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Hyde Energy Disrupts Market With Automotive Lubricant Products

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Hyde Energy

By Dipo Olowookere

The lubricant market in Nigeria has been disrupted with the introduction of automotive lubricant product range from Hyde Energy Limited, a global petroleum trading company with a downstream network in the country.

The new products were introduced to some trade partners, distributors, auto garages, haulage companies and spare parts dealers at an event held in Lagos recently.

Hyde Energy has continued to win the hearts of consumers in Nigeria and the company’s Regional Sales Manager and Head of Lubricants, Mr Victor Nwakaku, said this because the firm designed the product and service offerings based on the deep understanding of the costumers and operating environment.

“At Hyde Energy, we have a strong belief that using the right lubricant is a vital element in auto care, this is why we have devoted our time, expertise and innovation to creating a high quality range of lubricants suitable for all kinds of petrol and diesel automobile engines.

“These lubricants are manufactured under the highest quality conditions using materials that meet global standards,” he said.

“We are confident in introducing the newly launched Luminor and Maximus series to the market because they were conceived as industry solutions which will guarantee optimum engine performance,” Mr Nwakaku added.

The Luminor product range is a passenger car motor oil, while the Maximus range is a heavy-duty diesel engine oil which both feature a series of grades and are packaged in 1-litre, 4-litre, 5-litre and 25-litre dark grey, uniquely shaped containers with special safety and tamper-proof features to ensure product quality throughout distribution.

The range of Hyde lubricants is carefully formulated to serve numerous benefits including reducing friction and wear, enhancing protection for the machine, keeping temperatures low to reduce the risk of heat-related damage to the machine, improving engine life span, efficiency and reliability culminating in significant cost reduction.

The Luminor ZS9 which is at the zenith of the Luminor series was the product in focus at the forum. Being a fully synthetic engine oil with the most advanced protection for all modern engines, the Luminor ZS9 with its prolonged drainage intervals, (lasts three times longer), allows the machine to perform effectively for over 18,000 km resulting in massive cost savings for the customers.

It also delivers invaluable benefits including a better high and low-temperature viscosity performance at service temperature extremes, better chemical and shear stability, decreased evaporative loss and resistance to oxidation and oil sludge. In addition to this, customers are assured of improved fuel economy, reduced engine wear and increased engine efficiency.

Hyde Energy said its lubricants are formulated and blended to the highest standards to meet the needs of consumers across Sub-Saharan Africa for use in their industrial and transport machines including but not limited to petrol and light diesel engines, industrial and heavy-duty diesel engines and special-purpose engines.

According to the CEO of the company, Mr Oladimeji Edwards, “We have now expanded our portfolio and network to ensure we are providing revolutionary solutions and creating value throughout the oil and petroleum products value chain as we provide energy to keep you going from one day to the next.”

He said the firm, which was established in 2012 as an indigenous global petroleum company, has continued to enrich customer experience and meet their growing energy needs.

Mr Edwards noted that the vision of the organisation is to provide “quality and excellence in the products and service delivery” to all stakeholders.

Hyde Energy also provides value-added services to its lubricant partners including the Hyde Lubricant Monitoring Program which offers Oil Analysis As-A-Service; Lubricants surveys & trainings as well as Marketing support such as branding, POS materials and marketing campaigns.

With retail stations located in Lagos, Abuja, Calabar and still expanding, other products included in the Hyde Energy portfolio include Premium Motor Spirit (PMS), Automotive Gas Oil (AGO) and Liquified Petroleum Gas (LPG). In addition to this, Hyde Energy also offers customers services such as Lube Bay, Car Wash and Minimart services at its retail stations.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages

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DStv and GOtv

By Modupe Gbadeyanka

MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.

A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.

However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.

MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.

Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.

Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.

The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.

Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.

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Fringe Wigs Now Available at Twinkles Beauty

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Twinkles Beauty

Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.

The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.

Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.

Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.

The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.

The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Fringe Wigs

Shopping on Twinkles Beauty

The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:

  1. Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
  2. Browse the Wigs category and select Fringe Wigs from the available options.
  3. Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
  4. Add your selected unit to the cart and proceed to checkout.
  5. Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
  6. Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.

Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.

International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.

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MultiChoice Nigeria Strengthens Dealer Partnerships at Engagement Forum

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MultiChoice Dealer Partnerships

MultiChoice Nigeria, a CANAL+ company, has reaffirmed its commitment to strengthening collaboration with its dealer network at the MultiChoice Dealer Enterprise 2.0 forum held on Monday in Lagos.

The forum brought together the company’s mega dealers across Nigeria to discuss evolving market realities, customer expectations and new initiatives designed to support long-term business growth.

In her opening remarks, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described dealers as critical partners in the company’s growth journey and customer experience delivery.

“Our dealers remain the bridge between our business and millions of customers across the country. As the market evolves, it is important that our partnership model also evolves to ensure sustainable growth and shared value across the ecosystem,” she said.

The company unveiled enhancements to its dealer engagement across its DStv and GOtv businesses, reinforcing its commitment to supporting dealer profitability, operational growth and long-term sustainability.

Speaking on the initiatives, Chimaobi Eluigwe, Vice President, Sales, MultiChoice Nigeria, said the move reflects MultiChoice Nigeria’s intention to build a stronger and more rewarding partnership while positioning the dealer network for future growth.

“We are intentional about creating opportunities that allow our dealers to grow sustainably with the business. This is about strengthening partnerships, improving value creation and ensuring our dealers remain well-positioned for the future,” he said.

Dealers at the forum welcomed the initiatives, describing them as a positive step toward strengthening collaboration and improving business confidence.

According to Cordelia Ikeanyi, Managing Director at Eastland General Resources, the renewed engagement and enhanced benefits structure demonstrate MultiChoice Nigeria’s commitment to recognising the value dealers bring to the business.

“This is a step in the right direction for dealers. The improved communication and engagement from MultiChoice have made partners feel more valued and included, and the new initiatives will support business expansion and help us explore untapped opportunities,” she said.

Also speaking at the forum, Ifeanyi Onyibo, CEO of Radac Communications Limited, noted that dealers have experienced more engagement and clearer communication in recent months, describing the renewed approach as a positive development for the dealer ecosystem.

“There has been a noticeable improvement in communication and engagement, and initiatives like this give partners greater confidence in the direction of the business,” he said.

The forum also featured a feedback session where dealers shared market insights, customer trends, and recommendations aimed at improving service delivery and strengthening customer experience across the country.

Awards were presented to top-performing dealers in recognition of their sales performance, customer service excellence and commitment to growing the MultiChoice business nationwide.

With the Dealer Enterprise 2.0, MultiChoice Nigeria reaffirmed its commitment to working closely with dealers to strengthen partnerships, improve collaboration and drive shared growth across the country.

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