Volkswagen Opens New Vehicle Assembly Plant in Ghana
By Modupe Gbadeyanka
A new 5,000m² vehicle assembly facility located near the Port of Tema in Accra has been opened by Volkswagen as part of its commitment to the development of the automotive industry in Ghana.
Volkswagen was the first automotive company to be registered under the Ghana Automotive Development Programme (GADP), and this new investment strengthened the brand’s presence in the country and the region.
Recall that in August 2020, Volkswagen awarded an assembly contract to Universal Motors Limited (UML) as its licenced importer in the West African country.
But with this latest development, Volkswagen will take over the new vehicle assembly responsibility from UML, which assembled models such as Tiguan, Teramont, Passat, Polo, Amarok and T-Cross on behalf of Volkswagen using Semi-Knocked Down (SKD) assembly kits imported from South Africa.
“Ghana is an important market for our Sub-Saharan Africa expansion plans, especially in West Africa, where we have identified opportunities of developing a collaborative automotive industry hub amongst the countries in the region.
“The hub concept will ensure that each country with an automotive development policy or economic interest in the automotive industry has an important role to play in the supply value chain. We believe AfCFTA will be the catalyst which will unlock trade barriers and promote regional collaboration amongst the countries,” the Chairperson and Managing Director of Volkswagen Group South Africa, Ms Martina Biene, said.
“Volkswagen is fully committed to Ghana and in supporting its industrial transformation agenda despite the current economic challenges facing the country. We are here for the long haul.
“Our company believes in long-term investments which are nurtured through mutual relationships with like-minded partners.
“Ghana’s commitment to the development of its automotive industry is evident in the GADP, which is still the blueprint automotive policy in the region in terms of creating an enabling environment for the establishment of an automotive industry in Sub-Saharan Africa,” Ms Biene added.
Ghana is the fourth Volkswagen assembly location in Sub-Saharan Africa. The other locations are in South Africa, where Volkswagen has been manufacturing vehicles for over 72 years, as well as Kenya and Rwanda.
Volkswagen has a presence in 17 countries in Sub-Saharan Africa, where it sells passenger and commercial vehicles through licensed importers.
“As the last frontier for the global development of the automotive industry, Sub-Saharan Africa has become very important for the sustainability of Volkswagen. We are therefore accelerating our growth strategy on the continent by playing a pioneering and leading role in the development of the automotive industry,” commented Ms Biene.