleum Exporting Countries (OPEC) Plus disagreement and the consequent price war between Saudi Arabia and Russia, was a sharp decline in oil prices.

Brent Crude Oil prices, at some point, traded at $16 per barrel while West Texas Intermediate (WTI) plunged into the negative. This kind of shock in the international oil market, as expected for Nigeria, would always be a nightmare for both our reserves and the real sector. It also meant that the Central Bank of Nigeria (CBN) would no longer sustain the use of external buffers to support the value of the Naira.

In the face of declining oil prices, depleting reserves and seemingly inevitable Naira depreciation, Nigerians believed that the doomsday was closer than we had thought. Also, there was pressure on the Government to support the citizenry that it had ordered to stay indoors as a result of the pandemic. This support was expected to come in the form of security of lives, financial handouts or transparent and nationwide distribution of staples and items with intrinsic value to its poor masses.

Despite the Federal Government’s claims that the needed palliatives were being distributed to the ‘poorest of the poor’, a high percentage of the population still harboured a lot of misgivings as they had neither received any support directly from the Government nor had they come across someone who had.

With these unwavering challenges, well-meaning individuals and corporate bodies stepped in to make contributions to support the NCDC and the Federal Government in combating the virus and supporting Nigerians.

Our We Reacted to the Pandemic

For us at Zedcrest Group, it was a time for us to put our 2020 plans, all the business growth projections, all the technological plans, aside and focus on this important task: to be responsible to the communities we do business in. Yes, businesses were being affected, including ours.

Yes, our expectations for the year are being hindered. But it just appeared that the most important task at this moment was to support as many lives as possible, to contribute to this monumental fight against the coronavirus outbreak and its impact on lives and safety. It was a journey we needed to embark on, a call of duty we needed to answer; a responsibility we needed to be alive to.

This journey began on the streets of Lagos, with our Management Team, through our Employee Volunteer Scheme (EVS) initiative, taking the risk to reach out to as many people as possible in the slums of Lagos, donating over 10,000 food boxes to the less privileged, as well as some of our frontline medical personnel.

When it mattered the most, during the lockdown, leaders of the Zedcrest Capital Group led by example, armed with only facemasks and hand gloves, driving through Lagos, visiting inner-city slums, distributing essentials to the poor whose meagre income streams have been further strained by the national lockdown.

Our trip to Kano during the lockdown

During the lockdown, cases of COVID-19 infections and deaths continued to rise all over the world, especially in Italy and the United States. The pandemic had become the only news worth reporting for both domestic and foreign media.

For Nigerians, we became used to people posting daily NCDC updates on their WhatsApp statuses and social media platforms. One thing that was gradually becoming obvious from the updates was the alarming rate with which the Kano cases were rising.

Kano was gradually becoming a national hotspot for COVID-19. We, at Zedcrest Capital Group, found ourselves needing to do something about it. The journey had not ended, far from it.

We decided to reach out to the Kano State Government to understand what their most dire needs were. We ended up importing 10 ventilators and 1,500 face masks. But the big question remained: How do we get these items to Kano State? With the airports still closed, it was obvious to us that the only possible option at the time was to make the long road journey to Kano.

Therefore, we geared up to embark on this trip. I, in the company of Lukmon Oloyede, our Head of Marketing & Communications, and Ibrahim Ibitade, head of the Group’s global payments business left Lagos on Monday, May 18, 2020. We were being conveyed by an experienced driver simply known as Wiseman, in control of the steering wheel of a Jet Mover loaded with us and our COVID materials.

Now, apart from Wiseman, none of us could remember the last time we crossed geo-political zones by road. We were in for a difficult couple of days. The plan was to get to Abuja by Monday night and settle in for a virtual board meeting scheduled for the next day.

But even getting to Abuja was a problem; the number of checkpoints was overwhelming. If we had kept count, we must have gotten to hundred.

At every stop, we had to explain to policemen and soldiers where we were headed, what our mission was, brandishing a letter from the Kano State liaison office. We only reached our destination in Abuja after midnight, way past the FCT curfew (We had begun this journey by 9am).

