General
4 Tricks to Increase Engagement on Instagram
Engagement on Instagram has a direct impact on attracting and retaining an audience, increasing their trust and loyalty to the brand, as well as its recognition and, consequently, sales. And this works not only for world-famous online brands like Amazon and 22Bet, but also for local businesses. Here are 5 ways to help pump up your business Instagram account.
What Is Engagement?
Engagement Rate (ER) is a measure of how your audience responds to content. That is, how actively they like, comment on, share or save posts or posts.
You can calculate the ER rate manually or with the help of special services.
Let’s say the account has 1,000 subscribers, and your last post has 50 likes and 10 comments. So, ER of the post = (50 + 10) ÷ 1 000 ∗ 100% = 6%.
The more active the audience, the higher the engagement. Then the algorithm starts recommending publications with a high level of engagement to other users. And if you have a commercial account, this factor also creates trust, which then helps you make a purchasing decision – active users become buyers more often.
So, if you have decided to start your own business on Instagram but you are not ready for paid advertising, these tips will increase the number of likes, comments, saves. and reposts.
Use a Business Account
If you’re not already using a business account, create one or convert your existing personal account to a business account. This will give you access to a host of features that will increase your account engagement. You’ll be able to:
- Provide a phone number and email address to support communication with your audience.
- Share paid and promoted content to reach a larger audience.
- Use Instagram Insights, which shows how good your posts are and offers recommendations on how to promote them based on engagement.
- Tagging products in your posts and linking to pages on your site makes it decently easier for users to buy.
- Increase traffic to your website, online store or blog by adding links to them in your Instagram Stories and redirecting visitors there.
- Set up quick answers to answer frequently asked questions by entering just one word. The feature will not only save time, but also allow you to communicate more with your audience.
Optimize Your Profile
Make your Instagram profile special, relatable and useful. It’s important to make sure you’re making the right impression. Pay attention to these factors.
Main Profile Image
It should always be your logo so that your branding on your storefront, office, emails, products and other social media pages is consistent. Don’t mislead people by using a random image. There may be multiple accounts on Instagram with similar names, and you need to convince visitors that they’re in the right place.
Profile Title
Just like your main picture, your title should match how you are known on other platforms. use the actual name of your business here.
Profile Header
Your Instagram profile header can only be 150 characters long, so try to make it clear and uncluttered. In a nutshell, tell your followers what makes you stand out (do you specialize in bachelor party cakes or are you an expert in ikebana?). You can also add your branded domain name as a call to action. For example, “details at www.name.online” or “www.name.space.”
Use the Best Visual Content
Stylish design attracts the attention of a potential customer on any social media. And especially Instagram, which was originally created with an emphasis on visuals. To succeed, you need to keep this in mind:
- Post high-quality images, come up with and stick to your own concept, especially if you’re into fashion, travel, food, interior design or have something to do with the art world.
- Show people behind the scenes of your business. People like that. Publish pictures or videos of your workplace. This will give your audience an idea of how your product is made, show your human face and maybe make them like you even more.
- Engage your subscribers and use their content. Besides having self-generated content, it will help you get closer to your target audience. Don’t forget to include your subscriber’s nickname if you use their content or use special apps to repost, such as Regrann or Repost for Instagram.
Publish Engaging Stories
Stories appear at the very top of your Instagram feed, so they’re hard to miss. They also disappear after 24 hours, which encourages people to view them more often.
Business stories are a great way to spread the word about your company’s events, such as: new sales, seminars, contests, hot discounts, and so on. While posting stories:
- Make them interesting. Stories are about creativity! Add music, emoji, filters, illustrations, text, AR masks (cool if you have your own). Elements like these will really help you show your audience a new side of yourself.
- Use tags. Instagram has introduced many features that help businesses clarify their niche and attract a more relevant audience. For example, you can add location tags to promote your small business locally.
