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Top 5 Tips, What Should Be a Website for Your Business

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Website for Your Business

What should be a website to promote business? This is probably the main question that worries every client. After all, a website is often not only a company’s business card on the Internet but also an effective marketing channel. And in order for your website to be really successful, you need to clearly understand what goals you are pursuing when creating it and what tasks it should solve.

Let’s look at the successful example of the 22Bet website to see what things are important to customers. So, the site is designed in turquoise and blue colours, and the important information is highlighted in red.

The design of the site is simple and quite standard, but it can be attributed to the pluses, as nothing distracts from betting. On the main page on the left side there is “Line”, on the top right there is a betting coupon, under it there is quick access to install the bookmaker’s mobile application, which is available to users of the two most popular operating systems – Android and iOS.

Using this example, it is clear that the site really does play a huge, almost a key role in how you are perceived by customers around the world. In this article, we will tell you about the main points to consider when creating a venue to be successful.

1. Make a Decent Mobile Version of the Site

According to statistics compiled by OuterBox, more than 79% of users visit sites and make purchases from mobile devices rather than the desktop. At the same time, 84% have trouble making purchases on mobile versions, and 40% go to competitors’ resources after receiving a negative user experience.

It is very unpleasant when a visitor opens a mobile site and it looks and works poorly. The user is unlikely to try to figure out the difficulties, click on buttons several times or wander around in an unintuitive interface – it’s easier for him to switch to another site.

Even worse, if you open the company website on a smartphone and see that it simply doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just wild.

So make sure your site has a good mobile version or even a dedicated app. It should be designed to adapt intuitively to any device. Make sure that all the buttons and elements on the page are easy to interact with your fingers.

2. Come Up With a Catchy Name

A simple, clear, memorable domain name is very important for your website.

The right domain in the hands of an experienced team increases the credibility of your customers’ and affiliates’ business, increases user conversions and ROI, and reduces viral marketing costs.

Finding an unoccupied and euphonious name is not easy, but you’ll have to try. Remember that the shorter it is, the better: it’s easier to remember and type it into the address bar. The most famous sites in the world are Google, Facebook, Twitter, and Instagram. What do they have in common? That’s right, their names are not hard to remember and type in. And it’s also important that the name can be easily pronounced out loud.

Make sure you don’t misspell the words. Sure, there are famous sites with intentionally misspelt names like Flickr and Tumblr, but only very big companies will allow that. If you have an auto parts store, such misspellings in the site name will look ridiculous.

3. Let the Site Call to Action

You open Dropbox or Evernote – and immediately click “Upload.” You go to Instagram – and click “Sign Up.” You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.

Sometimes you go to an unfamiliar company’s website, don’t find a single CTA element, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What do they do there anyway?

Put the appropriate buttons right on the home page so that the visitor doesn’t have to look for them for a long time. Explain simply and clearly to the visitor what will happen if he clicks on the CTA element.

If you have created a cool online service – let it be possible to register with one click immediately after loading the site. If you provide locksmith services – make the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page because not all visitors are so patient to scroll to the very end.

4. Make It Easier to Navigate

Access to information, services, and purchases should be easy. Ideally, the user shouldn’t have to think about how to find something on your site at all.

Surely you notice that the vast majority of sites are designed in a similar pattern. For example, the buttons for search, registration, and account login are always on the top right. You can switch between the main pages with information using the tabs at the top. And the buttons of social networks and information about the company are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, he will leave it.

And do not forget to give the user the opportunity at any time to return to the home page of the site, eliminating the need to bother clicking on the browser button “Back”.

5. Don’t Make Any Typos or Mistakes

It’s true that misspellings can happen. But in order for your business to be taken seriously, the text on your site must be grammatically correct. Errors of all kinds discourage visitors, making them think your business is untrustworthy. After all, how can you run a business if you can’t figure out the spelling?

As Jeffrey Gitomer, an American writer and business coach, says, “Your grammar is a reflection of your image. Whether it’s good or bad, you will give the appropriate impression. Fortunately, you can control that.”

Carefully check and proofread your texts. Literacy is like hygiene. You can be the world’s most brilliant businessman, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Interswitch Champions ePayments Ecosystem Growth

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ePayments Ecosystem

By Modupe Gbadeyanka

Interswitch has thrown its full weight behind the 2021 Annual Committee of e-Business Industry Heads (CeBIH) retreat as part of its commitment to champion the epayments ecosystem growth.

