World
Nigeria Exploring Economic Potential in South America, Particularly Brazil
By Kestér Kenn Klomegâh
In this interview, Uche Uzoigwe, Secretary-General of NIDOA-Brazil, discusses the economic potential in South America, particularly Brazil, and investment incentives for Brazilian corporate partners for the Federal Republic of Nigeria (FRN). Follow the discussion here:
How would you assess the economic potential in the South American region, particularly Brazil, for the Federal Republic of Nigeria? What investment incentives does Nigeria have for potential corporate partners from Brazil?
As the Secretary of NIDOA Brazil, my response to the questions regarding the economic potentials in South America, particularly Brazil, and investment incentives for Brazilian corporate partners would be as follows:
Brazil, as the largest economy in South America, presents significant opportunities for the Federal Republic of Nigeria. The country’s diverse economy is characterised by key sectors such as agriculture, mining, energy, and technology. Here are some factors to consider:
- Natural Resources: Brazil is rich in natural resources like iron ore, soybeans, and biofuels, which can be beneficial to Nigeria in terms of trade and resource exchange.
- Growing Agricultural Sector: With a well-established agricultural sector, Brazil offers potential collaboration in agri-tech and food security initiatives, which align with Nigeria’s goals for agricultural development.
- Market Size: Brazil boasts a large consumer market with a growing middle class. This represents opportunities for Nigerian businesses looking to export goods and services to new markets.
- Investment in Infrastructure: Brazil has made significant investments in infrastructure, which could create opportunities for Nigerian firms in construction, engineering, and technology sectors.
- Cultural and Economic Ties: There are historical and cultural ties between Nigeria and Brazil, especially considering the African diaspora in Brazil. This can facilitate easier business partnerships and collaborations.
In terms of investment incentives for potential corporate partners from Brazil, Nigeria offers several attractive incentives for Brazilian corporate partners, including:
- Tax Incentives: Various tax holidays and concessions are available under the Nigerian government’s investment promotion laws, particularly in key sectors like agriculture, manufacturing, and technology.
- Repatriation of Profits: Brazil-based companies investing in Nigeria can repatriate profits without restrictions, thus enhancing their financial viability.
- Access to the African Market: Investment in Nigeria allows Brazilian companies to access the broader African market, benefiting from Nigeria’s membership in regional trade agreements such as ECOWAS.
- Free Trade Zones: Nigeria has established free trade zones that offer companies the chance to operate with reduced tariffs and fewer regulatory burdens.
- Support for Innovation: The Nigerian government encourages innovation and technology transfer, making it attractive for Brazilian firms in the tech sector to collaborate, particularly in fintech and agriculture technology.
- Collaborative Ventures: Opportunities exist for joint ventures with local firms, leveraging local knowledge and networks to navigate the business landscape effectively.
In conclusion, fostering a collaborative relationship between Nigeria and Brazil can unlock numerous economic opportunities, leading to mutual growth and development in various sectors. We welcome potential Brazilian investors to explore these opportunities and contribute to our shared economic goals.
In terms of this economic cooperation and trade, what would you say are the current practical achievements, with supporting strategies and systemic engagement from NIDOA?
As the Secretary of NIDOA Brazil, I would highlight the current practical achievements in economic cooperation and trade between Nigeria and Brazil, alongside the supporting strategies and systemic engagement from NIDOA.
Here are some key points:
Current Practical Achievements
- Increased Bilateral Trade: There has been a notable increase in bilateral trade volume between Nigeria and Brazil, particularly in sectors such as agriculture, textiles, and technology. Recent trade agreements and discussions have facilitated smoother trade relations.
- Joint Ventures and Partnerships: Successful joint ventures have been established between Brazilian and Nigerian companies, particularly in agriculture (e.g., collaboration in soybean production and agricultural technology) and energy (renewables, oil, and gas), demonstrating commitment to mutual development.
- Investment in Infrastructure Development: Brazilian construction firms have been involved in key infrastructure projects in Nigeria, contributing to building roads, bridges, and facilities that enhance connectivity and economic activity.
