Brands/Products
KreekAfrica: Leveraging the Freelance Market for Business Growth in Africa
By Adedapo Adesanya
The cost of hiring and keeping employees inhouse goes way beyond salaries. Cost of pension payments, sick leaves, insurance, and training, all add to the expenses that businesses incur to make a profit. But even with all these investments, there is no guarantee that the venture will see an increase in return.
With the onset of the coronavirus pandemic, it has even become more costly to keep employees inhouse as there is a limit to how certain business activities can go on. And this creates a situation where there just aren’t enough resources to cater to all the expenses. But that doesn’t mean that businesses should shut down or experience a decline in productivity because there is a smart way to go about it.
Kreekafrica.com presents a platform where businesses can still function as planned by with a fast-rising alternative to traditional employment: the gig economy. This involves outsourcing parts of the overall tasks in a business, to professionals, with the same level of security.
Especially because of the large population of youth in Africa, and the lack of formal jobs to accommodate them, there is a huge employment gap that has long been a topic of conversation for governments and policymakers.
Due to the lack of a definite and lasting solution that can cater to all, Africans are resorting to the gig economy by looking for freelance work as a source of steady income. Being a freelancer also offers flexibility and the work-life balance that a lot more people are looking for in their employment.
What started as a trend is gradually turning into a sector that could revolutionize the way of doing business in Africa, and boost the economy in the process. Now, businesses can leverage the resources provided by this informal employment option.
The only problem is that there isn’t much investment in this sector in a way that builds on its potential. That is why platforms like kreekafrica.com are necessary to create a more organized way of going about it. In the Western world, the informal sector is considered as a legitimate employment option, with many of today’s corporate giants’ success based solely on the gig economy.
There are many platforms and freelancer networks that allow individuals to put their skills to work, connecting them with many businesses that need it. The many freelance sites that constitute the best freelance sites 2018 alone make it clear that there is a market out there, and it is time for Africa to start capitalizing on the opportunity.
With this in mind, businesses need to start reviewing their business model to assess their sustainability. In times, like these where employees are more of a luxury, it is prudent for African companies to take advantage of the gig economy, which has a plethora of talent just waiting to be harnessed from a freelance content writer, and freelance footwear designer to freelance python programmer.
With platforms like kreekafrica.com, businesses can hire a freelancer online or build a freelance team consisting of seasoned professionals across various fields, with guaranteed security and at a relatively lower cost. It is a secure platform where like-minded individuals with a desire to get things done efficiently get to connect and with tangible results.
One other advantage for businesses is that all expenses made are based on results, and so losses are kept to the barest minimum. It is indeed a smart way of doing business.
So far, technology and the internet, in particular, seem to be the main facilitators of the gig economy. Fortunately, an impressive amount of the continent’s population is already privy to how it works.
Therefore, the future of smart freelance is bright, and businesses can hop on; it is never too late. There is a chance for the informal sector in Africa to be well defined, and expansion and Kreek Africa is a step in the right direction.
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) said it has uncovered a warehouse stocked with expired baby wipes intended for illegal revalidation and sale to unsuspecting consumers.
In a statement shared on X (formerly known as Twitter) on Monday, the agency said the value of the products is estimated at N42 million.
The agency said during the operation, its officers discovered over 240 cartons of expired baby wipes that had already been revalidated and repackaged, alongside approximately 20,000 additional expired wipes, equivalent to 625 cartons, awaiting revalidation.
NAFDAC said one suspect was apprehended at the scene, while the warehouse was sealed and the products evacuated for further investigation.
“The distribution and use of expired baby wipes pose significant health risks, particularly to infants and young children, including skin irritation, skin infections, allergic reactions, worsening of eczema or dermatitis, and an increased risk of diaper rash due to the reduced effectiveness of preservatives that inhibit microbial growth.
“The seized products are valued at approximately N42 million.
“We reaffirm our commitment to protecting public health by preventing substandard and expired regulated products from re-entering the market.
“Members of the public are urged to remain vigilant and report suspicious activities involving regulated products to the nearest NAFDAC office or call 0800 1 623322,” it stated.
By Adedapo Adesanya
The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.
The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.
According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.
The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.
He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.
Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.
He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.
The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.
According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.
He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.
Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.
He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.
According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.
The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.
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