This is the fifth consecutive year the leading integrated payments and digital commerce company is sponsoring the programme, which is a platform through which the committee examines key innovations in the payment industry over the past year and discuss insights and trend for the coming year.

This year’s retreat is slated to hold on December 2 and 3, 2021, in Abeokuta, Ogun State and would be attended by various stakeholders in the sector.

The 2021 Annual CeBIH Retreat tagged Innovative Digital Banking will focus on issues around the growth of digital payments in Nigeria and how technological innovations such as digital currencies, blockchain, 5G network, contactless payments, among others, will dominate the payment industry in the coming years.

Interswitch as a key industry stakeholder will be instrumental in spearheading these discussions, especially with its recent efforts around blockchain technology and other solutions around contactless payments.

The digital payment company has been an ardent supporter of the committee and its objectives, underpinned by a shared objective of enabling further development of the digital payments ecosystem in Nigeria.

This sponsorship highlights its interest in fostering deeper collaboration between banks and fintechs within the industry ecosystem.

Speaking on the forthcoming retreat, Mr Akeem Lawal, Managing Director for Transaction Switching & Payment Processing at Interswitch reiterated the importance of Interswitch’s participation in industry events such as the CeBIH Retreat, where critical issues, trends and analysis around the payment ecosystem are discussed.

He described the retreat as a necessity for industry players to assess the current state of things and make calculable projections for the future, with the aim to improve and deepen Nigeria’s payment system.

“This retreat remains important for stakeholders in the payment industry and offers an opportunity for Interswitch to be introspective about the steps taken to improve the payment system in Nigeria and in Africa as a whole,” Mr Lawal said.

“We at Interswitch remain committed to supporting and participating at platforms that share our vision to drive greater financial inclusion and prosperity across Nigeria and the Africa continent.

“Platforms such as the CeBIH annual retreat provide Interswitch and other industry players the impetus to engage with key stakeholders and collaborators from the banking system with a view towards improving our offerings to our customers viz-a-viz market demands, global trends and insights from the operating environment,” he added.

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Cyber Threats in Nigeria Drop 7.5% in 2021—Kaspersky

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Cyber Threats

By Adedapo Adesanya

Cyber threats in Nigeria in 2021 depreciated by 7.5 per cent, according to the latest research by Kaspersky.

This dramatic change in the threat landscape is coming at a time regular and self-propagating malware is decreasing dramatically, as it is no longer effective and cannot fly under security radars.

Security researchers at Kaspersky noticed that Kenya recorded the highest decline with an unprecedented 28.6 per cent, while South Africa saw a 12 per cent decrease.

The reason for such a change was the introduction and popularisation of new cybercrime models in the region, with cybercrime tools becoming more targeted along with a long-running trend where malware creators rely not on the technical advantage of their technologies over security protection, but on the human factor.

The cybersecurity firm noted that this has stimulated the evolution of phishing schemes in 2021. In particular, the region saw a wave of ‘Anomalous’ spyware attacks.

The usual phishing spyware attack begins when attackers infect a victim by sending them an e-mail with a malicious attachment or a link to a compromised website and ends when the spyware is downloaded and activated on the victim’s device.

Having gathered all necessary data, the operator usually ends the operation by attempting to leave the infected system unnoticed. In anomalous attacks, however, the victim’s device becomes not only a source of data but also a tool for spyware distribution.

Having access to the victim’s email server, the malware operators use it to send phishing emails from a legitimate company’s email address. In this case, anomalous spyware attacks an organisation’s server for collecting stolen data from another organisation and sending further phishing emails.

Speaking on this, Maria Garnaeva, Senior Security Researcher at Kaspersky ICS CERT team, “The Anomalous spyware attacks have a huge potential for growth in South Africa, Kenya and Nigeria in 2022, because unlike regular spyware the entry-level for attackers who wish to employ this tactic is significantly lower – since instead of paying for their own infrastructure, they abuse and employ the victims’ resources.

“We see that cheaper attack methods have always been on the rise in the region and cybercriminals quickly pick up on new tactics. Kaspersky, therefore, suggests that in the nearest future, these countries should be prepared for such attacks.”

