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Firm Unveils Nigerian Banking & Insurance Media Audit Report

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By Modupe Gbadeyanka

A foremost independent Public Relations Measurement and Evaluation agency in Nigeria, P+ Measurement Services, has unveiled its maiden media performance audit report.

According to the Lead Consultant at P+ Measurement Services, Mr Philip Odiakose, the report was released because of the “desire to help communications professionals and PR experts understand the essence of data and telling brands’ stories with data made this achievable.”

In a statement, the firm explained that the intelligence report has an overview of advert spend and placement, most engaged media tabloids, CEO media prominence, top financial & insurance reporters, and dominant media activities in both the banking and insurance industry.

It noted that this audit was carried out with due diligence to measure and evaluate the impact of communications in the aforementioned industries during the period of Q1 2020 and Q1 2019.

Sampled data and platforms included 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.

The Nigerian Banking sector has been on the front burner in terms of advert placement in the traditional media (print publication) with billions of naira expended yearly.

This however, does not look like it is changing anytime soon as the banking sector has outshone other sectors to date.

A review of the report by Business Post showed that ThisDay, BusinessDay, Leadership, The Punch and Vanguard topped as the most patronized publications with the highest advert spent by banks, while BusinessDay, The Punch, ThisDay, The Guardian, and Daily Trust topped as the most patronized publications with the highest advert spent by insurance companies.

On the other hand, ThisDay, BusinessDay, Leadership, The Punch and The Guardian were the most patronized publications for advert placement by banks, while BusinessDay, The Punch, ThisDay, The Guardian, and The Nation were the preferred publications for advert placement by insurance companies.

The report further said the tier-1 banks dominated the banking industry in advert placement and spend in Q1 2020 with Access Bank (N163m), Zenith Bank (N161m), Fidelity Bank (N92m), UBA (N91m) and First Bank (N81m) topping the chart while Leadway Assurance (N10m), AXA Mansard (N5m) and Consolidated Hallmark Insurance (N3m) topped in the insurance industry in spend and placement in Q1 2020.

Further analysis showed that Access Bank, Zenith Bank, Guaranty Trust Bank, and Ecobank had the highest front page advert placement in the print publications in Q1 2020 while the insurance companies sampled recorded zero front-page advert in Q1 2020.

ThisDay, BusinessDay and The Nation were the most engaged media on the editorial by the Nigerian banks while BusinessDay, The Nation and Independent were the most engaged publications by insurance companies.

An analysis showed that Collins Nweze of The Nation was the most prolific reporter for the banking industry while Nike Popoola of The Punch top the chart for insurance.

P+ said in conclusion, it is essential to state that in as much as there could have been other factors that contributed to these outcomes, the COVID-19 pandemic that took the universe by storm early this year, had a remarkable impact in how most of these financial companies responded to the media in terms of their media spend, and the kind of stories they put out in the media.

A copy of the report can be viewed HERE

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Banking

First Bank Staff to Get N5.2m for Wrongful Employment Termination

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First Bank Sympathy Letter

By Modupe Gbadeyanka

First Bank of Nigeria has been directed to pay one of its staff members, Mr Joseph Simeon Akor, a total of N5.2 million for wrongfully terminating his employment.

This order was given by Justice Zaynab Mohammed Bashir of the Port Harcourt Judicial Division of the National Industrial Court, Business Post learned.

The judge held that the claimant successfully established that the lender breached the terms of his employment by failing to comply with the disciplinary procedure contained in its Staff Employee Handbook after commencing investigations into allegations of misconduct and by paying him less than the prescribed half of his basic salary during suspension.

The court found that although the bank retained the contractual right to terminate the employment, the action was wrongful for failing to comply with its own contractual obligations and disciplinary framework.

Justice Bashir further held that, having elected to terminate Mr Akor’s employment on the ground that his services were no longer required rather than dismissing him for misconduct, First Bank of Nigeria could not rely on alleged misconduct to deny him the financial entitlements accruing during his suspension.

In delivering the judgment, the judge ordered the financial institution to pay N3.2 million as the balance of the claimant’s salaries and allowances withheld during his suspension, and N2 million as general damages for the breach of the terms of his employment.

From the facts, Mr Akor informed the court that he was employed by First Bank of Nigeria in May 2005 and rose to the position of Deputy Manager before his employment was terminated in December 2018 following allegations of misconduct.

