Feature/OPED
COVID-19: e-Commerce as Recovery Conduit for SMEs
By Ayomide Oriade
COVID-19 global health crisis unleashed a far-reaching socio-economic impact that forced thousands of firms to fold up and put several thousand at the risk of being forced out of business.
Most affected are Micro, Small and Medium-sized Enterprises (MSMEs) who are the major economic drivers. Global economy pre-COVID was estimated at $90 trillion.
Following the pandemic, estimates so far indicate that the virus could trim global economic growth by 3 per cent to 6 per cent in 2020 and global trade could also fall by 13 per cent to 32 per cent, assuming there’s no second wave of infections.
Bringing it home, the World Food Programme (WFP) of the United Nations initially predicted that COVID-19 pandemic may lead to a loss of 13 million jobs in Nigeria.
As the pandemic hit hard on the Nigerian economy, Mrs Zainab Ahmed, the Minister of Finance, Budget and National Planning, stated that the COVID-19 pandemic is projected to have affected 21 million jobs in the country.
MSMEs account for over 65 per cent of jobs and employment in Nigeria. It thus takes a simple economic calculation to decipher that these job losses are results of businesses forced to close shop in the thick of the pandemic and its resultant restrictive measures.
Apt pointer to this is the report of a research conducted by the Nigeria Consultative Association (NECA), which revealed that 74.2 per cent of businesses in Nigeria stopped operating due to the pandemic.
Online marketplace as a conduit for sales
With the realities of COVID-19, businesses are being forced to learn, unlearn, rethink and re-strategise their model, and ecommerce has emerged the surest route to survival and sustenance, especially for SMEs.
The pandemic is moving a key component of the marketing mix, (place – the meeting point for customer and seller) to online platforms, businesses are thus required to increase online presence and grow sales using digital tools.
Buttressing this, the Enterprise Development Centre of the Pan-Atlantic University recently conducted a survey on the impact of coronavirus on small businesses.
About 88 per cent of MSME owner-respondents said they would tinker with their business models, with 47 per cent likely to consider new businesses due to the harsh realities of the pandemic. These are mainly due to the influence of technology which has now re-defined the way business is done.
For SMEs in the Nigerian economic space, the e-commerce industry appears to be channelling a path to recovery, by providing a meeting point with customers in the emerging shopping order.
“In the last few months, we’ve seen that e-commerce is crucial to the Nigerian economy, with more people shifting their activities online at a faster pace: working and shopping are coming online faster than we thought and imagined before.
Jumia became a place where communities across Nigeria came to buy all sorts of products: groceries, fashion. During this time, more brands come online to partner with Jumia by putting their products and services on our platform or advertising offers on Jumia Advertising,” said Jumia Nigeria CEO, Massimiliano Spalazzi.
How e-Commerce helps SMEs
The framework for e-commerce operations is flexible, cost-effective, and offers a wider reach- which is crucial for SMEs during this time. Using Jumia as a case study, SMEs can easily leverage the offerings of the platform to reach more audience and make more sales.
“Sellers interested in listing his products/wares on the platform can easily apply on the site. We verify the authenticity of the products and checks if the seller has all the legal prerequisites to sell, especially for products sold only if recommended by an expert. We thereafter train the seller on how to use the website and make revenue. It’s as simple as that,” said Chief Commercial Officer, Jumia Nigeria, Omolola Oladunjoye.
Interestingly, the display of products on e-commerce platforms such as Jumia, Konga, Jiji and the likes within the Nigerian space attracts no hidden charges.
Aside from benefiting from the clout of e-commerce brands, the financial investment needed for marketing is also covered for sellers by these platforms. This is a huge overhead SMEs can do without in their COVID survival battle.
E-commerce platforms like Jumia bear financial requirements for online and offline advertising, search engine optimization, and social media exposure for sellers on their platform. There are also special campaigns like Tech Week, Black Friday and Anniversary Campaigns during which sellers on e-commerce platforms benefit from high customer traffic to improve their sales volume.
Getting rent off the bill will be a huge relief for any business in these tough times, and this is where warehouse facilities of e-commerce platforms come in handy for sellers. Most e-commerce companies have large warehouses in almost all major cities.
For instance, Jumia has its largest warehouse in Lagos. There are other storage warehouses owned by the company in commercial nerve centres across the country. Jumia has hundreds of pickup stations in Nigeria, while Konga also said it has improved on warehouse sites nationwide.
Another crucial benefit is the speed and ease of shipment sellers can leverage on e-commerce platforms. Given the recent surge in online patronage triggered by the pandemic, Nigeria e-commerce leaders like Jumia and Konga said they have upped their last-mile capacity with more delivery partners and associates.
From all indications, embracing the marketing features of online stores would be key for SMEs in their quest for survival and sustainability in the new market realities imposed by the pandemic. The good news for Nigerian SMEs is that the e-commerce landscape also provides several options that can be leveraged for their business revival.
Ayomide Oriade, a Public Relations Executive, writes from Lagos
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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