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Firm Unveils Nigerian Banking & Insurance Media Audit Report

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By Modupe Gbadeyanka

A foremost independent Public Relations Measurement and Evaluation agency in Nigeria, P+ Measurement Services, has unveiled its maiden media performance audit report.

According to the Lead Consultant at P+ Measurement Services, Mr Philip Odiakose, the report was released because of the “desire to help communications professionals and PR experts understand the essence of data and telling brands’ stories with data made this achievable.”

In a statement, the firm explained that the intelligence report has an overview of advert spend and placement, most engaged media tabloids, CEO media prominence, top financial & insurance reporters, and dominant media activities in both the banking and insurance industry.

It noted that this audit was carried out with due diligence to measure and evaluate the impact of communications in the aforementioned industries during the period of Q1 2020 and Q1 2019.

Sampled data and platforms included 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.

The Nigerian Banking sector has been on the front burner in terms of advert placement in the traditional media (print publication) with billions of naira expended yearly.

This however, does not look like it is changing anytime soon as the banking sector has outshone other sectors to date.

A review of the report by Business Post showed that ThisDay, BusinessDay, Leadership, The Punch and Vanguard topped as the most patronized publications with the highest advert spent by banks, while BusinessDay, The Punch, ThisDay, The Guardian, and Daily Trust topped as the most patronized publications with the highest advert spent by insurance companies.

On the other hand, ThisDay, BusinessDay, Leadership, The Punch and The Guardian were the most patronized publications for advert placement by banks, while BusinessDay, The Punch, ThisDay, The Guardian, and The Nation were the preferred publications for advert placement by insurance companies.

The report further said the tier-1 banks dominated the banking industry in advert placement and spend in Q1 2020 with Access Bank (N163m), Zenith Bank (N161m), Fidelity Bank (N92m), UBA (N91m) and First Bank (N81m) topping the chart while Leadway Assurance (N10m), AXA Mansard (N5m) and Consolidated Hallmark Insurance (N3m) topped in the insurance industry in spend and placement in Q1 2020.

Further analysis showed that Access Bank, Zenith Bank, Guaranty Trust Bank, and Ecobank had the highest front page advert placement in the print publications in Q1 2020 while the insurance companies sampled recorded zero front-page advert in Q1 2020.

ThisDay, BusinessDay and The Nation were the most engaged media on the editorial by the Nigerian banks while BusinessDay, The Nation and Independent were the most engaged publications by insurance companies.

An analysis showed that Collins Nweze of The Nation was the most prolific reporter for the banking industry while Nike Popoola of The Punch top the chart for insurance.

P+ said in conclusion, it is essential to state that in as much as there could have been other factors that contributed to these outcomes, the COVID-19 pandemic that took the universe by storm early this year, had a remarkable impact in how most of these financial companies responded to the media in terms of their media spend, and the kind of stories they put out in the media.

A copy of the report can be viewed HERE

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Banking

Onafriq, PAPSS to Launch Wallet-Based Outbound Payments from Nigeria to Ghana

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By Modupe Gbadeyanka

A platform to enable cross-border intra-Africa payments for individuals, merchants, and traders in Nigeria and Ghana is being designed by Onafriq Nigeria Payments Limited in partnership with the Pan-African Payment and Settlement System (PAPSS).

The platform, currently in its pilot stage, is the first wallet-based outbound payments scheme, which is fully in Naira and instant, without relying on hard currency conversion.

The parties are working together with banks and mobile money operators in the West Africa nations.

The Central Bank of Nigeria (CBN) has already approved this initiative, which will benefit small and medium enterprises (SMEs), the real engine of intra-African trade, as they will now have access to a faster, cheaper way to reach customers and suppliers across the border.

By reducing barriers to cross-border trade, the new service will allow these businesses to grow their addressable markets and activity. From December 1, this service will be fully operational for a 6-month period.

Through the partnership with PAPSS, Onafriq, which is a CBN licensed payment service provider, is supporting the operationalization of the Africa Continental Free Trade Area (AfCFTA) mandate. The mandate itself is driving tariff-free trade for the 54 member states of AfCFTA. Within the partnership itself, Onafriq provides the mobile money rails, with an ecosystem consisting of over 1 billion mobile wallets.

Meanwhile, PAPSS brings a network of over 160 commercial banks, representing an ecosystem of more than 400 million bank accounts across its 19 African countries of operation. The two partners are essentially seamlessly connecting two worlds: mobile money and banking. As a consequence, intra-African trade transactions will take place more easily and opportunities will be created.

Currently, Africa is made up of bank and mobile-led markets, with siloes often inhibiting transactions between these economies. However, this partnership will remove these boundaries. With over one billion mobile wallets and 500 million bank wallets across Africa, this partnership will allow for cross-border collaboration at scale.

This partnership builds on Onafriq and PAPSS’ existing partnership for payments into Ghana, announced earlier this year.

