Our Customers Have Become More Tech Savvy—First Bank MD

By Modupe Gbadeyanka

Managing Director/Chief Executive Officer of First Bank of Nigeria Limited, Mr Adesola Adeduntan, has disclosed that customers of the country’s premier financial institution have become more technology savvy than before.

Mr Adeduntan made this assertion while reacting to the feat recently achieved by the lender when it became the first financial institution in Nigeria and the West-Africa sub-region to issue 10 million cards to customers across the country.

The bank’s chief executive was quoted in a statement released by the bank that the feat was a testament to the bank’s brand promise to put its customers first and continuously improve its business to serve them better.

“Delivering this feat is a testament to the bank’s brand promise to put our customers first and continuously improve our business to serve them better.

“We can attest that our customers have become more technology savvy and we will continue to encourage this attitude with our commitment to world class service delivery as we work to ensure optimal performance and availability of all our alternative channels, to meet and exceed the expectations of our customers,” Mr Adeduntan was quoted as saying in the statement.

The 10 million cards issued to customers has made First Bank the second bank in Africa to achieve this feat.

 The ground-breaking accomplishment is reminiscent of a similar milestone achieved two years ago when the lender in December, 2015 and May 2016, was named the first financial institution in the country to achieve sustained alternative channels transaction volumes of 100 million transactions in December 2015 and May 2016.

First Bank has sustained its edge in payment card issuance with its Instant issuance/Instant activation technology, which was pioneered about seven years ago.

The bank currently processes over 78 percent of its customer transactions through self-service channels.