Crown Flour Disrupts Pasta Market With New Product

By Modupe Gbadeyanka

The pasta business in Nigeria will not remain the same again following the introduction of a new premium pasta brand into the market by Crown Flour Mill Limited, a subsidiary of Olam International.

The company recently launched the Crown Premium Pasta and feedbacks from consumers indicated that the product is one of the best in the market for now because of its taste and quality.

The Crown Premium Pasta is available in different pack sizes in Spaghetti and Macaroni variants.

According to the Head of Marketing, B2C, Crown Flour Mill, Mrs Bola Adeniji, Crown Premium pasta is a product developed for the Nigerian consumer that reflects a deep understanding of their needs.

“Crown Premium Pasta delivers on all the consumer attributes for a premium pasta. It is a high-quality pasta that is attractive in colour, while it is also non-sticky and tasty,” she said.

It was gathered that the product was launched to the market over a two-day period at the Crown Flour Mill pasta factory in Ikorodu, Lagos State in respect of COVID-19 protocols.

Key officials and strategic stakeholders based in Lagos attended the event, in strict conformity with the guidelines set by the government, while other key participants joined online.

The Vice President, Business Head, B2C, Crown Flour Mill, Mr Nitin Mehta, while speaking at the event, reiterated the commitment of the company to the Nigerian consumer.

He stated that Crown Flour Mill had always been committed to providing high-quality consumer food products at affordable prices.

“We are again demonstrating this commitment with the launch of Crown Premium Pasta,” he said, thanking all the key stakeholders and urged them to continue supporting Crown Flour Mill in its mission of manufacturing products of high quality and value.

Also speaking at the launch, Mr Charles Babarimisa, Head of Sales, B2C, thanked the key distributors of Crown Flour Mill for helping to create a strong distribution network.

He explained that Crown Flour Mill would use this network to make the new product available to consumers in a quick and efficient way.

The event also afforded the attendees the opportunity of seeing first-hand the state-of-the-art pasta facility for the production of the high-quality premium pasta.

The audience was also treated to a rich array of pasta meals made with Crown Premium Pasta with different types of vegetables and proteins, whilst they were entertained.