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4 Tricks to Increase Engagement on Instagram

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Engagement on Instagram

Engagement on Instagram has a direct impact on attracting and retaining an audience, increasing their trust and loyalty to the brand, as well as its recognition and, consequently, sales. And this works not only for world-famous online brands like Amazon and 22Bet, but also for local businesses. Here are 5 ways to help pump up your business Instagram account.

What Is Engagement?

Engagement Rate (ER) is a measure of how your audience responds to content. That is, how actively they like, comment on, share or save posts or posts.

You can calculate the ER rate manually or with the help of special services.

Let’s say the account has 1,000 subscribers, and your last post has 50 likes and 10 comments. So, ER of the post = (50 + 10) ÷ 1 000 ∗ 100% = 6%.

The more active the audience, the higher the engagement. Then the algorithm starts recommending publications with a high level of engagement to other users. And if you have a commercial account, this factor also creates trust, which then helps you make a purchasing decision – active users become buyers more often.

So, if you have decided to start your own business on Instagram but you are not ready for paid advertising, these tips will increase the number of likes, comments, saves. and reposts.

Use a Business Account

If you’re not already using a business account, create one or convert your existing personal account to a business account. This will give you access to a host of features that will increase your account engagement. You’ll be able to:

  • Provide a phone number and email address to support communication with your audience.
  • Share paid and promoted content to reach a larger audience.
  • Use Instagram Insights, which shows how good your posts are and offers recommendations on how to promote them based on engagement.
  • Tagging products in your posts and linking to pages on your site makes it decently easier for users to buy.
  • Increase traffic to your website, online store or blog by adding links to them in your Instagram Stories and redirecting visitors there.
  • Set up quick answers to answer frequently asked questions by entering just one word. The feature will not only save time, but also allow you to communicate more with your audience.

Optimize Your Profile

Make your Instagram profile special, relatable and useful. It’s important to make sure you’re making the right impression. Pay attention to these factors.

Main Profile Image

It should always be your logo so that your branding on your storefront, office, emails, products and other social media pages is consistent. Don’t mislead people by using a random image. There may be multiple accounts on Instagram with similar names, and you need to convince visitors that they’re in the right place.

Profile Title

Just like your main picture, your title should match how you are known on other platforms. use the actual name of your business here.

Profile Header

Your Instagram profile header can only be 150 characters long, so try to make it clear and uncluttered. In a nutshell, tell your followers what makes you stand out (do you specialize in bachelor party cakes or are you an expert in ikebana?). You can also add your branded domain name as a call to action. For example, “details at www.name.online” or “www.name.space.”

Use the Best Visual Content

Stylish design attracts the attention of a potential customer on any social media. And especially Instagram, which was originally created with an emphasis on visuals. To succeed, you need to keep this in mind:

  • Post high-quality images, come up with and stick to your own concept, especially if you’re into fashion, travel, food, interior design or have something to do with the art world.
  • Show people behind the scenes of your business. People like that. Publish pictures or videos of your workplace. This will give your audience an idea of how your product is made, show your human face and maybe make them like you even more.
  • Engage your subscribers and use their content. Besides having self-generated content, it will help you get closer to your target audience. Don’t forget to include your subscriber’s nickname if you use their content or use special apps to repost, such as Regrann or Repost for Instagram.

Publish Engaging Stories

Stories appear at the very top of your Instagram feed, so they’re hard to miss. They also disappear after 24 hours, which encourages people to view them more often.

Business stories are a great way to spread the word about your company’s events, such as: new sales, seminars, contests, hot discounts, and so on. While posting stories:

  • Make them interesting. Stories are about creativity! Add music, emoji, filters, illustrations, text, AR masks (cool if you have your own). Elements like these will really help you show your audience a new side of yourself.
  • Use tags. Instagram has introduced many features that help businesses clarify their niche and attract a more relevant audience. For example, you can add location tags to promote your small business locally.
  • Repost other stories. If someone talks about your business or you find a post that you think your subscribers will like, feel free to add it to your stories. Social sharing encourages more people to promote your profile on their pages.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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DisCos Collect N196bn in March, Miss N50bn of Billed Revenue

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Electricity Subsidy Q1 2024

By Adedapo Adesanya

Nigeria’s electricity distribution companies (DisCos) generated N196.13 billion in revenue in March 2026, despite billing customers a total of N246.43 billion during the month, according to the latest commercial performance report released by the Nigerian Electricity Regulatory Commission (NERC).

The figure represents a slight decline from the N196.68 billion collected in February, highlighting persistent challenges in revenue recovery across the power distribution segment, even as energy supplied to the grid continued to improve.

NERC’s March 2026 fact sheet showed that electricity billing rose by 1.71 per cent from N242.29 billion recorded in February, reflecting increased energy deliveries and customer charges. However, collection efficiency declined to 79.59 per cent from 81.17 per cent in the previous month, indicating that a significant portion of billed revenue remained uncollected.

The regulator disclosed that DisCos received 293.76 million kilowatt-hours of electricity during the review period, representing a 6.02 per cent increase compared to February. The development suggests a modest improvement in power availability across the distribution network.

Despite the increase in energy supplied, revenue recovery remains uneven across the industry. NERC reported that the average approved tariff for March stood at N124.30 per kilowatt-hour, while actual collections averaged ₦100.75 per kilowatt-hour, resulting in an overall revenue recovery efficiency of 81.05 per cent.