After our board meeting the next day, we got news that the Kano State Governor was expecting us on Thursday, so we continued our journey the next day. The journey from Abuja to Kano was unexpectedly endless, with all the checkpoints and with the drive through Kaduna seeming like a circumnavigation of the earth. It eventually took us about 9 hours to go from Abuja to our destination in Kano.

The next day, we were received by the Kano State Governor to present our ventilators. It felt good, somewhat satisfying, to hear the Governor, the Kano State Commissioner for Health and the Chairman of the COVID-19 Task Force stress that we have helped to meet a pressing need. That was the point of the whole journey: to meet a pressing need.

The most difficult thing about long and strenuous journeys is when you have to do them all the way back. Having accomplished our mission, we needed to return to Lagos. That night, we made it back to Abuja, after midnight, against Wiseman’s warnings that it was not safe.

And the next morning, we motored back south, back to Lagos. This time around, we missed our way at some point, and had to pass through the inner village routes in Ondo. We are stopped numerous times by the police and vigilantes, spending time to explain ourselves over and over again. We even got to a checkpoint where we had to alight from the vehicle to have our body temperatures checked and our details recorded.

At the end of it all, we were spent and exasperated. But it had all been in the spirit of social responsibility, one of the values that drive us at the Zedcrest Group, a direct channel through which we give back to the society. As we strive to achieve the required growth in our business, we are also committed to improving the wellbeing of the individuals in the communities we do business in.

Preparing for the New Normal

As countries begin to open up and the lockdown restrictions get relaxed and lifted all over the world, we can only continue to move forward and attempt to cover lost grounds.

For that which we have no control over, we learn from. There are so many debates regarding how Nigeria has handled the crisis so far. While some believe that the Government and NCDC did a great job and took the right steps at the right time, others refute this and point to their handling of lockdown and not being able to test enough people.

A particular group, with the benefit of hindsight, believe that it was a mistake to even mandate a lockdown, disrupting economic activities within the country. This group believe that COVID-19, for some reasons, is not as deadly in Africa as it is the other continents. But we all need to move past these debates and ensure that we truly learn from 2020.

For the Federal Government, we should deliberately pass policies that would ensure we fund and prepare our health sector for events like this. Efforts to diversify our revenue and foreign exchange sources away from oil should be heightened.

Businesses should focus on building their strategies around more sustainable processes. It is a time to adjust and modify risk management frameworks, to make provisions that would address the kind of disruption COVID-19 came with.

For us at the Zedcrest Capital Group, it is time for us to go back to our plans for 2020, providing customer-centric financial solutions in the most convenient and efficient ways possible. Our ambitions are still fat and we would still strive to grow significantly, ahead of our 2019 performances. And whenever our communities need us, we will be there; together we shall all “execute brilliantly, and win decisively”.

Ever Obi is the Acting Managing Director of Zedvance Finance Limited

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Nigeria’s Booming Growth Leaves Citizens Trapped in Deeper Poverty

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Nigeria’s Booming Growth poverty

By Blaise Udunze

With the chanting of the ‘Renewed Hope’, it appears to be Uhuru in Nigeria, following the recent World Economic Outlook presented by the International Monetary Fund, which projected that Nigeria’s economy would expand by 4.1 per cent in 2026. Though this specifically shows an economy faster than economies like the United States and the United Kingdom, as it handed the administration of President Bola Tinubu a powerful narrative. No doubt, the projection happens to be a narrative of progress, of reform, of a nation supposedly turning the corner after years of instability and setting the kind of moment that reassures investors, quiets critics and signals competence.

But once its statistical sheen is put aside, the weight of reality takes centre stage. The truth is, while Nigeria may be growing on paper, it is simultaneously shrinking and does not in any way reflect the lived experience of its citizens, as the populace can attest to. With the current lived experience, nowhere is this contradiction more glaring than in the widening gulf between macroeconomic projections and the daily economic suffering of over 200 million people.

The truth is uncomfortable, but it must be said plainly that a country where poverty is deepening, inflation is persistent, debt is rising, and basic survival is becoming more difficult cannot meaningfully claim economic success, no matter what the growth figures suggest.

