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Nigeria’s Luxury Car Market to Experience Steady Growth Despite Rising Inflation
By Maxim Makarchuk
Nigeria’s luxury car market is experiencing remarkable growth despite the challenges posed by rising inflation and economic turbulence. This is unsurprising as the industry stands as a symbol of elegance, prestige, and affluence in Nigeria’s dynamic economic landscape. According to Statista, revenue in the Nigerian luxury car market is projected to reach USD 32 million by the end of 2024. The industry is expected to have an annual growth rate (CAGR 2024-2028) of 14.75%, resulting in a projected market value of USD 55 million by 2028.
This exponential industry growth is driven by a potent mix of different factors, including changing customer desires, emerging trends, infrastructure development, and a shifting preference for sustainable luxury cars.
Aspiration amidst adversity
There’s an insatiable appetite for luxury goods, especially amongst the growing Nigerian middle class, who aspire despite the difficulties and see cars as a significant luxury good. The country’s economic fluctuations are no match for the allure of luxury brands such as Mercedes-Benz, Lexus, Toyota and Land Rover, currently the leading brands with over 60% contribution to the luxury cars ads on Jiji. Luxury goods consumers prioritise symbolic consumption to showcase their success. Thus, luxury cars have become a statement of achievement, a tangible manifestation of one’s income power, and social standing in a competitive society where appearances matter.
Balance of performance, style, and affordability
In addition to the undiminishing desire for prestige and social distinction, Nigerians also want to balance style, comfort, performance, and budget. Consumers are increasingly looking for relatively affordable cars that provide a comfortable and luxurious driving experience while delivering durability, fuel efficiency, and high performance on the road. For instance, the demand for SUVs in Nigeria is skyrocketing in recent years. This can be attributed to several factors, including customers’ desire for vehicles with more space and versatility, as well as options more suitable for the country’s challenging road conditions.
A diverse nation with varied tastes
The purchasing patterns in Nigeria have led to a rich diversity in the luxury car market, catering to a wide spectrum of demographics, tastes, lifestyles, and budgets. In response, luxury car dealers and other related businesses are continually emerging to meet the needs of their discerning clientele. Nigeria’s luxury car market is poised to continue its rising as a fast-growing, multi-diverse nation, meeting the specific expectations of its affluent customers.
Urbanisation
Infrastructure investment is also driving the growth of the luxury car market in Nigeria despite the rising inflation. Nigeria’s ambitious infrastructure projects are reshaping the automotive sector, creating an environment conducive to luxury car ownership. Improved road networks and upscale residential developments are fueling the desire for high-end automobiles. A drive through the streets of Banana Island, Lagos, the upscale neighbourhood of Maitama, Abuja, and other upscale neighbourhoods exposes one to an array of luxury cars.
The need for sustainability
The country is embracing sustainable luxury just like the rest of the world, and it’s a driving force behind customer preferences. Luxury car buyers in Nigeria are increasingly drawn to eco-friendly and fuel-efficient models that offer performance without harming the climate. For instance, Tesla’s electric vehicles and BMW’s i3 are gaining popularity in the Nigerian luxury car market due to their sustainability features. Stakeholders must therefore hasten the process of infrastructural provisions for EV charging points in the country to accommodate the growing adoption of EVs. A few charging stations exist like the NADDC stations in Lagos and Sokoto, as well as privately owned stations in-office and in-home.
Demand for luxury goods undeterred by rising inflation or other macroeconomic factors
The luxury goods companies can be considered inflation-proof as the consumer is willing to pay the premium. While this strong standing may be challenged in the future if the inflation rate continues its hike, the high-end luxury market and major luxury brands remain less affected by the rates compared to the rest of the market. Despite the economic challenges posed by inflation, the luxury car market in Nigeria stands as a beacon of resilience and aspiration. It continues to defy gravity as consumers, undeterred by economic fluctuations, prioritise status, comfort, and performance on the road. Available data shows that Nigerians’ love for luxury automobiles shows no signs of slowing down. It’s no wonder why the car upgrades business is also in its booming season – old model, upgraded body.
