Brands/Products
Hyde Energy Disrupts Market With Automotive Lubricant Products
By Dipo Olowookere
The lubricant market in Nigeria has been disrupted with the introduction of automotive lubricant product range from Hyde Energy Limited, a global petroleum trading company with a downstream network in the country.
The new products were introduced to some trade partners, distributors, auto garages, haulage companies and spare parts dealers at an event held in Lagos recently.
Hyde Energy has continued to win the hearts of consumers in Nigeria and the company’s Regional Sales Manager and Head of Lubricants, Mr Victor Nwakaku, said this because the firm designed the product and service offerings based on the deep understanding of the costumers and operating environment.
“At Hyde Energy, we have a strong belief that using the right lubricant is a vital element in auto care, this is why we have devoted our time, expertise and innovation to creating a high quality range of lubricants suitable for all kinds of petrol and diesel automobile engines.
“These lubricants are manufactured under the highest quality conditions using materials that meet global standards,” he said.
“We are confident in introducing the newly launched Luminor and Maximus series to the market because they were conceived as industry solutions which will guarantee optimum engine performance,” Mr Nwakaku added.
The Luminor product range is a passenger car motor oil, while the Maximus range is a heavy-duty diesel engine oil which both feature a series of grades and are packaged in 1-litre, 4-litre, 5-litre and 25-litre dark grey, uniquely shaped containers with special safety and tamper-proof features to ensure product quality throughout distribution.
The range of Hyde lubricants is carefully formulated to serve numerous benefits including reducing friction and wear, enhancing protection for the machine, keeping temperatures low to reduce the risk of heat-related damage to the machine, improving engine life span, efficiency and reliability culminating in significant cost reduction.
The Luminor ZS9 which is at the zenith of the Luminor series was the product in focus at the forum. Being a fully synthetic engine oil with the most advanced protection for all modern engines, the Luminor ZS9 with its prolonged drainage intervals, (lasts three times longer), allows the machine to perform effectively for over 18,000 km resulting in massive cost savings for the customers.
It also delivers invaluable benefits including a better high and low-temperature viscosity performance at service temperature extremes, better chemical and shear stability, decreased evaporative loss and resistance to oxidation and oil sludge. In addition to this, customers are assured of improved fuel economy, reduced engine wear and increased engine efficiency.
Hyde Energy said its lubricants are formulated and blended to the highest standards to meet the needs of consumers across Sub-Saharan Africa for use in their industrial and transport machines including but not limited to petrol and light diesel engines, industrial and heavy-duty diesel engines and special-purpose engines.
According to the CEO of the company, Mr Oladimeji Edwards, “We have now expanded our portfolio and network to ensure we are providing revolutionary solutions and creating value throughout the oil and petroleum products value chain as we provide energy to keep you going from one day to the next.”
He said the firm, which was established in 2012 as an indigenous global petroleum company, has continued to enrich customer experience and meet their growing energy needs.
Mr Edwards noted that the vision of the organisation is to provide “quality and excellence in the products and service delivery” to all stakeholders.
Hyde Energy also provides value-added services to its lubricant partners including the Hyde Lubricant Monitoring Program which offers Oil Analysis As-A-Service; Lubricants surveys & trainings as well as Marketing support such as branding, POS materials and marketing campaigns.
With retail stations located in Lagos, Abuja, Calabar and still expanding, other products included in the Hyde Energy portfolio include Premium Motor Spirit (PMS), Automotive Gas Oil (AGO) and Liquified Petroleum Gas (LPG). In addition to this, Hyde Energy also offers customers services such as Lube Bay, Car Wash and Minimart services at its retail stations.
By Modupe Gbadeyanka
A free online digital marketing masterclass will take place on Thursday, March 23, 2023, at 7 pm Nigerian time, with a certificate issued at the end of the training.
The course is being put together by a global partner of the world’s leading digital platforms, Aleph, as part of its Digital Ad Certificate, a global free online training and certification program in digital marketing aimed at people without prior experience.
Participants will have the opportunity to learn from the CEO and founder of the company, Mr Gaston Taratuta, who will share the learnings of his path to being selected as the world’s best entrepreneur in 2022.
Interested participants of the free 90-minute training titled How to be an Entrepreneur in the Digital World would be required to register through this link.
The training also includes a cooperative learning methodology focused on teamwork, which generates constant exchange with the other people taking the classes.
More than 7,000 students in 100 countries participated in the proposal, with a satisfaction ratio of 9.2 out of 10, according to surveys conducted with the students. The goal is to certify 50,000 people worldwide.
At the end of the course, students will receive a certificate from Aleph, which also shares the profiles of the graduates with the thousands of clients it has globally. The training lasts three months and includes theory, information on various platforms, cases, assignments, and masterclasses.
“When I started my path, I experienced difficulties accessing digital education, which is why we decided to make the Digital Ad Certificate available to everyone. This masterclass summarises my entrepreneurial journey and aims to inspire more people to get involved in digital marketing, one of the fastest-growing industries in the world that offers enormous development opportunities for individuals, small and medium-sized enterprises, and even economies in the region,” Mr Taratuta said.
