Banking
ADVAN Awards For Marketing Excellence Holds October 29
In line with its tradition of bolstering Nigeria’s marketing industry using innovative platforms, the Advertisers Association of Nigeria (ADVAN), the umbrella body for all advertisers in Nigeria is set again this year to bring together industry stakeholders and supporters to celebrate marketing teams that have made outstanding contributions to the industry. The event, which is the sixth edition of the awards, is billed to take place at the prestigious MUSON centre, Onikan, Lagos on October 29, 2016.
Just like previous editions, this year’s award is structured for the express purpose of highlighting the fundamental position marketing occupies in business and public sectors, besides celebrating outstanding marketing achievements across a range of industries.
According to David Okeme, ADVAN’s President, this award is part of ADVAN’s greater design to establish the marketing profession on a sustainable path to greatness. Okeme also feels this achievement could really be consolidated this year with the ADVAN Awards for Marketing Excellence now endorsed by the World Federation of Advertisers (WFA).
The President of ADVAN also revealed that two new categories have been introduced this year, as part of the goal to develop and set standards for all areas of the industry. The two categories are Public Sector Marketing and Marketing on a Shoestring budget.
The public sector marketing Awards category is to recognize the effective use of marketing elements, and delivery of the marketing strategy and communications programmes executed for/by public sector institutions.
For Marketing on a shoestring budget award, the goal is to recognise the maximisation of “limited budgets” in achieving impact and measurable results.
Okeme also revealed that the Awards Committee tasked with mandate of organizing a world class event is populated by seasoned marketing professionals led by the Marketing Director of Nigerian Breweries Plc, Franco Maria Maggi, who would also serve as Chairman of the 2016 ADVAN Awards.
He also spoke on the judging process and stated that it remains one of the most valuable assets of the awards. Okeme later named Ikechi Odigbo, Managing Director DDB Lagos and Vice President Association of Advertising Agencies of Nigeria (AAAN) as the Chairman of the Panel of Judges for the 2016 Awards.
His words on the judging process: “all entries are put through a thorough and transparent judging process, so our judges must be leaders of industry, from the various stakeholder groups within the marketing communications value chain”.
Still commenting on the event, David Okeme said, “Akin to previous years, ADVAN would be preparing for this year’s event with the passion to highlight the fundamental position marketing occupies in our business and public sectors.
“As the umbrella body for marketing professionals, we strive to maintain, develop and set standards for the marketing industry. Despite the seemingly chaotic economic space, we promise to make the Awards a night of glamour and excitement. Plans are in full gear to ensure a very memorable event.
“Given that the Award planning team is a combination of the nation’s most creative and articulate minds, it is assured that the ADVAN Awards Ceremony will be one of the most celebrated events of 2016.”
By Adedapo Adesanya
The Governor of the Central Bank of Nigeria (CBN), Mr Yemi Cardoso, says Nigeria anticipates remittances from citizens living abroad to increase by two-thirds in 2026 as it seeks to bolster its foreign-exchange reserves to $1 billion monthly.
“We are expecting that by the end of the year, we will hit about a billion Dollars a month from diaspora remittances,” he said at the 14th Annual BusinessDay CEO Forum in Lagos on Thursday, themed From Stability to Shared Prosperity.
Mr Cardoso said remittances are expected to be boosted from more than $600 million currently, banking on the CBN’s deliberate target at remittances to diversify reserve sources beyond oil earnings.
According to him, the apex bank engaged Nigerians abroad, banks and international partners to identify barriers to official remittance flows.
He said the lender subsequently reviewed policies to ensure easier movement of funds into and out of the country.
Mr Cardoso described the approach as providing free entry and free exit for foreign exchange.
He said the reforms helped double diaspora inflows within one year and exceeded initial expectations, also projecting annual remittances could reach about $8 billion if the current momentum was sustained, adding that the development reflected growing confidence in Nigeria’s financial system and foreign exchange market.
Mr Cardoso said reforms introduced by the apex bank had restored stability in the foreign exchange market and improved investors’ confidence.
He identified exchange rate unification as one of the central bank’s major achievements under the reforms programme.
According to him, replacing multiple exchange rate windows with a market-driven system eliminated distortions and improved transparency.
Mr Cardoso said improved foreign exchange liquidity and stronger reserves were among the gains from the reforms.