He argued that the allegation was never substantiated. Yet, he was suspended, paid only about N31,000 monthly instead of half of the basic salary prescribed by the Bank’s Staff Employee Handbook, and eventually had his employment terminated. In contrast, the investigation into the allegation was still ongoing.

He further maintained that First Bank of Nigeria breached the provisions of its Staff Employee Handbook by failing to conclude investigations before terminating his employment and by withholding part of his salaries, allowances and other benefits during his suspension despite the allegation not being established.

In defence, First Bank contended that Mr Akor was accorded a fair hearing through disciplinary proceedings, that his employment was lawfully terminated because his services were no longer required, and that he was not entitled to the unpaid balance of his suspended salary, having left the bank’s employment while still on suspension.

The company further claimed that the reason stated in the termination letter that the services of Mr Akor were no longer required was sufficient in law and that the court could not import any other reason into the letter.

In opposition, Mr Akor’s counsel, O. G. Tony Ogidi, submitted that First Bank failed to comply with its disciplinary procedure under the Staff Employee Handbook, terminated the employment of his client before the conclusion of investigations, and failed to justify the termination in accordance with the provisions of the Handbook.

The counsel further argued that the termination letter merely stated that the services of Mr Akor were no longer required without assigning any reason and maintained that the bank acted contrary to the provisions of its Staff Employee Handbook by paying Mr Akor substantially less than half of his basic salary during his suspension.

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Banking

Circle Ventures Invests in Flutterwave for USDC Payments, Settlement

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Flutterwave Circle Ventures

By Aduragbemi Omiyale

Flutterwave has secured a strategic investment from Circle Ventures to expand its USDC payments and settlement infrastructure across Africa.

This funding support aligns with Flutterwave’s mission to modernise cross-border money movement on the continent, allowing merchants to collect locally and settle in USDC, reducing delays and costs while enabling near-instant settlement beyond traditional banking hours.

“This support from Circle Ventures is about backing the rails that will power the next era of global money movement from Africa.

“Stablecoins like USDC are no longer an experiment; they are becoming core financial infrastructure. By embedding USDC settlement into our current payments infrastructure, we are building a system that lets businesses move money at the speed of the internet.

“This fundamentally changes how payments from Africa connect to the world, and it positions Flutterwave as the default stablecoin gateway for the continent,” the chief executive of Flutterwave, Mr Olugbenga ‘GB’ Agboola, stated.

Business Post gathered that Flutterwave attracted this investment after its participation in the launch of Circle Payments Network in 2025.

At the core of this investment is Flutterwave’s strategy to position stablecoins as critical financial infrastructure to provide reliable and fast settlements in Africa.

Global stablecoin circulation currently exceeds $300 billion, with Africa emerging as one of the fastest-growing regions for its adoption.

By expanding its platform into a multi-rail payment system that includes fiat, cards, bank transfers and stablecoins, Flutterwave is enabling businesses to choose the fastest, cheapest and most reliable settlement option for their needs.

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Banking

Abbey Mortgage Bank Changes Name to Abbey Bank

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Abbey Mortgage Bank roadshow

By Aduragbemi Omiyale

Foremost Nigerian real estate lending institution, Abbey Mortgage Bank Plc, has rebranded to Abbey Bank Plc.

This is to reflect its new status as a full-fledged financial institution as against its previous status as a bank for only the real estate sector.

The company, which trades its securities on the Nigerian Exchange (NGX) Limited, informed the investing community of its transformation.

This was in line with the approval granted by shareholders to the board of the organisation to change the name at an Extraordinary General Meeting (EGM) in January 2025.

The NGX Regulation Limited last week confirmed the name change via a circular signed by Bonaventure Onwuji on behalf of its Head of Issuer Regulation Department.

“Trading license holders and the investing public are hereby notified that the change of name of Abbey Mortgage Bank Plc to Abbey Bank Plc has been implemented by Nigerian Exchange Limited.

“This is in line with the approval obtained from the shareholders of the bank at its Extraordinary General Meeting held on January 24, 2025, and the receipt of a new certificate of incorporation from the Corporate Affairs Commission (CAC).

“Please note that the company’s trading symbol has also been changed from ABBEYBDS to ABBEYBANK,” the notice read.

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