- Cultural and Educational Exchange Programs: Programs facilitating educational exchange and cultural cooperation have led to strengthened ties. Brazilian universities have partnered with Nigerian institutions to promote knowledge transfer in various fields, including science, technology, and arts.
Supporting Strategies
- Strategic Trade Dialogue: NIDOA has initiated regular dialogues between trade ministries of both nations to discuss trade barriers, potential markets, and cooperative opportunities, ensuring both countries are aligned in their economic goals.
- Investment Promotion Initiatives: Targeted initiatives have been established to promote Brazil as an investment destination for Nigerian businesses and vice versa. This includes showcasing success stories at international trade fairs and business forums.
- Capacity Building and Technical Assistance: NIDOA has offered capacity-building programs focused on enhancing Nigeria’s capabilities in agriculture and technology, leveraging Brazil’s expertise and sustainable practices.
- Policy Advocacy: Continuous advocacy for favourable trade policies has been a key focus for NIDOA, working to reduce tariffs and promote economic reforms that facilitate investment and trade flows.
Systemic Engagement
- Public-Private Partnerships (PPPs): Engaging the private sector through PPPs has been essential in mobilising resources for development projects. NIDOA has actively facilitated partnerships that leverage both public and private investments.
- Trade Missions and Business Delegations: Organised trade missions to Brazil for Nigerian businesses and vice versa, allowing for direct engagement with potential partners, fostering trust and opening new channels for trade.
- Monitoring and Evaluation: NIDOA implements a rigorous monitoring and evaluation framework to assess the impact of various initiatives and make necessary adjustments to strategies, ensuring effectiveness in achieving economic cooperation goals.
Through these practical achievements, supporting strategies, and systemic engagement, NIDOA continues to play a pivotal role in enhancing economic cooperation and trade between Nigeria and Brazil. By fostering collaboration and leveraging shared resources, we aim to create a sustainable and mutually beneficial economic environment that promotes growth for both nations.
Do you think the changing geopolitical situation poses a number of challenges to connecting businesses in the region with Nigeria, and how do you overcome them in the activities of NIDOA?
The changing geopolitical situation indeed poses several challenges for connecting businesses in the South American region, particularly Brazil, with Nigeria. These challenges include trade tensions, shifting alliances, currency fluctuations, and varying regulatory environments. Below, I will outline some of the specific challenges and how NIDOA works to overcome them:
Current Challenges
- No Direct Flights: This challenge is obviously explicit. Once direct flights between Brazil and Nigeria become active, and hopefully this year, a much better understanding and engagement will follow suit.
- Trade Restrictions and Tariffs: Increasing trade protectionism in various regions can lead to higher tariffs and trade barriers that hinder the movement of goods between Brazil and Nigeria.
- Currency Volatility: Fluctuations in the value of currencies can complicate trade agreements, pricing strategies, and overall financial planning for businesses operating in both Brazil and Nigeria.
- Different regulatory frameworks and compliance requirements in both countries can create challenges for businesses aiming to navigate these systems efficiently.
- Supply Chain Disruptions: Changes in global supply chains due to geopolitical factors may disrupt established networks, impacting businesses relying on imports and exports between the two nations.
Overcoming Challenges through NIDOA.
NIDOA actively engages in discussions with both the Brazilian and Nigerian governments to advocate for favourable trade policies and agreements that reduce tariffs and improve trade conditions. This year in October, NIDOA BRAZIL holds its TRADE FAIR in São Paulo, Brazil.
What are the popular sentiments among the Nigerians in the South American diaspora? As the Secretary-General of the NIDOA, what are your suggestions relating to assimilation and integration, and of course, future perspectives for the Nigerian diaspora?
As the Secretary-General of NIDOA, I recognise the importance of understanding the sentiments among Nigerians in the South American diaspora, particularly in Brazil.
Many Nigerians in the diaspora take pride in their cultural roots, celebrating their heritage through festivals, music, dance, and culinary traditions. This cultural expression fosters a sense of community and belonging.