The most damning evidence against the “fastest-growing economy” narrative, as enumerated by the Special Adviser to President Tinubu on Policy Communication, Daniel Bwala, comes not from opposition voices or political critics, but this time it is coming from the World Bank itself. Alarming to this is that according to its latest Nigeria Development Update, poverty in the country rose to 63 per cent barely months back, translating to roughly 140 million Nigerians living below the poverty line. This is not just a statistic; it is a humanitarian crisis unfolding in real time, which in a real sense calls for quick interventions.

Even more troubling is the trend. Poverty has not plateaued; it is accelerating, worsening and not stabilising at all. From 56 per cent in 2023 to 61 per cent in 2024, and now 63 per cent in 2025, the trajectory is unmistakable, as can be seen the data shows a clear upward trend over time that calls for concern. And projections from PwC suggest that the numbers will climb even higher, with an estimated 141 million Nigerians expected to be poor in 2026.

It would surprise many that these figures expose a fundamental contradiction; it is a total irony that an economy is growing while its people are becoming poorer, hence, while no one would hesitate to say that the type of growth taking place is flawed. Well, without jumping to a hasty conclusion, the answer lies in that growth. To say that the economic growth taking place is imbalanced, it is uneven, exclusionary, and not absolutely linked or largely disconnected from the sectors that sustain the majority of Nigerians. Growth driven by services and capital-intensive industries does little for a population whose livelihoods depend heavily on agriculture and informal enterprise. When growth bypasses the poor, it ceases to be development and becomes mere arithmetic.

The government’s defence often leans on the argument that inflation is easing and that reforms are beginning to stabilise the economy. But even this claim is increasingly fragile, as reported that the recent data from the National Bureau of Statistics shows that inflation has begun to rise again. This now shows that the headline inflation is ticking up to 15.38 per cent in March 2026, alongside a sharp month-on-month increase of 4.18 per cent. The pain Consumer Price Index climbed to 135.4, underscoring sustained pressure on household spending.

Another aspect that raises further questions is that the most critical component for ordinary Nigerians, which is the food inflation, skyrocketed to 14.31 per cent, with a similar month-on-month surge. It must be made known that these are not just numbers on a chart; they represent the escalating cost of survival, mostly for the common man. The ripple effect of this, which is yet to change, is that families are compelled to pay more for basic meals, more for transportation, and more for the essentials of daily life.

Noteworthy is that even when inflation showed signs of moderation in previous months, the fact is that it did little to reverse the damage already inflicted. The World Bank has been clear on this point when it said that household incomes have not kept pace with price increases. The underlying point is that the earlier spikes in inflation eroded purchasing power to such an extent that any subsequent easing has been insufficient to restore real income levels, and this is where the figures churned out were misleading.

This explains the inconsistency at the heart of Nigeria’s economy, where nominal indicators are improving, but real conditions are deteriorating. Nigerians are earning more in absolute terms but are able to afford less. This is further confirmed by data showing that while nominal household spending increased significantly, real consumption declined, while it would be said that people are spending more money, but they are consuming less. That is not growth; but the right word for it is economic suffocation.

The structural consequences of ongoing reforms compound the situation. The removal of fuel subsidies, which was the gift to Nigerians for electing President Tinubu and the liberalisation of the foreign exchange market were framed as necessary steps toward long-term stability. And in theory, they are defensible policies. But in practice, the result has been an extraordinary cost-of-living crisis, especially for the larger section of struggling Nigerians.

Speaking of the fuel subsidy removal, which has driven up transportation costs across the country, affecting both urban commuters and rural farmers, the pain has been further intensified by the geopolitical conflict in the Middle East. The second policy shift, which was the exchange rate liberalisation, has led to currency depreciation, with the experiences biting hard across the board, making imported goods more expensive and fueling inflationary pressures. These policy choices, which were perhaps deemed necessary, and without further ado have imposed immediate and severe burdens on households that were already vulnerable.

The International Monetary Fund has warned that these pressures are far from over. Rising global tensions, particularly in the Middle East, are pushing up the cost of energy, food, and transportation. For Nigerians, especially those at the lower rung in society, this translates into even higher living costs and deeper economic strain to contend with.

In this context, the government’s insistence on celebrating growth projections begins to appear not just disconnected, but insensitive. For millions of Nigerians, the economy is not an abstract concept measured in percentages. It is a daily struggle defined by whether they can afford food, transport, and shelter.

