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Don’t Exaggerate Benefits of Advertised Products, Services—CBN Warns Banks

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Nigerian Banks

By Adedapo Adesanya

The nation’s apex banking regulatory body, the Central Bank of Nigeria (CBN), has warned financial institutions operating in the country against advertisements that tend to exaggerate the benefits of its products and services, while de-emphasizing its associated risks or important disclosure information.

This, the CBN said banks should avoid doing in its recently published consumer protection guidelines titled “Drafts on Disclosure and Transparency” which ensures they provide consumers with all material and relevant information regarding their business relationship in a clear and transparent manner.

The bankers’ bank also cautioned various financial institutions against putting out “misleading, deceptive, or injurious” advertisments.

According to the statement, “The content of advertisements shall be factual and unambiguous, expressed in clear and simple language and shall not be offensive.”

Banks were also directed that the cost of a product or services, including all fees and other charges shall be clearly disclosed to the public and all interest rates in advertisements are to be disclosed on an annual basis and not for a shorter period.

Furthermore, the guideline also stated that financial institutions should disclose their contact details in any promotional material published in a print medium, specifying the usage of a minimum font size of 10.

On competition, “Financial Institutions shall not mention names of competitors or make unverifiable comparisons in their advertisements or promotional materials,” the guideline explained.

In the case where an advertisement refers to or by implication is linked to other value-added benefits, it was stated by the CBN that the nature and value of such benefits should be fully disclosed.

Warning banks on unsolicited advertisements, the draft guidelines said, “Unsolicited advertisements through emails, text messages, voice calls and other channels sent by or on behalf of a Financial Institution shall be at no cost to the consumer and shall contain an opt-out provision for future advertisements.”

Financial institutions were also alerted not to advertise any product or service without the prior notice and approval of Consumer Protection Department of the CBN.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Banking

Development Bank of Nigeria Wins Financial Inclusion Leadership Award

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Development Bank of Nigeria

By Aduragbemi Omiyale

In recognition of its unwavering commitment to fostering access to financing for Nigerian micro, small and medium enterprises (MSMEs), Development Bank of Nigeria Plc has been rewarded with the Financial Inclusion Leadership Award at the Champions of Inclusion Nigeria Financial Inclusion Awards.

This was at the 2024 International Financial Inclusion Conference (IFIC) organised by the Central Bank of Nigeria (CBN) in collaboration with the World Bank and other stakeholders.

The chief executive of the lender, Mr Tony Okpanachi, said the recognition affirms the company’s efforts in expanding access to financial services for MSMEs in Nigeria.

“We are honoured to receive the Financial Inclusion Leadership Award, which is a testament to our bank’s commitment to expanding access to financial services for all Nigerians. This award recognises our efforts to bridge the financial inclusion gap, particularly for a priority sector like the MSMEs.

“Additionally, this award is a validation of our strategic focus on driving financial inclusion for small businesses, and we are proud to be at the forefront of this initiative that drives that. We will continue to innovate and expand our financial inclusion programmes, ensuring that more Nigerian small and startup businesses have access to services,” he stated.

On his part, the Chief Operating Officer of DBN, Mr Bonaventure Okhaimo, said the accolade demonstrates the firm’s dedication to driving financial inclusion and economic growth in Nigeria.

“This award acknowledges our Bank’s innovative approach to widening opportunities for MSMEs in Nigeria to grow and scale their businesses,” he said.

“This award will motivate us to continue pushing the boundaries of financial inclusion, exploring more innovative solutions and partnerships to expand our reach and impact.

“We are committed to ensuring that more small businesses and startup enterprises in Nigeria have access to financial services, this award will further inspire us to accelerate our efforts in this regard,” he stated.

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The Banker Magazine Declares Zenith Bank as Bank of the Year in Nigeria

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zenith bank branch

By Modupe Gbadeyanka

The Banker Magazine of the Financial Times Group in the United Kingdom has announced Zenith Bank Plc as Bank of the Year, Nigeria.

At the Banker’s Bank of the Year Awards 2024 held on in London on Wednesday, December 4, 2024, it was stated that Nigerian lender clinched the award for its strong management, sound business model and strategy, and approach to sustainability and ESG banking practices.

The chief executive of Zenith Bank, Ms Adaora Umeoji, described the recognition as a “testament to the unwavering trust and loyalty of our esteemed customers, the unparalleled leadership and guidance of the board and management as well as the hard work and dedication of our staff.”

She said, “It also reflects our bank’s steadfast commitment to delivering excellent services to our customers and contributing to the growth and development of the Nigerian economy.”

“We will continue to invest in innovative technologies, expand our range of products and services, and maintain our commitment to exceptional customer service in order to sustain our position as Nigeria’s Number One Bank,” Ms Umeoji assured.

The Banker’s Bank of the Year accolade is among the most coveted and widely regarded award in the banking industry.

Often contested by the world’s leading financial institutions, the winners span across Africa, Asia-Pacific, Central & Eastern Europe, Latin America, the Middle East, North America and Western Europe.

Recall that last month, Zenith Bank commissioned its branch in Paris, France following the granting of the final approval by the country’s banking regulator, the Autorité de ContrôlePrudentiel et de Résolution (ACPR).

This is part of the bank’s global expansion strategy, and its commitment to serving clients wherever their businesses are around the world.

Zenith Bank has continued to earn numerous awards, with this latest accolade coming on the heels of several recognitions, including being the Number One Bank in Nigeria by Tier-1 Capital for the 15th consecutive year in the 2024 Top 1000 World Banks Ranking, published by The Banker Magazine.

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CBN Reveals Phone Numbers to Report Banks Not Disbursing Cash

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cash deposits

By Modupe Gbadeyanka

The Central Bank of Nigeria (CBN) has published some phone numbers citizens can call to report any bank that fails to give them cash over-the-counter or at Automated Teller Machines (ATMs).

In a circular, the banking sector regulator said cash has been made available to lenders to disburse to their customers, saying they have no reason to do so.

DMBs are directed to ensure efficient cash disbursement to customers OTC and through ATMs as the CBN will intensify its oversight roles to enforce this directive and ensure compliance,” a part of a circular signed by acting Director of Currency Operations, Solaja Mohammed Olayemi; and the acting Director for Branch Operations, Isa-Olatinwo Aisha, stated.

It encouraged members of the public who are unable to obtain cash at their banks to “report these instances using the designated reporting channels and format provided,” saying it will “assist the CBN in addressing issues hindering the availability of cash and further improve currency circulation.”

They are to reach the central bank through designated phone numbers of the CBN branch in the state where the incident occurred or via email.

According to the circular, the complaints should be sent with “the relevant details which shall include account name/name of the DMB/amount/time and date of incidents, amongst others.”

CBN directive cash banks

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