- Repost other stories. If someone talks about your business or you find a post that you think your subscribers will like, feel free to add it to your stories. Social sharing encourages more people to promote your profile on their pages.
General
Nigeria Signs Defence Joint Venture with Terra Industries
By Adedapo Adesanya
Nigeria has signed a joint venture with defence technology company, Terra Industries Limited, as part of efforts to boost the country’s defence industrial capacity and advance indigenous high-technology development.
The Defence Industries Corporation of Nigeria (DICON) and Terra signed a Memorandum of Understanding (MoU) for the establishment of the Joint Venture Company (JVC), both parties announced on Monday.
The partnership provides a robust framework for the local production, assembly, research and development (R&D), and training in high-technology systems, including drones, cybersecurity solutions, robotics, and other ancillary software and hardware platforms.
The MoU, executed pursuant to the DICON Act 2023, underscores DICON’s statutory mandate to collaborate with indigenous and foreign defence-related industries through Public-Private Partnerships. Under the agreement, the Joint Venture Company will operate as a subsidiary of DICON, jointly promoted and owned by DICON and Terra Industries, and duly incorporated in Nigeria.
This marks the latest move by Terra, which recently became a $100 million company, following recent raises from investors including Flutterwave CEO, Mr Gbenga Agboola, American actor Jared Leto as well as 8VC founded by the co-founder of Palantir Technologies Inc., Mr Joe Lonsdale. Other investors included Valor Equity Partners, Lux Capital, SV Angel, Leblon Capital GmbH, Silent Ventures LLC, Nova Global.
Terrahaptix, founded by Mr Nathan Nwachukwu and Mr Maxwell Maduka, are using the new funding to expand Terra’s manufacturing capacity as it expands into cross-border security and counter-terrorism.
The latest agreement with DICON is designed to establish advanced production and assembly lines for high-tech equipment within Nigeria, while promoting meaningful technology transfer, skills development, and specialised training for Nigerian personnel.
It also aims to strengthen local sourcing of raw materials, reduce dependence on imports, and enhance domestic industrial capacity and strategic autonomy. Additionally, the partnership will support the supply of security equipment to the wider Nigerian security agencies, other security agencies, positioning Nigeria as a competitive player in the global defence manufacturing sector.
Under the agreement, Terra Industries will provide technical expertise, professional services, and training, and will attract both local and foreign investment to strengthen the defence industrial ecosystem.
The company will also facilitate the procurement of production equipment, coordinate local and international training programmes, and provide access to manufacturing know-how, tooling, spare parts, and established defence sector supply chains.
Speaking on this, Mr Nathaniel Nwachukwu, CEO of Terra Industries, noted that the partnership “Demonstrates confidence in indigenous Nigerian engineering capability and creates a platform for sustainable defence technology development, innovation, and export competitiveness.”
On his part, Major General BI Alaya, the Director General of DICON, described the agreement as “A transformational step toward strengthening Nigeria’s defence manufacturing base, reducing import dependence, and positioning Nigeria as a regional hub for advanced innovation.”
The need for security has risen in recent years, as groups such as Islamic State and al-Qaeda are gaining ground in Africa, converging along a swathe of territory that stretches from Mali to Nigeria.
General
Deep Blue Project: Mobereola Seeks Air Force Support
By Adedapo Adesanya
The Director General of the Nigerian Maritime Administration and Safety Agency (NIMASA), Mr Dayo Mobereola, is seeking enhanced cooperation between the agency and the Nigerian Air Force (NAF) with the aim of strengthening tactical air support within the Deep Blue project.
During a courtesy visit last week, Mr Mobereola told the Chief of Air Staff, Air Marshall S. K. Aneke at the NAF Headquarters in Abuja, that the Air Force was a strategic partner in enhancing maritime security in Nigeria and sustaining the momentum of the Deep Blue Project’s success.
