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Firm Unveils Nigerian Banking & Insurance Media Audit Report

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By Modupe Gbadeyanka

A foremost independent Public Relations Measurement and Evaluation agency in Nigeria, P+ Measurement Services, has unveiled its maiden media performance audit report.

According to the Lead Consultant at P+ Measurement Services, Mr Philip Odiakose, the report was released because of the “desire to help communications professionals and PR experts understand the essence of data and telling brands’ stories with data made this achievable.”

In a statement, the firm explained that the intelligence report has an overview of advert spend and placement, most engaged media tabloids, CEO media prominence, top financial & insurance reporters, and dominant media activities in both the banking and insurance industry.

It noted that this audit was carried out with due diligence to measure and evaluate the impact of communications in the aforementioned industries during the period of Q1 2020 and Q1 2019.

Sampled data and platforms included 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.

The Nigerian Banking sector has been on the front burner in terms of advert placement in the traditional media (print publication) with billions of naira expended yearly.

This however, does not look like it is changing anytime soon as the banking sector has outshone other sectors to date.

A review of the report by Business Post showed that ThisDay, BusinessDay, Leadership, The Punch and Vanguard topped as the most patronized publications with the highest advert spent by banks, while BusinessDay, The Punch, ThisDay, The Guardian, and Daily Trust topped as the most patronized publications with the highest advert spent by insurance companies.

On the other hand, ThisDay, BusinessDay, Leadership, The Punch and The Guardian were the most patronized publications for advert placement by banks, while BusinessDay, The Punch, ThisDay, The Guardian, and The Nation were the preferred publications for advert placement by insurance companies.

The report further said the tier-1 banks dominated the banking industry in advert placement and spend in Q1 2020 with Access Bank (N163m), Zenith Bank (N161m), Fidelity Bank (N92m), UBA (N91m) and First Bank (N81m) topping the chart while Leadway Assurance (N10m), AXA Mansard (N5m) and Consolidated Hallmark Insurance (N3m) topped in the insurance industry in spend and placement in Q1 2020.

Further analysis showed that Access Bank, Zenith Bank, Guaranty Trust Bank, and Ecobank had the highest front page advert placement in the print publications in Q1 2020 while the insurance companies sampled recorded zero front-page advert in Q1 2020.

ThisDay, BusinessDay and The Nation were the most engaged media on the editorial by the Nigerian banks while BusinessDay, The Nation and Independent were the most engaged publications by insurance companies.

An analysis showed that Collins Nweze of The Nation was the most prolific reporter for the banking industry while Nike Popoola of The Punch top the chart for insurance.

P+ said in conclusion, it is essential to state that in as much as there could have been other factors that contributed to these outcomes, the COVID-19 pandemic that took the universe by storm early this year, had a remarkable impact in how most of these financial companies responded to the media in terms of their media spend, and the kind of stories they put out in the media.

A copy of the report can be viewed HERE

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Banking

AG Mortgage Bank N3.97bn Commercial Paper Closes June 18

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AG Mortgage Bank

By Aduragbemi Omiyale

The N3.97 billion commercial paper issuance of AG Mortgage Bank Plc will close on Thursday, June 18, 2026.

The sale of the debt instrument by the real estate lender commenced on Wednesday, June 10, 2026.

It is under the N5 billion commercial paper issuance programme of the lending firm aimed to support its short-term working capital and funding requirements.

The company is selling the papers in two series, with Series 2 offered at a discounted rate of 19.2895 per cent for 270 days, and Series 3 at a discounted rate of 19.3651 per cent for 364 days.

The minimum subscription is N5 million, and subsequent additions of N1 million.

AG Mortgage Bank is a leading primary mortgage bank in Nigeria with over two decades of experience in providing affordable mortgage financing and housing finance solutions.

The bank has grown its asset base to over N33 billion and remains a key participant in major housing intervention programmes, including the National Housing Fund Scheme and other government-backed mortgage initiatives.

Supported by a diversified product offering, strong institutional credibility, and an experienced management team, AG Mortgage Bank continues to deliver solid financial performance.

For FY 2025, interest income increased by 28.1 per cent to N3.65 billion, while profit after tax rose by 130.0 per cent to N1.05 billion, reflecting strong earnings growth, operational efficiency, and prudent risk management.

