Brands/Products
NBC Affirms Commitment to Product Quality, Integrity
The Nigerian Bottling Company Limited (NBC) has reiterated its commitment to product quality and integrity, pledging that this would remain the gold standard of its operations.
This assurance was given by the Country General Manager of NBC, Mr Matthieu Seguin, during the company’s 2020 Stakeholders Forum held on Tuesday and themed Product Quality and Integrity: Challenges and Opportunities.
The function, which held virtually, also featured key contributions from the Vice President, Quality, Safety and Environment, The Coca-Cola Company, Zoltan Syposs; Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC), Professor Moji Adeyeye, and Chief Executive Officer, Federal Competition and Consumer Protection Commission (FCCPC), Babatunde Irukera.
Mr Seguin explained that quality remains the hallmark of the operations of the Coke System, saying, “At NBC, we understand that only products and services valued and accepted by our customers and consumers will deliver help our business grow.”
“We are committed to driving our business forward by continually improving quality control across the organisation, working together with Coca-Cola Nigeria, local authorities, partners, suppliers, customers and consumers,” he further said.
Mr Seguin disclosed that a survey NBC conducted earlier in the year showed that product quality and integrity ranked highest among the demands of its stakeholders, hence its decision to continue prioritising it.
“Our commitment to quality and integrity is from production to delivery. Everyone at NBC works hard to procure the finest ingredient, equipment and services from some of the industry’s most respected suppliers. We also complement this with our state of the art local production and distribution system,” Mr Seguin said.
He added that the NBC achieves the highest product quality and integrity through compliance with local and international standards, certification of its systems, auditing and regular feedback from customers.
“We keep the line of communication open to our consumers for regular feedback which we get a lot, and this also guarantees the prompt resolution of complaints they may have. As the world evolves and consumers’ preferences change, we believe in continuous improvement of our system.”
Speaking in the same vein as Mr Seguin, Syposs said that the Coca-Cola System comprising Coca-Cola and NBC is vigilant about product quality and integrity because research has shown that about 200 different types of diseases are spread through contaminated food and beverages, with about 420,000 deaths recorded annually from contaminated food, 125,000 of them among children under the age of five.
Syposs further noted that The Coca-Cola System was building a total beverage company and that it would continue to maintain the highest product quality to further earn consumers’ trust.
In his presentation, the CEO of FCCPC, Mr Babatunde Irukera, stressed the importance of product quality and integrity, noting that it helps in sustaining brand loyalty.
He explained that the most basic obligations of manufacturers to consumers is to provide clarity of information, legitimacy of both direct and indirect claims, consistency of product delivery and consumer satisfaction derived from product usage.
Also speaking at the event, Professor Adeyeye who was represented by the Director, Food Safety and Nutrition, NAFDAC, Mr Sherif Olagunju said it is important for businesses to look for ways of gaining and sustaining brand loyalty by increasingly building quality into their products and consequentially building customer trust.
Furthermore, the NAFDAC boss said, “to survive in severe competition brand loyalty is a powerful tool and there can be no loyalty without product quality and consumer satisfaction”.
They both commended NBC for its conscious self-regulation and internal audit, noting that this explains why consumers trust the company’s products.
By Adedapo Adesanya
The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.
The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.
According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.
The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.
He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.
Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.
He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.
The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.
According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.
He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.
Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.
He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.
According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.
The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.
By Adedapo Adesanya
Woodrow has been named Africa Agency of the Year 2026 by PRovoke Media, one of the world’s leading authorities on the communications industry.
The award recognises Woodrow’s rapid growth across the continent and its work supporting clients navigating some of Africa’s most complex communication, policy, reputation and stakeholder challenges.
In announcing the award, PRovoke Media described Woodrow as “a different kind of communications firm for Africa. Built locally, but operating across borders, with a focus on high-stakes, high-complexity mandates that reflect the realities of the continent’s political and economic landscape.”
Founded five years ago by Mr Charlie Tarr, who has spent more than two decades working across African markets advising various organisations, Woodrow has grown from its Nairobi headquarters into a multi-market African consultancy. It now has teams and partners across Kenya, Nigeria, Ghana, Zambia, Senegal and South Africa, delivering work across 13 countries.
Since 2024, Woodrow has more than doubled revenue, expanded delivery across more African markets and supported assignments that have generated global audiences exceeding 70 million people in multiple markets.
Speaking on the recognition, Mr Charlie Tarr, Founder and CEO of Woodrow Communications, said, “When we started Woodrow, we believed Africa deserved communications advice built for Africa’s realities, not imported templates. This recognition is a testament to our people, our clients and our belief that world-class strategic communications can be built from the continent and compete with the very best anywhere in the world. This feels more like a beginning than an arrival.”
Adding his input, Mr David Karega, Head of East and Southern Africa, added, “This award belongs to the team and the clients who have trusted us with some of their most important moments. From major launches and investment announcements to reputation management, policy engagement and crisis situations, we have had the privilege of helping them achieve influence. It shows that globally recognised PR excellence can be built from Nairobi and delivered across Africa.”
Woodrow’s growth has been driven by its local-first operating model, combining deep in-market expertise with regional coordination and strategic advisory support. It supports organisations such as AGRA, Bupa Global, BIC and a range of international foundations, investors and development institutions working across Africa.
Looking ahead, Woodrow is investing in new capabilities around digital influence, audience intelligence and integrated stakeholder engagement to help clients navigate the media landscape in Africa.
“Africa has never been a side conversation for us,” Mr Tarr added, “It sits at the centre of our work and future. The continent is producing some of the world’s most important opportunities in technology, investment, food systems, climate and economic transformation. We are excited to continue helping clients shape those conversations, build influence and contribute to Africa’s growth.”
SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.
The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.
“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”
Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”
“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”
SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.
Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”
SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.
The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.
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