With only $5,000, Mr Taratuta founded IMS, the first company in Aleph’s portfolio, in 2005. The company quickly became a partner in the region of digital firms from Silicon Valley, which were starting to show their potential and appeal as platforms for brands.
In 2010, five years after its creation, IMS already had offices in Argentina, Brazil, Mexico, and Colombia and was consolidating its position alongside major digital platforms and collaborating with companies seeking new levels of attraction.
In 2017, with the acquisition of Httpool, the company embarked on a journey beyond the limits of the Americas, which was consolidated with the creation of Aleph Group Inc, a global company that in 2021 achieved unicorn status with a market valuation of over one billion dollars and a presence in more than 115 markets.
In 2022, he was selected as the “EY World Entrepreneur of the Year 2022,” a global competition for entrepreneurs that includes businessmen from more than 60 countries.
“Our goal as a company is to universalize access to digital advertising to unlock economic development worldwide. To achieve this, we need many more people with technical knowledge in digital marketing, and that is why Digital Ad Certificate is a great opportunity,” added Mr Taratuta.
By: Philip Odiakose
Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management of communication between an organization and its stakeholders, including customers, employees, investors, and the media.
PR plays a significant role in shaping an organization’s reputation and can have a direct impact on its success. This is why it is essential for CEOs to understand the value of PR and to incorporate it into their media performance audit.
A media performance audit is a process that assesses an organization’s media coverage and evaluates its impact on the organization’s reputation, brand image, and business performance. The audit involves analyzing media coverage, identifying key messages, measuring the reach and impact of media coverage, and developing recommendations for improving media performance.
The value of PR in a media performance audit lies in its ability to shape the narrative of an organization’s media coverage. By leveraging PR strategies, CEOs can ensure that their organization’s key messages are being communicated effectively to the media and other stakeholders. This can help to enhance the organization’s reputation and brand image, ultimately leading to improved business performance.
One way that PR can be leveraged in a media performance audit is through the development of a media relations strategy. This involves identifying key media outlets and journalists, developing relationships with them, and pitching stories that align with the organization’s key messages. By doing so, CEOs can ensure that their organization is receiving positive coverage in the media, which can help to enhance its reputation and brand image.
Another way that PR can be leveraged in a media performance audit is through the development of a crisis communications plan. A crisis can have a significant impact on an organization’s reputation and business performance. By having a plan in place for how to respond to a crisis, CEOs can minimize the negative impact on their organization’s reputation and brand image. This can include strategies such as issuing statements, conducting media interviews, and engaging with stakeholders to address concerns.
In addition to these strategies, CEOs can also leverage media monitoring and intelligence consultants to track them and their organization’s media coverage and reputation by monitoring CEOs media coverage, which can identify trends, opportunities, and potential threats to their organization’s reputation. Media Intelligence consultants can provide insights into how stakeholders perceive the organization and can help to identify areas where improvements can be made.
In conclusion, the value of PR in a CEO media performance audit cannot be overstated. By leveraging PR strategies and tools, CEOs can ensure that their organization’s key messages are being effectively communicated to the media and other stakeholders. This can help to enhance the organization’s reputation and brand image, ultimately leading to improved business performance.
CEOs should work closely with their PR teams to develop a comprehensive media relations strategy, crisis communications plan, and monitoring and listening program that can help to optimize their organization’s media performance.
Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.
By Dipo Olowookere
The Chairman of Justrite Superstore, Mr Ayodele Patrick Aderinwale, has disclosed that the company’s energy costs in 2022 significantly increased by more than 500 per cent.
Speaking on Friday on Arise TV’s Global Business Report hosted by Mr Aruoture Rotus Oddiri, the Justrite chair said this surge in energy costs was triggered by the rise in the price of diesel in the year under review.
At the beginning of the year, a litre of diesel was selling between N200 and N250, but by the end of the first quarter of 2022, it was going for N650 per litre and later jumped to N800 per litre.
This increase was blamed on the invasion of Ukraine by Russia in February 2022. The price has not moderated to the pre-war period, forcing many companies to source cheaper energy.
But Mr Aderinwale said the company was making efforts to cut these energy expenses, especially with the funds raised from the sale of a minority stake in Justrite to Africinvest recently.
“Last year, our energy costs increased by over 500 per cent and don’t forget that energy is part of our major operational costs. You have to have electricity 24 hours because you cannot afford to be in the dark; that is why we have to embrace solar energy,” he said on the programme monitored by Business Post on Friday morning.
Speaking further, he said, “It is interesting that you raised this issue of renewable energy. One of the things we agreed with Africinvest is that from now henceforth, all our new stores to be opened would be powered solely by solar and the existing 17 stores would be integrated with solar energy.”
He expressed optimism that Justrite would gain immensely from the experience of Africinvest because of its rich pedigree on the continent.
According to him, Africinvest “is not just coming with money, it is coming with insight, corporate governance, repositioning of the company and all manners of strategies.”
“Before they made the final investment, they went through the due diligence process, both legal and commercial, to check the gaps and prospects of the company before signing the deal,” the chairman said.
