By Adedapo Adesanya
Mustard Insights, a Nigerian-based data visualization company, is starting the year 2022 on a high note as it raised an undisclosed amount of capital in a pre-seed round of funding.
The company, which was founded in January 2021, currently creates data visualizations and disseminates them to digital audiences.
Its objective is to ensure that its users are presented with information that can aid diverse levels of decision making. Its digital platform which is set to launch in March is to serve as a repository of African data across different economic, industry and social datasets.
The amount was raised in the company’s pre-seed round led by Velocity digital as well as other investors.
Its vision is to build Africa’s largest repository of data and the funds raised will be used by the company to scale its operations.
Mrs Lawretta Egba who is the founder and CEO of the company is a financial analyst, communications professional, and data storyteller and a member of the Institute of Chartered Accountants of Nigeria (ICAN). She noted that her career began in private equity where she first encountered the challenges associated with limited access to data.
In a private note, she explained that “At Mustard Insights, we are passionate about how data affects our world and what it tells us about it.
“We understand the power of information and the value in understanding macroeconomic and social trends within the African landscape and this is why we are providing an opportunity for more people to interact with data.”
With the development of technology and innovative networks, information has become a common currency made available at the fingertips. By providing access to reliable and accurate data within the African continent, Mustard Insights contributes its quota to an increasingly data-reliant world.
Dipo Olowookere