Compounding these challenges is Nigeria’s growing debt burden. Unexpectedly, public debt has climbed to over N159 trillion, with projections indicating a continued rise in the coming years because of the government’s appetite for borrowing. While the debt-to-GDP ratio may appear moderate compared to global averages, this comparison is totally misleading. The question is why the debt is ballooning when Nigeria’s revenue base is narrow, heavily reliant on oil, and constrained by a large informal sector that contributes little to tax income.

The current position of things is that debt servicing consumes a disproportionate share of government revenue, leaving limited fiscal space for investment in infrastructure, healthcare, education, and social protection, which has continued to expose the majority of Nigerians to untold hardship. It is a precarious position, one where the government is borrowing more while having less capacity to translate that borrowing into meaningful development outcomes, and the part that is also critical is that Nigeria’s rising debt profile is entering discomforting quarters, as concerns shift from the sheer size of borrowings to the growing risks associated with refinancing existing obligations.

Even more troubling are the emerging questions around fiscal transparency and governance. Only recently, there were allegations by Peter Obi on the missing N34 trillion in federation revenue that remains unaccounted. This, according to him, has intensified concerns about systemic leakages and institutional corruption. The fact is, even though these claims remain contested, they resonate deeply in a country where public trust in government financial management is already fragile and has remained a subject of discussion for many Nigerians.

The truth is that if even a fraction of such resources were effectively managed and invested, the impact on infrastructure, social services, and poverty reduction could be transformative, but this has yet to be embarked upon. Instead, the persistence of such allegations reinforces the perception of an economy where wealth exists but is inaccessible to the majority, which brings to bare if there will ever be a respite in a situation like this.

Adding another layer to this complexity is the excessive contradiction of oil revenue. With global crude prices that were once sold above $113 per barrel and currently hovering around $85-$90, which is still far exceeding Nigeria’s budget benchmark, the country stands to hugely benefit from a significant windfall, as was the case in the past. You know that history is more revealing than ever; it suggests that such opportunities are often squandered.

Analysts repeatedly have continued to warn that without disciplined fiscal management, these revenues may be absorbed by debt servicing or recurrent expenditure rather than being invested in productive sectors. The risk is that Nigeria once again experiences a boom without transformation, a cycle that has defined its economic history for decades.

Meanwhile, the irony in all of this is that, despite having plenty, every day Nigerian continues to bear the brunt of systemic inefficiencies. As the people bear the brunt, the country’s transportation costs are rising, food prices remain volatile, and access to basic services is increasingly strained, while the rural areas are not left out of the equation, as insecurity continues to disrupt agricultural production. This has further constrained food supply and driven up prices. In urban centres, the cost of living is pushing more households into financial distress.

The cumulative, as well as the ripple effects of these pressures, are a society under strain. Lest we mistake this, economic hardship is not just a financial issue; it has social and psychological consequences, while unbeknownst to many, its resultant effect fuels frustration, erodes trust in institutions, which also leads to fertile ground for instability.

What makes the current situation particularly troubling is the widening disconnect between official narratives and lived reality. There are two instances in which it was noted that, on the one hand, the government points to IMF projections and macroeconomic indicators as evidence of progress. On the other hand, citizens experience rising poverty, declining purchasing power, and limited opportunities. Another good example stems from when President Tinubu declared in September of last year that the federal government had met its 2025 non-oil income goal by August.

However, the former Minister of Finance, Wale Edun, stated that the Federal Government lacked sufficient funds to appropriately fund its capital budget during a public hearing at the National Assembly late last year. The minister stated that in order to pay the N54.9 trillion “budget of restoration,” which was intended to stabilise the economy, ensure peace, and create prosperity, the federal government had estimated N40.8 trillion in income for 2025.

These two reports sounded and appeared contradictory, and it was probably one of many factors responsible for the fallout.

This disconnect is more than a communication gap; it is a credibility crisis. When people’s lived experiences contradict official claims, trust erodes. And without trust, even well-intentioned policies struggle to gain acceptance.