While many individuals embrace their new environments, they often face challenges related to cultural differences, language barriers, and social integration, which can lead to feelings of isolation.
Many express optimism about opportunities in education, business, and cultural exchange, viewing their presence in South America as a chance to expand their horizons and contribute to economic activities both locally and back in Nigeria.
Sentiments regarding acceptance vary; while some Nigerians experience warmth and hospitality, others encounter prejudice or discrimination, which can impact their overall experience in the host country. NIDOA BRAZIL has encouraged the formation of community organisations that promote networking, cultural exchange, and social events to foster a sense of belonging and support among Nigerians in the diaspora. There are currently two forums with over a thousand Nigerian members.
Cultural Education and Awareness Programs: NIDOA BRAZIL organises cultural education programs that showcase Nigerian heritage to local communities, promoting mutual understanding and appreciation that can facilitate smoother integration.
Language and Skills Training: NIDOA BRAZIL provides language courses and skills training programs to help Nigerians, especially students in tertiary institutions, adapt to their new environment, enhancing communication and employability within the host country.
Engaging in Entrepreneurship: NIDOA BRAZIL supports the entrepreneurial spirit among Nigerians in the diaspora by facilitating access to resources, mentorship, and networks that can help them start businesses and create economic opportunities.
Through its AMBASSADOR’S CUP COMPETITION, NIDOA Brazil has engaged students of tertiary institutions in Brazil to promote business projects and initiatives that can be implemented in Nigeria.
NIDOA BRAZIL also pushes for increased tourism to Brazil since Brazil is set to become a global tourism leader in 2026, with a projected 10 million international visitors, driven by a post-pandemic rebound, enhanced air connectivity, and targeted marketing strategies.
Brazil’s tourism sector is poised for a remarkable milestone in 2026, as the country expects to welcome over 10 million international visitors—surpassing the previous record of 9.3 million in 2025. This expected surge represents an ambitious leap, nearly doubling the country’s foreign-arrival numbers within just four years, a feat driven by a combination of pent-up global demand, strategic air connectivity improvements, and a highly targeted marketing campaign.
World
Echovane Gets $1m to Scale AI Market Research Platform
By Modupe Gbadeyanka
A $1 million funding package has been secured by an Artificial Intelligence (AI) startup, Echovane, to expand its market research platform.
The fresh capital would be used by the company to build AI agents that execute market research end-to-end, used by Fortune-500 firms, including P&G, Haleon, and Kantar.
Echovane will utilise the funds, co-led by Titan Capital and Neon Fund, to make complex market research a done-for-you AI-native service.
The platform is built on the premise that AI should take on the machinery of research while researchers retain control over the judgment. The result should be faster execution without sacrificing rigour, traceability or trust.
Echovane was founded by former Amazon, Stripe, Gojek and Razorpay product leaders and graduates of the Indian Institute of Technology, Smriti Gupta, Vipul Nair and Himadri Roy.
They initially set out to build an AI moderator for consumer interviews. But the deeper they went, the clearer it became that the interview was only a fraction of the problem. Research teams were still spending weeks recruiting participants, coordinating fieldwork, analysing evidence and turning it into something the business could act on.
So, the founders expanded Echovane into the execution layer for the entire research process.
“We thought better AI interviews would unlock faster research. But that was only one step in the research operations, for one methodology of research.
“In reality, research is more complex, and can vary from interviews to unobtrusive observations and longitudinal studies. It has multi-level complexity including finding niche participants, getting the research completed on time with them and maintaining quality checks,” the chief executive of Echovane, Smriti Gupta, stated.
“This funding allows us to deepen the agent infrastructure behind Echovane, expand our multimodal capabilities, and strengthen the global participant network required to deliver increasingly complex studies with consistency,” the chief technical officer, Vipul Nair, noted.
Also commenting, the chief operating officer of Echovane, Himadri Roy, said, “Having done the research ourselves, we understand the operational pain researchers have to go through to conduct a good research that gives useful insights.”
