Aduragbemi Omiyale
By Aduragbemi Omiyale
The chief executive officers of First Bank of Nigeria, Mr Adesola Adeduntan; his counterparts at FCMB and AIICO Insurance, Ms Yemisi Edun and Mr Babatunde Fajemirokun respectively had the most media exposure in the banking and insurance sectors in August 2022.
This information was revealed by a leading media intelligence and Public Relations audit agency based in Lagos, P+ Measurement Services.
The respected organisation disclosed that it analysed data obtained from its monitoring of 27 commercial banks and the top 10 leading insurance companies operating in Nigeria on both online and print media platforms.
It said the detailed media data gathered were analysed and audited with valid PR metrics to arrive at its conclusion.
According to the analysis, Mr Adeduntan was on the top of the leaderboard of the banking sector with a 44 per cent media share, followed closely by Ms Edun with 23 per cent and Mr Ademola Adebise of Wema Bank and Mr Abubakar Suleiman of Sterling Bank at 19 per cent and 14 per cent respectively.
In the insurance sector, the media performance audit report revealed that Mr Fajemirokun had a media exposure of 45 per cent followed by Eddie Efekoha of Consolidated Hallmark Insurance with 17 per cent, Kunle Ahmed of AXA Mansard with 14 per cent and Tunde Hassan-Odukale of Leadway Assurance with 11 per cent.
Business Post gathered that these chief executives featured prominently in the media through the engagement of their companies in corporate social initiatives, partnerships/sponsorship, product launch, fintech and promotion, among others.
“With a 5 per cent error margin, at a 95 per cent confidence level, our media analysis and performance audit report pass through high-quality checks and audit processes by highly trained media and data analysts with exceptional skills in media monitoring, data gathering, analysis and evaluation,” P+ Measurement said in the report.
