Feature/OPED
8 Years of E-commerce in Africa: A Retrospective Review Amidst COVID-19 Pandemic
By Ezedi Udom
With over 1 billion people and 500 million internet users in Africa, e-commerce has in the last 8 years improved the quality of lives on the continent by helping consumers to shop and pay for millions of products online at the best prices wherever they live.
Thanks to the various players championing this cause, such as Jumia, Konga, Payporte, Mall for Africa; the list is endless. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.
In 2019 more than 110,000 sellers, including local African companies and entrepreneurs partnered with Jumia, for instance, to sell their products on the platform which attracts millions of customers daily. This way, Jumia, with presence in 11 African countries, has bolstered the growth of micro, small, medium enterprises, online shopping, digital payment, logistics and supply value chain as well as the fintech ecosystem, thereby promoting not only cashless and digital economy but financial inclusion for the unbanked population across Africa and Nigeria in particular.
Trailing the successes achieved by e-Commerce giants like Alibaba, Amazon etc., Jumia has offered unparalleled innovative online shopping and retailing experience for Nigerian consumers, a good growth trajectory for MSMEs and large businesses operating in the essential sectors such as food and agriculture, pharmaceuticals, FMCGs, QSR, and non-essentials like electronics/electrical appliances.
Small businesses are not the only entities taking advantage of the e-commerce boom. For instance, during the recent movement restrictions occasioned by the outbreak of the Coronavirus (COVID-19) in Nigeria, Jumia kept many MSMEs afloat by bridging the supply gap through partnership with international brands such as Reckitt Benckiser, Coca-Cola, Unilever, and Procter & Gamble. It also ensured fair pricing while it waived commissions on products thereby helping consumers to get essentials at the lowest prices delivered to them.
The outbreak of COVID-19 brought to the fore the indispensable role of e-commerce as consumers across Africa relied on its delivery system to access essential products. There was never a time in the history of Africa – until now – that e-commerce has become extremely relevant to the everyday lives of Africans.
Jumia did not disappoint its consumers in this regard. The company launched swiftly into action by launching various initiatives that will provide consumers access to essentials, guarantee safety of the delivery agents and the consumers and ensure the safety of its frontline workers.
A few of the initiatives included Contactless Delivery, Contactless Payment via JumiaPay, partnerships with many brands with essential products, heroes funds for frontline workers, donated 100,000 CE certified facemasks to the Federal Ministry of Health, provided free advert slots to the same Ministry for sensitization campaigns, and many more. During the 3 months lockdown in Nigeria, Jumia saw orders skyrocket, proving that it has become more relevant to the lives of the Nigerian consumers.
Restaurants were mostly affected by the restriction in movement, as customers couldn’t dine in, thereby shrinking the revenue of many quick service restaurants and high profile intercontinental restaurants.
Jumia Food’s partnership kept over hundreds of Quick Service Restaurants and diners ongoing while delivering through Jumia’s contactless delivery channel, healthy meals to millions of families and employees, who were observing stay-at-home order and keeping social distancing, thereby eliminating physical contact and reducing person-to-person transmission of COVID-19.
In the same vein, JumiaPay, which is the fintech product of Jumia, has been offering consumers safe, convenient and secure ways to pay for products on the platform, recharge airtime and pay utility bills from the comfort of their homes.
Customers are finding it more convenient to do financial transactions seamlessly. The relevance of digital payment has become extremely important since the outbreak of COVID-19, as the virus can be transmitted via cash exchange.
The growth of Nigerian MSMEs has always been one of the most important commitments for Jumia. It’s yet again another anniversary for the company. It is not at all surprising that the theme of its anniversary this year is “Stronger Together” – a catchphrase that quickly underscores the symbiotic relationships among the various stakeholders of the company, while taking a retrospective look at how far they’ve come in building the engine of online commerce in Nigeria.
It is indeed a fitting theme to underscore the unique relationship between Jumia and the sellers on the platform, between Jumia and millions of consumers in Nigeria, between Jumia and its over 5,000 employees in Africa, between Jumia and its host communities.
With forecast that e-Commerce sales will reach 17.5 percent of retail sales worldwide by 2021, and the evolving new normal, analysts believe that the potential of e-Commerce platforms like Jumia serving as the powerhouse of logistics value chain and fintech revolution in Nigeria, and indeed Africa, is limitless.
Ezedi Udom, a Business Communications Expert, writes from Lagos
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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