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Banking

Access Holdings Earnings Capacity Remains Strong—Aig-Imoukhuede

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By Aduragbemi Omiyale

The chairman of Access Holdings Plc, Mr Aigboje Aig-Imoukhuede, has reaffirmed the organisation’s long-term commitment to shareholders, expressing confidence in the company’s strategic positioning, which he said is underpinned by disciplined execution, a diversified business model, a strengthened capital base, and a clear focus on sustainable value creation.

Speaking at the 4th Annual General Meeting (AGM) of the firm on Wednesday, he explained that the temporary suspension of dividend distributions was a consequence of regulatory compliance requirements rather than any deterioration in the group’s financial performance.

Mr Aig-Imoukhuede reaffirmed that the financial institution’s earnings capacity remains strong and that the board’s position reflects adherence to supervisory expectations and prudent capital management principles.

He assured shareholders of the board’s commitment to resuming dividend payments as soon as the relevant regulatory conditions are satisfied, noting that, “Our approach is clear: capital retained today must translate into greater value tomorrow and sustainable returns for our shareholders.”

The Chairman reiterated the strategic imperative underpinning the company’s next phase of growth, saying, “Our strategy, From Scale to Value, reflects the natural evolution of our journey. Scale created opportunity; value creation is how we fully realise it.”

He noted that while the organisation continues to generate strong returns, ensuring that earnings per share consistently exceed the cost of capital remains central to unlocking sustainable shareholder value.

The retired banker also acknowledged the significant unrealised value embedded within the firm’s international subsidiaries and reiterated management’s focus on improving market recognition of that intrinsic value over time.

Commenting on the financial performance of the group in 2025, he said Access Holdings accelerated provisions on legacy and regulatory forbearance credit exposures, resulting in elevated impairment charges.

He explained that the group consciously prioritised balance sheet strength and long-term resilience over short-term earnings optimisation.

“Periods of economic uncertainty often reveal more about an institution than periods of uninterrupted growth. Our focus remains on building a business that is not only growing, but improving in the quality, resilience, and sustainability of its earnings,” he stated.

Last year, the financial services organisation delivered pre-tax profit of N1.007 trillion, underscoring the strength of its diversified platform and expanding earnings base across key markets. Total assets increased to N51.56 trillion, while customer deposits grew strongly, reflecting sustained franchise momentum and deepening customer trust.

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Banking

HabariPay Unveils ‘HabariPay Impact Report 2025’

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HabariPay Impact Report 2025

By Modupe Gbadeyanka

A new report highlighting the transformation from a newly established fintech venture into one of Nigeria’s leading payment infrastructure providers has been launched by HabariPay Limited.

The report, known as the HabariPay Impact Report 2025, provides stakeholders with a comprehensive evolution, innovation journey, business performance, and impact of the fintech subsidiary of Guaranty Trust Holding Company (GTCO) Plc on the digital payments landscape.

The company’s contributions to enabling digital commerce, supporting businesses, strengthening payment infrastructure, and expanding financial access through technology-driven solutions were also captured in the piece.

The HabariPay Impact Report 2025 also highlights the organisation’s strong financial and operational performance, the growth of the Squad platform, and the development of infrastructure that powers payment acceptance, switching, transfers, merchant services, and value-added solutions.

The publication further explores the role of innovation, talent development, and ecosystem partnerships in driving the company’s success.

It showcases HabariPay’s investments in innovation through initiatives such as the Take on Squad Hackathon and the Squad Hackademy, both of which are helping to develop future technology talent and accelerate the creation of practical solutions to real-world challenges.

“As a technology-driven company, we believe that impact extends beyond financial performance. It is reflected in the businesses we enable, the merchants we support, the infrastructure we build, and the opportunities we create for the next generation of innovators.

“The HabariPay Impact Report 2025 captures this journey and demonstrates our commitment to creating sustainable value for customers, partners, and the broader economy,” the Managing Director of HabariPay, Ms Eduofon Japhet, said.

“The HabariPay Impact Report 2025 represents more than a reflection on our achievements; it is a testament to the deliberate investments we have made in building sustainable payment infrastructure, empowering businesses, fostering innovation, and creating long-term value for our stakeholders.

“As we look ahead, we remain committed to expanding our capabilities, deepening our impact, and shaping the future of digital payments through technology-driven solutions that are secure, scalable, and inclusive,” she added.

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