Bolt Introduces Campaign to Reward Drivers With Cars

By Aduragbemi Omiyale

A new campaign aimed at rewarding new and existing drivers on its ride-hailing platform has been introduced by Bolt.

The 10-week competition, called the Bolt Driver’s League, will allow 11 drivers in Nigeria, Ghana and South Africa to get brand new cars, while other participants will get consolation prizes.

A statement from Bolt said this initiative, an extension of the mega bonus challenge, is part of its commitment to drivers while advocating customer service excellence.

The Bolt Driver’s League is divided into a new drivers’ league, a women’s league, and an existing drivers’ league with each league given a unique achievable target.

Drivers in these leagues will be given goals in form of finished rides and driver ratings. Scoring these goals will qualify drivers to win a token towards a grand prize decided in a draw. The more tokens earned, the higher their chances of winning.

The contest will award three cars with a token system, one from each league. An additional car will also be given to the overall top driver in the country based on having the highest number of trips and maintaining high ratings in the period. During the competition, drivers will get regular updates to keep them informed on the number of tokens they have accumulated.

The contest showcases Bolt’s commitment to advancing and easing mobility in sub-Saharan Africa while also empowering the economy with extra earning opportunities.

“At Bolt, we continue to make drivers central to our business and do not take their commitment for granted in a competitive marketplace. We usually try to wrap up the year with a big statement of our appreciation and reward them for continuing to choose Bolt as their favourite ride-hailing platform,” Bolt Country Manager in Nigeria, Mr Femi Akin-Laguda, said.

“This year’s Bolt Driver’s League is an example of our commitment to incentivising both existing and new drivers and is a major expansion on the program we ran last year. I am also really excited that we have been able to add a unique reward for our amazing female drivers this time around.

“We will continue to work hard to retain the trust and loyalty we have earned over the years by fulfilling our promise to keep improving the overall experience for every driver,” Mr Akin-Laguda added.

This is not the first of this kind of intervention by the e-hailing giant. In 2020, following the advent of the lockdown, Bolt launched the Mega Bonus Challenge in Nigeria to support drivers with two brand new cars, gift hampers, N800,000 worth of fuel vouchers and household appliances.