General
4 Tricks to Increase Engagement on Instagram
Engagement on Instagram has a direct impact on attracting and retaining an audience, increasing their trust and loyalty to the brand, as well as its recognition and, consequently, sales. And this works not only for world-famous online brands like Amazon and 22Bet, but also for local businesses. Here are 5 ways to help pump up your business Instagram account.
What Is Engagement?
Engagement Rate (ER) is a measure of how your audience responds to content. That is, how actively they like, comment on, share or save posts or posts.
You can calculate the ER rate manually or with the help of special services.
Let’s say the account has 1,000 subscribers, and your last post has 50 likes and 10 comments. So, ER of the post = (50 + 10) ÷ 1 000 ∗ 100% = 6%.
The more active the audience, the higher the engagement. Then the algorithm starts recommending publications with a high level of engagement to other users. And if you have a commercial account, this factor also creates trust, which then helps you make a purchasing decision – active users become buyers more often.
So, if you have decided to start your own business on Instagram but you are not ready for paid advertising, these tips will increase the number of likes, comments, saves. and reposts.
Use a Business Account
If you’re not already using a business account, create one or convert your existing personal account to a business account. This will give you access to a host of features that will increase your account engagement. You’ll be able to:
- Provide a phone number and email address to support communication with your audience.
- Share paid and promoted content to reach a larger audience.
- Use Instagram Insights, which shows how good your posts are and offers recommendations on how to promote them based on engagement.
- Tagging products in your posts and linking to pages on your site makes it decently easier for users to buy.
- Increase traffic to your website, online store or blog by adding links to them in your Instagram Stories and redirecting visitors there.
- Set up quick answers to answer frequently asked questions by entering just one word. The feature will not only save time, but also allow you to communicate more with your audience.
Optimize Your Profile
Make your Instagram profile special, relatable and useful. It’s important to make sure you’re making the right impression. Pay attention to these factors.
Main Profile Image
It should always be your logo so that your branding on your storefront, office, emails, products and other social media pages is consistent. Don’t mislead people by using a random image. There may be multiple accounts on Instagram with similar names, and you need to convince visitors that they’re in the right place.
Profile Title
Just like your main picture, your title should match how you are known on other platforms. use the actual name of your business here.
Profile Header
Your Instagram profile header can only be 150 characters long, so try to make it clear and uncluttered. In a nutshell, tell your followers what makes you stand out (do you specialize in bachelor party cakes or are you an expert in ikebana?). You can also add your branded domain name as a call to action. For example, “details at www.name.online” or “www.name.space.”
Use the Best Visual Content
Stylish design attracts the attention of a potential customer on any social media. And especially Instagram, which was originally created with an emphasis on visuals. To succeed, you need to keep this in mind:
- Post high-quality images, come up with and stick to your own concept, especially if you’re into fashion, travel, food, interior design or have something to do with the art world.
- Show people behind the scenes of your business. People like that. Publish pictures or videos of your workplace. This will give your audience an idea of how your product is made, show your human face and maybe make them like you even more.
- Engage your subscribers and use their content. Besides having self-generated content, it will help you get closer to your target audience. Don’t forget to include your subscriber’s nickname if you use their content or use special apps to repost, such as Regrann or Repost for Instagram.
Publish Engaging Stories
Stories appear at the very top of your Instagram feed, so they’re hard to miss. They also disappear after 24 hours, which encourages people to view them more often.
Business stories are a great way to spread the word about your company’s events, such as: new sales, seminars, contests, hot discounts, and so on. While posting stories:
- Make them interesting. Stories are about creativity! Add music, emoji, filters, illustrations, text, AR masks (cool if you have your own). Elements like these will really help you show your audience a new side of yourself.
- Use tags. Instagram has introduced many features that help businesses clarify their niche and attract a more relevant audience. For example, you can add location tags to promote your small business locally.
- Repost other stories. If someone talks about your business or you find a post that you think your subscribers will like, feel free to add it to your stories. Social sharing encourages more people to promote your profile on their pages.
General
Tinubu Confirms Killing of Abu-Bilal Al-Manuki by Nigerian, US Forces
By Modupe Gbadeyanka
President Bola Tinubu on Saturday confirmed the killing of a senior ISIS leader, Mr Abu-Bilal Al-Manuki, in an overnight operation carried out by the United States and Nigeria.
President Donald Trump had earlier announced the elimination of the notorious terrorist via a post on his Truth Social.
Later, in a statement today, Mr Tinubu praised the action, describing it as “a significant example of effective collaboration in the fight against terrorism.”
“Our determined Nigerian Armed Forces, working closely with the Armed Forces of the United States, conducted a daring joint operation that dealt a heavy blow to the ranks of the Islamic State,” he said in the statement.