According to the DG, “We are here to seek the Air Force’s support, given the importance of tactical air surveillance to the Deep Blue Project. Nigeria is the only African country with a record of zero piracy within the last 4 years. The Deep Blue Project platforms have been used to achieve zero piracy and sea robberies in the Gulf of Guinea, and we need your collaboration to sustain this momentum”.
He further emphasised that international trade depends on security, which is why vessels prefer to go to or transit through countries where they are secured. “With the traffic we have now, we need to show more security might through collaboration to strengthen our trade viability because of the risks attached to our route. We need these collaborations to sustain what we have achieved so far with the Deep Blue Project”.
The NIMASA DG expressed hope that the collaboration with the Nigeria Air Force will reduce response time.
On his part, the Chief of Air Staff, Air Marshall S.K. Aneke, noted that the Air Force desires to be “a very supportive and collaborative partner with NIMASA and is ready to match the Agency step by step and side by side to achieve the desired results.”
He noted that “collaboration between NIMASA and the Nigerian Air Force under the Deep Blue Project can be strengthened through a joint strategic framework, integrated command structures, and a standing steering committee to ensure shared objectives and accountability.
“Establishing a joint maritime domain awareness fusion cell will enable real-time intelligence sharing, synchronised surveillance, and faster response to maritime threats and ensure sustained operational effectiveness across Nigeria’s territorial waters and exclusive economic zone,” he said, according to a statement.
The Air Force Chief added that the Air Force can also support NIMASA outside the Deep Blue Project operations by providing its own ISR platforms, tactical air support, and rapid airborne deployment for interdictions and search and rescue missions.
While thanking the NIMASA DG for the basic trainings the Agency has provided the aircraft pilots under the Deep Blue Project, Air Marshall Aneke also highlighted areas of operational challenges needing NIMASA’s attention to include bridging the communication gap between NAF operators and NIMASA, higher level and in-depth maintenance trainings, readily available fueling of aircrafts to avoid delays on missions, and provision of flying kits among others.
He therefore pledged the Air Force’s collaboration and assured that the request by NIMASA has been noted and that things will begin to move at thrice its speed going forward.
General
Nigeria’s Democracy Suffocating Under Tinubu—Atiku
By Modupe Gbadeyanka
Former Vice President, Mr Atiku Abubakar, has lambasted the administration of President Bola Tinubu for the turnout at the FCT Area Council elections held last Saturday.
In a statement signed by his Media Office, the Adamawa-born politician claimed that the health of Nigeria’s democracy under the current administration was under threat.
According to him, “When citizens lose faith that their votes matter, democracy begins to die. What we are witnessing is not mere voter apathy. It is a direct consequence of an administration that governs with a chokehold on pluralism. Democracy in Nigeria is being suffocated slowly, steadily, and dangerously.”
He warned that the steady erosion of participatory governance, if left unchecked, could inflict irreversible damage on the democratic fabric painstakingly built over decades.
“A democracy without vibrant opposition, without free political competition, and without public confidence is democracy in name only. If this chokehold is not released, history will record this era as the period when our hard-won freedoms were traded for fear and conformity,” he stressed.
Mr Atiku said the turnout for the poll was below 20 per cent, with the Abuja Municipal Area Council (AMAC) recording 7.8 per cent.
He noted that such civic participation in the nation’s capital, the symbolic heartbeat of the federation, is not accidental, as it is the predictable outcome of a political environment poisoned by intolerance, intimidation, and the systematic weakening of opposition voices.
The presidential candidate of the People’s Democratic Party (PDP) in the 2023 general elections stated that the ruling All Progressives Congress (APC) under Mr Tinubu has pursued a deliberate policy of shrinking democratic space, harassing dissenters, coercing defectors, and fostering a climate where alternative political viewpoints are treated as threats rather than contributions to national development.
He called on opposition parties and democratic forces across the country to urgently close ranks and forge a united front, declaring, “This is no longer about party lines; it is about preserving the Republic. The time to stand together to rescue and rebuild Nigeria is now.”
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