“Our work with PAPSS shows what collaboration at scale can unlock—seamless, secure connections between banking systems and mobile money ecosystems. This is how we open bi-directional trade corridors, reduce costs for businesses, and give African enterprises the rails they need to trade with confidence in their own currencies. The vision is continental, but it starts with practical steps like this one,” the Managing Director for Anglophone West Africa, Mxolisi Msutwana, said.

The Chief Information Officer for PAPSS, Ositadimma Ugwu, added, “Too often, African businesses and individuals see borders as roadblocks instead of opportunities. With this step, we’re challenging that mindset, giving Nigerians the ability to send value next door with the same ease as sending a text message. Our vision is simple: make Africa’s borders invisible to payments. This pilot makes that a reality, moving us closer to a continent where payments don’t pause at the border.”

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Banking

Access Bank Appoints Ifeyinwa Osime as Board Chair

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By Adedapo Adesanya

Mrs Ifeyinwa Osime has been appointed as the chairman of the board of Access Bank Plc, following the retirement of Mr Paul Usoro on January 29, according to a statement to the Nigerian Exchange (NGX) Limited.

Mrs Osime, an accomplished legal practitioner, joined Access Bank’s board in November 2019 as an independent non-executive director and had chaired the Board Human Resources and Sustainability Committee and the Governance, Nomination, and Remuneration Committee.

This role made her contribute significantly to bank’s corporate governance, leadership development, and sustainability initiatives.

In addition to her role at Access Bank, Mrs Osime is a Director at Ebudo Trust Limited and a Partner at McPherson Legal Practitioners, where she advises on corporate and commercial matters and contributes to strategic leadership.

She is also a member of the Nigerian Bar Association, Women Corporate Directors, Nigeria Chapter, and Chartered Institute of Directors Nigeria, where she serves on the Executive Committee of the Women Sectorial Group.

Beyond her professional responsibilities, Mrs Osime is committed to mentoring youths and is actively involved in the Autism and Developmental Delays Support Community, reflecting her dedication to inclusion and social impact.

Speaking on her appointment, the chairman of Access Holdings, Mr Aigboje Aig-lmoukhuede, said: “Mrs Osime is a principled and experienced leader with a deep understanding of the Bank’s strategy and values.

“She has demonstrated strong commitment to the Bank’s vision and mission, and I am confident that, under her leadership, the Bank will continue to advance its strategic objectives of delivering sustainable value to shareholders and other stakeholders in the pursuit of its vision to become the world’s most respected African Bank.”

He also congratulated Mr Usoro on the completion of his tenure and for his exemplary leadership, dedication and significant contribution to the Group, saying he remains a valued member of the Access Bank family.

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Banking

Africa Energy Bank to Start Operations June as Nigeria Hands Over Headquarters

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By Adedapo Adesanya

The African Energy Bank (AEB), a pan-African financial institution established to mobilise capital for the continent’s energy development and strengthen regional energy value chains, will begin operations in June 2026.

This came as Nigeria officially handed over the headquarters of bank at a ceremony held on the sidelines of the ongoing Nigeria International Energy Summit (NIES).

The president of the African Petroleum Producers’ Organisation (APPO) and Côte d’Ivoire’s Minister of Mines, Petroleum and Energy, Mr Mamadou Colibaly, praised Nigeria for its leadership in bringing the initiative to fruition, as he disclosed the bank was expected to commence operations in four months’ time.

“We are committed to launching this bank no later than June. I sincerely thank our partners for providing the headquarters and office that make this take-off possible. The African Energy Bank represents Africa’s commitment to finance, develop, and secure its own energy future by Africans, for Africans,” he said.

The African Energy Bank is a joint initiative of APPO member states and the African Export-Import Bank (Afreximbank), established to mobilise domestic and regional capital for Africa’s energy infrastructure, reduce dependence on external financing, and align energy investments with the continent’s long-term development and industrialisation agenda.

While performing the handover, Nigeria’s Minister of State for Petroleum Resources (Oil), Mr Heineken Lokpobiri, said the country had fulfilled all its responsibilities as host nation.

“Nigeria has met every obligation as host. The headquarters is ready, strategically located, and fully equipped, and we are prepared for immediate take-off.”

The ceremony highlighted a growing consensus among African leaders on the need for the continent to take greater ownership of its vast natural resources.

Through tailored financial instruments, the bank is expected to support projects across the energy value chain, including exploration, refining, renewable energy integration, and local content development, with a focus on job creation and economic value addition.

The African Energy Bank has been touted as not just another financial institution, but a strategic pillar in Africa’s quest for economic independence and long-term energy security

The African Energy Bank is a pan-African financial institution jointly promoted by APPO member states and Afreximbank to provide tailored financing solutions for energy projects across the continent, strengthen regional energy markets, and support sustainable development through improved access to capital.

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