Brands/Products
Hyde Energy Disrupts Market With Automotive Lubricant Products
By Dipo Olowookere
The lubricant market in Nigeria has been disrupted with the introduction of automotive lubricant product range from Hyde Energy Limited, a global petroleum trading company with a downstream network in the country.
The new products were introduced to some trade partners, distributors, auto garages, haulage companies and spare parts dealers at an event held in Lagos recently.
Hyde Energy has continued to win the hearts of consumers in Nigeria and the company’s Regional Sales Manager and Head of Lubricants, Mr Victor Nwakaku, said this because the firm designed the product and service offerings based on the deep understanding of the costumers and operating environment.
“At Hyde Energy, we have a strong belief that using the right lubricant is a vital element in auto care, this is why we have devoted our time, expertise and innovation to creating a high quality range of lubricants suitable for all kinds of petrol and diesel automobile engines.
“These lubricants are manufactured under the highest quality conditions using materials that meet global standards,” he said.
“We are confident in introducing the newly launched Luminor and Maximus series to the market because they were conceived as industry solutions which will guarantee optimum engine performance,” Mr Nwakaku added.
The Luminor product range is a passenger car motor oil, while the Maximus range is a heavy-duty diesel engine oil which both feature a series of grades and are packaged in 1-litre, 4-litre, 5-litre and 25-litre dark grey, uniquely shaped containers with special safety and tamper-proof features to ensure product quality throughout distribution.
The range of Hyde lubricants is carefully formulated to serve numerous benefits including reducing friction and wear, enhancing protection for the machine, keeping temperatures low to reduce the risk of heat-related damage to the machine, improving engine life span, efficiency and reliability culminating in significant cost reduction.
The Luminor ZS9 which is at the zenith of the Luminor series was the product in focus at the forum. Being a fully synthetic engine oil with the most advanced protection for all modern engines, the Luminor ZS9 with its prolonged drainage intervals, (lasts three times longer), allows the machine to perform effectively for over 18,000 km resulting in massive cost savings for the customers.
It also delivers invaluable benefits including a better high and low-temperature viscosity performance at service temperature extremes, better chemical and shear stability, decreased evaporative loss and resistance to oxidation and oil sludge. In addition to this, customers are assured of improved fuel economy, reduced engine wear and increased engine efficiency.
Hyde Energy said its lubricants are formulated and blended to the highest standards to meet the needs of consumers across Sub-Saharan Africa for use in their industrial and transport machines including but not limited to petrol and light diesel engines, industrial and heavy-duty diesel engines and special-purpose engines.
According to the CEO of the company, Mr Oladimeji Edwards, “We have now expanded our portfolio and network to ensure we are providing revolutionary solutions and creating value throughout the oil and petroleum products value chain as we provide energy to keep you going from one day to the next.”
He said the firm, which was established in 2012 as an indigenous global petroleum company, has continued to enrich customer experience and meet their growing energy needs.
Mr Edwards noted that the vision of the organisation is to provide “quality and excellence in the products and service delivery” to all stakeholders.
Hyde Energy also provides value-added services to its lubricant partners including the Hyde Lubricant Monitoring Program which offers Oil Analysis As-A-Service; Lubricants surveys & trainings as well as Marketing support such as branding, POS materials and marketing campaigns.
With retail stations located in Lagos, Abuja, Calabar and still expanding, other products included in the Hyde Energy portfolio include Premium Motor Spirit (PMS), Automotive Gas Oil (AGO) and Liquified Petroleum Gas (LPG). In addition to this, Hyde Energy also offers customers services such as Lube Bay, Car Wash and Minimart services at its retail stations.
Brands/Products
JMG Installs Solar Power Systems at Three NIPCO Fuel Stations
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
Brands/Products
MAGGI Unveils ‘Taste of Christmas’ Campaign
MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.
Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.
Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.
Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.
Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”
The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.
Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.
MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.
Brands/Products
FG Suspension of Sachet Alcohol Ban Excites NECA
By Modupe Gbadeyanka
The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).
The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.
Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.
In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.
According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.
He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.
“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.
“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.
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