By Ahmed Rahma
An experienced Public Relation practitioner, Mr Segun McMedal, has been appointed as the Director of Innovation and Business Development of a leading PR consultancy firm and Nigeria affiliate of the FleishmanHillard global PR network, Mediacraft Associates.
Mr McMedal, who is the current Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), will assume the new office from Monday, January 4, 2021.
The PR guru is expected to bring his wealth of experience in Nigeria’s marketing communications landscape to bear in exploring and optimising new business opportunities, while also strengthening existing business relationships.
As part of his duties, he is also expected to drive innovative business processes for Mediacraft Associates, as well as help promote the founder’s agenda of working to ensure that Public Relations takes its pride of place as the lead function in the Nigerian marketing communications industry.
Speaking on the appointment, the Group CEO of Mediacraft, Mr John Ehiguese, said, “We are very delighted to welcome Segun to the leadership team of our company.
“He brings on board, as his major assets, a wealth of experience in PR consultancy practice, and a vast personal network. His appointment is expected to reinforce our strategic growth and transformation programme, by which we are aiming to raise the bar of our service delivery to a level that matches global best practice standards.”
Commenting on his new job, Mr McMedal said: “I have watched Mediacraft Associates grow, with admiration, in the last 17 years. The company has grown steadily to become a leading communications consultancy in Nigeria.
“I am excitedly looking forward to joining the leadership team and building on the great foundation and growth potential of the business.”
Modupe Gbadeyanka 
Aduragbemi Omiyale