The claim that Nigeria is growing faster than advanced economies may be technically accurate, and perhaps it must be seen as an absolute insult to Nigerians and it must be noted that it is fundamentally irrelevant to the country’s core challenges. This key fact must be taken into cognisance that growth rates, in isolation, do not capture the quality, inclusiveness, or sustainability of economic progress, and this is because they do not reflect whether growth is creating jobs, reducing poverty, or improving living standards. Note that in Nigeria’s case, the evidence suggests otherwise, in which the reality continues to dominate outcomes, and this is not the case.

For growth to be meaningful, it must translate into tangible improvements in people’s lives. At this point, it is necessary to understand that it must create jobs, raise incomes, and expand opportunities. Another important factor that must not be left out is that it must be inclusive, reaching not just the top tiers of society but the millions at the base of the economic pyramid. At present, Nigeria falls short on all these counts.

The path forward requires more than optimistic projections and reform rhetoric. It demands a fundamental rethinking of economic priorities. Policies must be designed not just for macroeconomic stability but for human welfare, and while investment must be directed toward sectors that generate employment and improve productivity, particularly agriculture and manufacturing. Social safety nets must be strengthened to protect the most vulnerable from economic shocks, which has yet to be considered by the government of the day.

Equally important is the need for transparency and accountability in public finance. Without trust in how resources are managed, even the most ambitious economic plans will struggle to gain legitimacy.

Nigeria is not lacking in potential, and this is one of the ironies of it all since it has a young population, abundant natural resources, and a dynamic entrepreneurial spirit. But potential, without effective governance and inclusive policies, remains unrealised.

The uncomfortable reality is that Nigeria is at risk of normalising a dangerous illusion, which connotes that growth on paper is equivalent to progress in practice. The truth is that it is not and cannot be contested. And until this illusion and deception are confronted, the gap between economic narratives and human realities will continue to widen.

In the end, the true measure of an economy is not how fast it grows, but how well it serves its people. By that standard, Nigeria’s current trajectory raises serious questions, take it or leave it. Because in a nation where over 140 million people live in poverty, where inflation continues to erode incomes, where debt is rising and where basic survival is becoming more difficult, the claim of being a “fast-growing economy” is not just misleading. Yes, it is a mirage!

And for millions of Nigerians struggling to get by each day, it is a mirage that offers no relief, no hope, and no future.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]

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Nigerian Opposition: What You Have to Do

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Nigerian Opposition

By Prince Charles Dickson, PhD

“And Jesus said to Judas… what you are going to do, do quickly.”

There is a hard, almost rude lesson in that line. History does not wait for the timid to finish their committee meeting. Politics, especially Nigerian politics, is not kind to hesitation dressed as strategy. It rewards those who understand timing, nerve, structure, and the brutal arithmetic of power. That is where the Nigerian opposition now stands: not at the edge of impossibility, but at the edge of urgency.

The first truth is the one opposition politicians do not enjoy hearing at rallies where microphones are loud, and introspection is scarce. They are not getting it right. The evidence is not only in Tinubu’s strength, but in their own disorder. INEC said on February 5, 2026, that there were now 21 registered political parties and warned that persistent internal leadership crises within parties pose a serious threat to democratic consolidation. Eight days later, the commission formally released the notice and timetable for the 2027 general elections. In other words, this is no longer the season of abstract grumbling. The whistle has gone. The race is live.

Yet the opposition often behaves like students who entered the examination hall with righteous anger but forgot their pens. Too much of its energy is spent on lamentation, rumours, courtroom oxygen, personality feuds, and that old Nigerian hobby of mistaking noise for architecture. You cannot defeat an incumbent machine by forming a WhatsApp coalition of wounded egos and calling it national salvation. Voters may clap for drama, but they still ask the unromantic question: who is in charge, what is the plan, and why should we trust you with the keys?

Now comes the more uncomfortable truth. The opposition is not facing an ordinary incumbent. It is facing Bola Ahmed Tinubu, a man whose political DNA was forged in opposition. He is not merely benefiting from power; he understands opposition as craft, pressure, infiltration, timing, persistence, and theatre. In his June 12, 2025, Democracy Day speech, he taunted rivals by saying it was “a pleasure to witness” their disarray, while also reminding Nigerians that he once stood almost alone against an overbearing ruling machine. This was not casual banter. It was a warning shot from a politician who knows both the grammar of resistance and the machinery of incumbency.