“Echovane has made complex, multi-market studies feel simple. They find the right hard-to-reach participants, handle the nuances across markets and languages, and deliver actionable insights with remarkable speed and consistency,” the Consumer Science and Product Experience Lead for Haleon, Zee Alcasid, disclosed.
“Echovane turned a month of product research into two days. They reached exactly the right participants and let us test, learn and iterate continuously across multiple audiences, countries, product variants all within a single study that would be impossible to execute at speed and scale,” the chief product officer for Trustly, Adam D’arcy, stated.
A spokesperson for Titan Capital said, “We have backed Smriti, Vipul and Himadri because they have deeply understood why market research has stayed slow and expensive for decades.
“With Echovane, they are building an AI-native, end-to-end research platform focused on the quality of the final insight, encoding each client’s context into a system that gets sharper with every study.
“They are turning research from a recurring expense into compounding infrastructure — faster, cheaper and genuinely deeper. Their first-principles thinking and capital-efficient execution gave us confidence in Echovane’s long-term potential.”
World
Russia Eyes African Students to Boost Strategic Influence
By Kestér Kenn Klomegâh
Russia’s system of foreign students’ admission is currently experiencing a completely different shape, due to the rapidly shifting geopolitical reality. The emerging trends are closely connected with increasing the number of highly interested applicants rather than the quality of education. The geopolitical shift is pushing Russia to make education for young Africans an ultimate priority. The quota campaign has already begun as the figure compares favourably with previous benchmarks but, to some considerable extent, noticeable challenges are currently affecting enrollment from Africa, Asia, and Latin America.
Despite that, general interest in Russian education among foreign nationals is increasing; the quota campaign confirms this trend. Last year, for instance, there were about 144,000 registrations in Rossotrudnichestvo’s Education in Russian system. The number has exceeded 160,000 in 2026. What is important here is that Russia shows preparedness to get more students from developing countries, especially from Africa and uses it as a factor for influencing its foreign policy in the region.
Regarding educational initiatives, the Russian Ministry of Foreign Affairs, in conjunction with relevant agencies and organisations are active in Africa. Noticeably, Russia is developing and expanding the existing, successfully operating cooperation in the sphere of education. In fact, priority is given to projects in the field of education and training of professional personnel for African countries. Currently, over 37,000 students from Africa are studying at Russian universities. Reports say a gradual increase in the number of scholarships for African citizens and the expansion of the range of professional training programs will provide a strong incentive for further promoting education at Russian universities.
This will continue to actively strengthen inter-university ties with African partners, including through specialised umbrella organisations such as the Russian-African Network University, the Consortium of Technical Universities “Nadra Africa” based at the Empress Catherine II St. Petersburg Mining University, the Russian-African Network Transport University, and the Consortium of Russian Universities Working in West Africa based at the NGO “Centre for Public Diplomacy.”
Reports further indicated that the Rossotrudnichestvo representative offices—the Russian Science and Culture Centres—operating in eight African countries, as well as the Open Education Centres operating under the auspices of the Russian Ministry of Education in 31 African countries, serve as a solid foundation for our humanitarian presence in Africa. They serve as conduits for the Russian language and culture on the continent. It is, however, hoped that their number would only increase in the subsequent years.
While addressing the staff and students at the Moscow State Institute of International Relations, Foreign Affairs Minister Sergey Lavrov reiterated Russia’s readiness to cooperate actively in the sustainable economic development and to strengthen efforts at training the needed specialists and professionals for Africa. After the collapse of the Soviet system in 1991, there were problems sustaining relations with Africa. Then, after more than a decade, Russia started to return to Africa. This process has been ongoing for the past 15 years, according to the top Russian diplomat.
According to Lavrov, these past few years have been characterised by frequent interactions between Russian and African Foreign Ministers, plethora of MoUs were signed that set out the broad parameters of cooperation. Russia’s Education Ministry and the Foreign Affairs Ministry have raised the quotas for many African countries, the highest given to Angola, Ethiopia, Namibia and Mozambique, and South Africa.