Among the eleven DisCos, Ikeja Electric emerged as the strongest performer, posting a revenue recovery efficiency of 99.30 per cent. Eko Electricity Distribution Company followed with 95.73 per cent, while Benin DisCo recorded 85.18 per cent.

At the lower end of the performance table, Kaduna Electric recorded the weakest recovery rate at 35.65 per cent. Jos DisCo and Yola DisCo also struggled, achieving recovery efficiencies of 53.53 per cent and 58.58 per cent, respectively.

Ikeja Electric also led in collection efficiency with 96.38 per cent, ahead of Benin DisCo at 90.97 per cent and Eko DisCo at 87.68 per cent. Kaduna, Jos and Yola remained the poorest performers in this category, underlining the persistent commercial and operational challenges facing power distributors in parts of northern Nigeria.

In terms of billing efficiency, Eko DisCo ranked first with 92.30 per cent, followed by Port Harcourt DisCo at 90.36 per cent and Ikeja Electric at 87.76 per cent. Yola DisCo recorded the lowest billing efficiency at 58.68 per cent.

The latest figures underscore the mixed realities within Nigeria’s power sector. While electricity supply and customer billing continue to improve, revenue collection remains a major obstacle to the financial sustainability of the industry.

Analysts note that stronger metering penetration, improved customer confidence, reduction in energy theft and more efficient collection systems will be critical if DisCos are to close the widening gap between electricity supplied, billed revenue and actual collections.

The March performance report comes as regulators and industry stakeholders intensify efforts to strengthen the commercial viability of the electricity market, attract fresh investment and improve service delivery across the country.

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Interswitch Adopts Temenos Platform to Deliver Banking Services to African Lenders

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Interswitch

By Adedapo Adesanya

Interswitch has entered into a partnership with Geneva-headquartered banking software provider Temenos to offer managed banking services to financial institutions across the continent, deepening its push into banking technology.

The partnership will see Interswitch adopt Temenos’ banking technology across core banking, digital banking, payments, wealth management, and financial crime management.

This will enable the firm to provide cloud-hosted and on-premises managed services to lenders on the continent. The service will initially target Nigeria, Ghana, Côte d’Ivoire, Kenya, and other African markets.

“This is a pivotal moment for Interswitch as we accelerate our expansion beyond payments and reimagine digital banking for Africa,” Mr Jonah Adams, managing director for Digital Infrastructure and Managed Services at Interswitch, said in a statement.

By combining Temenos’ software with its existing footprint across the continent, Interswitch is positioning itself as a technology partner that can help banks upgrade critical systems without having to manage the complexity of large-scale technology deployments.

“By adopting Temenos’ cloud-native, composable platform, Interswitch gains the flexibility and scalability to accelerate its next phase of growth and deliver banking services that meet the needs of African markets,” Mr Adams added.

For Temenos, the deal strengthens its presence in Africa through a partner with deep relationships across the banking sector. It lost one of its banking customers, Sterling Bank, in 2024 after the tier-2 Nigerian bank switched to SEABaaS, a new custom-built core banking application.

“Interswitch is an important new customer and partner for Temenos in Africa,” said Mr William Moroney, Chief Revenue Officer at Temenos. “Interswitch’s strong presence across the continent also extends our reach and further strengthens our ecosystem and partner network.”

Founded in 2002, Interswitch built its reputation as one of Africa’s largest payments companies through products such as Quickteller and Verve, its domestic card scheme.

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TGI Group, Wilmar to Form $12bn West Africa Food Giant in Major Merger

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tgi group Wilmar

By Adedapo Adesanya

Tropical General Investments (TGI) Group and Singapore-based Wilmar International have agreed to combine their Nigeria and Republic of Benin operations into a 50:50 joint venture aimed at building a dominant integrated food and agribusiness platform across West Africa, targeting a market estimated at $12 billion.

The proposed merger will consolidate operations across several value chains, including agriculture, oil palm plantations, edible oils, edible nuts, rice, food manufacturing, and distribution, creating one of the region’s largest end-to-end food production and supply chains.

Under the arrangement, both firms will integrate their complementary strengths, with Wilmar contributing global expertise in palm oil, speciality fats, and large-scale agribusiness operations, while TGI brings established local manufacturing capacity, consumer brands, and an extensive distribution network across Nigeria and neighbouring markets.

Chairman and Chief Executive Officer of Wilmar International, Mr Kuok Hong, said the partnership would enhance both firms’ ability to serve Africa’s expanding consumer base, describing Nigeria and Benin as strategic growth markets.

“For more than four decades, TGI Group has built a leading position in Nigerian food manufacturing and distribution. This partnership will leverage Wilmar’s global scale and expertise as well as TGI’s local knowledge to deliver innovative food solutions across Africa,” added TGI Group founder and chairman, Mr Cornelis Vink.

On his part, Vice Chairman of TGI Group, Mr Farouk Gumel, said the deal reflects confidence in Nigeria’s long-term economic prospects, adding that it would deepen domestic value addition, strengthen food security, support smallholder farmers, and create jobs.

Adding his input, Wilmar’s Africa Head, Mr Santosh Pillai, described the transaction as a strategic fit, noting that the combined entity would have the scale, local insight, and operational depth needed to better serve consumers in the region.

The companies said the transaction is expected to be completed in the 2026 financial year, subject to regulatory approvals and other customary conditions.

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