With platforms like Cars45, Carmart, and Jiji making access to affordable cars easier for the common man, the industry is poised to continue its upward trajectory, defying odds and charting a course of steady growth. For car dealers, investors, car loan financiers, and other automotive industry players, this is a wake-up call to double up efforts to be better prepared to meet the economic and industry shakeup expected with such rapid growth.
Maxim Makarchuk is the Chief Operating Officer for Jiji and Cars45
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inDrive Ranks Second in Ride-Hailing App Downloads Globally
By Modupe Gbadeyanka
A global mobility and urban services platform, inDrive, for the fourth consecutive year, has emerged as second in ride-hailing app downloads in the world.
In its latest report, a leading market intelligence firm, Sensor Tower, also disclosed that the company ranked fourth globally in the travel category for downloads, up from fifth place in 2024, reflecting growing engagement as it continues its transition into a super app.
It was also revealed that inDrive was ranked number one in the travel category by downloads in nine countries, with newcomers to the list including Peru and Pakistan, and placed among the top three most downloaded travel apps in 22 countries.
The chief executive of inDrive, Mr Arsen Tomsky, while commenting on these feats and others, said the continued rise underscores a broader shift toward multi-service platforms that deliver everyday value while remaining closely aligned with local market needs and user expectations.
“Maintaining our position as the world’s second most downloaded ride-hailing app for a fourth consecutive year is a powerful validation of the value inDrive delivers to its users every day.
“This recognition reflects the trust people place in our platform and the continued dedication of our global team.
“As inDrive evolves into a super app, we remain focused on our core principles of fairness, transparency, and user choice, while expanding access to services that make a meaningful difference in people’s daily lives,” Mr Tomsky said.
The latest report highlights that super app ecosystems are becoming a key growth driver for the ride-hailing industry, particularly in emerging markets where users are engaging more frequently and across a broader range of use cases.
The inDrive app – defined by its peer-to-peer pricing model that allows drivers and riders to agree on a fair price mutually – has now been downloaded over 400 million times since its launch. Available in 1,065 cities worldwide, it has facilitated more than 8 billion transactions.
The platform operates across 48 countries, driven by strong global adoption, including growing momentum across Africa and continued growth in Nigeria.
In 2025, inDrive accelerated its transition into a super app, expanding beyond its core ride-hailing offering to offer additional services, including intercity transportation, courier, grocery delivery, and financial services.
By expanding its offering and meeting more of its users’ daily needs, inDrive is driving deeper and more frequent user engagement – an approach that underpins its continued global momentum.
Technology under the hood, including AI and advanced analytics, plays a significant role in supporting this evolution by enabling greater personalization and more seamless user experiences.
From using machine learning to fix mapping gaps and deliver more accurate ETAs, to predictive analytics that anticipate user needs and personalize service offerings, these capabilities drive innovation. In contrast, ensuring users retain complete control over pricing decisions is consistent with inDrive’s commitment to fairness through choice.
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GoCab Receive $45m to Scale Ethical Mobility Financing Platform
By Dipo Olowookere
A funding package of up to $45 million has been secured by a mobility fintech firm, GoCab, to scale its ethical mobility financing platform across emerging markets.
A statement made available to Business Post disclosed that the funds comprise $15 million equity and $30 million debt, with the equity round co-led by E3 Capital and Janngo Capital. Others involved in the transactions were KawiSafi Ventures and Cur8 Capital.
GoCab operates a drive-to-own mobility fintech model that provides credit to gig-economy workers to buy their own car, bike and others in emerging markets.
It offers vehicles in drive-to-own programmes, mobile phone BNPL, motorbike financing for delivery couriers, and other value-added services through a single digital platform powered by proprietary technology.
With this financing support, GoCab plans to expand its operations and fleet, aiming for 10,000 active vehicles and $100 million in annual recurring revenue within the next 24 months.
Across five markets, GoCab now generates over $17 million in Annual Recurring Revenue (ARR) after just 18 months of operations and is on target to reach $50 million by end of 2026 and $100 million in 2027.
The company was established in 2024 by Mr Azamat Sultan and Mr Hendrick Ketchemen to address the limited access to ethical financing and vehicle ownership for gig-economy workers in Africa.