According to a report posted on the MFA website in August, for instance, some 1,120 Angolans have enrolled, on Russian scholarships or grants, at various institutes and universities throughout the Russian Federation. Figures for other African countries are available on the official information portal of the ministry.
Besides state-sponsored students, Russia’s Education Ministry has also launched a large-scale educational campaign targeting the recruitment of private foreign students into its educational institutions across the Russian Federation. The program is to be implemented until 2025, which has a website (studyinrussia) translated into different languages, seeks to boost the popularity and improve its image abroad.
Undoubtedly, Russia aims at strengthening the next generation of pro-Russian elites who will help promote its interests, including long-term ones in their home countries. With this in mind, the Ministry of Education and the Ministry of Foreign Affairs, ultimately, hope to improve the efficiency of “soft power” in Africa, though not to the levels during the Soviet era.
Understandably, Russia is now targeting Africa’s fast-growing population as a huge potential market for knowledge transfer and export education. Rossiyskaya Gazeta, a widely circulated Russian daily newspaper, reported that Russia has been focusing on the young population in developing countries of Asia, Africa and Latin America, targeting the elite and middle class in these markets for the export of education, which has great potential.
The newspaper reported on the advantages of multiculturalism and cross-cultural interactive activities paving the way for integration in Russian society. As far back as 2023, Russia’s Federation Council and State Duma (upper and lower houses of parliament) passed a bill. That bill was finally signed into law, allowing foreign students the right to employment, a replica of the work and study model in Western and European countries.
Professor Viktor Sadovnichy, Rector of Moscow State University and Chairman of the Russian Rectors’ Association, an organisation that unites more than 700 heads of higher education institutions, argued that education and demography are interconnected; developing countries of Asia, Africa and Latin America have growing middle classes. “This favours the export of our education; it has great potential cooperating in the education sphere, it could serve as a huge market – training young professionals that are in demand on the labour market,” Sadovnichy said, addressing a plenary meeting of the Russian Rectors’ Association at Peter the Great St Petersburg State Polytechnic University.
Professor Natalia Vlasova, Deputy Rector at the Department of International Relations and Cooperation of the Ural State University of Economics in Yekaterinburg, explained that many African countries are developing rapidly, and the African elites and the growing middle-class have great potential for sponsoring their children’s education abroad. “In the times of the Soviet Union, African countries were strategic partners, and now we should reactivate these relations because in the near future they will have big economic and political power. This could, indeed, be a huge market and has the business potential,” she noted assertively.
An educational survey released in September 2024, divided into five major groups, said Russia has made significant efforts at improving teaching (the learning environment), research, citations (research influence), knowledge transfer, and international outlook (staff, students, research) in the educational field, according to the Times Higher Education (THE) World University Rankings.
World
From Conviction To Execution: LEAD Launches Its Second Cohort In Rabat
By Kestér Kenn Klomegâh
One year after launching a continental initiative designed to make excellence in public governance the foundation of a new drive to transform Africa, LEAD, the Africa CEO Forum’s pan-African leadership programme, takes stock of its first cohort and announces the launch of its second class. Built around a community of senior public decision-makers committed to modernising the state and to the continent’s digital transformation, this new cohort gathers for three days, from 28 to 30 August 2026, on the campus of Mohammed VI Polytechnic University (UM6P) in Rabat, Morocco.
A second cohort that confirms the programme’s durability
For its second class, LEAD brings together 50 fellows, senior public decision-makers engaged in the design and implementation of the continent’s economic and social policies. Over three days, participants take part in collective and collaborative working sessions, peer exchanges and meetings with figures from the public, business and academic spheres, in order to compare their practices and build shared responses to the major challenges of governance.
Speakers include Mehdi Jomaa, former Head of Government of Tunisia, Donald Kaberuka, Managing Partner & Founder, SouthBridge Group, and former President of the African Development Bank, Serge Ekue, President of the West African Development Bank (BOAD), Sanjay Jain, co-creator of India Stack and Director of Digital Public Infrastructure, Gates Foundation, and Mauricio Cardenas, Professor of Professional Practice in Global Leadership, Columbia SIPA, and former Finance Minister of Colombia (2012-2018).
