Brands/Products
Hyde Energy Disrupts Market With Automotive Lubricant Products

By Dipo Olowookere
The lubricant market in Nigeria has been disrupted with the introduction of automotive lubricant product range from Hyde Energy Limited, a global petroleum trading company with a downstream network in the country.
The new products were introduced to some trade partners, distributors, auto garages, haulage companies and spare parts dealers at an event held in Lagos recently.
Hyde Energy has continued to win the hearts of consumers in Nigeria and the company’s Regional Sales Manager and Head of Lubricants, Mr Victor Nwakaku, said this because the firm designed the product and service offerings based on the deep understanding of the costumers and operating environment.
“At Hyde Energy, we have a strong belief that using the right lubricant is a vital element in auto care, this is why we have devoted our time, expertise and innovation to creating a high quality range of lubricants suitable for all kinds of petrol and diesel automobile engines.
“These lubricants are manufactured under the highest quality conditions using materials that meet global standards,” he said.
“We are confident in introducing the newly launched Luminor and Maximus series to the market because they were conceived as industry solutions which will guarantee optimum engine performance,” Mr Nwakaku added.
The Luminor product range is a passenger car motor oil, while the Maximus range is a heavy-duty diesel engine oil which both feature a series of grades and are packaged in 1-litre, 4-litre, 5-litre and 25-litre dark grey, uniquely shaped containers with special safety and tamper-proof features to ensure product quality throughout distribution.
The range of Hyde lubricants is carefully formulated to serve numerous benefits including reducing friction and wear, enhancing protection for the machine, keeping temperatures low to reduce the risk of heat-related damage to the machine, improving engine life span, efficiency and reliability culminating in significant cost reduction.
The Luminor ZS9 which is at the zenith of the Luminor series was the product in focus at the forum. Being a fully synthetic engine oil with the most advanced protection for all modern engines, the Luminor ZS9 with its prolonged drainage intervals, (lasts three times longer), allows the machine to perform effectively for over 18,000 km resulting in massive cost savings for the customers.
It also delivers invaluable benefits including a better high and low-temperature viscosity performance at service temperature extremes, better chemical and shear stability, decreased evaporative loss and resistance to oxidation and oil sludge. In addition to this, customers are assured of improved fuel economy, reduced engine wear and increased engine efficiency.
Hyde Energy said its lubricants are formulated and blended to the highest standards to meet the needs of consumers across Sub-Saharan Africa for use in their industrial and transport machines including but not limited to petrol and light diesel engines, industrial and heavy-duty diesel engines and special-purpose engines.
According to the CEO of the company, Mr Oladimeji Edwards, “We have now expanded our portfolio and network to ensure we are providing revolutionary solutions and creating value throughout the oil and petroleum products value chain as we provide energy to keep you going from one day to the next.”
He said the firm, which was established in 2012 as an indigenous global petroleum company, has continued to enrich customer experience and meet their growing energy needs.
Mr Edwards noted that the vision of the organisation is to provide “quality and excellence in the products and service delivery” to all stakeholders.
Hyde Energy also provides value-added services to its lubricant partners including the Hyde Lubricant Monitoring Program which offers Oil Analysis As-A-Service; Lubricants surveys & trainings as well as Marketing support such as branding, POS materials and marketing campaigns.
With retail stations located in Lagos, Abuja, Calabar and still expanding, other products included in the Hyde Energy portfolio include Premium Motor Spirit (PMS), Automotive Gas Oil (AGO) and Liquified Petroleum Gas (LPG). In addition to this, Hyde Energy also offers customers services such as Lube Bay, Car Wash and Minimart services at its retail stations.
Brands/Products
Aleph Unveils Corporate Manifesto Video for 20th Anniversary

By Aduragbemi Omiyale
A corporate manifesto video featuring employees from around the globe has been released by a leading global enabler of digital advertising, fintech services and education technology, Aleph Group, to mark its 20th anniversary.
The campaign captures the company’s unique philosophy, At Aleph, there’s no room for small dreams. That’s why big things happen.
The video highlights Aleph’s journey and commitment to empowering businesses and individuals by providing access to the tools and platforms they need to thrive in the digital economy.
It was created to celebrate two decades of innovation, growth, and its mission to make the digital world more accessible for everyone.
“Aleph’s success has been fuelled by its commitment to creating lasting value, extending the reach of digital advertising and making a difference in emerging markets.
“When we started, we didn’t dream of being part of the digital world; we dreamed of making it possible for everyone to be part of the digital world,” the manifesto reads.
Commenting, the Managing Director for West Africa at Aleph, Mr Stanislaus Martins, said, “Our collaboration with the Federal Ministry of Communications, Innovation and Digital Economy reflects our ongoing commitment to supporting Nigeria’s digital growth.
“With Aleph’s expanded partnership with Pinterest and TikTok, we can now offer brands in Nigeria access to one of the world’s leading visual discovery and social media platforms, helping them reach millions of users passionate about discovering new ideas.
“These partnerships unlock new opportunities for Nigerian advertisers to connect with engaged audiences, driving meaningful engagement and business growth. Together, we’re excited to help businesses in Nigeria thrive in the digital age.”
Also, the founder of the organisation, Gaston Taratuta, said, “Our success has always been about more than growth. It’s been about helping others grow, from our partners and clients to the communities we serve.>
From its humble beginnings in Miami in 2005 to becoming a global leader in the digital advertising ecosystem, Aleph has consistently challenged the status quo, breaking down barriers and creating opportunities in over 150 markets worldwide, with more than 60 exclusive partnerships, serving more than 26,000 advertisers globally and over 1500 employees worldwide.
Brands/Products
Swipe Right on Entertainment This Valentine’s Month with DStv and GOtv