By combining mobility, technology, and inclusive finance, the organization enables drivers and delivery couriers to generate stable income while progressively gaining ownership of their vehicles.
By 2025, GoCab had taken a leading position in several African markets, supporting thousands of drivers and contributing to cleaner, more sustainable urban mobility systems.
“Transforming lives and improving the daily reality of thousands of families is the mission we have set for ourselves. We believe that capital can and must become a powerful force for transformation across Africa and emerging markets,” Mr Ketchemen said.
His counterpart, Mr Sultan, disclosed that, “For us, GoCab is about restoring dignity and opportunity through ownership.
“Across Africa, millions of people are locked out of both mobility and finance. We saw how capital was flowing everywhere except to the people who actually needed it to work.
“This round allows us to scale responsibly expanding access to fair, ethical financing while accelerating the transition to electric mobility, lowering carbon emissions, and building a more inclusive and sustainable future in close alignment with our investors.”
One of the investors, Mr Vladimir Dugin of E3 Capital, said, “The shortage of vehicles and the high cost of transportation remain two of the most pressing challenges across Africa. GoCab is addressing both head-on through a data- and technology-driven platform that expands access to mobility while improving efficiency at scale.
“Its rapidly growing EV fleet lowers costs for riders and drivers alike, while significantly reducing emissions. We are proud to support GoCab as it builds the leading pan-African mobility platform for the future.”
“We are proud to lead GoCab’s $15 million equity round, catalysing over $30 million in debt financing. We were impressed by their vision, their world-class team, and the quality of their execution.
“With this funding, GoCab now has the scale to deploy thousands of productive vehicles, each supporting a full-time income.
“With a clear operational roadmap toward 10,000 active assets and $100 million in recurring revenue, GoCab illustrates how ethical financing can translate into tens of thousands of decent jobs, household resilience, and sustainable growth at scale,” the chairman of Janngo Capital, Fatoumata Bâ, stated.
Also, a partner at KawiSafi Ventures, Mr Marcus Watson, said, “GoCab is building critical infrastructure for climate-smart mobility and the future of work in emerging markets. The combination of disciplined execution, strong unit economics, and a clear impact thesis makes GoCab a compelling platform for sustainable growth.”
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Demolitions: inDrive Shares N75m Relief Packages to Displaced Lagos Residents
By Modupe Gbadeyanka
Over N75 million worth of relief materials have been provided by foremost ride-hailing platform, inDrive, to residents of Lagos State displaced by recent demolitions in the metropolis.
The company partnered with Tolu Aniwura Welfare Foundation (GenerousMe) to distribute essential food, clothing, and school supplies to more than 2,000 affected individuals and families.
At the distribution of the items at St. Paul Catholic Church, Ebute-Metta, the Country Representative for inDrive Nigeria, Mr Timothy Oladimeji, explained that the initiative reflects the company’s people-first approach and its commitment to responding directly to urgent community challenges while maintaining a focus on long-term empowerment across its markets.
“At inDrive, we believe that our responsibility goes beyond providing mobility services; it extends to standing with communities during moments of need.
“The recent demolitions left many families vulnerable, and through our partnership with GenerousMe, we were able to respond quickly and responsibly. This intervention reflects our commitment to fairness, empathy, and ensuring that people remain at the centre of everything we do,” Mr Oladimeji said.
It was gathered that the support also extended to individuals who had previously benefited from inDrive-backed social impact programmes, reflecting the company’s continued commitment to empowering vulnerable communities across Nigeria.
The relief packages included essential dry food items such as rice, beans, garri, noodles, spaghetti, cooking oil, tomato paste, seasoning cubes, and salt. Beneficiaries also received clothing, blankets, sleeping mats, mosquito nets, rechargeable lamps, power banks, and baby care items, as well as school packs containing bags, exercise books, and writing materials for children.
In his remarks, the Partnerships Lead for GenerousMe, Mr Adetola Alade, said, “Partnering with inDrive enabled the timely and coordinated delivery of aid. We prioritize speed and collaboration in responding to urgent humanitarian needs, and working with inDrive on this project was a great experience.”
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