That is why copying Tinubu’s old template will not be enough. Yes, the coalition instinct is understandable. In July 2025, major opposition figures, including Atiku Abubakar and Peter Obi, aligned under the ADC banner, presenting themselves as a bulwark against one-party drift, with David Mark as interim chairman. But here is the problem: Tinubu’s own coalition history worked not simply because men gathered in one room and glared at the ruling party. It worked because there was a disciplined merger logic, state-level anchoring, message coordination, and a ruthless understanding of elite bargaining. What the present opposition sometimes offers instead is photocopy politics with low toner: a coalition of convenience trying to frighten a man who practically wrote the Nigerian handbook on political accommodation, defection management, and patient conquest.

This is also why the opposition’s moral complaint, though not baseless, cannot be its only language. Yes, concerns about democratic shrinkage are real. Tinubu himself publicly denied that Nigeria is moving toward a one-party state, even as defections from opposition parties to the APC intensified and his own party welcomed them. But to say “democracy is in danger” is not yet the same thing as building a democratic alternative. Nigerians do not eat constitutional anxiety for breakfast. They want a credible opposition that can protect pluralism and still explain food prices, jobs, security, power supply, transport costs, and what exactly it would do on Monday morning after taking office.

On the government’s side, the picture is mixed enough to make both triumphalism and apocalypse look unserious. Reuters reported this week that the World Bank expects Nigeria’s economy to grow by about 4.2% in 2026, with external buffers improving and the debt-to-GDP ratio falling for the first time in a decade. Inflation had eased to 15.06% in February from roughly 33% in late 2024. Those are not imaginary numbers, and any fair-minded analysis must admit that Tinubu’s reforms have altered the macroeconomic conversation. But the same report warned that the Iran war has pushed fuel prices up by more than 50%, with obvious consequences for transport, food, and household pain. Add the continuing insecurity, underscored again this week by the killing of a Nigerian army general in Borno, and the government begins to look like a man who has repaired the roof but left half the house still flooding. That is not a collapse. It is not a command either. It is a meandering reform under political stress.

So, what must the opposition do, and do quickly? First, it must stop making Tinubu the only subject of the campaign. Anti-Tinubu is not a manifesto. It is a mood. Moods trend; structures win. Second, it must settle leadership questions early and publicly, because no voter wants to hire a rescue team still fighting over the steering wheel. Third, it needs an issue coalition, not just an elite coalition. Security, inflation, youth jobs, electricity, federalism, and institutional reform must become a coherent national offer, not a buffet of press conference talking points. Fourth, it must build from the states upward. Presidential romance without subnational organisation is political karaoke: loud, emotional, and usually off-key by the second verse.

Fifth, it must look seriously at the legal terrain. The Electoral Act 2026 has made party organisation even more central. PLAC notes that the new law tightens party registration rules, removes deemed registration, expands INEC’s regulatory discretion, and preserves the fact that candidates still need political parties as the vehicle for contesting most elective offices because independent candidacy is not permitted. In plain language, parties matter even more now. A fragmented opposition is therefore not just aesthetically untidy. It is strategically suicidal.

Still, there are dangers in the opposite direction, too. A desperate anti-Tinubu mega-bloc could become a cargo truck of incompatible ambitions. If all it offers is the promise to defeat one man, it may reproduce the same habits it condemns once power arrives. Nigeria does not need a ruling party so swollen that democracy gasps for air. But it also does not need an opposition whose only ideology is turn-by-turn revenge. The health of democracy lies somewhere between monopoly and mob. It requires competition with content, not merely competition with bitterness. Tinubu himself, in that same June 12 speech, defended multiparty politics even while mocking the opposition’s disorder. That irony should not be wasted. He has thrown them both an insult and an assignment.

So, yes, the opposition is right to worry. But worry is not a strategy. Outrage is not an organisation. The coalition is not coherent. And history is not sentimental. The man they are up against is ruthless, seasoned, and intimate with the dark arts of democratic combat. He knows the game. Some of his opponents are still learning the rules from old newspaper cuttings.