According to him, early assessments confirm the elimination of the wanted IS senior leader, Abu-Bilal Al-Manuki, also known as Abu-Mainok, along with several of his lieutenants, during a strike on his compound in the Lake Chad Basin.
He commended the partnership between Nigeria and America in waging war against terrorists, thanking his US counterpart “for his leadership and unwavering support in this effort.”
“I commend the personnel involved on both sides for their professionalism and courage, and I look forward to more decisive strikes against all terrorist enclaves across the nation,” the Nigerian leader added.
General
Nigeria Steps up AI Surveillance, Anti-Drone Systems for National Security
By Adedapo Adesanya
Nigeria is set to strengthen its defence architecture by deploying artificial intelligence-powered surveillance systems and advanced anti-drone technology as part of efforts to modernise the country’s military capabilities, according to the Minister of Defence, Mr Christopher Musa.
He disclosed this during a high-level visit to Monaco, where he led a Nigerian delegation to conclude discussions on the multi-domain Hybrid Intelligence Shield (HIS) project.
According to Mr Musa, the initiative is designed to enhance border security, protect urban centres and improve the country’s response to emerging security threats.
The project is expected to introduce AI-driven surveillance systems capable of identifying threats rapidly through smart algorithms, while anti-drone technology will be deployed to intercept and neutralise unmanned aerial threats.
The government also plans to establish national and regional command-and-control centres to improve real-time coordination and response to security incidents across the country.
Mr Musa said the initiative would place strong emphasis on technology transfer and local capacity development through the establishment of a military Centre of Excellence in Nigeria.
He added that the federal government would leverage partnerships with international firms, including Marss UK Ltd, while simultaneously building indigenous capabilities to address insurgency, illegal mining, piracy and other security threats.
Nigeria has continued to battle multiple security challenges in recent years, including insurgency in the North-East, banditry and kidnappings in the North-West, farmer-herder clashes in the North-Central region, crude oil theft in the Niger Delta and piracy in the Gulf of Guinea.
Nigeria is stepping up its defence as the border region of Nigeria, Benin and Niger on the southern edge of the Sahel region is becoming a new stronghold for jihadists, as militants turn forests and pastoral networks in West Africa into bases for recruitment and international attacks.
Attacks in Nigeria have also risen, with data from the website of the Armed Conflict Location & Event Data (ACLED), a conflict-monitoring group, affirming that the number of suicide bombings in Nigeria by March already matched the annual average over the past six years.
The Nigerian military has also been dealt a blow to its military bases and senior figures targeted. In April, Brigadier-General Oseni Omoh Braimah was killed when Islamist fighters attacked a base in Borno State.
To also meet the defence goal, Nigeria is stepping up efforts to build domestic arms-manufacturing capacity.
General
Nigeria, Morocco to Seal Atlantic Gas Pipeline Deal by Q4 2026
By Adedapo Adesanya
Nigeria and Morocco are set to sign a major intergovernmental agreement later this year to push forward the long-delayed Nigeria-Morocco Gas Pipeline project, a multi-billion-dollar energy corridor expected to reshape gas trade across West Africa and Europe.
The agreement, expected to be signed in the fourth quarter of 2026 by President Bola Tinubu and King Mohammed VI of Morocco, follows the completion of preliminary technical studies for the ambitious project, according to officials from both countries.
The pipeline, also known as the African Atlantic Gas Pipeline, is projected to stretch about 6,900 kilometres along offshore and onshore routes across West Africa, making it one of the largest gas infrastructure projects on the continent.
With an estimated cost of $25 billion, the pipeline is designed to transport up to 30 billion cubic metres of gas annually once completed.
Discussions on the project gained fresh momentum during a telephone conversation between Nigeria’s Minister of Foreign Affairs, Mr Bianca Odumegwu-Ojukwu, and her Moroccan counterpart, Mr Nasser Bourita.
The project would not only strengthen energy cooperation between the two countries but also improve regional economic integration and expand Africa’s access to European energy markets.
According to Morocco’s hydrocarbons and mining agency, ONHYM, part of the gas supply will support Morocco’s domestic energy demand, while large export volumes will be directed to Europe.
The project, first proposed about a decade ago, is seen as a strategic alternative gas supply route amid rising global energy security concerns and Europe’s search for more diversified energy sources.
Beyond the pipeline, Nigeria and Morocco are also exploring broader economic partnerships, particularly in fertiliser production and distribution to support food security across Africa.
Both countries also agreed on the need to revive the Nigeria-Morocco Business Council to strengthen trade and investment relations under the African Continental Free Trade Area framework.
Analysts noted that the project could significantly boost gas monetisation opportunities for Nigeria, expand regional infrastructure development, and deepen economic ties between West African nations and Europe if successfully executed.
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