Technology
Top 5 Tips, What Should Be a Website for Your Business
What should be a website to promote business? This is probably the main question that worries every client. After all, a website is often not only a company’s business card on the Internet but also an effective marketing channel. And in order for your website to be really successful, you need to clearly understand what goals you are pursuing when creating it and what tasks it should solve.
Let’s look at the successful example of the 22Bet website to see what things are important to customers. So, the site is designed in turquoise and blue colours, and the important information is highlighted in red.
The design of the site is simple and quite standard, but it can be attributed to the pluses, as nothing distracts from betting. On the main page on the left side there is “Line”, on the top right there is a betting coupon, under it there is quick access to install the bookmaker’s mobile application, which is available to users of the two most popular operating systems – Android and iOS.
Using this example, it is clear that the site really does play a huge, almost a key role in how you are perceived by customers around the world. In this article, we will tell you about the main points to consider when creating a venue to be successful.
1. Make a Decent Mobile Version of the Site
According to statistics compiled by OuterBox, more than 79% of users visit sites and make purchases from mobile devices rather than the desktop. At the same time, 84% have trouble making purchases on mobile versions, and 40% go to competitors’ resources after receiving a negative user experience.
It is very unpleasant when a visitor opens a mobile site and it looks and works poorly. The user is unlikely to try to figure out the difficulties, click on buttons several times or wander around in an unintuitive interface – it’s easier for him to switch to another site.
Even worse, if you open the company website on a smartphone and see that it simply doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just wild.
So make sure your site has a good mobile version or even a dedicated app. It should be designed to adapt intuitively to any device. Make sure that all the buttons and elements on the page are easy to interact with your fingers.
2. Come Up With a Catchy Name
A simple, clear, memorable domain name is very important for your website.
The right domain in the hands of an experienced team increases the credibility of your customers’ and affiliates’ business, increases user conversions and ROI, and reduces viral marketing costs.
Finding an unoccupied and euphonious name is not easy, but you’ll have to try. Remember that the shorter it is, the better: it’s easier to remember and type it into the address bar. The most famous sites in the world are Google, Facebook, Twitter, and Instagram. What do they have in common? That’s right, their names are not hard to remember and type in. And it’s also important that the name can be easily pronounced out loud.
Make sure you don’t misspell the words. Sure, there are famous sites with intentionally misspelt names like Flickr and Tumblr, but only very big companies will allow that. If you have an auto parts store, such misspellings in the site name will look ridiculous.
3. Let the Site Call to Action
You open Dropbox or Evernote – and immediately click “Upload.” You go to Instagram – and click “Sign Up.” You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.
Sometimes you go to an unfamiliar company’s website, don’t find a single CTA element, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What do they do there anyway?
Put the appropriate buttons right on the home page so that the visitor doesn’t have to look for them for a long time. Explain simply and clearly to the visitor what will happen if he clicks on the CTA element.
If you have created a cool online service – let it be possible to register with one click immediately after loading the site. If you provide locksmith services – make the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page because not all visitors are so patient to scroll to the very end.
4. Make It Easier to Navigate
Access to information, services, and purchases should be easy. Ideally, the user shouldn’t have to think about how to find something on your site at all.
Surely you notice that the vast majority of sites are designed in a similar pattern. For example, the buttons for search, registration, and account login are always on the top right. You can switch between the main pages with information using the tabs at the top. And the buttons of social networks and information about the company are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, he will leave it.
And do not forget to give the user the opportunity at any time to return to the home page of the site, eliminating the need to bother clicking on the browser button “Back”.
5. Don’t Make Any Typos or Mistakes
It’s true that misspellings can happen. But in order for your business to be taken seriously, the text on your site must be grammatically correct. Errors of all kinds discourage visitors, making them think your business is untrustworthy. After all, how can you run a business if you can’t figure out the spelling?
As Jeffrey Gitomer, an American writer and business coach, says, “Your grammar is a reflection of your image. Whether it’s good or bad, you will give the appropriate impression. Fortunately, you can control that.”
Carefully check and proofread your texts. Literacy is like hygiene. You can be the world’s most brilliant businessman, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.
Technology
Telco Ownership Changes Above 10% Now Subject to NCC Approval
By Adedapo Adesanya
The Nigerian Communications Commission (NCC) and the Corporate Affairs Commission (CAC) have introduced a new regulatory requirement mandating prior approval for significant changes in the ownership structure of telecommunications companies operating in Nigeria.
This was contained in a statement jointly signed by the Director of Public Affairs at the NCC, Mrs Nnenna Ukoha and Head of Public Affairs at the Corporate Affairs Commission, Mr Rasheed Mahe.
According to a joint press release issued by the two agencies, the directive, which takes immediate effect, requires all licensed telecom operators seeking to transfer ownership or control of shares amounting to 10 per cent or more of their total share capital to first obtain a Letter of No Objection from the NCC before such transactions can be registered by the CAC.
The statement reads in part, “The directive, which takes immediate effect, requires all licensed communications companies seeking to transfer ownership or control of shares amounting to 10 per cent or more of their total share capital to obtain a Letter of No Objection from the NCC before such transactions can be registered with the CAC.
“The requirement is in line with the provisions of Section 90 of the Nigerian Communications Act 2003, Regulation 28(2) of the Competition Practices Regulations 2007, and Regulation 42 of the Licensing Regulations 2019, which empower the NCC to monitor transactions involving licensees and ensure fair competition within the sector.
“Under the new arrangement, the CAC will only process and register requests for changes in shareholding structures of telecommunications companies where the transaction involves 10 per cent or more of the company’s shares and is accompanied by evidence of prior approval from the NCC.
