Edelman Signs Chain Reactions as Exclusive Affiliate in Nigeria

By Dipo Olowookere

Leading global communications marketing firm, Edelman, has announced the signing of Chain Reactions Nigeria, a PR firm in the country, as its exclusive affiliate in Nigeria following a one-year strategic partnership.

The affiliation further expands Edelman’s existing operation outside its South African office, located in Johannesburg.

Speaking on the deal, the CEO of Edelman South Asia, Middle East & Africa, Mr Robert Holdheim, emphasised that, “Our decision to partner exclusively with Chain Reactions Nigeria was informed by the team’s unique understanding of the Nigerian market, the richness of the strategic thinking and the creativity behind their work.”

“The addition of Chain Reactions Nigeria into Edelman’s network of exclusive affiliates further enhances our ability to provide seamless, strategic communications marketing support across the African continent,” he said further.

Commenting on the news of Edelman’s decision, MD and Chief Strategist of Chain Reactions Nigeria, Mr Israel Opayemi, noted that, “Our admission into Edelman’s affiliate network is an important milestone in our growth trajectory.

“It is the kind of best-of-breed partnership we have always desired. Our current and prospective clients can anticipate a balance of best-in-class services backed by Edelman’s international reach and expertise.

“Our affiliation with Edelman will continue to raise the bar of creativity and excellence in all that we do. Edelman’s global resources will propel us to do more of the creative work we have been known for in Nigeria.”

Chain Reactions Nigeria has evolved from a small public relations firm into one of Nigeria’s full-service PR and integrated communications consultancies, with practice expertise ranging from corporate communications, consumer/brand PR, media relations, digital PR, public affairs, litigation PR, issues and crises communications, thought leadership and scorecard leveraging, CSR and sustainability as well as event management.