She explained that the mass scale attacks are not disappearing, but rather transforming with the scheme usually following a style where a user searches for a free version of an extremely popular legitimate spyware and the cybercriminals offer them a fake installer using ‘black SEO technic’ – the abuse of the legitimate search engines, resulting in the offering of the fraudulent websites first.

As a result of software installer execution, a few dozen malware samples are downloaded and installed with the goal of turning the infected devices into a part of the Glupteba botnet.

The whole fake installers campaign and botnet have been extremely active in South Africa in 2021 and continue to evolve, yet it is scarcely researched.

“While the Glupteba botnet seems to be a threat for consumers, we are still researching it and keeping an eye on its behaviour, since some distributed malware resembles APT-related samples like Lazarus APT groups and were recently used in the largest DDoS attack in Russia. It is too early to say it with a high level of confidence, but these factors may suggest that we are now entering the era where APT actors start to use existing malware distribution platforms which makes attribution of such attacks harder and opens a new vector similar to supply chain attacks,” added Ms Garnaeva.

Recommendations from Kaspersky

In order to stay protected from such new cybercrime models and threats, Kaspersky recommends the following:

– Pay close attention to and don’t open any suspicious files or attachments received from unknown sources.

– Do not download and install applications from untrusted sources.

– Do not click on any links received from unknown sources and suspicious online advertisements.

– Create strong passwords and don’t forget to change them regularly.

– Always install updates. Some of them may contain critical security issues fixes.

– Ignore messages asking to disable security systems for office software or antivirus software.

– Use a robust security solution appropriate to your system type and devices, such as Kaspersky Internet Security.

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Zeepay, KudiGo, mPharma, Others Win at Ghana Fintech Awards 2021

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Ghana Fintech Awards 2021

By Modupe Gbadeyanka

It was a memorable day a few days ago when the key stakeholders in the financial technology (fintech) sector in Ghana gathered in Accra for the Ghana Fintech Awards 2021.

At the event, organised by Arkel Consult and Management Services Limited in partnership with Abjel Communications, Zeepay Ghana Limited went home as the Fintech Company of the year, while Andrew Takyi-Appiah was announced as fintech personality of the year in the male category, with the female category was Dede Afriyie Quarshie.

The Start-up Fintech of the year was Paybox, the Fintech & Bank partnership of the year was Ghana Interbank payment & settlement systems, while the Fintech & Non-Bank partnership was clinched by KudiGo Incorporated.

Business Post reports that the Agritech of the year was Kwidex, the Healthtech of the year was mPharma, the Edutech of the year was Blossom Academy, the Insurtech of the year was Insurerity Digital, while the IT/Tech of the year was Clydestone Ghana LTD.

The organisers also announced BPC Banking Technologies as the Leading Payments Technologies Service Provider 2021, while Panamax Incorporated was announced as the Leading Fintech Solutions Provider 2021.

Speaking at the maiden awards held at the Best Western Premier Hotel in Accra, the President of the African Fintech Network (AFN), Mr Segun Aina, disclosed that the “Ghana Fintech Awards has come at a time when the Bank of Ghana has observed that there are over 70 Fintech companies and startups operating in the country.”

“It is highly appropriate to say Arkel Consult and Abjel Communications have identified the economic contribution of the fintech startups and companies and decided to recognize their efforts by hosting this event. My hearty congratulations to these organisers for the foresight in putting up this event,” he added.

He assured that “AFN will look forward to inaugurating the Ghana Fintech Association and will be happy to support the sustenance of the Ghana Fintech Outlook Conference and Awards as an annual ecosystem event in partnership with the Ghana Fintech Association.”

Mr Martin Kwame Awagah, Director of Arkel Consult and Management Services Limited, expressed appreciation to Panamax Inc. Zeepay Ghana Limited, BPC Banking Technologies, Brassica Pay, EziPay, DreamOval, MTN Mobile Money Limited, Pavelon.com, People’s Pension Trust and Tarragon Edge who were the official sponsors of the ceremony.

He congratulated the shortlisted nominees and the winners for their efforts in promoting the growth of the fintech space in the country.

The Ghana Fintech Awards 2021 was created to recognise and acknowledge the achievements of individuals and companies who are contributing to the growth of Ghana’s financial and technology ecosystem.

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