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KreekAfrica: Leveraging the Freelance Market for Business Growth in Africa

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By Adedapo Adesanya

The cost of hiring and keeping employees inhouse goes way beyond salaries. Cost of pension payments, sick leaves, insurance, and training, all add to the expenses that businesses incur to make a profit. But even with all these investments, there is no guarantee that the venture will see an increase in return.

With the onset of the coronavirus pandemic, it has even become more costly to keep employees inhouse as there is a limit to how certain business activities can go on. And this creates a situation where there just aren’t enough resources to cater to all the expenses. But that doesn’t mean that businesses should shut down or experience a decline in productivity because there is a smart way to go about it.

Kreekafrica.com presents a platform where businesses can still function as planned by with a fast-rising alternative to traditional employment: the gig economy. This involves outsourcing parts of the overall tasks in a business, to professionals, with the same level of security.

Especially because of the large population of youth in Africa, and the lack of formal jobs to accommodate them, there is a huge employment gap that has long been a topic of conversation for governments and policymakers.

Due to the lack of a definite and lasting solution that can cater to all, Africans are resorting to the gig economy by looking for freelance work as a source of steady income. Being a freelancer also offers flexibility and the work-life balance that a lot more people are looking for in their employment.

What started as a trend is gradually turning into a sector that could revolutionize the way of doing business in Africa, and boost the economy in the process. Now, businesses can leverage the resources provided by this informal employment option.

The only problem is that there isn’t much investment in this sector in a way that builds on its potential. That is why platforms like kreekafrica.com are necessary to create a more organized way of going about it. In the Western world, the informal sector is considered as a legitimate employment option, with many of today’s corporate giants’ success based solely on the gig economy.

KreekAfrica picture1

There are many platforms and freelancer networks that allow individuals to put their skills to work, connecting them with many businesses that need it. The many freelance sites that constitute the best freelance sites 2018 alone make it clear that there is a market out there, and it is time for Africa to start capitalizing on the opportunity.

With this in mind, businesses need to start reviewing their business model to assess their sustainability. In times, like these where employees are more of a luxury, it is prudent for African companies to take advantage of the gig economy, which has a plethora of talent just waiting to be harnessed from a freelance content writer, and freelance footwear designer to freelance python programmer.

With platforms like kreekafrica.com, businesses can hire a freelancer online or build a freelance team consisting of seasoned professionals across various fields, with guaranteed security and at a relatively lower cost. It is a secure platform where like-minded individuals with a desire to get things done efficiently get to connect and with tangible results.

One other advantage for businesses is that all expenses made are based on results, and so losses are kept to the barest minimum. It is indeed a smart way of doing business.

So far, technology and the internet, in particular, seem to be the main facilitators of the gig economy. Fortunately, an impressive amount of the continent’s population is already privy to how it works.

Therefore, the future of smart freelance is bright, and businesses can hop on; it is never too late. There is a chance for the informal sector in Africa to be well defined, and expansion and Kreek Africa is a step in the right direction.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Truecaller Lite Expands Caller ID, Scam Protection to Nigerian Android Users

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By Modupe Gbadeyanka

A new app designed specifically for entry-level Android smartphones to verify contacts and block unwanted communication has been made available to millions of Nigerians by Truecaller.

Known as Truecaller Lite, this platform places fraud protection directly on the devices millions of Nigerians already carry, rather than asking them to find space they do not have.

At just 10 MB, Truecaller Lite is a separate, native Android app designed from the ground up for devices with limited resources. It is a new product, not a reduced version of the main Truecaller app.

The app delivers the protections users rely on most, including caller ID, spam and fraud blocking, default dialer, number search, and contacts, while remaining fast, lightweight, and reliable on entry-level smartphones. The protection is the same as the main app, drawing on the same Truecaller database that identified more than 68 billion spam and fraud calls worldwide in 2025.

In Nigeria, where entry-level Android devices are among the most widely owned smartphones, Truecaller Lite is distributed through both the Google Play Store and Partner OEM channels.

Fraud and unwanted communication continue to rise in Nigeria. In 2025, Nigeria was the most spammed country in Africa, with 51 per cent of all unknown calls received by Nigerian users identified as spam or fraud, more than one in every two. Many of the markets most affected by these trends are also those where entry-level Android devices dominate, which makes accessible protection more important than ever. Nigeria remains a priority market for Truecaller.

“Safe communication should not depend on the phone you have. The next billion users live in markets where entry-level devices are often the norm.

“Truecaller Lite is a new product built specifically for them, and it was important for us to provide the same protection from spam and fraud that users expect from Truecaller around the world,” the chief executive of Truecaller, Mr Rishit Jhunjhunwala, stated.

Truecaller Lite is now expanding to Kenya, Ghana, Algeria, Chile, Egypt, Iraq, Indonesia, Bangladesh, Sri Lanka, and Malaysia, with additional launches planned across emerging markets.

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Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages

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DStv and GOtv

By Modupe Gbadeyanka

MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.

A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.

However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.

MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.

Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.

Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.

The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.

Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.

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Fringe Wigs Now Available at Twinkles Beauty

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Twinkles Beauty

Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.

The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.

Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.

Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.

The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.

The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Fringe Wigs

Shopping on Twinkles Beauty

The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:

  1. Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
  2. Browse the Wigs category and select Fringe Wigs from the available options.
  3. Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
  4. Add your selected unit to the cart and proceed to checkout.
  5. Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
  6. Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.

Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.

International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.

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