They share their reform experience, their public policy trade-offs and their view of continental priorities. Throughout the programme, the cohort benefits from the dedicated support of Mohammed VI Polytechnic University, Asafo & Co, BOAD, BCG and the African Development Bank, LEAD partners that have chosen to invest in the transformation of African public action.
LEAD, a pan-African community serving public action
Created by the AFRICA CEO FORUM, LEAD is a leadership programme whose ambition is to reposition Africa’s administrative elite as a driver of reform, of performance and of dialogue with all the continent’s stakeholders.
Designed for senior African public decision-makers, LEAD sets out to build a lasting community of public officials able to share their experience, compare their practices and build common solutions to the major economic, technological and institutional transformations under way in Africa. That community is structured around three pillars: modernizing the state, improving public services, and strengthening cooperation between governments, development institutions and private-sector players.
From fellows to alumni: a long-term initiative
Made up of 36 fellows drawn from a range of administrations and institutions and representing 24 countries across the continent, LEAD’s first cohort demonstrated the quality and the potential of this community from its very first year. In less than twelve months, six of its members have taken a significant step forward: two have been appointed ministers, two have moved into strategic positions at the highest level of the state and two have been promoted to chief executive roles. These moves, which account for 16.7% of the first class, show the role LEAD plays as an accelerator of impact within African administrations.
By bringing together a new cohort of fellows every year, each of them joining the LEAD alumni community, the initiative follows a long-term trajectory: in time, to unite several hundred African public decision-makers around a shared culture of transparency, performance and regional cooperation.
A first year devoted to public service and digital public infrastructure
Throughout the year, the fellows devoted their work to strengthening African public action, to make excellence in public governance a central lever of transformation. An awareness campaign, run as part of Africa Public Service Day, brought to light those who, within the continent’s administrations and institutions, are concretely transforming public policy and improving the services offered to citizens.
Members of the cohort also took part in a special round table held in Kigali during the ACF 2026, in order to carry their thinking to a wider community of public and private leaders. That forum reinforced LEAD’s role as a platform for dialogue between the administrative elite and the continent’s economic players. Digital public infrastructure (DPI) formed the main thread of this first year of work.
Discussions covered issues at the heart of the digital sovereignty of African states: digital identity, payments, secure data exchange, interoperability, governance and the protection of citizens. This work examined the conditions under which African states are developing, in some cases, and can develop, in others, shared, open infrastructure robust enough to improve the quality of public services while supporting local innovation and preserving the capacity of public authorities to set the rules of the game.
A white paper to move from consuming technology to creating value
This year of work concludes with the publication, in collaboration with BCG, LEAD’s Knowledge Partner, of a white paper on Africa’s place in the digital economy and in artificial intelligence. With the digital economy still accounting for around 5% of African GDP, against close to 15% worldwide, the paper calls on the continent to shift from a logic of technology consumption to one of value creation.
The white paper identifies three structuring priorities for African public actors:
- Building shared digital infrastructure that serves as the backbone of public services and private innovation.
- Pooling investment in order to reach critical mass and avoid the fragmentation of efforts across the continent.
- Favouring open and interoperable architectures, with trust and governance built in by design, so as to protect citizens while stimulating the entrepreneurial ecosystem.
The white paper is available here to all public decision-makers, technical partners and institutions concerned.
“LEAD’s first cohort confirms a simple conviction: Africa already has the women and men capable of profoundly transforming public action. Our responsibility, either with our partners, is to give them, at pan-African level, a space in which to compare experience, build common solutions and bring forward a new generation of public policy. With this second cohort, we want to accelerate the move from ambition to execution, in particular on digital public infrastructure and artificial intelligence, two decisive issues for sovereignty, for the effectiveness of the state and for value creation across the continent,” says Amir Ben Yahmed, President of the Africa CEO Forum.



