Brands/Products
Rite Foods Cleans up Lagos to Protect Environment
By Modupe Gbadeyanka
More than 110 volunteers, including members of staff of Rite Foods Limited, recently cleaned up the waters of Lagos of 1,640kg and 127.2kg of solid and recyclable waste respectively
The effort is to protect the environment, especially Lagos, where most products are of the company are consumed daily.
The team was at the popular Alpha Beach in Lekki, Lagos with locals in the community to pick up and remove plastics, solid waste and other unwanted materials from the beach.
The clean-up exercise, which was in collaboration with the Sterling One Foundation and Giving Beach Clean-up, took place on March 27, 2021, and it was to in support of the cleaner-Lagos initiative of the Lagos State Government.
A statement from representatives of the world-class proudly Nigerian foods and beverages organisation disclosed that the solid waste recovered totalled 1,640kg, while polyethylene terephthalate (PET) recyclables weighed 119 kg, carton 3.0kg, nylon1.0kg and returnable glass bottle 4.2kg.
Speaking on the exercise, the Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, affirmed that the company is committed to a cleaner and healthier environment and will continue to contribute to environmental preservation to make society habitable, especially in our communities and public spaces.
He stated that the project is to ensure that the solid and packaging wastes do not end up in the ocean from the beach, thereby constituting hazards to aquatic lives and for people that make use of the ocean for other activities.
According to him, recyclable waste can be turned into other useful products and helps create more jobs and also keep the environment clean.
“Food and beverage packaging waste like the PET bottles end up in the wrong places, in our beaches, oceans and waterways or litter the communities where we work and live. We have a responsibility to protect the environment hence we have gathered today to clear all sorts of waste from the beach,” he stated.
The Rite Foods boss, therefore, enjoined Nigerians to dispose and separate their waste properly, in order to keep Lagos healthier for habitation.
“Keeping the environment clean should be the concern of all its citizens, and this will rid the society of certain diseases associated with a dirty environment,” Mr Adegunwa added.
The company’s effort was commended by Sterling One Foundation, the Giving Beach Cleanup team and Alpha beach community patrons.
Established in 2007, Rite Foods Limited set the pace with the commencement of the production of the high-quality family preferred Bigi soft drinks, Fearless Energy Drink and today’s market-leading brand of Rite Sausages.
The Rite Foods products line currently includes the Bigi Cola, Bigi Cherry Cola, Bigi Ginger Ale, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Ginger Lemon, Bigi Tamarind, Fearless Redberry Energy Drink, Fearless Classic Energy Drink, Rite Spicy, Bigi Beef Sausage roll and Rite Sausage roll.
The Bigi Premium Table Water is produced with global best practices in purification for hydration, freshness, and healthy living.
Rite Foods’ disruptive innovation introduced into the energy drinks segment, the first PET packaged energy drinks, comprising the Fearless Red Berry and the Fearless Classic.
Rite Foods is perhaps the fastest-growing Foods and Beverages Company in West Africa, with the ambition of becoming Africa’s number one foods and beverages conglomerate by the year 2030.
Brands/Products
Truecaller Lite Expands Caller ID, Scam Protection to Nigerian Android Users
By Modupe Gbadeyanka
A new app designed specifically for entry-level Android smartphones to verify contacts and block unwanted communication has been made available to millions of Nigerians by Truecaller.
Known as Truecaller Lite, this platform places fraud protection directly on the devices millions of Nigerians already carry, rather than asking them to find space they do not have.
At just 10 MB, Truecaller Lite is a separate, native Android app designed from the ground up for devices with limited resources. It is a new product, not a reduced version of the main Truecaller app.
The app delivers the protections users rely on most, including caller ID, spam and fraud blocking, default dialer, number search, and contacts, while remaining fast, lightweight, and reliable on entry-level smartphones. The protection is the same as the main app, drawing on the same Truecaller database that identified more than 68 billion spam and fraud calls worldwide in 2025.
In Nigeria, where entry-level Android devices are among the most widely owned smartphones, Truecaller Lite is distributed through both the Google Play Store and Partner OEM channels.
Fraud and unwanted communication continue to rise in Nigeria. In 2025, Nigeria was the most spammed country in Africa, with 51 per cent of all unknown calls received by Nigerian users identified as spam or fraud, more than one in every two. Many of the markets most affected by these trends are also those where entry-level Android devices dominate, which makes accessible protection more important than ever. Nigeria remains a priority market for Truecaller.
“Safe communication should not depend on the phone you have. The next billion users live in markets where entry-level devices are often the norm.
“Truecaller Lite is a new product built specifically for them, and it was important for us to provide the same protection from spam and fraud that users expect from Truecaller around the world,” the chief executive of Truecaller, Mr Rishit Jhunjhunwala, stated.
Truecaller Lite is now expanding to Kenya, Ghana, Algeria, Chile, Egypt, Iraq, Indonesia, Bangladesh, Sri Lanka, and Malaysia, with additional launches planned across emerging markets.
Brands/Products
Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages
By Modupe Gbadeyanka
MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.
A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.
However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.
MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.
Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.
Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.
The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.
Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.
Brands/Products
Fringe Wigs Now Available at Twinkles Beauty
Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.
The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.
Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.
Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.
The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.
The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Shopping on Twinkles Beauty
The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:
- Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
- Browse the Wigs category and select Fringe Wigs from the available options.
- Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
- Add your selected unit to the cart and proceed to checkout.
- Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
- Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.
Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.
International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.
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