He said Nigeria’s net external reserves had risen from about $3 billion at the start of the reforms to above $40 billion currently, noting that gross external reserves had grown to about $52 billion, representing about 10 months of import cover.
According to him, the reserves are designed to shield the economy from external shocks and excessive market volatility.
He said the reserves were not meant for routine interventions or day-to-day exchange rate management.
By Modupe Gbadeyanka
The flagship banking subsidiary of Guaranty Trust Holding Company (GTCO) Plc, Guaranty Trust Bank (GTBank) Limited, has been announced as the winner of Nigeria’s Best Digital Bank award at the Euromoney Awards for Excellence 2026.
The lender clinched this accolade at the Euromoney Awards for Excellence 2026 ceremony, held on July 17, 2026, at The Peninsula London, England, for its outstanding performance, innovation, customer service, and leadership.
GTBank’s recognition as Nigeria’s Best Digital Bank reflects its continued leadership in digital innovation and its commitment to delivering seamless, secure, and customer-centric financial solutions.
As the banking franchise of GTCO, GTBank has consistently set industry benchmarks in digital transformation, pioneering solutions that have redefined how individuals and businesses access, manage, and experience financial services.
Over the years, GTBank has transformed the banking experience through a suite of innovative digital platforms, including the GTWORLD mobile app and solutions that provide millions of customers with seamless, secure, and convenient access to financial services.
The bank continues to strengthen its digital capabilities by introducing products and services that meet evolving customer needs while maintaining the highest standards of security, reliability, and service excellence.
This latest recognition underscores the company’s position as a market leader and reflects its sustained investment in technology, operational excellence, and innovation.
“This recognition is a testament to the legacy upon which GTBank was built and the vision that continues to guide us today.
“From inception, our goal has been to deliver on the Group’s vision to make end-to-end financial services accessible to everyone by leveraging technology to remove barriers, simplify experiences, and create meaningful value for our customers,” the chief executive of GTBank, Mrs Miriam Olusanya, stated.
“While we are honoured by this recognition, we see it as an acknowledgement of what we have achieved and a motivation to do even more.
“We remain focused on raising the bar for digital banking, investing in innovative solutions, and delivering exceptional experiences that create lasting value for our customers.
“As the financial services landscape continues to evolve, we will continue to innovate, adapt, and lead with the same commitment to excellence that has defined our franchise for decades,” she added.
The Euromoney Awards for Excellence 2026 convened leading financial institutions, industry executives, and policymakers from across the globe to celebrate excellence, innovation, and leadership in the financial services sector.
By Aduragbemi Omiyale
A collaboration to enable fast money transfers into Nigeria has been entered into between Flutterwave and Xoom, PayPal’s international digital money transfer service.
The partnership allows Xoom transfers to be converted by Flutterwave and settled locally in Naira, enabling quick transfers directly into recipients’ bank accounts at Access Bank, UBA, Zenith Bank, First Bank, GTBank, and additional participating banks across Nigeria.
The deal also enables Xoom’s global network with Flutterwave’s local payout infrastructure, allowing users globally to send funds directly into Nigerian bank accounts with improved speed and efficiency.
Nigeria is the leading remittance recipient in Sub-Saharan Africa, receiving over $20 billion in personal remittances in 2024. Despite this volume, receiving international payments has historically remained complex due to FX constraints and settlement delays. This collaboration helps address those challenges in a market of more than 232 million people, where the ICT sector is projected to contribute 21 per cent of GDP by 2027.
By combining Xoom’s expansive reach with Flutterwave’s local compliance and banking partnerships, the two companies are providing a more accessible financial corridor for the continent.
Xoom, a PayPal service, is a fast and secure international digital money transfer service that enables consumers to send money, pay bills, and reload phones for friends and family in approximately 160 markets globally.
As part of PayPal’s global payments ecosystem, Xoom leverages advanced fraud protection, compliance capabilities, and a trusted global network to help millions of customers move money quickly and securely across borders.
“We’re excited to have been chosen by Xoom for their Nigeria expansion. Millions of Nigerians rely on money from abroad to support everyday needs, whether it’s families receiving help from loved ones, freelancers getting paid for their work, or individuals earning income from the global economy. This helps make it easy and more reliable for people in Nigeria to receive funds and stay connected to opportunities beyond borders,” the chief executive of Flutterwave, Mr Olugbenga GB Agboola, stated.