“According to the two regulatory agencies, the measure is aimed at strengthening oversight of significant ownership changes, preventing anti-competitive practices, and preserving a fair and competitive communications market. It is also expected to enhance transparency, boost investor confidence, provide greater regulatory certainty, and support the long-term stability and sustainability of Nigeria’s telecommunications industry.
The NCC and CAC reaffirmed their commitment to fostering a transparent, stable, and investor-friendly business environment. Both agencies pledged continued collaboration to promote fair market practices, strengthen regulatory compliance, and ensure the orderly development of Nigeria’s communications sector.”
Technology
Rising Cyber Threats Could Undermine Business Sustainability, Profitability—ISSAN
By Modupe Gbadeyanka
The relevant stakeholders have been urged to take urgent action to curb the rising sophistication of cyber threats, which could undermine business sustainability and profitability.
This call was made by the Information Security Society of Africa – Nigeria (ISSAN) during its monthly meeting held in collaboration with MAXUT Consulting.
The group noted that identity theft, mobile fraud, ransomware, and social engineering attacks are threats to organisations, especially those who may struggle to protect information assets, maintain operational resilience, and address vulnerabilities before they can be exploited.
The president of ISSAN, Mr David Isiavwe, who doubles as the Executive Director for Risk Management at Nova Bank, stressed that cybercriminals are deploying increasingly sophisticated attack methods targeting individuals, businesses, critical national infrastructure, and strategic assets.
Among the threats highlighted were identity theft, Business Email Compromise (BEC), phishing, ransomware, WhatsApp account hijacking, Distributed Denial-of-Service (DDoS) attacks, payment card fraud, cryptocurrency-related attacks, and other forms of social engineering.
According to him, the increasing frequency and sophistication of cyberattacks mean cybersecurity can no longer be viewed solely as an IT issue but as a critical business and national security priority.
To address these challenges, he urged organisations to adopt proactive risk management practices, implement continuous monitoring systems, promptly address vulnerabilities, and invest in regular cybersecurity awareness programmes for employees and customers.
Also, the importance of leveraging emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), and automation to enhance threat detection and response capabilities was emphasised.
“No organisation can successfully confront today’s cyber threats in isolation. Information sharing, collaboration, and collective vigilance remain essential to protecting our digital ecosystem and safeguarding public trust,” the ISSAN leader said at the event, which featured a technical presentation titled, Confronting the New Mobile Threat Landscape: Beyond User Authentication.
ISSAN reaffirmed its commitment to promoting cybersecurity awareness, capacity building, information sharing, and industry collaboration to strengthen Nigeria’s cyber resilience and support a secure digital economy.
Technology
Zoho Launches Nathu La Server
By Modupe Gbadeyanka
A designed-in-house server known as Nathu La has been launched by a global technology company, Zoho Corporation.
Nathu La is engineered with hardware-rooted security at every layer of the stack. Its indigenous IP-driven approach reduces dependency on external entities for security audits, firmware updates, and licensing continuity.
The solution aligns with open-source software principles and reflects Zoho’s broader commitment to building sustainable, secure, and scalable digital infrastructure. It also supports the growing global focus on digital sovereignty, local innovation ecosystems, and high-performance computing capabilities.
The platform was introduced by the company as part of a pivotal step in its journey towards building its full technology stack, from the hardware layer to software applications.
With Nathu La, Zoho has achieved equivalent performance with 12-18 per cent lower power consumption and 20-30 per cent lower total cost of ownership (TCO), thereby reducing inference costs.
The Nathu La server, comprising Intel® Xeon® 6 processors, was developed collaboratively with Intel, leveraging their enablement capabilities and technical expertise.
The design philosophy behind Nathu La is rooted in the Open Compute Project (OCP), emphasising modularity, thermal efficiency, and ease of maintenance. This enables Zoho’s data centres to significantly reduce total cost of ownership and power consumption.
Zoho plans to host its applications on the Nathu La server platform, enabling the company to optimise the full software-hardware stack for its specific workloads, reduce costs, improve performance, and strengthen data governance for its global customers. This will also help bring down inference costs for Zoho’s AI usage.
The Nathu La server motherboard and chassis platform is the result of five years of R&D across hardware, firmware, and systems management. Based on Intel® Xeon® 6 Processors, the server is designed to optimise performance for virtualisation (VM), High Performance Computing (HPC), AI inference, and storage applications. This results in improved performance of Zoho applications for end users.
The server features customised power delivery subsystems, an in-house DC-SCM (Data Centre Secure Control Module) design, and modular chassis options compatible with diverse end-user environments, offering flexibility across deployment types.
All modular components – including the DC-SCM and NIC (Network Interface Card) – were designed in-house by Zoho’s hardware engineering team and assembled through electronics manufacturing partners, enabling tighter integration and quality control across the platform. Over five patents have been filed covering advanced thermal management and cost-optimised server architecture designs.
“Zoho Corporation has invested in building its own technology stack from the ground up over the last three decades. The Nathu La server launch is in line with that goal.
“With our strategy of using contextual, right-sized models, running on our own platform, on our own servers, in our own data centres, we are compounding the benefits accrued from owning and operating our entire technology stack. This ensures that our solutions are more sustainable and accessible for businesses.
“These long-term R&D investments we are making at every layer of the stack are aimed at delivering customer value,” the Country Head for Zoho Nigeria, Mr Kehinde Ogundare, stated.
In 2020, Zoho established a small R&D team in Nagpur, a Tier 2 town in India, focused on projects such as server design and systems engineering.
Members of the Nathu La R&D team include hires from SETU – short for Students’ Engagement for Transformative Upskilling – an initiative designed to build a pipeline of industry-ready engineers, with a focus on advanced learning in Electronics System Design and Manufacturing (ESDM).
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