By Modupe Gbadeyanka
It was a double reward for a foremost microfinance institution, Advans Nigeria, at the recently concluded Marketing Edge Awards in Lagos.
The firm, a subsidiary of Advans Group, was announced as the Most Innovative Microfinance Bank of the Year and the Most Customer-centric Microfinance Bank of the Year.
The double awards are coming after the organisation was recently named as The Best in Retail Banking of the Year at the Pan African International Award.
Advans Nigeria won the accolades due to its top-notch financial services and unwavering commitment to its customers.
“We are immensely proud to receive these two prestigious awards, which reflect our ongoing commitment to pioneering financial solutions and putting our customers at the heart of everything we do while helping to deepen financial inclusion as well.
“We dedicate these awards to our loyal customers, and to our dedicated staff. We also thank Marketing Edge for recognizing our efforts and achievements in the industry,” the chief executive of Advans La Fayette Microfinance Bank, Gaetan Debuchy, said.
On his part, the deputy chief executive, Mr Elvis Oheneba, said, “Truly, the Innovative Microfinance Bank of the Year award underscores our innovative approach to micro-financing, leveraging cutting-edge technology and forward-thinking strategies to meet the evolving needs of our diverse client base.”
Also commenting, the Head of Marketing and Communications, Mr Kayode Abraham, said the awards are “a testament to our dedication to ensuring that customer experience remains a top priority. As a bank, we always strive to understand and satisfy the needs and preferences of our clients.”
Advans Nigeria offers a complete range of financial services and means of payment for its customers, including savings accounts, current accounts, fixed deposit accounts, loans, insurance, mobile banking, agency banking, USSD, and debit cards.
The bank also leverages digital technology and partnerships to enhance its service delivery and customer experience. The bank’s unwavering focus on innovation and customer satisfaction has propelled it to the forefront of the microfinance sector in Nigeria.
The small lender is a part of the Advans Group, with operations in nine countries in Africa and Asia. The group serves over one million clients and has over 7,000 employees. Its mission is to respond to the need for financial services for micro, small, and medium businesses and other populations who are underserved and unbanked with limited or no access to formal financial services.
Marketing Edge is an award organisation known for recognising excellence and innovation in the financial industry.
Dipo Olowookere 
Aduragbemi Omiyale