February is here, and love is in the air. From grand romantic gestures to quiet family moments, this is the season to celebrate connections of all kinds – whether it’s romantic, platonic, or familial. But let’s face it: nothing pairs better with love than the perfect line-up of entertainment. That’s why DStv and GOtv are serving up a Month of Love packed with irresistible content for everyone, and every mood and moment.
Whether you’re planning a cozy date night, need something fun for family bonding, or just want to spend some quality me-time with your screen, February’s entertainment line-up promises to keep your heart full and your screen busy.
Step Up Your Love Story
Kickstart Valentine’s Month with DStv and GOtv’s Step Up offer, which gives you more entertainment for less. Upgrade your package, and we’ll take you a step higher – at no extra cost.
Here’s how it works: Upgrade from DStv Yanga to DStv Confam and enjoy DStvCompact for free. Move from GOtv Jinja to GOtv Max, and we’ll step you up to GOtv Supa. You get how it works, right? Upgrade, step up, and let us handle the rest – it’s that simple!
Celebrate Valentine’s Day in Style: Prepping a romantic meal? Let Magnolia Table With Joanna Gaines inspire your Valentine’s menu with Tex-Mex creations, dishes rooted in her Asian heritage, and plenty of ideas to make your table as heartfelt as your plans. Catch Season 8 on the Food Network from Thursday 6 February at 3:05PM.
After preparing dinner, let love take centre stage on Friday 14 February with TNT’s Buddy Love Day. If chocolates and roses aren’t your thing – laugh, cry, and cheer with a line-up of buddy comedies and heartfelt portrayals of friendship, including:
The Proposal at 5:35PM, Cop Out at 7:30PM, Die Hard with a Vengeance at 9:20PM.
Looking for something classic? MovieRoom has you covered with classic love stories like The Notebook and 50 First Dates every Wednesday night throughout February at 7:00 PM.
Sports Fans, This One’s for You: Keep the action going with the Carabao Cup Semifinals on 5 and 6 February, and the Premier League clash: Spurs vs Man United on Sunday 16 February.
Kids’ Content That Brings Families Together: Let the little ones join in the fun with love-filled adventures on DStv’s kids’ channels. On Cartoonito, the Happy Valentine Stunt airs on Friday 14 February at 3:30PM with love-and-friendship-themed episodes from favourites like Masha and the Bear and Cocomelon.
Over on CBeebies, shows like Love Monster and JoJo & Gran Gran explore kindness and community, while Barney’s World shares lessons in love and friendship every weekday at 3:15PM. Disney Channel highlights empowering stories with the Girls in Science Stunt (10–14 February), featuring characters like Ghost Spider.
From laughter to lessons, there’s something for every young heart.
Make Your Move
This Valentine’s Month, let DStv and GOtv be your perfect Valentine. With heartwarming stories, action-packed drama, and family-friendly fun, there’s no better way to celebrate love in all its forms. Upgrade your DStv or GOtv package through the MyDStv or MyGOtv app, or visit www.dstvafrica.com or www.gotvafrica.com. Prefer streaming? Download the DStv Stream to enjoy unlimited entertainment.
Brands/Products
Signs It’s Time to Replace Your Old Boiler

When to replace a boiler can begin with knowing the age of your system. Most modern boilers are built to serve their purpose for around 10 to 15 years. When your system has reached, or even passed, this mark, it may be wise to look into new, more energy-efficient systems. Technology is advancing significantly, providing better performance and reliability in new models.
- Increasingly Expensive Energy
When your monthly energy bills start increasing despite similar usage patterns, it may be a sign that your boiler is becoming less efficient. A boiler replacement can result in considerable improvements in energy consumption. Modern systems are designed with advanced energy-saving features that help maintain comfortable temperatures while operating more efficiently.
- Changes in Water Temperature
If you have noticed inconsistent water temperatures or longer waiting times for hot water, these could be signals that your boiler is working harder than necessary. Modern replacement options offer superior temperature control and faster heating responses, ensuring consistent comfort throughout your home.
- Unusual Sounds and Operations
Gentle operational sounds are normal for any boiler, but if you notice new or unusual noises, it might be time to consider an upgrade. Modern replacement systems operate quietly and smoothly, providing peace of mind along with reliable heating performance.
- Frequency of Repairs
When your current system needs more frequent attention from heating professionals, investing in a replacement may be more economical. New boilers come with manufacturer warranties and require minimal maintenance in their early years, offering greater reliability and peace of mind.
- Room Temperature Variations
If the rooms in your house feel cold compared to others, or you are having difficulties with maintaining similar temperatures, you probably have an underperforming heating system. Replacing the boiler can help ensure the heating is more uniform and consistent throughout the home.
- Environmental Factors
Modern boiler systems are designed with the environment in mind. Selecting a replacement can reduce your carbon footprint and provide better heating performance. Newer models are designed to produce fewer emissions while maximizing efficiency.
- Improved Control Options
Today’s boiler models offer smart features not available in older models. Some of these include programmable settings, remote control, and adaptive learning technologies that learn about your lifestyle and preferences.
- Space and Aesthetics
Modern boilers are often more compact and visually appealing than their predecessors. A new boiler can free up valuable space in your home while providing a more contemporary look. These newer systems can be installed in various locations, offering greater flexibility in home design.
- Future-Proofing Your Home
A boiler is an investment that future-proofs your home’s heating system by allowing installation compatible with smart home technology and integration with other heating solutions for possible upgrades or additions to the heating system in the near future.
Conclusion
Choosing a new heating system or a new boiler may lead to you making some comfortable choices with a heating upgrade that benefits the overall well-being of your house. Proper assistance from experts, the right advice on new products and techniques in current technology, and good engineering will help you acquire an ideal heater. An upgraded boiler comes with the comfort of the assurance of effective home heating provided by technology nowadays.
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