Ecobank Super Rewards Campaign Produces Fresh Millionaires

February 22, 2023
Super Rewards campaign

By Modupe Gbadeyanka

Four customers of Ecobank Nigeria Limited have been rewarded with N1 million each for emerging winners in the bank’s Super Rewards campaign.

The beneficiaries are Mr John Sokeipiriala, Mr Ahmed Said, Mr Onashile Obafemi, and a couple with a joint account, Mr David Edokwe and Mrs Ifeoma Edokwe.

This edition of the Super Rewards campaign, tagged ‘Season 3.1,’ rewarded 100 customers monthly since November 2022 with cash prizes of N50,000, while four customers won N1 million each at the end of the three-month campaign, which ran between November 2022 to January 2023.

Ecobank Nigeria designed the customer-focused promo to reward customers’ loyalty and consistent use of the bank’s electronic payment platforms.

According to the Head of Consumer Banking at Ecobank Nigeria, Mrs Korede Adeniyi, while speaking at the cheque presentation in Lagos, explained that the bank introduced the scheme to reward customers’ loyalty, adding that it was also to promote the use of its electronic payment channels that offered convenient banking.

“This is the third edition of our reward initiative, which started about two years ago. The feedback from our customers has been quite impressive. It is not just to encourage people to save but also to transact on our digital channels.

“Today, you and I know that with the cash scarcity, digital banking channels have become very helpful. So today, we’re rewarding four customers who won N4 million. We have also rewarded 100 customers with cash prizes of N50,000 monthly during the period of the campaign,” she said.

Commenting on the dynamics of the scheme, the Head of Asset Products at Ecobank Nigeria, Ms Daberechi Effiong, said the conditions to qualify for the scheme were made simple and easy to ensure both new and existing customers of the bank participate and get rewarded.

“New customers were expected to open an account with a minimum of N5,000 and maintain the deposit for a 30-day period.

“Same applies to existing customers, who only need to fund their active account with a minimum of N5,000 or reactivate their dormant account with a minimum of N5,000 and maintain the deposit for a 30-day period,” she said.

One of the joint account winners, Mrs Ifeoma Ezokwe, said she and her husband did not expect they would win a promo from the bank.

She said, “When we got married, we decided that joint account is one of the things we’re going to inculcate into the marriage, and we’ve been operating the accounts very well. For more than 12 or 13 years, we’ve been running a joint account.

“When they called us for this, we felt this was just beyond our expectation. We were running the account normally as a business transaction. So, this is what we get as a reward for running the account very well, and I’m very happy. We want to say thank you to Ecobank; they’ve been with us for a long time.”

The presentation was witnessed by officials from the Federal Competition and Consumer Protection Commission (FCCPC) and the National Lottery Regulatory Commission (NLRC), who also applauded the transparency of the exercise.

Modupe Gbadeyanka

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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