Which brings us back to the scripture. What you are going to do, do quickly. Not recklessly. Not hysterically. Quickly. Settle your house. Name your purpose. Offer something fresher than recycled indignation. Build a machine that is not merely anti-Tinubu but pro-Nigeria in a way ordinary Nigerians can feel in their pockets and in their pulse. Otherwise, the opposition will keep arriving at battle dressed in borrowed armour, only to discover that the tailor works for the man they came to unseat—May Nigeria win!

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The Digital Imperative for Women-Led Businesses in Nigeria

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Gloria Onosode FairMoney

By Gloria Onosode

Nigeria is targeting an ambitious $1 trillion economy by 2030. To achieve this, women-led businesses must transition from mere passive observers to primary growth drivers at the heart of the economy and strategic participants in their respective industries.

According to the National Bureau of Statistics (NBS), the increased ownership rate of MSMEs by women represents a significant contribution to economic growth and job creation. Digital empowerment for these enterprises must move from being a social responsibility or gender support initiative to contributing to broader economic development.

To reach the $1 trillion GDP milestone, women-led businesses must be positioned to operate at a macroeconomic scale. This requires moving beyond subsistence trading and into the digital value chain.  For instance, a fashion designer in Aba, through digital positioning, can access broader markets and commercial networks and thereby facilitate better record-keeping and data-driven decision-making, supporting improved financial record-keeping, which may be considered in credit assessments by financial institutions.

FairMoney Microfinance Bank (MFB), a bank licensed and regulated by the Central Bank of Nigeria, contributes to the digital transitioning of small businesses in Nigeria by providing tools specifically designed for the realities of the Nigerian entrepreneur. For women, whose businesses often fluctuate with seasonal demands or family needs, the ability to protect and grow capital is paramount. FairMoney MFB offers features that empower women to move from informal ‘under-the-mattress’ savings to digitised interest-bearing savings products. By embracing digital transition, tech-based saving platforms can enable business owners to set specific goals, such as purchasing new equipment,  saving towards business goals in a disciplined manner, while earning interest at applicable rates.

For that business owner who requires immediate liquidity, our flexible savings feature offers interest while allowing for withdrawal access that is subject to applicable terms and conditions to cover emergency restocks. For longer-term scaling, our fixed-term savings feature allows entrepreneurs to lock away funds for a fixed period and accrue interest based on product terms, subject to terms and conditions. By automating savings and providing interest at applicable rates, FairMoney MFB is designed to support financial planning and resilience over time for women-led SMEs.

Nigerian women are among the most entrepreneurial globally, consistently defying structural barriers to build enterprises from the ground up. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), Nigeria has approximately 39.6 million nano, micro, small, and medium enterprises. Charles Odii, Director General at SMEDAN in 2024, also recently shared that approximately 72% of these enterprises are now classified as being owned or led by women. This is a significant jump from previous years, which hovered around 40–43%, largely due to the surge in ‘nano’ and ‘micro’ home-based businesses. These female-led enterprises are the primary engines of job creation and community stability.

Despite this drive, women entrepreneurs face a unique set of structural hurdles that stifle their ability to scale. The ‘financing gap’ remains the most formidable obstacle. The World Bank IFC Nigeria2Equal initiative reports that while Nigeria has one of the highest female entrepreneurship rates globally, the credit gap for these women is estimated at over 2.9 trillion Naira, forcing them into the ‘savings and family’ funding model.

The case for supporting these businesses extends beyond equity; it is rooted in the ‘multiplier effect’. Research demonstrates that women reinvest up to 90% of their income into their families and communities, specifically in education, healthcare, and nutrition. Supporting these enterprises is, therefore, a direct investment in Nigeria’s human capital.  By bringing these businesses into the formal sector, the accuracy of economic planning will be improved. When a woman-led SME flourishes, the benefits ripple across the entire socioeconomic landscape.

The future of the Nigerian economy is intrinsically tied to the success of its women. When we prioritise women-led businesses, we are not merely fulfilling a gender quota; we can contribute to unlocking economic potential across sectors. By bridging the digital gap and providing robust financial tools for saving and credit to women-led businesses,  Nigeria can begin to support the growth of micro-enterprises over time.  A $1 trillion Nigeria is not just a dream; it represents a significant opportunity that can be progressively realised by the resilient women entrepreneurs of our nation.

Gloria Onosode is the Director of Enterprise Sales at FairMoney Business

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